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How to reach senior legal
decision-makers in Australasia
ALPMA Annual Partnership Prospectus
1 July, 2016 to 30 June, 2017
The Australasian Legal Practice Management Association is the peak
Australasian body representing managers and lawyers with a legal practice
management and leadership role. Becoming an ALPMA partner is a
proven, cost-effective strategy to reach more than 6,000 senior decision-
makers within legal firms and legal departments across Australasia.
ALPMA. Adding Value
to the Business of Law.
2
3	 Why Partner with ALPMA
6	 Learning & Development Program
9 	 Practice Management Seminar Partnerships
17	 Leading Your Firm Program Partnerships
23	 Partnership Summary 2016/2017
25	 2016 ALPMA Summit Partnerships
26	 Becoming an ALPMA Partner
31	 Contacts
Contents
3
•	 Develop personal relationships with legal industry decision-makers
•	 Strengthen your brand awareness
•	 Position your company as an industry thought leader
•	 Showcase your products and services
•	 Generate new business leads
•	 Demonstrate your commitment to the industry.
Companies like Fuji Xerox, InfoTrack, Law In Order, legalsuper and LexisNexis
have achieved significant benefits from partnering with ALPMA
Why Partner with ALPMA
Becoming an ALPMA Partner will help you:
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
4
ALPMA members are senior legal decision-makers with management and leadership
responsibilities within law firms and legal departments in Australasia.
Our members include:
•	 Senior leaders at law firms, including Practice Managers,
Managing Directors, CEOs, COOs, CFOs and General Managers
•	 Lawyers with a management role, including partners,
sole practitioners and in-house corporate and government
legal counsel
•	 Domain specialist managers including Human Resource
Managers, Finance Managers, Marketing & Business
Development Managers, IT Managers, Business and
Office Managers.
As at 31 December, 2015, ALPMA had 858 members, and an
opted-in subscriber base of more than 6,000 legal management
professionals. Our membership is growing at a rapid rate and we
expect this growth to continue as we introduce innovative new
services and programs for the legal management community.
Reach Legal Industry Decision-Makers
43%
14%
10%
9%
8%
8%
5%
3%
Membership
by Role Partner/Lawyer
Practice Manager/CEO/GM
Admin/Office/Operations Manager
Human Resources Manager
Finance Manager
Managing Partner
Marketing/BD Manager
Other
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
1%
TAS
Membership
by Geography
24%
VIC
22%
QLD
20%
NSW
7%
SA
8%
WA
2%
ACT
16%
NZ
5
What Our Partners Say...
Tammy Begley
National Marketing Manager
SAI Global
David Eastwood
Chief Development Officer
legalsuper
Tony Bleasdale
Managing Director – Asia Pacific
BigHand
Leading companies discuss how partnering with ALPMA helps them reach senior legal
decision makers and achieve their business objectives.
Melita Lovitt-Sisson
Sales Manager
– Practice Management
LexisNexis
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
Click on images below to watch these videos.
6
ALPMA Learning
& Development Program
ALPMA’s Learning & Development program is designed to provide
leaders and managers within law firms and legal departments with
the knowledge, skills and connections they need to run successful
practices. ALPMA's annual partnerships support our practice
management seminars and Leading Your Firm program.
Practice
Management
Seminars
LeadingYour
Firm Program
ALPMA
On-Demand
Learning
Centre
ALPMA
Website & Blog
Legal Industry
Research
ALPMA
Thought
Leadership
Awards
ALPMA
Summit
& Workshops
Local Events
ALPMA's
L&D Program
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
7
Develop and
Manage People
•	 Recruitment, retention & engagement
• 	 Performance management
• 	 Remuneration
• 	 Succession planning
• 	 Diversity
Become a
Better Leader
• 	 Leadership skills development
•	 Communication & interpersonal skills
• 	 Negotiation & conflict management
• 	 Resilience
Improve Firm
Profitability
Grow Your Firm
•	 Business development & sales
• 	 Customer satisfaction & retention
• 	 Marketing & communications
•	 Mergers & acquisitions
Ensure Efficient
Operations
• 	 Technology & automation
•	 Process improvement & quality management
• 	 Facilities management
• 	 Project, change & risk management
•	 Document & knowledge management
Create Sound
Strategy
• 	 Leadership, team & cultural development
• 	 Business strategy & planning
•	 Competitive analysis & intelligence
• 	 Legal industry trends
• 	 Legal business models
•	 Financial performance analysis
& communication
• 	 Non-financial performance drivers
• 	 Resource planning
• 	 Working capital management
• 	 Pricing
ALPMA’s Learning & Development
Program Framework
Our program content spans the ALPMA Legal Practice Management Learning & Development Framework:
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
8
Partnering with ALPMA offers significant opportunities to companies servicing the legal industry and
helps enable ALPMA to offer a high quality and accessible L& D program for its members.
Partnering for Mutual Benefit
Annual Partnerships ALPMA L&D Program
Corporate Partner
(Australian, New Zealand and State)
ALPMA’s Practice Management Seminars in Melbourne,
Sydney, Brisbane, Adelaide, Perth and New Zealand
Leading Your Firm Partner
(Major & Regional)
‘Leading Your Firm’program webinars
and live-streamed events
Other Partnership Opportunities
2016 ALPMA Summit
A Blueprint for Change
7 – 9 September
Etihad Stadium, Melbourne
ALPMA Summit & Trade Exhibition, Pre-Summit
Workshops and ALPMA Thought Leadership Awards
ALPMA Digital Advertising Digital advertising opportunities in the ALPMA
website and quarterly ALPMA e-newsletter DOWNLOAD
ALPMA Digital Advertising
Media Kit
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
DOWNLOAD
2016 ALPMA SUMMIT
Partnership Prospectus
9
ALPMA’s Practice Management Seminars
ALPMA’s well-respected and popular practice management seminars enhance the skills and professional
knowledge of managers and lawyers with management and leadership responsibility within law firms and
legal departments – and provide a great forum for networking amongst our close-knit community.
ALPMA Corporate Partners are the only vendors able to attend our Practice Management seminars.
The seminars cover topical subjects, spanning ALPMA’s Learning & Development Framework, and
are presented by dynamic speakers with deep subject matter expertise and extensive legal industry
experience. Typically attracting between 30 and 100 attendees (depending on topic and location), seminars
usually run for 1.5 hours at lunch-time, commencing with networking and refreshments followed by the
guest speaker presentation.
In FY17, ALPMA will run 60 practice management seminars in capital cities across Australia and
New Zealand – all free for its members.
FY17 Practice Management
Seminars
10 Sydney
10 Melbourne
10 Brisbane
10 Adelaide
10 Perth
10 New Zealand
60 Total
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
10
Australian Corporate Partner
Becoming an ALPMA Australian Corporate Partner
provides you with a powerful opportunity to build your
company’s profile across Australia, create strong personal
relationships with key decision makers in legal firms,
companies and government departments and demonstrate
your commitment to the practice management profession.
Leading national and international legal industry
suppliers, including Law In Order, Fuji Xerox, SAI Global,
legalsuper, Grace Records Management and InfoTrack,
have achieved significant benefits as Australian Corporate
Partners of ALPMA.
“	Legalsuper is the industry superannuation fund for
the national legal profession. Our relationships with
the employers that choose legalsuper for their staff
are typically managed through either of the finance,
HR or practice management business units. As such
our Corporate partnership with ALPMA is important
as it enables legalsuper to continue to meet the
decision makers who are responsible for ensuring
that a significant component of their colleagues’
remuneration is managed effectively and at a
low cost. ”
David Eastwood
Chief Development Officer, legalsuper
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
11
Develop personal relationships with targeted
decision-makers
•	 Two complimentary registrations per event to attend the
ALPMA practice management seminars held in Melbourne,
Sydney, Brisbane, Adelaide and Perth – 50 seminars in total.
Corporate Partners are the only industry suppliers permitted
to attend ALPMA legal practice management seminars.
•	 Two complimentary guest passes for these ALPMA seminars,
so you can bring along eligible non-members at no cost.
•	 Two passes to attend the ALPMA End of Year event, an
important networking event, for each State.
•	 Your representative will receive the list of registrants to
each seminar (where registrants have given permission in
accordance with the Privacy Act).
•	 Each year, your representative will be invited to attend a
special Partner event with the local Committee in each of
the five States.
Strengthen your brand awareness
•	 Your company or product logo, plus a direct hyperlink to
your website, will be featured on all e-marketing campaigns
to promote the ALPMA seminar series across Australia. These
campaigns are sent to more than 6,000 ALPMA members and
subscribers each month.
•	 Your logo, with a hyperlink to your website, will also feature
throughout ALPMA’s website, acknowledging your support as
an Australian Corporate Partner.
•	 Your logo will be prominently displayed at every seminar in
the series across the country.
Australian Corporate Partner BenefitsWhy Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
12
Generate new business leads
•	 ALPMA will distribute one e-mail or e-marketing campaign
that you have produced to 6,000+ members and subscribers
on our national database on your behalf. You could use this
opportunity to drive attendance to an event, launch a new
product, promote a special discount offer or build an opted-
in mailing list.
Market your products and services
•	 Complimentary listing in ALPMA’s Business Directory.
•	 Complimentary Member-Only Deal listing.
Demonstrate commitment to the industry
•	 Use the ALPMA Australian Corporate Partner logo on all
your promotional material to showcase your support for the
industry for the period of your partnership.
Position your company as thought leaders
•	 Present directly to attendees for three minutes prior to the
primary speaker at one seminar in each State, and distribute
your promotional material to participants at these seminars.
•	 Place up to 20 pieces of “thought leadership”style
information directly relevant to members into the ALPMA
Knowledge Bank. This information could include industry
research, hints and tips, practical tools, white papers, opinion
pieces, case studies, webinars, presentations or on-line
demonstrations.
•	 Contribute one blog post to ALPMA’s blog: A Survival Guide
for Legal Practice Managers.*
*Must abide by ALPMA’s blog policy and guidelines
Australian Corporate Partner Benefits
Investment (Inclusive of 10% GST)
1 Year Partnership: 50 Seminars $37,000
2 Year Partnership: $35,000 per year
3 Year Partnership: $32,500 per year
Partners in nominated States: Price On Application
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
13
State Corporate Partner
Becoming an ALPMA State Corporate Partner provides you
with a powerful opportunity to build your company’s profile
in your chosen State, create strong personal relationships with
key decision makers in the State’s legal firms, companies and
government departments and demonstrate your commitment
to the local legal practice management profession.
Local and national legal industry suppliers like St George
Bank, Macquarie Bank, Legal People, FilePro, LexisNexis and
CT Group have achieved significant benefits as State
Corporate Partners of ALPMA.
“	Legal People has been an active Victoria State Corporate
Partner for the past six years. It has provided us with
great networking opportunities and the ability to
meet key decision makers in the legal profession. The
monthly events are always popular and the topics are
also very relevant to any business. Our partnership has
given us more insight into the challenges our clients
face being involved in the running of their practices.
It has strengthened our relationships, provided us the
opportunity to give back to the community we are part of,
and we enjoy working with an array of innovative people.”
Colleen Tankard, Partner
Legal People
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
14
Develop personal relationships with targeted
decision-makers
•	 Two complimentary registrations to attend every seminar in
your nominated State. Australian and State Corporate Partners
are the only suppliers able to attend ALPMA legal practice
management seminars.
•	 Two complimentary guest passes for each seminar so you can
bring along eligible non-members at no cost.
•	 Two passes to attend the local ALPMA end of year event,
an important networking event.
•	 Your representative will receive the list of registrants to each
State seminar (where registrants have given permission in
accordance with the Privacy Act).
•	 Each year, your representative will be invited to attend a
special Partner event with the local Committee.
Strengthen your brand awareness
•	 Your company or product logo, plus a direct hyperlink to
your website, will be placed on all e-marketing campaigns
to promote the local seminars. These campaigns are sent
to the local ALPMA State Branch members and subscribers
each month.
•	 Your logo, with a hyperlink to your website, will also
feature on the State event pages on the ALPMA website,
acknowledging your support as a State Corporate Partner.
•	 Your logo will be prominently displayed at every local
ALPMA seminar.
Generate new business leads
•	 ALPMA will distribute one e-mail or e-marketing campaign
that you have produced to the ALPMA State members and
subscribers on our database on your behalf. You could use
this opportunity to drive attendance to an event, launch a
new product, promote a special discount offer or build an
opted-in mailing list.
State Corporate Partner BenefitsWhy Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
15*Must abide by ALPMA’s blog policy and guidelines
Market your products and services
•	 Complimentary listing in ALPMA’s Business Directory.
•	 One complimentary listing on ALPMA’s Member Only
Deals page.
Position your company as thought leaders
•	 Present directly to attendees for three minutes prior to the
primary speaker at one seminar in that State, and distribute
promotional materials at the seminar.
•	 Place up to five pieces of “thought leadership”style
information directly relevant to members into our Knowledge
Bank. This information could include industry research, hints
and tips, practical tools, white papers, opinion pieces, case
studies, webinars, presentations or on-line demonstrations.
•	 Contribute one blog post to ALPMA’s blog: A Survival Guide
for Legal Practice Managers.*
Demonstrate commitment to the industry
•	 Use the ALPMA State Corporate Partner logo on all your
promotional material to showcase your support for the
industry for the period of your partnership.
State Corporate Partner BenefitsWhy Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
16
Investment
The investment required varies and reflects the number of local members, subscribers and seminar attendees.
		(Inclusive of 10% GST)
NSW Corporate Partner		 1 Year Partnership: 		 $11,500
– Includes 10 Seminars per year in Sydney		 2 Year Partnership: 		 $11,000 per year
		3 Year Partnership:		 $10,500 per year
Victoria Corporate Partner		 1 Year Partnership: 		 $11,500
– Includes 10 Seminars per year in Melbourne		 2 Year Partnership: 		 $11,000 per year
		3 Year Partnership: 		 $10,500 per year
Queensland Corporate Partner		 1 Year Partnership: 		 $9,000
– Includes 10 Seminars per year in Brisbane		 2 Year Partnership: 		 $8,500 per year
		3 Year Partnership: 		 $8,000 per year
SA Corporate Partner		 1 Year Partnership: 		 $4,150
– Includes 10 Seminars per year in Adelaide		 2 Year Partnership: 		 $3,900 per year
		3 Year Partnership: 		 $3,650 per year
WA Corporate Partner		 1 Year Partnership: 		 $4,500
– Extended to 10 Seminars per year in Perth		 2 Year Partnership: 		 $4,250 per year
		3 Year Partnership: 		 $4,000 per year
	 		
New Zealand Corporate Partner		 1 Year Partnership: 		 $6,500
– Extended to 10 Seminars per year in Auckland & Christchurch		 2 Year Partnership: 		 $6,000 per year
		3 Year Partnership: 		 $5,500 per year
		
DOWNLOAD
FY17 ALPMA NZ Corporate
Partnership Prospectus
(Inclusive of 10% GST)
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
17
Leading Your Firm Program
ALPMA’s Leading Your Firm program is designed to meet the legal practice management professional
development needs of leaders at smaller and regional law firms in Australia and New Zealand.
These firms face specific operating challenges that are compounded by the changing legal landscape, and
this program provides practical, hands-on advice and strategies to help them thrive and prosper.
The Leading Your Firm program includes a series of five lunchtime webinars, plus three live streamed events,
where expert speakers are broadcast live online to networking events held simultaneously in approximately
19 regional locations across Australia and New Zealand.
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
18*The number and location of regional events may vary as the FY17 program is finalised
FY17 Program
Webinar
Jul
Webinar
Aug
Webinar Webinar
Oct
Live Streamed
Event
Nov Feb Mar Apr Jun
Live Streamed
Event
Webinar Live Streamed
Event
The live streamed regional events run for approximately
1.5 hours, commencing with networking over refreshments,
followed by the guest speaker presentation. Those unable
to attend these live-stream broadcast events in person can
participate on-line.
Each event is recorded live and available on-demand from
ALPMA’s On-Demand Learning Centre post-event,
significantly extending the life of each event.
Participation in this program is free for all ALPMA members,
and open to eligible non-members for a small fee.
Leading Your Firm partners are the only vendors able
to attend these events.
FY16 Live-streamed regional event locations*:
NSW: 		 Parramatta, Newcastle, Dubbo
VIC/TAS: 	 Warrnambool, Geelong, Hobart
QLD:		 Sunshine Coast, Gold Coast, Toowoomba,
		 Mackay, Cairns, Brisbane
New Zealand:	 Auckland, Christchurch, Wellington,
		 New Plymouth, Tauranga, Dunedin
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
19
Major Partner
Becoming a Major Partner for ALPMA’s Leading Your Firm
program provides you with a powerful opportunity to
cost-effectively reach smaller and regional law firms across
Australia and New Zealand and position your company as
a thought-leader and champion.
Companies like Thomson Reuters and BOAB IT have
achieved significant return on their Leading Your Firm
partnership investment.
Major Partner Benefits
Demonstrate thought leadership
•• Opportunity to speak for two to five minutes at one live-
streamed event.
•• Dominant placement for your logo on all marketing material
and email campaigns associated with the program.
•• Dominant positioning for your logo, a hyperlink to your
website and acknowledgement as Major Partner on the
ALPMA website, including:
- the ALPMA home page website slider promoting the
Leading Your Firm program.
-	 all banner images promoting the Leading Your Firm
	 program on the ALPMA website pages.
•• Verbal acknowledgement during all live streamed events
and webinars, and in each event recording placed in the
On-Demand Learning Centre.
•• Dominant position for your logo and hyperlink within each
On-Demand event recording and the relevant pages of the
ALPMA website.
•• Opportunity to contribute one blog post for the ALPMA
Blog: A Survival Guide for Legal Practice Managers.*
*Must abide by ALPMA’s blog policy and guidelines
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
20
Significant savings for your customers
•	 Two complimentary registrations to each event* in the
program to allow eligible non-members to attend in person
or online as your guest.
•	 Discount of 30% on the cost of individual ALPMA
membership for your law firm customers, enabling them to
participate in the program at no additional cost (and access
the many other benefits of ALPMA membership).**
Build strong relationships
•	 Right to have two representatives attend each event in
the series in person or online.
•	 Receive the registered delegate list (where consent has
been provided) for all events in the program.
Market your products and services
•	 ALPMA will distribute one e-mail marketing campaign to the
6,000+ members and subscribers on our database on your
behalf. You could use this to drive attendance to an event,
launch a product, promote a discount offer or build an
opted-in mailing list.
• 	NEW! Three months complimentary banner advertising on
the ALPMA website.
•	 The right to promote your company/products at the end
of each Leading Your Firm webinar and live-streamed event
via a member-only deal. This will also be included in the
recordings of each event and promoted across ALPMA's
social media platforms.
•	 One complimentary ALPMA Business Directory Listing.
•	 Add up to 20 items to the ALPMA Knowledge Bank.
Major Partner Benefits
* The number and location of regional events may vary as the FY17 program is finalised.
** Applies only where the customer is an eligible non-member and subject to ALPMA’s
usual terms and conditions of membership.
Investment (Inclusive of 10% GST)
1 Year Partnership: $18,500
2 Year Partnership: $18,000 per year
3 Year Partnership: $17,500 per year
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
21
Becoming a Regional Partner for the Leading Your Firm
program is a great way to cost-effectively reach smaller and
regional law firms in your chosen region and build strong
brand awareness.
Companies like LexisNexis, BOAB IT, and CommArc have
achieved significant benefits as a Leading Your Firm
Regional Partner.
Regional Partner Benefits
Strengthen your brand awareness
•• Your logo and a hyperlink to the page of your choice on the
Leading Your Firm Program web pages and related email
marketing campaigns to promote the program in your region
each month.
•• Right to send one email campaign to members and
subscribers on the ALPMA database in your region.
•• Add up to 5 articles to the ALPMA Knowledge Bank.
•• One complimentary Member-Only Deal and Business
Directory Listing.
•• Contribute 1 blog post to the ALPMA Blog: A Survival Guide
for Legal Practice Managers.*
Regional Partner
*Must abide by ALPMA’s blog policy and guidelines
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
22
Build Strong Relationships
•	 NEW! Right to present for two to three minutes prior to
one webinar.
•	 Right to send two representatives to attend each of the
live streamed events in your region.
•	 Right for two representatives to attend each webinar in
the program.
•	 Two complimentary registrations for each event, so you
can bring eligible non-members as your guest.
•	 Received registered delegate list (where consent provided)
for delegates from your region attending program events.
Regional Partner Benefits
Investment
The investment required for each region varies and reflects
the number of members and events held in each region.
(Inclusive of 10% GST)
** Australian dollars
NSW Regional Partner
Victoria & Tasmania – Warrnambool, Geelong
& Hobart
3 live streamed events held in 3 locations
= 9 regional events per annum
$6,050
New South Wales & ACT – Canberra, Dubbo,
Newcastle & Parramatta	
3 live streamed events held in 4 locations
= 9 regional events per annum
$6,050
Queensland & Northern Territory – Cairns, Gold Coast
Mackay, Sunshine Coast, Toowoomba & Brisbane	
3 live streamed events held in 6 locations
= 18 regional events per annum
$6,600
New Zealand – Auckland, Christchurch,
New Plymouth, Tauranga, Wellington & Dunedin 	
3 live streamed events held in 6 locations
= 18 regional events per annum
$6,050
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
23
Partnership
Type
Partner Event
Attendance
Guest
Invitations
Email Campaign
& Lists
Branding Thought
Leadership
Australian
Corporate Partner
$37,000
2 free passes to 10
monthly seminars in
NSW, QLD, VIC, WA
and SA
2 free guest passes
per event for eligible
non-members.
1 x campaign to
national database.
Delegate list for all
monthly seminars.*
Logo and hyperlink on
every monthly seminar
email campaign and
across ALPMA Website.
Present at one seminar
in each State.
Contribute blog posts to
ALPMA blog.
Up to 20 articles in
Knowledge Bank.
State and NZ
Corporate Partner
2 free passes to the
Practice Management
seminars in chosen
State/NZ.
2 free guest passes
per event for eligible
non-members.
1 x campaign to State
database.
Delegate list for
the State’s monthly
seminars.*
Logo and hyperlink on
every State seminar
email campaign and
related web pages.
Present at one seminar
in the State.
Contribute blog post to
ALPMA blog.
Up to 5 articles in
Knowledge Bank.
New Zealand
Corporate Partner
Investment inclusive of 10% GST * Subject to consent
DOWNLOAD
FY17 ALPMA NZ Corporate
Partnership Prospectus
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
NSW	$11,500
VIC 	 $11,500
QLD		 $ 9,000
SA		 $ 4,150
WA		 $ 4,500
NZ 	 $ 6,500
24
Partnership
Type
Partner Event
Attendance
Guest
Invitations
Email Campaign
& Lists
Branding Thought
Leadership
Leading Your Firm
Major Partner
$18,500
2 free passes to
5 webinars.
2 free passes to 62
live-streamed events
across Australia and NZ.
2 free guest passes
per event for eligible
non-members.
30% discount for your
customers on ALPMA
membership.
1 x email campaign to
ALPMA member and
subscriber database.
Delegate list for
all events.*
Free Member-Only
Deal listing.
Dominant positioning
for your logo on all
program collateral,
campaigns and
web pages.
Advertising at the end
of each webinar and
event recording.
3 months compli-
mentary website
banner advertising.
Opportunity to speak at one
live stream event.
Opportunity to contribute
to the ALPMA blog.
Contribute up to 20 articles
in the Knowledge Bank.
Leading Your Firm
Regional Partner
NSW/ACT $6,050
VIC/TAS $6,050
QLD/NT $6,600
NZ $6,050
2 free passes to
5 webinars.
2 free passes to 3 live
streamed events held in
your chosen region.
2 free guest passes
per event for eligible
non-members.
1 x email campaign
to regional ALPMA
member and
subscriber database.
Delegate list for
event attendees
from your region.*
Logo and hyperlink
on every regional
LeadingYour Firm
program email
campaign and related
event web pages.
Contribute 1 blog post
to the ALPMA blog.
Contribute up to
5 articles for the
Knowledge Bank.
NEW! Right to present for
two or three minutes prior
to one webinar.
Investment inclusive of 10% GST * Subject to consent
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
25
Becoming an ALPMA Summit
partner provides you with
a powerful opportunity to
showcase your products
and services, generate new
business leads and meet senior
legal industry decision-makers.
ALPMA offers a comprehensive
range of partnership,
exhibitor and merchandising
opportunities. To find out
more about these packages,
please download the 2016
ALPMA Summit partnership
prospectus.
16th Annual ALPMA Summit
& Trade Exhibition
The ALPMA Summit and Trade Exhibition represents the single largest marketing
opportunity to reach legal management professionals within law firms and legal
departments. More than 300 delegates and 50+ legal industry vendors from across
Australasia are expected to attend this year’s event at the Etihad Stadium, Melbourne
from 7 - 9 September 2016. This year, our theme is “A Blueprint for Change.”
Last year, our trade exhibition and partnership packages sold out well in advance
of Summit, so don’t delay!
DOWNLOAD
2016 ALPMA SUMMIT
Partnership Prospectus
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
Becoming an ALPMA Partner
27
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
Application for ALPMA Partnerships 2016/17
If you would like to become an annual ALPMA Partner in FY17, please complete this application form and forward to Nicki Hauser, Marketing &
Business Development Manager, n.hauser@alpma.com.au, Fax: +61 3 86447056 Address: PO Box 556, Burwood, VIC 3125, DX 32509 Burwood VIC.
Applications close 29 April 2016.You can also apply online www.alpma.com.au/Become-A-Partner/application-for-alpma-partnerships
Company
Full name
Job title
Address
Phone Mobile
Email
Website
Corporate Partner
New South Wales
Victoria
Queensland
South Australia
Western Australia
State Corporate Partner
NZ Partner
Major Partner
NSW/ACT Regional Partner
VIC/TAS Regional Partner
QLD/NT Regional Partner
LeadingYour Firm Program Partner
Australia
New Zealand
The Application Form, ApplicationTerms and Conditions, the FY17 Partnership Prospectus, ALPMA
Partner Code of Conduct and the Annual PartnershipTerms & Conditions (“Documents”) govern the
relationship between ALPMA and the Applicant.
By ticking this box the Applicant:
agrees that the Applicant has read the Documents and that the Applicant is bound by the
terms of the Documents from the time that this Application is submitted to ALPMA;
acknowledges that ALPMA is not bound by these Documents until such that as the Documents have
been fully completed by the Applicant and ALPMA has accepted the application (such acceptance to
be communicated in writing to the Applicant); and
represents and warrants to ALPMA that the representative who completed this Application on behalf
of ALPMA is duly authorised to submit this Application and bind the Applicant.
Privacy
The Documents that the Applicant completes may contain personal information. Such personal information
will be managed in accordance with ALPMA’s privacy policy. ALPMA’s privacy policy contains important
information about how ALPMA manages the personal and credit information provided by the Applicant,
including the purposes of collection, its complaint procedures and how the Applicant may access or seek
correction of information held by ALPMA. Please refer to our privacy policy for further information.
Signature Date
Please select the type of Partnership:
28
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
Partner Code of Conduct
Integrity
ALPMA Partners are expected to promulgate the highest standards of
ethical behaviour both within their employer businesses, and the wider
business community generally. Partners must comply with all laws
and regulations and must not infringe ALPMA’s trademarks and other
intellectual property rights.
Confidentiality
Partners will not disclose any confidential information acquired in
the course of ALPMA events, whether or not still employed by their
organisation, except when legally obliged to do so.
Respect for Member Privacy
Partners are welcome to interact appropriately and professionally with
attendees at an ALPMA event and build business relationships with
attendees over time. Any information about attendees provided on
ALPMA registration lists or gathered by partner representatives at ALPMA
functions must not to be added to partner mailing lists, unless consent
has been provided by the attendee. Partners must comply with any
applicable privacy legislation in relation to the personal information it
collects and holds.
Honesty
Partners must not make any false representations in connection with
any dealings with ALPMA or its members including, but not limited
to, misrepresentations of facts associated with their products or
the promotion or utilization of false documentation such as false or
inaccurate records.
Monitoring and Compliance
If a partner becomes aware of a breach, or a suspected breach of this
Code of Conduct, it must notify ALPMA immediately. ALPMA may also
audit compliance with this Code or appoint a third party to conduct
an audit. Members may report any unethical practices or inappropriate
behaviour by a Partner to the relevant Branch Committee or Board for
investigation and resolution.
Any violations will be reported by ALPMA to the Partner’s management
for their attention and, if appropriate, corrective action. ALPMA may then
take any action it deems appropriate, including working with the partner
to rectify the breach, suspend or terminate the applicable Partnership
Agreement.
We are committed to ensuring that partnering with ALPMA is a mutually beneficial experience for our partners, members and our respective organ-
isations. ALPMA’s Partner Code of Conduct is intended to conserve and enhance the integrity of business relationships developed through contact
with ALPMA members, to protect member confidentiality and respect member privacy. Accordingly, ALPMA requires its partners to comply with the
principles set out in this Code of Conduct. Members also agree to a Code of Conduct.
29
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
Application Terms & Conditions
1.	 The Australasian Legal Practice Management Association Limited
(‘the Association’) reserves the right to accept or reject any offer of
partnership. In determining partnership offers the following terms
and conditions will apply to each partnership application submitted
by an Applicant:
1.1	 The Association has a policy not to grant exclusivity to any
particular partner for any product/service category or industry.
We see it as beneficial to the members of the Association to have
the opportunity to compare products and services available in
the legal industry services market. In some cases, undertakings
may be given not to allow direct competitors to co-partner
events.
1.2	 Decisions of the Association’s Board in regard to allocation of all
partnership opportunities will be final and no correspondence
will be entered into with unsuccessful Applicants.
1.3	 The entitlements set out under each of the partnership benefits
are detailed in the prospectus to which these terms are annexed
and constitute the total commitment by the Association to
partners, advertisers and exhibitors. Any additional requirements
may incur additional charges. Partnerships are not transferrable.
2.	 All prices are quoted inclusive of GST (unless otherwise stated).
The Association is registered for GST purposes.
3.	 The Partnership Prospectus is valid for the 2016/2017 financial
year. The 2016/2017 Partner Prospectus will be released week
commencing 9 February 2016 and applications for specific
partnership opportunities can be lodged with the Association from
this date onwards. The Association will accept first round applications
from the date of the release of the prospectus until 29 April 2016.
Applicants will be advised as to whether their applications have been
accepted or declined within 14 days of the advertised closing date.
4.	 The Association reserves the right to seek partners for any
opportunities remaining or arising after 29 April 2016 and these will
then be sold on a first in basis.
Applicants accept ALPMA's Annual Partnership Terms and Conditions
by submitting their application.
READ
ALPMA Annual Partnership
Terms and Conditions
30
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
Find Out More
There are many other ways you can partner with ALPMA to build strong
relationships with the legal management community.
DOWNLOAD
FY17 ALPMA NZ Corporate
Partnership Prospectus
DOWNLOAD
2016 ALPMA SUMMIT
Partnership Prospectus
DOWNLOAD
ALPMA Digital
Advertising Media Kit
31
Why Partner with ALPMA
Learning & Development Program
Practice Management
Seminar Partnerships
Leading Your Firm
Program Partnerships
Partnership Summary 2016/17
2016 ALPMA Summit Partnerships
Becoming an FY17 ALPMA Partner
Contacts
Talk to us
To find out more about the benefits of partnering with ALPMA, please contact:
All ALPMA partnership opportunities
Nicki Hauser
ALPMA National Marketing
& Business Development Manager
M: 0410 439276
E: n.hauser@alpma.com.au
2016 Summit
Jenny Watson
Summit Secretariat
M: 0414 618 629
E: j.watson@alpma.com.au
F: 61 7 3117 0980
ALPMA. Adding Value to the Business of Law www.alpma.com.au

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ALPMA+_FY2016_17_CORPORATE+PROSPECTUS+FINAL

  • 1. How to reach senior legal decision-makers in Australasia ALPMA Annual Partnership Prospectus 1 July, 2016 to 30 June, 2017
  • 2. The Australasian Legal Practice Management Association is the peak Australasian body representing managers and lawyers with a legal practice management and leadership role. Becoming an ALPMA partner is a proven, cost-effective strategy to reach more than 6,000 senior decision- makers within legal firms and legal departments across Australasia. ALPMA. Adding Value to the Business of Law. 2 3 Why Partner with ALPMA 6 Learning & Development Program 9 Practice Management Seminar Partnerships 17 Leading Your Firm Program Partnerships 23 Partnership Summary 2016/2017 25 2016 ALPMA Summit Partnerships 26 Becoming an ALPMA Partner 31 Contacts Contents
  • 3. 3 • Develop personal relationships with legal industry decision-makers • Strengthen your brand awareness • Position your company as an industry thought leader • Showcase your products and services • Generate new business leads • Demonstrate your commitment to the industry. Companies like Fuji Xerox, InfoTrack, Law In Order, legalsuper and LexisNexis have achieved significant benefits from partnering with ALPMA Why Partner with ALPMA Becoming an ALPMA Partner will help you: Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 4. 4 ALPMA members are senior legal decision-makers with management and leadership responsibilities within law firms and legal departments in Australasia. Our members include: • Senior leaders at law firms, including Practice Managers, Managing Directors, CEOs, COOs, CFOs and General Managers • Lawyers with a management role, including partners, sole practitioners and in-house corporate and government legal counsel • Domain specialist managers including Human Resource Managers, Finance Managers, Marketing & Business Development Managers, IT Managers, Business and Office Managers. As at 31 December, 2015, ALPMA had 858 members, and an opted-in subscriber base of more than 6,000 legal management professionals. Our membership is growing at a rapid rate and we expect this growth to continue as we introduce innovative new services and programs for the legal management community. Reach Legal Industry Decision-Makers 43% 14% 10% 9% 8% 8% 5% 3% Membership by Role Partner/Lawyer Practice Manager/CEO/GM Admin/Office/Operations Manager Human Resources Manager Finance Manager Managing Partner Marketing/BD Manager Other Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts 1% TAS Membership by Geography 24% VIC 22% QLD 20% NSW 7% SA 8% WA 2% ACT 16% NZ
  • 5. 5 What Our Partners Say... Tammy Begley National Marketing Manager SAI Global David Eastwood Chief Development Officer legalsuper Tony Bleasdale Managing Director – Asia Pacific BigHand Leading companies discuss how partnering with ALPMA helps them reach senior legal decision makers and achieve their business objectives. Melita Lovitt-Sisson Sales Manager – Practice Management LexisNexis Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts Click on images below to watch these videos.
  • 6. 6 ALPMA Learning & Development Program ALPMA’s Learning & Development program is designed to provide leaders and managers within law firms and legal departments with the knowledge, skills and connections they need to run successful practices. ALPMA's annual partnerships support our practice management seminars and Leading Your Firm program. Practice Management Seminars LeadingYour Firm Program ALPMA On-Demand Learning Centre ALPMA Website & Blog Legal Industry Research ALPMA Thought Leadership Awards ALPMA Summit & Workshops Local Events ALPMA's L&D Program Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 7. 7 Develop and Manage People • Recruitment, retention & engagement • Performance management • Remuneration • Succession planning • Diversity Become a Better Leader • Leadership skills development • Communication & interpersonal skills • Negotiation & conflict management • Resilience Improve Firm Profitability Grow Your Firm • Business development & sales • Customer satisfaction & retention • Marketing & communications • Mergers & acquisitions Ensure Efficient Operations • Technology & automation • Process improvement & quality management • Facilities management • Project, change & risk management • Document & knowledge management Create Sound Strategy • Leadership, team & cultural development • Business strategy & planning • Competitive analysis & intelligence • Legal industry trends • Legal business models • Financial performance analysis & communication • Non-financial performance drivers • Resource planning • Working capital management • Pricing ALPMA’s Learning & Development Program Framework Our program content spans the ALPMA Legal Practice Management Learning & Development Framework: Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 8. 8 Partnering with ALPMA offers significant opportunities to companies servicing the legal industry and helps enable ALPMA to offer a high quality and accessible L& D program for its members. Partnering for Mutual Benefit Annual Partnerships ALPMA L&D Program Corporate Partner (Australian, New Zealand and State) ALPMA’s Practice Management Seminars in Melbourne, Sydney, Brisbane, Adelaide, Perth and New Zealand Leading Your Firm Partner (Major & Regional) ‘Leading Your Firm’program webinars and live-streamed events Other Partnership Opportunities 2016 ALPMA Summit A Blueprint for Change 7 – 9 September Etihad Stadium, Melbourne ALPMA Summit & Trade Exhibition, Pre-Summit Workshops and ALPMA Thought Leadership Awards ALPMA Digital Advertising Digital advertising opportunities in the ALPMA website and quarterly ALPMA e-newsletter DOWNLOAD ALPMA Digital Advertising Media Kit Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts DOWNLOAD 2016 ALPMA SUMMIT Partnership Prospectus
  • 9. 9 ALPMA’s Practice Management Seminars ALPMA’s well-respected and popular practice management seminars enhance the skills and professional knowledge of managers and lawyers with management and leadership responsibility within law firms and legal departments – and provide a great forum for networking amongst our close-knit community. ALPMA Corporate Partners are the only vendors able to attend our Practice Management seminars. The seminars cover topical subjects, spanning ALPMA’s Learning & Development Framework, and are presented by dynamic speakers with deep subject matter expertise and extensive legal industry experience. Typically attracting between 30 and 100 attendees (depending on topic and location), seminars usually run for 1.5 hours at lunch-time, commencing with networking and refreshments followed by the guest speaker presentation. In FY17, ALPMA will run 60 practice management seminars in capital cities across Australia and New Zealand – all free for its members. FY17 Practice Management Seminars 10 Sydney 10 Melbourne 10 Brisbane 10 Adelaide 10 Perth 10 New Zealand 60 Total Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 10. 10 Australian Corporate Partner Becoming an ALPMA Australian Corporate Partner provides you with a powerful opportunity to build your company’s profile across Australia, create strong personal relationships with key decision makers in legal firms, companies and government departments and demonstrate your commitment to the practice management profession. Leading national and international legal industry suppliers, including Law In Order, Fuji Xerox, SAI Global, legalsuper, Grace Records Management and InfoTrack, have achieved significant benefits as Australian Corporate Partners of ALPMA. “ Legalsuper is the industry superannuation fund for the national legal profession. Our relationships with the employers that choose legalsuper for their staff are typically managed through either of the finance, HR or practice management business units. As such our Corporate partnership with ALPMA is important as it enables legalsuper to continue to meet the decision makers who are responsible for ensuring that a significant component of their colleagues’ remuneration is managed effectively and at a low cost. ” David Eastwood Chief Development Officer, legalsuper Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 11. 11 Develop personal relationships with targeted decision-makers • Two complimentary registrations per event to attend the ALPMA practice management seminars held in Melbourne, Sydney, Brisbane, Adelaide and Perth – 50 seminars in total. Corporate Partners are the only industry suppliers permitted to attend ALPMA legal practice management seminars. • Two complimentary guest passes for these ALPMA seminars, so you can bring along eligible non-members at no cost. • Two passes to attend the ALPMA End of Year event, an important networking event, for each State. • Your representative will receive the list of registrants to each seminar (where registrants have given permission in accordance with the Privacy Act). • Each year, your representative will be invited to attend a special Partner event with the local Committee in each of the five States. Strengthen your brand awareness • Your company or product logo, plus a direct hyperlink to your website, will be featured on all e-marketing campaigns to promote the ALPMA seminar series across Australia. These campaigns are sent to more than 6,000 ALPMA members and subscribers each month. • Your logo, with a hyperlink to your website, will also feature throughout ALPMA’s website, acknowledging your support as an Australian Corporate Partner. • Your logo will be prominently displayed at every seminar in the series across the country. Australian Corporate Partner BenefitsWhy Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 12. 12 Generate new business leads • ALPMA will distribute one e-mail or e-marketing campaign that you have produced to 6,000+ members and subscribers on our national database on your behalf. You could use this opportunity to drive attendance to an event, launch a new product, promote a special discount offer or build an opted- in mailing list. Market your products and services • Complimentary listing in ALPMA’s Business Directory. • Complimentary Member-Only Deal listing. Demonstrate commitment to the industry • Use the ALPMA Australian Corporate Partner logo on all your promotional material to showcase your support for the industry for the period of your partnership. Position your company as thought leaders • Present directly to attendees for three minutes prior to the primary speaker at one seminar in each State, and distribute your promotional material to participants at these seminars. • Place up to 20 pieces of “thought leadership”style information directly relevant to members into the ALPMA Knowledge Bank. This information could include industry research, hints and tips, practical tools, white papers, opinion pieces, case studies, webinars, presentations or on-line demonstrations. • Contribute one blog post to ALPMA’s blog: A Survival Guide for Legal Practice Managers.* *Must abide by ALPMA’s blog policy and guidelines Australian Corporate Partner Benefits Investment (Inclusive of 10% GST) 1 Year Partnership: 50 Seminars $37,000 2 Year Partnership: $35,000 per year 3 Year Partnership: $32,500 per year Partners in nominated States: Price On Application Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 13. 13 State Corporate Partner Becoming an ALPMA State Corporate Partner provides you with a powerful opportunity to build your company’s profile in your chosen State, create strong personal relationships with key decision makers in the State’s legal firms, companies and government departments and demonstrate your commitment to the local legal practice management profession. Local and national legal industry suppliers like St George Bank, Macquarie Bank, Legal People, FilePro, LexisNexis and CT Group have achieved significant benefits as State Corporate Partners of ALPMA. “ Legal People has been an active Victoria State Corporate Partner for the past six years. It has provided us with great networking opportunities and the ability to meet key decision makers in the legal profession. The monthly events are always popular and the topics are also very relevant to any business. Our partnership has given us more insight into the challenges our clients face being involved in the running of their practices. It has strengthened our relationships, provided us the opportunity to give back to the community we are part of, and we enjoy working with an array of innovative people.” Colleen Tankard, Partner Legal People Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 14. 14 Develop personal relationships with targeted decision-makers • Two complimentary registrations to attend every seminar in your nominated State. Australian and State Corporate Partners are the only suppliers able to attend ALPMA legal practice management seminars. • Two complimentary guest passes for each seminar so you can bring along eligible non-members at no cost. • Two passes to attend the local ALPMA end of year event, an important networking event. • Your representative will receive the list of registrants to each State seminar (where registrants have given permission in accordance with the Privacy Act). • Each year, your representative will be invited to attend a special Partner event with the local Committee. Strengthen your brand awareness • Your company or product logo, plus a direct hyperlink to your website, will be placed on all e-marketing campaigns to promote the local seminars. These campaigns are sent to the local ALPMA State Branch members and subscribers each month. • Your logo, with a hyperlink to your website, will also feature on the State event pages on the ALPMA website, acknowledging your support as a State Corporate Partner. • Your logo will be prominently displayed at every local ALPMA seminar. Generate new business leads • ALPMA will distribute one e-mail or e-marketing campaign that you have produced to the ALPMA State members and subscribers on our database on your behalf. You could use this opportunity to drive attendance to an event, launch a new product, promote a special discount offer or build an opted-in mailing list. State Corporate Partner BenefitsWhy Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 15. 15*Must abide by ALPMA’s blog policy and guidelines Market your products and services • Complimentary listing in ALPMA’s Business Directory. • One complimentary listing on ALPMA’s Member Only Deals page. Position your company as thought leaders • Present directly to attendees for three minutes prior to the primary speaker at one seminar in that State, and distribute promotional materials at the seminar. • Place up to five pieces of “thought leadership”style information directly relevant to members into our Knowledge Bank. This information could include industry research, hints and tips, practical tools, white papers, opinion pieces, case studies, webinars, presentations or on-line demonstrations. • Contribute one blog post to ALPMA’s blog: A Survival Guide for Legal Practice Managers.* Demonstrate commitment to the industry • Use the ALPMA State Corporate Partner logo on all your promotional material to showcase your support for the industry for the period of your partnership. State Corporate Partner BenefitsWhy Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 16. 16 Investment The investment required varies and reflects the number of local members, subscribers and seminar attendees. (Inclusive of 10% GST) NSW Corporate Partner 1 Year Partnership: $11,500 – Includes 10 Seminars per year in Sydney 2 Year Partnership: $11,000 per year 3 Year Partnership: $10,500 per year Victoria Corporate Partner 1 Year Partnership: $11,500 – Includes 10 Seminars per year in Melbourne 2 Year Partnership: $11,000 per year 3 Year Partnership: $10,500 per year Queensland Corporate Partner 1 Year Partnership: $9,000 – Includes 10 Seminars per year in Brisbane 2 Year Partnership: $8,500 per year 3 Year Partnership: $8,000 per year SA Corporate Partner 1 Year Partnership: $4,150 – Includes 10 Seminars per year in Adelaide 2 Year Partnership: $3,900 per year 3 Year Partnership: $3,650 per year WA Corporate Partner 1 Year Partnership: $4,500 – Extended to 10 Seminars per year in Perth 2 Year Partnership: $4,250 per year 3 Year Partnership: $4,000 per year New Zealand Corporate Partner 1 Year Partnership: $6,500 – Extended to 10 Seminars per year in Auckland & Christchurch 2 Year Partnership: $6,000 per year 3 Year Partnership: $5,500 per year DOWNLOAD FY17 ALPMA NZ Corporate Partnership Prospectus (Inclusive of 10% GST) Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 17. 17 Leading Your Firm Program ALPMA’s Leading Your Firm program is designed to meet the legal practice management professional development needs of leaders at smaller and regional law firms in Australia and New Zealand. These firms face specific operating challenges that are compounded by the changing legal landscape, and this program provides practical, hands-on advice and strategies to help them thrive and prosper. The Leading Your Firm program includes a series of five lunchtime webinars, plus three live streamed events, where expert speakers are broadcast live online to networking events held simultaneously in approximately 19 regional locations across Australia and New Zealand. Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 18. 18*The number and location of regional events may vary as the FY17 program is finalised FY17 Program Webinar Jul Webinar Aug Webinar Webinar Oct Live Streamed Event Nov Feb Mar Apr Jun Live Streamed Event Webinar Live Streamed Event The live streamed regional events run for approximately 1.5 hours, commencing with networking over refreshments, followed by the guest speaker presentation. Those unable to attend these live-stream broadcast events in person can participate on-line. Each event is recorded live and available on-demand from ALPMA’s On-Demand Learning Centre post-event, significantly extending the life of each event. Participation in this program is free for all ALPMA members, and open to eligible non-members for a small fee. Leading Your Firm partners are the only vendors able to attend these events. FY16 Live-streamed regional event locations*: NSW: Parramatta, Newcastle, Dubbo VIC/TAS: Warrnambool, Geelong, Hobart QLD: Sunshine Coast, Gold Coast, Toowoomba, Mackay, Cairns, Brisbane New Zealand: Auckland, Christchurch, Wellington, New Plymouth, Tauranga, Dunedin Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 19. 19 Major Partner Becoming a Major Partner for ALPMA’s Leading Your Firm program provides you with a powerful opportunity to cost-effectively reach smaller and regional law firms across Australia and New Zealand and position your company as a thought-leader and champion. Companies like Thomson Reuters and BOAB IT have achieved significant return on their Leading Your Firm partnership investment. Major Partner Benefits Demonstrate thought leadership •• Opportunity to speak for two to five minutes at one live- streamed event. •• Dominant placement for your logo on all marketing material and email campaigns associated with the program. •• Dominant positioning for your logo, a hyperlink to your website and acknowledgement as Major Partner on the ALPMA website, including: - the ALPMA home page website slider promoting the Leading Your Firm program. - all banner images promoting the Leading Your Firm program on the ALPMA website pages. •• Verbal acknowledgement during all live streamed events and webinars, and in each event recording placed in the On-Demand Learning Centre. •• Dominant position for your logo and hyperlink within each On-Demand event recording and the relevant pages of the ALPMA website. •• Opportunity to contribute one blog post for the ALPMA Blog: A Survival Guide for Legal Practice Managers.* *Must abide by ALPMA’s blog policy and guidelines Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 20. 20 Significant savings for your customers • Two complimentary registrations to each event* in the program to allow eligible non-members to attend in person or online as your guest. • Discount of 30% on the cost of individual ALPMA membership for your law firm customers, enabling them to participate in the program at no additional cost (and access the many other benefits of ALPMA membership).** Build strong relationships • Right to have two representatives attend each event in the series in person or online. • Receive the registered delegate list (where consent has been provided) for all events in the program. Market your products and services • ALPMA will distribute one e-mail marketing campaign to the 6,000+ members and subscribers on our database on your behalf. You could use this to drive attendance to an event, launch a product, promote a discount offer or build an opted-in mailing list. • NEW! Three months complimentary banner advertising on the ALPMA website. • The right to promote your company/products at the end of each Leading Your Firm webinar and live-streamed event via a member-only deal. This will also be included in the recordings of each event and promoted across ALPMA's social media platforms. • One complimentary ALPMA Business Directory Listing. • Add up to 20 items to the ALPMA Knowledge Bank. Major Partner Benefits * The number and location of regional events may vary as the FY17 program is finalised. ** Applies only where the customer is an eligible non-member and subject to ALPMA’s usual terms and conditions of membership. Investment (Inclusive of 10% GST) 1 Year Partnership: $18,500 2 Year Partnership: $18,000 per year 3 Year Partnership: $17,500 per year Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 21. 21 Becoming a Regional Partner for the Leading Your Firm program is a great way to cost-effectively reach smaller and regional law firms in your chosen region and build strong brand awareness. Companies like LexisNexis, BOAB IT, and CommArc have achieved significant benefits as a Leading Your Firm Regional Partner. Regional Partner Benefits Strengthen your brand awareness •• Your logo and a hyperlink to the page of your choice on the Leading Your Firm Program web pages and related email marketing campaigns to promote the program in your region each month. •• Right to send one email campaign to members and subscribers on the ALPMA database in your region. •• Add up to 5 articles to the ALPMA Knowledge Bank. •• One complimentary Member-Only Deal and Business Directory Listing. •• Contribute 1 blog post to the ALPMA Blog: A Survival Guide for Legal Practice Managers.* Regional Partner *Must abide by ALPMA’s blog policy and guidelines Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 22. 22 Build Strong Relationships • NEW! Right to present for two to three minutes prior to one webinar. • Right to send two representatives to attend each of the live streamed events in your region. • Right for two representatives to attend each webinar in the program. • Two complimentary registrations for each event, so you can bring eligible non-members as your guest. • Received registered delegate list (where consent provided) for delegates from your region attending program events. Regional Partner Benefits Investment The investment required for each region varies and reflects the number of members and events held in each region. (Inclusive of 10% GST) ** Australian dollars NSW Regional Partner Victoria & Tasmania – Warrnambool, Geelong & Hobart 3 live streamed events held in 3 locations = 9 regional events per annum $6,050 New South Wales & ACT – Canberra, Dubbo, Newcastle & Parramatta 3 live streamed events held in 4 locations = 9 regional events per annum $6,050 Queensland & Northern Territory – Cairns, Gold Coast Mackay, Sunshine Coast, Toowoomba & Brisbane 3 live streamed events held in 6 locations = 18 regional events per annum $6,600 New Zealand – Auckland, Christchurch, New Plymouth, Tauranga, Wellington & Dunedin 3 live streamed events held in 6 locations = 18 regional events per annum $6,050 Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 23. 23 Partnership Type Partner Event Attendance Guest Invitations Email Campaign & Lists Branding Thought Leadership Australian Corporate Partner $37,000 2 free passes to 10 monthly seminars in NSW, QLD, VIC, WA and SA 2 free guest passes per event for eligible non-members. 1 x campaign to national database. Delegate list for all monthly seminars.* Logo and hyperlink on every monthly seminar email campaign and across ALPMA Website. Present at one seminar in each State. Contribute blog posts to ALPMA blog. Up to 20 articles in Knowledge Bank. State and NZ Corporate Partner 2 free passes to the Practice Management seminars in chosen State/NZ. 2 free guest passes per event for eligible non-members. 1 x campaign to State database. Delegate list for the State’s monthly seminars.* Logo and hyperlink on every State seminar email campaign and related web pages. Present at one seminar in the State. Contribute blog post to ALPMA blog. Up to 5 articles in Knowledge Bank. New Zealand Corporate Partner Investment inclusive of 10% GST * Subject to consent DOWNLOAD FY17 ALPMA NZ Corporate Partnership Prospectus Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts NSW $11,500 VIC $11,500 QLD $ 9,000 SA $ 4,150 WA $ 4,500 NZ $ 6,500
  • 24. 24 Partnership Type Partner Event Attendance Guest Invitations Email Campaign & Lists Branding Thought Leadership Leading Your Firm Major Partner $18,500 2 free passes to 5 webinars. 2 free passes to 62 live-streamed events across Australia and NZ. 2 free guest passes per event for eligible non-members. 30% discount for your customers on ALPMA membership. 1 x email campaign to ALPMA member and subscriber database. Delegate list for all events.* Free Member-Only Deal listing. Dominant positioning for your logo on all program collateral, campaigns and web pages. Advertising at the end of each webinar and event recording. 3 months compli- mentary website banner advertising. Opportunity to speak at one live stream event. Opportunity to contribute to the ALPMA blog. Contribute up to 20 articles in the Knowledge Bank. Leading Your Firm Regional Partner NSW/ACT $6,050 VIC/TAS $6,050 QLD/NT $6,600 NZ $6,050 2 free passes to 5 webinars. 2 free passes to 3 live streamed events held in your chosen region. 2 free guest passes per event for eligible non-members. 1 x email campaign to regional ALPMA member and subscriber database. Delegate list for event attendees from your region.* Logo and hyperlink on every regional LeadingYour Firm program email campaign and related event web pages. Contribute 1 blog post to the ALPMA blog. Contribute up to 5 articles for the Knowledge Bank. NEW! Right to present for two or three minutes prior to one webinar. Investment inclusive of 10% GST * Subject to consent Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 25. 25 Becoming an ALPMA Summit partner provides you with a powerful opportunity to showcase your products and services, generate new business leads and meet senior legal industry decision-makers. ALPMA offers a comprehensive range of partnership, exhibitor and merchandising opportunities. To find out more about these packages, please download the 2016 ALPMA Summit partnership prospectus. 16th Annual ALPMA Summit & Trade Exhibition The ALPMA Summit and Trade Exhibition represents the single largest marketing opportunity to reach legal management professionals within law firms and legal departments. More than 300 delegates and 50+ legal industry vendors from across Australasia are expected to attend this year’s event at the Etihad Stadium, Melbourne from 7 - 9 September 2016. This year, our theme is “A Blueprint for Change.” Last year, our trade exhibition and partnership packages sold out well in advance of Summit, so don’t delay! DOWNLOAD 2016 ALPMA SUMMIT Partnership Prospectus Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts
  • 26. Becoming an ALPMA Partner
  • 27. 27 Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts Application for ALPMA Partnerships 2016/17 If you would like to become an annual ALPMA Partner in FY17, please complete this application form and forward to Nicki Hauser, Marketing & Business Development Manager, n.hauser@alpma.com.au, Fax: +61 3 86447056 Address: PO Box 556, Burwood, VIC 3125, DX 32509 Burwood VIC. Applications close 29 April 2016.You can also apply online www.alpma.com.au/Become-A-Partner/application-for-alpma-partnerships Company Full name Job title Address Phone Mobile Email Website Corporate Partner New South Wales Victoria Queensland South Australia Western Australia State Corporate Partner NZ Partner Major Partner NSW/ACT Regional Partner VIC/TAS Regional Partner QLD/NT Regional Partner LeadingYour Firm Program Partner Australia New Zealand The Application Form, ApplicationTerms and Conditions, the FY17 Partnership Prospectus, ALPMA Partner Code of Conduct and the Annual PartnershipTerms & Conditions (“Documents”) govern the relationship between ALPMA and the Applicant. By ticking this box the Applicant: agrees that the Applicant has read the Documents and that the Applicant is bound by the terms of the Documents from the time that this Application is submitted to ALPMA; acknowledges that ALPMA is not bound by these Documents until such that as the Documents have been fully completed by the Applicant and ALPMA has accepted the application (such acceptance to be communicated in writing to the Applicant); and represents and warrants to ALPMA that the representative who completed this Application on behalf of ALPMA is duly authorised to submit this Application and bind the Applicant. Privacy The Documents that the Applicant completes may contain personal information. Such personal information will be managed in accordance with ALPMA’s privacy policy. ALPMA’s privacy policy contains important information about how ALPMA manages the personal and credit information provided by the Applicant, including the purposes of collection, its complaint procedures and how the Applicant may access or seek correction of information held by ALPMA. Please refer to our privacy policy for further information. Signature Date Please select the type of Partnership:
  • 28. 28 Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts Partner Code of Conduct Integrity ALPMA Partners are expected to promulgate the highest standards of ethical behaviour both within their employer businesses, and the wider business community generally. Partners must comply with all laws and regulations and must not infringe ALPMA’s trademarks and other intellectual property rights. Confidentiality Partners will not disclose any confidential information acquired in the course of ALPMA events, whether or not still employed by their organisation, except when legally obliged to do so. Respect for Member Privacy Partners are welcome to interact appropriately and professionally with attendees at an ALPMA event and build business relationships with attendees over time. Any information about attendees provided on ALPMA registration lists or gathered by partner representatives at ALPMA functions must not to be added to partner mailing lists, unless consent has been provided by the attendee. Partners must comply with any applicable privacy legislation in relation to the personal information it collects and holds. Honesty Partners must not make any false representations in connection with any dealings with ALPMA or its members including, but not limited to, misrepresentations of facts associated with their products or the promotion or utilization of false documentation such as false or inaccurate records. Monitoring and Compliance If a partner becomes aware of a breach, or a suspected breach of this Code of Conduct, it must notify ALPMA immediately. ALPMA may also audit compliance with this Code or appoint a third party to conduct an audit. Members may report any unethical practices or inappropriate behaviour by a Partner to the relevant Branch Committee or Board for investigation and resolution. Any violations will be reported by ALPMA to the Partner’s management for their attention and, if appropriate, corrective action. ALPMA may then take any action it deems appropriate, including working with the partner to rectify the breach, suspend or terminate the applicable Partnership Agreement. We are committed to ensuring that partnering with ALPMA is a mutually beneficial experience for our partners, members and our respective organ- isations. ALPMA’s Partner Code of Conduct is intended to conserve and enhance the integrity of business relationships developed through contact with ALPMA members, to protect member confidentiality and respect member privacy. Accordingly, ALPMA requires its partners to comply with the principles set out in this Code of Conduct. Members also agree to a Code of Conduct.
  • 29. 29 Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts Application Terms & Conditions 1. The Australasian Legal Practice Management Association Limited (‘the Association’) reserves the right to accept or reject any offer of partnership. In determining partnership offers the following terms and conditions will apply to each partnership application submitted by an Applicant: 1.1 The Association has a policy not to grant exclusivity to any particular partner for any product/service category or industry. We see it as beneficial to the members of the Association to have the opportunity to compare products and services available in the legal industry services market. In some cases, undertakings may be given not to allow direct competitors to co-partner events. 1.2 Decisions of the Association’s Board in regard to allocation of all partnership opportunities will be final and no correspondence will be entered into with unsuccessful Applicants. 1.3 The entitlements set out under each of the partnership benefits are detailed in the prospectus to which these terms are annexed and constitute the total commitment by the Association to partners, advertisers and exhibitors. Any additional requirements may incur additional charges. Partnerships are not transferrable. 2. All prices are quoted inclusive of GST (unless otherwise stated). The Association is registered for GST purposes. 3. The Partnership Prospectus is valid for the 2016/2017 financial year. The 2016/2017 Partner Prospectus will be released week commencing 9 February 2016 and applications for specific partnership opportunities can be lodged with the Association from this date onwards. The Association will accept first round applications from the date of the release of the prospectus until 29 April 2016. Applicants will be advised as to whether their applications have been accepted or declined within 14 days of the advertised closing date. 4. The Association reserves the right to seek partners for any opportunities remaining or arising after 29 April 2016 and these will then be sold on a first in basis. Applicants accept ALPMA's Annual Partnership Terms and Conditions by submitting their application. READ ALPMA Annual Partnership Terms and Conditions
  • 30. 30 Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts Find Out More There are many other ways you can partner with ALPMA to build strong relationships with the legal management community. DOWNLOAD FY17 ALPMA NZ Corporate Partnership Prospectus DOWNLOAD 2016 ALPMA SUMMIT Partnership Prospectus DOWNLOAD ALPMA Digital Advertising Media Kit
  • 31. 31 Why Partner with ALPMA Learning & Development Program Practice Management Seminar Partnerships Leading Your Firm Program Partnerships Partnership Summary 2016/17 2016 ALPMA Summit Partnerships Becoming an FY17 ALPMA Partner Contacts Talk to us To find out more about the benefits of partnering with ALPMA, please contact: All ALPMA partnership opportunities Nicki Hauser ALPMA National Marketing & Business Development Manager M: 0410 439276 E: n.hauser@alpma.com.au 2016 Summit Jenny Watson Summit Secretariat M: 0414 618 629 E: j.watson@alpma.com.au F: 61 7 3117 0980
  • 32. ALPMA. Adding Value to the Business of Law www.alpma.com.au