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Digital Marketing-Basics
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- 2. Table of Content About Us Vision Mission DigitalMarketing - Basics Specialisation in SEO Specialisation in Google Ads Specialization in Social Media
- 3. About Us Docsta Instituteis poised to be the leading professional training, certification, and skill-development center in Abu Dhabi, UAE established under the Patronage of the Private Office of Highness Sheikh Mohamed Bin Ahmed Bin Hamdan Al Nahyan. With a pledge to provide the most expansive array of highly demanded skill-upgrading and career-specific courses, Docsta Institute is the all-in-one solution for all those who are seeking professional training, hands-on technical courses, and getting job-ready skills.
- 4. Our Vision Our Mission Toraise the bar of excellence in multiple professional fields and empower the workforce of UAE with the latest knowledge & skills to build world class professionals and businesses To become the supreme name in creating the most efficient & effective trained professionals that will add value and strength to the economy of UAE. To be the ultimate solution for all those who desire to accelerate their career and businesses.
- 5. Our Digital Marketing courses Digital Marketing- Basics Specialisation in SEO Specialisation in Google Ads Specialisation in Social Media Marketing
- 6. Digital marketing refersto promoting products or services through digital channels such as search engines, social media, email, and websites. It has become essential for businesses to stay competitive in today's digital age, where people increasingly rely on the internet to find information and make purchasing decisions. Digital marketing offers numerous benefits over traditional marketing methods, such as lower costs, wider reach, personalized messages, real- time measurement of campaign effectiveness, and the ability to engage with customers throughout their buying journey. By leveraging digital marketing strategies, businesses can build strong relationships with customers and boost their brand reputation Learning digital marketing can be highly beneficial in today's digital age. It can improve career prospects, reduce costs for small businesses, provide real-time campaign measurement and data-driven decision-making, and help gain a better understanding of the digital world. Introduction
- 7. Overview of DigitalMarketing and it's importance The digital marketing ladscape and it's components Setting goal and defining target audience Introduction to Digital Marketing Understanding the basics of the graphic designing and visual content creation Creating simple designs using Canva Advanced designs using Photoshop Design and Visual tools Course outline
- 8. Understand the basicsof websites and create blog Understand how to buy domain and hosting Setting up and configure your blog Customisation Website creation Understanding how search engine works Keyword research and selection On-page SEO Off-page SEO Local SEO Technical SEO SEO - Search Engine Optimisation
- 9. Understand all socialmedia platforms and it's unique characteristics Creating a social media strategy and content plan Building a social media presence Social Media Marketing Understand the importance of the content in digital marketing Content creation and curation (Blogs, Infographics, videos etc.) Content distribution and promotion Measuring and analysing content performance Content Marketing
- 10. Introduction and settingup the account Create the campaigns Measure and analyze the performance Google Ads Introduction and it's importance Building the E-mail list Create the campaigns E-mail marketing
- 11. Understanding the importanceof measuring and analyzing digital marketing performance Setting up and using google analytics Measuring and analysing website traffic Google Analytics Mobile marketing and app advertising Influencer Marketing and Affiliate Marketing Emerging topics and technologies Create digital marketing plan Implementation and execution Digital Marketing strategy
- 12. The tools wewill use
- 13. Contact Us www.docstainstitute.com Mobile Landline Docsta InstituteLLC Office Number: 305, Alreem Plaza, Electra Street, Abu Dhabi, UAE +971 543229664 +971 26659994
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