Do Learn Repeat: The Startup Way of Design
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This document provides links to resources about Lean UX, product design, user experience research methods, and data-informed product development. It emphasizes embracing failure as part of the design process, collaborating across teams, and experimenting to validate ideas rather than following prescribed paths to success. The links cover topics like the evolution of Behance, Lean UX principles, the hype cycle, waterfall vs agile development, design feedback, and using data to inform rather than drive decisions.
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Do Learn Repeat: The Startup Way of Design
- 3. This is the first version of behance.com released into the world: https://www.behance.net/gallery/40000/Behancecom-V-10
- 4. Behance.com, 8 years later: https://www.behance.net/about
- 5. Scott Belsky interview at The Great Discontent: https://thegreatdiscontent.com/interview/scott-belsky Also on the importance of vision, core values and culture of startups: http://startupclass.samaltman.com/courses/lec10/
- 8. “For Lean UX to succeed in your organization, all types of contributors— designers and nondesigners—must collaborate broadly. This change can be hard for some, especially for visual designers with a background in interactive agencies. In those contexts, the Creative Director is untouchable. In Lean UX, the only thing that’s untouchable is customer insight. Lean UX literally has no time for heroes. The entire concept of design as hypothesis immediately dethrones notions of heroism; as a designer you must expect that many of the your ideas will fail in testing. Heroes don’t admit failure. But Lean UX designers embrace it as part of the process.” Excerpt from Lean UX: http://shop.oreilly.com/product/0636920021827.do
- 12. Agile vs Waterfall: http://www.agilenutshell.com/agile_vs_waterfall
- 13. Testing to Cull the Living Flower: http://mcfunley.com/testing-to-cull-the-living-flower A Guide To Validating Product Ideas With Quick And Simple Experiments: http://www.smashingmagazine.com/2014/04/10/a-guide-to-validating-product-ideas-with-quick-and-simple-experiments/
- 15. The product design sprint: a five-day recipe for startups: http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups Giving Better Design Feedback: http://muledesign.com/2010/12/giving-better-design-feedback/
- 16. When to Use Which User-Experience Research Methods: http://www.nngroup.com/articles/which-ux-research-methods/
- 17. Data Informed, Not Data Driven: https://www.youtube.com/watch?v=bKZiXAFeBeY Know the difference between data-informed and versus data-driven: http://andrewchen.co/know-the-difference-between-data-informed-and-versus-data-driven/
- 19. What a Sex Toy Startup Taught a Designer About His Craft: http://www.wired.com/2014/11/sex-toy-startup-taught-designer-craft/
- 23. “This [Survivorship] bias leads us to think that success can be easily obtained by following prescribed steps. When in reality, those people who achieved it and wrote about it didn’t follow any set path—they carved their own way, experimented with the unknown, and came up ahead.” Paul Jarvis: http://us6.campaign-archive1. com/?u=26857d08cfc91db6993e0bfc4&id=c4093add2a&e=116d4dec6e
Editor's Notes
- This is the first version of behance.com released into the world: https://www.behance.net/gallery/40000/Behancecom-V-10
- Behance.com, 8 years later: https://www.behance.net/about
- Scott Belsky interview at The Great Discontent: https://thegreatdiscontent.com/interview/scott-belsky Also on the importance of vision, core values and culture of startups: http://startupclass.samaltman.com/courses/lec10/
- “For Lean UX to succeed in your organization, all types of contributors— designers and nondesigners—must collaborate broadly. This change can be hard for some, especially for visual designers with a background in interactive agencies. In those contexts, the Creative Director is untouchable. In Lean UX, the only thing that’s untouchable is customer insight. Lean UX literally has no time for heroes. The entire concept of design as hypothesis immediately dethrones notions of heroism; as a designer you must expect that many of the your ideas will fail in testing. Heroes don’t admit failure. But Lean UX designers embrace it as part of the process.” Excerpt from Lean UX: http://shop.oreilly.com/product/0636920021827.do
- Hype cycle: http://en.wikipedia.org/wiki/Hype_cycle
- Waterfall model: http://en.wikipedia.org/wiki/Waterfall_model
- Agile vs Waterfall: http://www.agilenutshell.com/agile_vs_waterfall
- Testing to Cull the Living Flower: http://mcfunley.com/testing-to-cull-the-living-flower A Guide To Validating Product Ideas With Quick And Simple Experiments: http://www.smashingmagazine.com/2014/04/10/a-guide-to-validating-product-ideas-with-quick-and-simple-experiments/
- The product design sprint: a five-day recipe for startups: http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups Giving Better Design Feedback: http://muledesign.com/2010/12/giving-better-design-feedback/
- When to Use Which User-Experience Research Methods: http://www.nngroup.com/articles/which-ux-research-methods/
- Data Informed, Not Data Driven: https://www.youtube.com/watch?v=bKZiXAFeBeY Know the difference between data-informed and versus data-driven: http://andrewchen.co/know-the-difference-between-data-informed-and-versus-data-driven/
- What a Sex Toy Startup Taught a Designer About His Craft: http://www.wired.com/2014/11/sex-toy-startup-taught-designer-craft/
- “This [Survivorship] bias leads us to think that success can be easily obtained by following prescribed steps. When in reality, those people who achieved it and wrote about it didn’t follow any set path—they carved their own way, experimented with the unknown, and came up ahead.” Paul Jarvis: http://us6.campaign-archive1.com/?u=26857d08cfc91db6993e0bfc4&id=c4093add2a&e=116d4dec6e
- Contact me Website: harrisrodis.com Twitter: https://twitter.com/harrisrodis Behance: https://www.behance.net/hrdesign