Digital marketing is the process of promoting a product or service using digital channels. It includes various components such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising. A digital marketing course typically focuses on teaching students the fundamentals of digital marketing and how to effectively use different
tactics to achieve business objectives.
www.docstainstitute.com
3. About Us
Docsta Institute is poised to be the leading professional training,
certification, and skill-development center in Abu Dhabi, UAE
established under the Patronage of the Private Office of Highness
Sheikh Mohamed Bin Ahmed Bin Hamdan Al Nahyan. With a
pledge to provide the most expansive array of highly demanded
skill-upgrading and career-specific courses, Docsta Institute is
the all-in-one solution for all those who are seeking professional
training, hands-on technical courses, and getting job-ready skills.
4. Our Vision
Our Mission
To raise the bar of excellence in multiple professional
fields and empower the workforce of UAE with the
latest knowledge & skills to build world class
professionals and businesses
To become the supreme name in creating the most
efficient & effective trained professionals that will add
value and strength to the economy of UAE. To be the
ultimate solution for all those who desire to accelerate
their career and businesses.
6. Digital marketing refers to promoting products or services through digital channels such as
search engines, social media, email, and websites. It has become essential for businesses to stay
competitive in today's digital age, where people increasingly rely on the internet to find
information and make purchasing decisions. Digital marketing offers numerous benefits over
traditional marketing methods, such as lower costs, wider reach, personalized messages, real-
time measurement of campaign effectiveness, and the ability to engage with customers
throughout their buying journey. By leveraging digital marketing strategies, businesses can build
strong relationships with customers and boost their brand reputation
Learning digital marketing can be highly beneficial in today's digital age. It can improve career
prospects, reduce costs for small businesses, provide real-time campaign measurement and
data-driven decision-making, and help gain a better understanding of the digital world.
Introduction
7. Overview of Digital Marketing and it's importance
The digital marketing ladscape and it's components
Setting goal and defining target audience
Introduction to Digital Marketing
Understanding the basics of the graphic designing and visual
content creation
Creating simple designs using Canva
Advanced designs using Photoshop
Design and Visual tools
Course outline
8. Understand the basics of websites and create blog
Understand how to buy domain and hosting
Setting up and configure your blog
Customisation
Website creation
Understanding how search engine works
Keyword research and selection
On-page SEO
Off-page SEO
Local SEO
Technical SEO
SEO - Search Engine Optimisation
9. Understand all social media platforms and it's unique
characteristics
Creating a social media strategy and content plan
Building a social media presence
Social Media Marketing
Understand the importance of the content in digital marketing
Content creation and curation (Blogs, Infographics, videos
etc.)
Content distribution and promotion
Measuring and analysing content performance
Content Marketing
10. Introduction and setting up the account
Create the campaigns
Measure and analyze the performance
Google Ads
Introduction and it's importance
Building the E-mail list
Create the campaigns
E-mail marketing
11. Understanding the importance of measuring and analyzing
digital marketing performance
Setting up and using google analytics
Measuring and analysing website traffic
Google Analytics
Mobile marketing and app advertising
Influencer Marketing and Affiliate Marketing
Emerging topics and technologies
Create digital marketing plan
Implementation and execution
Digital Marketing strategy
