The application discovery process on mobile platforms like Android relies heavily on word-of-mouth recommendations from friends due to the long tail distribution of app downloads and challenges of app discovery in crowded app stores. Developers can take advantage of the social graph by integrating social discovery solutions that allow users to see what apps their friends have installed and recommend apps to friends to gain more exposure for their app through virality. Integrating social sharing features benefits both users by helping them discover new apps from trusted friends and developers through increased downloads and visibility for their apps.

1. The applicationdiscoveryprocess 1 DroidconBelgium – January 21st 2011

2. Stéphane Guérin Co-founder and CEO of Android developer Paris Android User Group organizer Bloggerat 2 Introduction @guerwan @appoke_store

3. 3 How do youfind new apps?

4. 4 How do youfind new apps?

5. 5 How do youfind new apps?

6. 6 How do youfind new apps?

7. 7 Android market

8. 8 Long taileffect # of Downloads # of applications

9. 9 Long taileffect # of Downloads 50 % of apps on the Androidmarket have been downloadedlessthan 50 times. # of applications

10. 10 Long taileffect # of Downloads < 1% of apps have more than 250 000 downloads 50 % of apps on the Androidmarket have been downloadedlessthan 50 times. # of applications

11. Music Band Will probablynevermakeit to the top of a category Targets the fan community Distribution : Difficult to distribute on the Android market But canspreadquicklybetween the fans of this band 11 Example

12. 12 Word of mouth

13. Friendsare the people you trust most They know whatyoulike You have tastes, expectations and issues in common They know the applications youcouldlike. Theyprobably have the applications youwant. 13 Whyword of mouthisworking?

14. 14 How to takeadvantage of the social graph for yourapp? AppAware

15. Seewhat applications yourfriends have Recommend an app to a friend Seeyourfriendscomments Discover new applications! 15 Benefits for the user

16. Virality More users! 16 Benefits for developers Android market

17. Don’tthink putting yourapp on the Android market isenough to makeit a success. Use social networks to spreadyourapp: Use the social discovery solutions (AppBrain, AppAware, Appoke, AppsFire…) Create a Facebook page Communicate on Twitter Have a webpage for yourapp. The more wayssomeonecanlearn about yourapp the betteritis. 17 Lessons for developers

18. 18 Thankyou… Any questions? http://appoke.com Stéphane Guérin sg@appoke.com