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Moving the Needle with Social Media


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This presentation accompanied the live webinar "Moving the Needle with Social Media" presented on June 23, 2010 by Jason Falls of the Social Media Explorer and Ryan Deutsch of StrongMail.

The following is the description from the webinar, which is now archived here:

Engagement is only the first step in social media marketing. You eventually need to move from conversations to conversions – because engagement alone doesn't ring the cash register. Unless you are able to drive measurable, bottom-line benefits from social media, your organization's social media efforts are ultimately doomed to fail.

In this on-demand webinar, social media marketing pioneer Jason Falls will show you how to drive your customers to act, convert and purchase without violating their trust. Learn proven strategies for leveraging popular social networks like Twitter and Facebook to increase sales, newsletter subscriptions and other key business objectives. Plus, get insight from detailed case studies and an extensive Q&A session.

Key things you will learn:
• How to set clear goals and measurable objectives for social media
• Effective strategies based on your consumer's social needs
• Tactics for motivating customers to act, convert and purchase
• Case studies showcasing how to drive revenue and customer satisfaction
• Tools for managing and measuring social media campaigns

Published in: Technology, Business
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Moving the Needle with Social Media

  1. 1. Move The Needle <ul><li>Social Media For The Bottom Line </li></ul><ul><li>StrongMail Webinar </li></ul><ul><li>June 23, 2010 </li></ul>
  2. 2. You Are One Image: Fonzales on
  3. 3. Happy Little Trees Image: onesoulrebel_photo on
  4. 4. <ul><li>Conversations Don’t Ring The Cash Register </li></ul><ul><li>Engagement Alone Doesn’t Sell More Stuff </li></ul><ul><li>Hold Hands, Sing “Kumbaya” All You Want, It Doesn’t … </li></ul>Photo: Courtesy
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  7. 7. <ul><li>Eric Brown Urbane Apartments </li></ul><ul><li>“ Did we rent more apartments?” </li></ul>“ Because if we didn’t, the practice of social media marketing is just a hobby .”
  8. 8. <ul><li>A recent conference call with a client talking about social media strategy </li></ul>The end game for me is, did we sell more stuff?
  9. 9. Image: Creatista on
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  11. 12. <ul><li>Bazaarvoice CMOs Group Survey </li></ul><ul><li>What’s The ROI of Social Media? </li></ul>
  12. 13. <ul><li>Survey across industries </li></ul><ul><li>72% Didn’t attach revenue in 2009 but will in 2010 </li></ul><ul><li>81% plan to link annual revenues to social media </li></ul><ul><li>85% predict a 5-15% impact on their bottom line this year </li></ul><ul><li>64% will increase social media budgets </li></ul><ul><li>Fastest growing metrics tracked: REVENUE, CONVERSION, AVERAGE ORDER VALUE </li></ul>
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  14. 15. <ul><li>People still respond to advertising </li></ul><ul><li>“ People” aren’t social media purists </li></ul><ul><li>Your customers and fans know you need to make money </li></ul><ul><li>“ Remember - it’s not about selling, but helping people buy.” – Chris Heuer </li></ul>
  15. 17. <ul><li>Wiggly Wigglers </li></ul>
  16. 18. <ul><li>Indiana Spine Group </li></ul><ul><li>Corporate Blog </li></ul><ul><li>Direct Calls To Action As Part Of Site </li></ul>
  17. 19. <ul><li>Dell Outlet </li></ul>
  18. 20. <ul><li>Naked Pizza </li></ul>
  19. 21. <ul><li>Dollar General </li></ul><ul><li>Blatant Advertising </li></ul><ul><li>31,000+ Fans </li></ul><ul><li>Three recent posts: </li></ul><ul><li>93 Likes 48 Comments </li></ul>
  20. 22. <ul><li>Aeropostale </li></ul><ul><li>372,000 Fans </li></ul><ul><li>Email Signup Prominent </li></ul><ul><li>Holiday Gift Guide: 84 Comments 413 Likes </li></ul>
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  22. 27. Image: Courtesy Did you give something to your audience that enhances their life or online experience? Did you get something from your audience that can make your business better?
  23. 28. <ul><li>Be Consumer-Centric </li></ul><ul><li>Participate </li></ul><ul><li>Provide Value </li></ul><ul><li>Build Relationships & Trust </li></ul>
  24. 29. <ul><li>Plan for success </li></ul><ul><li>Present clear calls to action </li></ul><ul><li>Offer opportunities at relevant times/locations </li></ul><ul><li>Know that value can also be your product or service </li></ul>
  25. 30. <ul><li>Establish Singular Goals </li></ul><ul><li>Set Measureable Objectives To Achieve Goals </li></ul><ul><li>Develop Targeted Strategies To Accomplish Objectives </li></ul><ul><li>Enumerate Tactics/Tasks To Deliver Strategies </li></ul>
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  27. 32. Thank You! Jason Falls Principal, Social Media Explorer Email: [email_address] Twitter: @JasonFalls Phone: 502.509.4763 Web: Coming Soon Ryan Deutsch VP of Emerging Media, StrongMail Email: [email_address] Twitter: @rdeutsch Phone: 650.421.7124 Web: 14-Day Free Trial StrongMail Social Studio