The document describes Betsy Replogle's observations of accessibility and design features of different retail stores based on her personal experiences with disabilities, noting that the hospital gift shop best welcomed customers by having wide aisles, good lighting and placement of merchandise, while pharmacies and other stores could improve accessibility. Replogle emphasizes the importance of accessibility and creating a welcoming environment for all customers.
Assignment 2: Paying attention in food stores (Moscow, Russia)MsAnnaPich
The document summarizes the author's observations from visiting various food stores near her home in order to find the store that provides the best shopping experience. She visited two large supermarkets (Seventh Continent and Billa), two discount stores (Pyaterochka), a smaller supermarket (Magnolia), and two small unnamed grocery stores. Seventh Continent and Billa provided mostly positive experiences due to their clean and well-organized layouts without excessive branding, while the discount stores and small grocers had more negatives like dirty floors and poor product selection. Overall, Billa was found to be the most enjoyable store to shop at.
The stationary store was brightly lit with a light cream color and rose fragrance. Products were arranged by function with expensive items locked away. Customers browsed independently and could touch most products. Some customers received special treatment.
The medical store was white with tile floors and smelled of medicines. Products were alphabetized or by function, out of reach, and prices on the back. A restricted area held family planning items for over-18s.
The gift store had mixed colors, soft music, plants, and Laughing Buddha statue. Cards and gifts were categorized. Breakable glass could be reused creatively.
The sweets store attracted customers with food smells. Products were arranged by function and price with
The document summarizes the environment, personnel, products, and customers of 4 different stores - Tavria-V, Silpo, Metro, and some little stores. Tavria-V and Silpo are described as large modern stores with festive color schemes, children's play areas, and personnel in yellow uniforms. Metro is highlighted as a huge store specialized for construction materials. In contrast, the small stores are characterized as having limited goods, one or two sellers, and serving mostly local customers seeking conventional foods.
The document describes observations from visits to four different stores - Fornitura, Azul, Egames. Fornitura is an older store selling clocks that seems uninviting. Azul is a travel agency with a blue color scheme. Egames is a gaming store with demo TVs and knowledgeable staff. Common themes across stores include personnel interactions, product placement, and customer behaviors. Opportunities for each store are identified like using more interactive displays.
The document describes observations from visits to six different stores - Reliance Digital (electronics store), Health and Glow (wellness store), Addiction (boutique), Park Lane CTC (electronics shop), United Colors of Benetton (clothing store), and Puma (sportswear store). Details provided include the store layouts, products sold, number of employees, and interactions with sales associates at each location.
The document provides details about a store environment. It describes the entrance drawing customers in with an open door. The sign uses normal-sized simple lettering indicating affordable products. The cream color scheme and mild surroundings make it feel comfortable. The tiled floor and painted walls complement the tall ceiling and mild lighting, creating a serene calm environment suited for customers. Products are arranged by variety, type, and price with centrally displayed featured items and prices easily found.
The document provides observations from visits to 6 different locations - a hardware store, 2 clothing stores, an electronics store, a supermarket, and a university. Key observations included:
1) Stores with doors left open and visible signage seemed most welcoming to customers.
2) Cluttered merchandise made some locations difficult to navigate. Additional unused space was not utilized effectively.
3) Customer interactions, uniforms, product displays and pricing strategies varied between stores.
4) Opportunities to improve aesthetics like lighting, cleanliness and repairs were noticed at some locations.
Assignment 2: Paying attention in food stores (Moscow, Russia)MsAnnaPich
The document summarizes the author's observations from visiting various food stores near her home in order to find the store that provides the best shopping experience. She visited two large supermarkets (Seventh Continent and Billa), two discount stores (Pyaterochka), a smaller supermarket (Magnolia), and two small unnamed grocery stores. Seventh Continent and Billa provided mostly positive experiences due to their clean and well-organized layouts without excessive branding, while the discount stores and small grocers had more negatives like dirty floors and poor product selection. Overall, Billa was found to be the most enjoyable store to shop at.
The stationary store was brightly lit with a light cream color and rose fragrance. Products were arranged by function with expensive items locked away. Customers browsed independently and could touch most products. Some customers received special treatment.
The medical store was white with tile floors and smelled of medicines. Products were alphabetized or by function, out of reach, and prices on the back. A restricted area held family planning items for over-18s.
The gift store had mixed colors, soft music, plants, and Laughing Buddha statue. Cards and gifts were categorized. Breakable glass could be reused creatively.
The sweets store attracted customers with food smells. Products were arranged by function and price with
The document summarizes the environment, personnel, products, and customers of 4 different stores - Tavria-V, Silpo, Metro, and some little stores. Tavria-V and Silpo are described as large modern stores with festive color schemes, children's play areas, and personnel in yellow uniforms. Metro is highlighted as a huge store specialized for construction materials. In contrast, the small stores are characterized as having limited goods, one or two sellers, and serving mostly local customers seeking conventional foods.
The document describes observations from visits to four different stores - Fornitura, Azul, Egames. Fornitura is an older store selling clocks that seems uninviting. Azul is a travel agency with a blue color scheme. Egames is a gaming store with demo TVs and knowledgeable staff. Common themes across stores include personnel interactions, product placement, and customer behaviors. Opportunities for each store are identified like using more interactive displays.
The document describes observations from visits to six different stores - Reliance Digital (electronics store), Health and Glow (wellness store), Addiction (boutique), Park Lane CTC (electronics shop), United Colors of Benetton (clothing store), and Puma (sportswear store). Details provided include the store layouts, products sold, number of employees, and interactions with sales associates at each location.
The document provides details about a store environment. It describes the entrance drawing customers in with an open door. The sign uses normal-sized simple lettering indicating affordable products. The cream color scheme and mild surroundings make it feel comfortable. The tiled floor and painted walls complement the tall ceiling and mild lighting, creating a serene calm environment suited for customers. Products are arranged by variety, type, and price with centrally displayed featured items and prices easily found.
The document provides observations from visits to 6 different locations - a hardware store, 2 clothing stores, an electronics store, a supermarket, and a university. Key observations included:
1) Stores with doors left open and visible signage seemed most welcoming to customers.
2) Cluttered merchandise made some locations difficult to navigate. Additional unused space was not utilized effectively.
3) Customer interactions, uniforms, product displays and pricing strategies varied between stores.
4) Opportunities to improve aesthetics like lighting, cleanliness and repairs were noticed at some locations.
The document describes observations from visiting five different stores - Dick's Sporting Goods, Lowe's, Walgreens, an ice cream parlor, and Dan's Ace Hardware. For each store, details are provided about the exterior and interior environment, personnel, products, and typical customers. Common themes across stores include descriptions of signage, product organization, employee appearance and behavior, and types of customers observed browsing and making purchases.
This document provides observations and insights from visiting different stores. It summarizes the environmental factors, products, salespeople, and customers at each store. Key findings include that attracting initial customers through attractive signage can draw in more people, and that maintaining a good environment, products, and customer service are important to keeping people in the store. A modern design was noted as something novel that could attract customers in Switzerland. Balance in aspects like lighting and customer treatment were also highlighted as important.
Final versionCrash course in creativity assignment 2 slides by f challandes a...fedeone2
The document summarizes observations of several stores according to criteria like exterior, environment, personnel, products, and customers. Costco was the most successful according to all criteria - it drew customers in with open doors and busy atmosphere. Target and Petco were inferior with closed doors and less busy environments. Marshall's had a drab Russian-style decor and low staffing. Sephora had high-end fashionable design and well-trained staff. Claire's had poor lighting and no style or energy. A pumpkin patch popup exhibited many of Costco's successful qualities like activity, excitement, and bustling customers.
The document provides observations from 4 different stores in Accra, Ghana:
1. Melcom Shopping Centre - A large retail store that is noisy, crowded, and warm. Security is visible.
2. African Wear Store - A smaller store selling African clothing. It has friendly staff but is disorganized.
3. Dibsons Enterprise - Sells electronics and is very crowded and warm inside. Items are arranged by function.
4. Adwene Pa Phones - Sells phones and accessories in a small, dark store. Products are arranged by model/function.
The document provides observations from visits to three grocery stores - NoFrills, Solero Mediterranean Bakery, and The Sweet Potato Store.
NoFrills had a welcoming environment with bright lighting and comfortable parking. Products were arranged logically and prices were easy to find. The store felt busy but lines moved quickly. Solero Bakery had an attractive Mediterranean-inspired design and smell of fresh baked goods. Products filled the store but it wasn't overwhelming. The Sweet Potato Store had a dim, cramped feel with poor lighting and selection. Personnel did not actively assist customers.
The document provides descriptions of several clothing and accessory retail stores, including Bath and Body Works, American Eagle, Nine West, The Gap, Reitmans, and H&M. Key details summarized across the stores include their interior layouts, product displays, music levels, security presence, typical customers, and merchandising strategies like sale item placement.
This document provides information about two cafes that were selected for analysis and comparison: AMPM Cafe located in Subang Jaya, Selangor, Malaysia and Calanthe Art Cafe located in Melaka, Malaysia. It discusses the background and history of AMPM Cafe, which was founded in September 2014 by three partners who had previously worked in a restaurant. The cafe serves coffee, breakfast, and desserts primarily to neighborhood families and workers. Annual revenue is between 120K-130K. The manager, Eric, was interviewed to obtain the background information.
The document provides details about a shopping mall environment based on observations:
- The entrance automatically opens via electronic sensors, and the store features brightly colored lighting, music, and a variety of stores arranged by product type and price.
- Personnel are friendly and wear branded uniforms. Products are arranged and displayed accessibly with samples.
- Customers include people of all ages, some browsing and some purchasing. The environment aims to provide an enjoyable shopping experience.
The document summarizes the author's observations from visiting several clothing and accessory stores. They entered American Eagle, Pac Sun, Journeys, Euphoria Perfumes, Bath & Body Works, and Dillard's, noting details about the environment, personnel, and products of each store. The author observed that while each store had unique aspects, they shared similarities like closed doors, central displays, and impulse items by the register. Personnel generally greeted customers and aimed to be helpful, though some stores were more pushy. The conclusion reflects on the value of observation and how sales quotas may influence employee behavior.
The document provides observations from store visits in Melbourne, Australia. Several stores are described, including fashion stores La Costa and Suzanne, health and beauty stores Happy Lab and L'Occitane, and the Apple tech store. Key aspects noted include store environments, personnel, customers, and locations within shopping malls. Insights highlight how Suzanne and La Costa demonstrate maturity, while Happy Lab and L'Occitane use unique design elements. The Apple store provides access but could intimidate first-time visitors.
Observation Lab - Traditional stores vs. Big mallsamarkule
The document compares and contrasts traditional stores with big box stores or malls. It notes that traditional stores have smaller spaces with lower ceilings, while big box stores are huge with very high ceilings. Traditional stores also have more personalized service while big box stores feel more like supermarkets with many checkout lines and impulse purchase displays. In both cases, the document observes how store layout, product placement, music, and other design elements are used to influence customer behavior and purchases.
The document provides observations from visits to four different stores in Warsaw and Helsinki: Carrefour market, Five o'clock, Aelia Duty Free, and Kiasma. It describes the environment, personnel, products, and customers observed at each store and compares their characteristics.
The document summarizes survey results from three different locations in Hong Kong:
1) A residential area found normal traffic, some noise and air pollution, and limited access to parks. Most visitors spent 1-3 hours shopping.
2) A commercial area with some industry, litter, and noise issues. Most visitors spent 1-3 hours for dining, entertainment, or shopping.
3) A busy street with heavy traffic, noise, litter but many shops. Most spent 1-3 hours for work, shopping, or dining. The area was found very noisy and crowded.
The document provides observations from visits to two stores - Challenger, an electronics store, and Bread Society, a bakery. At Challenger, the observer notes the plain interior design, well-lit displays of various electronics organized by function, many staff available to help customers, and a customer base primarily of lone male shoppers around age 30-40 browsing the selections. At Bread Society, the fresh baked bread scents draw people in to the bright interior with soft music; customers browse various breads arranged by type with no sales staff present, only bakers in uniform behind the counter.
The store is very large and spacious to avoid overcrowding. It has a colorful advertisement and big sign lettering that can be seen from a distance, suggesting it is one of the biggest stores in the city. The interior has very bright lighting, a high ceiling of around 15 meters, and ceramic floor tiles that can be slippery. It carries a wide variety of products organized into aisles and sections.
Nataliya gives a tour of several shops in Hobart, Tasmania, providing observations about each shop's design, merchandise, customer traffic, and overall impression. She visits a bottle shop, beauty store, tea shop, clothing boutique, yoga apparel store, and tea shop. Some shops like the beauty store seem to be struggling while others like the yoga store and tea shops seem to be doing well based on customer traffic and sales. Nataliya provides suggestions for how some shops could improve their design and customer experience.
The document provides descriptions of 4 different stores - a discount store, fruit store, pharmacy, and kiosk. It analyzes various aspects of each store such as environment, personnel, products, and customers. Key details noted include the white or colorful environments, types of products offered from fruits to magazines to medications, diverse customer bases, and checkout areas featuring impulse items.
The document summarizes the author's observations of stores in Yenagoa City, Nigeria. It describes the stores as standalone shops located at road intersections, ranging in size. Most stores have glass doors that are always closed, requiring manual opening. Air conditioned stores tended to be larger. Signage and billboards are not as prominent as in major cities. Store hours are typically until 10-11pm. Interiors have brighter colors with ceramic or flex flooring. Larger stores have higher ceilings but smaller stores can get hot. Salespeople are courteous though not uniformly dressed. Products are arranged by function with prices visible. The stores do not sell groceries or stay open 24 hours.
Richard Troy presented observations from visits to 6 obscure businesses. For Airgas USA LLC, which sells industrial gases, he noted the non-descript building and signage that does not clearly convey what the business offers. Inside, there is a lack of effort to engage customers. Opportunities included educational outreach to nearby artists and discounts for regular customers. For Alameda Electric, which sells electrical supplies, he noted it is difficult to find and there are opportunities to improve visibility and referrals.
The document summarizes observations from a shopping mall in Lagos, Nigeria. It notes the location of the mall and that photos were not allowed inside stores. It then provides responses to questions about various stores in the mall, including descriptions of store entrances, signage, color schemes, flooring, lighting, noise levels, product placement, salespeople, and customers. It concludes with additional observations and opportunities for improvement at the mall.
The document describes several stores located in a Guatemalan shopping plaza and analyzes aspects of their design, layout, and atmosphere. Key findings include that colorful display windows are most effective at attracting customers, warm interior lighting and decor make customers want to linger, and attentive service complements a welcoming store environment. The stores' success depends on balancing functionality and attractiveness to draw people in and encourage browsing.
The document discusses businesses in the Upper East Side of Manhattan that were visited after Hurricane Sandy. It summarizes insights from Mélange deli, a neighborhood flower store, and a new frozen yogurt shop. It also describes an empty drug store and favorite stores like L'Occitane, Apple, and Whole Foods that couldn't be accessed. The conclusion states that for businesses to succeed, salespeople should be knowledgeable, believe in their products, care about customers, and provide honest advice without pressure to buy.
The document describes observations from visiting five different stores - Dick's Sporting Goods, Lowe's, Walgreens, an ice cream parlor, and Dan's Ace Hardware. For each store, details are provided about the exterior and interior environment, personnel, products, and typical customers. Common themes across stores include descriptions of signage, product organization, employee appearance and behavior, and types of customers observed browsing and making purchases.
This document provides observations and insights from visiting different stores. It summarizes the environmental factors, products, salespeople, and customers at each store. Key findings include that attracting initial customers through attractive signage can draw in more people, and that maintaining a good environment, products, and customer service are important to keeping people in the store. A modern design was noted as something novel that could attract customers in Switzerland. Balance in aspects like lighting and customer treatment were also highlighted as important.
Final versionCrash course in creativity assignment 2 slides by f challandes a...fedeone2
The document summarizes observations of several stores according to criteria like exterior, environment, personnel, products, and customers. Costco was the most successful according to all criteria - it drew customers in with open doors and busy atmosphere. Target and Petco were inferior with closed doors and less busy environments. Marshall's had a drab Russian-style decor and low staffing. Sephora had high-end fashionable design and well-trained staff. Claire's had poor lighting and no style or energy. A pumpkin patch popup exhibited many of Costco's successful qualities like activity, excitement, and bustling customers.
The document provides observations from 4 different stores in Accra, Ghana:
1. Melcom Shopping Centre - A large retail store that is noisy, crowded, and warm. Security is visible.
2. African Wear Store - A smaller store selling African clothing. It has friendly staff but is disorganized.
3. Dibsons Enterprise - Sells electronics and is very crowded and warm inside. Items are arranged by function.
4. Adwene Pa Phones - Sells phones and accessories in a small, dark store. Products are arranged by model/function.
The document provides observations from visits to three grocery stores - NoFrills, Solero Mediterranean Bakery, and The Sweet Potato Store.
NoFrills had a welcoming environment with bright lighting and comfortable parking. Products were arranged logically and prices were easy to find. The store felt busy but lines moved quickly. Solero Bakery had an attractive Mediterranean-inspired design and smell of fresh baked goods. Products filled the store but it wasn't overwhelming. The Sweet Potato Store had a dim, cramped feel with poor lighting and selection. Personnel did not actively assist customers.
The document provides descriptions of several clothing and accessory retail stores, including Bath and Body Works, American Eagle, Nine West, The Gap, Reitmans, and H&M. Key details summarized across the stores include their interior layouts, product displays, music levels, security presence, typical customers, and merchandising strategies like sale item placement.
This document provides information about two cafes that were selected for analysis and comparison: AMPM Cafe located in Subang Jaya, Selangor, Malaysia and Calanthe Art Cafe located in Melaka, Malaysia. It discusses the background and history of AMPM Cafe, which was founded in September 2014 by three partners who had previously worked in a restaurant. The cafe serves coffee, breakfast, and desserts primarily to neighborhood families and workers. Annual revenue is between 120K-130K. The manager, Eric, was interviewed to obtain the background information.
The document provides details about a shopping mall environment based on observations:
- The entrance automatically opens via electronic sensors, and the store features brightly colored lighting, music, and a variety of stores arranged by product type and price.
- Personnel are friendly and wear branded uniforms. Products are arranged and displayed accessibly with samples.
- Customers include people of all ages, some browsing and some purchasing. The environment aims to provide an enjoyable shopping experience.
The document summarizes the author's observations from visiting several clothing and accessory stores. They entered American Eagle, Pac Sun, Journeys, Euphoria Perfumes, Bath & Body Works, and Dillard's, noting details about the environment, personnel, and products of each store. The author observed that while each store had unique aspects, they shared similarities like closed doors, central displays, and impulse items by the register. Personnel generally greeted customers and aimed to be helpful, though some stores were more pushy. The conclusion reflects on the value of observation and how sales quotas may influence employee behavior.
The document provides observations from store visits in Melbourne, Australia. Several stores are described, including fashion stores La Costa and Suzanne, health and beauty stores Happy Lab and L'Occitane, and the Apple tech store. Key aspects noted include store environments, personnel, customers, and locations within shopping malls. Insights highlight how Suzanne and La Costa demonstrate maturity, while Happy Lab and L'Occitane use unique design elements. The Apple store provides access but could intimidate first-time visitors.
Observation Lab - Traditional stores vs. Big mallsamarkule
The document compares and contrasts traditional stores with big box stores or malls. It notes that traditional stores have smaller spaces with lower ceilings, while big box stores are huge with very high ceilings. Traditional stores also have more personalized service while big box stores feel more like supermarkets with many checkout lines and impulse purchase displays. In both cases, the document observes how store layout, product placement, music, and other design elements are used to influence customer behavior and purchases.
The document provides observations from visits to four different stores in Warsaw and Helsinki: Carrefour market, Five o'clock, Aelia Duty Free, and Kiasma. It describes the environment, personnel, products, and customers observed at each store and compares their characteristics.
The document summarizes survey results from three different locations in Hong Kong:
1) A residential area found normal traffic, some noise and air pollution, and limited access to parks. Most visitors spent 1-3 hours shopping.
2) A commercial area with some industry, litter, and noise issues. Most visitors spent 1-3 hours for dining, entertainment, or shopping.
3) A busy street with heavy traffic, noise, litter but many shops. Most spent 1-3 hours for work, shopping, or dining. The area was found very noisy and crowded.
The document provides observations from visits to two stores - Challenger, an electronics store, and Bread Society, a bakery. At Challenger, the observer notes the plain interior design, well-lit displays of various electronics organized by function, many staff available to help customers, and a customer base primarily of lone male shoppers around age 30-40 browsing the selections. At Bread Society, the fresh baked bread scents draw people in to the bright interior with soft music; customers browse various breads arranged by type with no sales staff present, only bakers in uniform behind the counter.
The store is very large and spacious to avoid overcrowding. It has a colorful advertisement and big sign lettering that can be seen from a distance, suggesting it is one of the biggest stores in the city. The interior has very bright lighting, a high ceiling of around 15 meters, and ceramic floor tiles that can be slippery. It carries a wide variety of products organized into aisles and sections.
Nataliya gives a tour of several shops in Hobart, Tasmania, providing observations about each shop's design, merchandise, customer traffic, and overall impression. She visits a bottle shop, beauty store, tea shop, clothing boutique, yoga apparel store, and tea shop. Some shops like the beauty store seem to be struggling while others like the yoga store and tea shops seem to be doing well based on customer traffic and sales. Nataliya provides suggestions for how some shops could improve their design and customer experience.
The document provides descriptions of 4 different stores - a discount store, fruit store, pharmacy, and kiosk. It analyzes various aspects of each store such as environment, personnel, products, and customers. Key details noted include the white or colorful environments, types of products offered from fruits to magazines to medications, diverse customer bases, and checkout areas featuring impulse items.
The document summarizes the author's observations of stores in Yenagoa City, Nigeria. It describes the stores as standalone shops located at road intersections, ranging in size. Most stores have glass doors that are always closed, requiring manual opening. Air conditioned stores tended to be larger. Signage and billboards are not as prominent as in major cities. Store hours are typically until 10-11pm. Interiors have brighter colors with ceramic or flex flooring. Larger stores have higher ceilings but smaller stores can get hot. Salespeople are courteous though not uniformly dressed. Products are arranged by function with prices visible. The stores do not sell groceries or stay open 24 hours.
Richard Troy presented observations from visits to 6 obscure businesses. For Airgas USA LLC, which sells industrial gases, he noted the non-descript building and signage that does not clearly convey what the business offers. Inside, there is a lack of effort to engage customers. Opportunities included educational outreach to nearby artists and discounts for regular customers. For Alameda Electric, which sells electrical supplies, he noted it is difficult to find and there are opportunities to improve visibility and referrals.
The document summarizes observations from a shopping mall in Lagos, Nigeria. It notes the location of the mall and that photos were not allowed inside stores. It then provides responses to questions about various stores in the mall, including descriptions of store entrances, signage, color schemes, flooring, lighting, noise levels, product placement, salespeople, and customers. It concludes with additional observations and opportunities for improvement at the mall.
The document describes several stores located in a Guatemalan shopping plaza and analyzes aspects of their design, layout, and atmosphere. Key findings include that colorful display windows are most effective at attracting customers, warm interior lighting and decor make customers want to linger, and attentive service complements a welcoming store environment. The stores' success depends on balancing functionality and attractiveness to draw people in and encourage browsing.
The document discusses businesses in the Upper East Side of Manhattan that were visited after Hurricane Sandy. It summarizes insights from Mélange deli, a neighborhood flower store, and a new frozen yogurt shop. It also describes an empty drug store and favorite stores like L'Occitane, Apple, and Whole Foods that couldn't be accessed. The conclusion states that for businesses to succeed, salespeople should be knowledgeable, believe in their products, care about customers, and provide honest advice without pressure to buy.
The summaries are as follows:
1. The first store has a green and white color scheme, tiled floor, moderately loud environment, and crowded merchandise. It has various products arranged by function and price. Most customers browse and about 85% make purchases.
2. The second store has an orange and white color scheme, very high ceilings, and is brightly lit. It has various electronics products arranged by function and price with demonstrations. Most customers are with others and about 75% make purchases.
3. The third store has inviting white walls with a matt finish and wooden floor. It has a low, domed ceiling likely to retain smells.
The document provides details on 4 different stores based on observations of the environment, personnel, products, and customers. Store 1 is a medicine shop with green and off-white colors, tiled floor, and crowded merchandise. Store 2 is an electronics store located in a mall with orange and white colors, high ceilings, and salespeople using store products. Store 3 is a bakery with unique white walls, wooden floor, and distinctive bread and cake smells. Store 4 is a large superstore with white and blue colors, high shelves, and salespeople contacting customers immediately.
The store has a clean and well-lit environment with sparse but well-maintained merchandise arranged functionally. Employees are friendly and help customers within 30 seconds, treating all customers equally. The store carries reasonably priced everyday items like food, drinks, and household goods located at eye level and near the register. Customers appear to be on a mission, staying only 3 minutes on average to purchase the items they came for.
The store has a clean and well-lit environment that feels safe and welcoming. Products are arranged functionally with frequently purchased items at eye level. The staff is friendly and treats all customers equally, initiating contact quickly to provide assistance. Customers appear to be on a mission, purchasing the items they entered to get within a few minutes on average before leaving.
The store has a clean and well-lit environment with sparse but well-organized merchandise. Products are arranged functionally with frequently purchased items at eye-level. The staff is friendly and aims to help customers find what they need quickly so they can complete their mission. It's an updated family-run neighborhood store that maintains a clean, well-priced shopping experience for customers.
The store has a clean and well-lit environment with sparse but well-maintained merchandise arranged functionally. Employees are friendly and help customers within 30 seconds, treating all customers equally. The store carries reasonably priced everyday items like food, drinks, and household goods located at eye level and near the register. Customers appear to be on a mission, spend about 3 minutes shopping, and all seem to purchase something.
The store has a clean and well-lit environment with sparse but well-maintained merchandise arranged functionally. Employees are friendly and help customers within 30 seconds, treating all customers equally. The store carries reasonably priced everyday items like food, drinks, and household goods located at eye level and near the register. Customers appear to be on a mission, staying only a few minutes, and all customers who enter purchase something.
The document provides observations from visiting a large shopping mall. Key details include:
- The mall draws customers in with bright lighting, large signs, and advertisements outside. Inside has a variety of bright colors to draw attention to certain areas.
- The floors are white with wood bridges, the ceilings are very high, and lighting is bright throughout to make the space feel open and safe. Noise levels vary by area due to people and music.
- Merchandise is arranged by function with popular and expensive items at eye level. Salespeople match the mall's image but initiate limited direct contact. Customers of all ages browse and around 80% make purchases during their 2 hour average visit.
This document provides descriptions of several traditional Iranian shops, including:
1. A large fruit shop with colorful displays and no doors for easy access with purchases.
2. A busy supermarket with crowded shelves and difficulty finding prices.
3. A women's bag and shoe boutique decorated in wood with classy displays and bargaining between customers and staff.
The document observes customer behaviors, product displays, interactions between staff and customers, and other details about the shopping experiences in each type of traditional Iranian store.
This document provides observations of 6 different stores - Ace Hardware, Office 2000, Food World, iBox, and Wisma Cheshire Store. For each store, it describes the environment, personnel, products, and anything notable before entering the store in 1-2 sentences for each section. The stores cover a variety of sectors including hardware, stationery, groceries, electronics, and a nonprofit store run by physically disabled individuals.
The document describes observations of several retail stores. It notes key aspects of each store's layout, product selection, customer base, and employee uniforms and roles. The end of each section lists opportunities for improvement, such as offering more uniform options for employees, placing impulse items or food/drink near registers, and using signage or greeters to direct customers. In general, the document analyzes store environments and operations, and provides recommendations for enhancing the customer experience.
1. A Crash Course in Creativity
Assignment #2
By Betsy Replogle
2. For most of the past 30 years, the form of arthritis I have (diffuse systemic
sclerosis) has limited my use of my hands and required me to use a cane or
wheelchair to get around.
I also have problems with fatigue (which is why I can’t visit 6+ stores.. I am also
hard of hearing, so I did not notice the sounds.
These problems will also affect many people as they grow older, so I feel my
experience is valuable for the future.
Most US disability laws do not do enough to help people who are frail but still need
to get around on their own.
Therefore, I am basing my observations for this assignment on my personal
experiences.
Considering the challenges…
4. The door is closed, and requires
assistance if shopper is disabled—but
no one is there to help.
The lights are fluorescent and glaring.
(no spotlights)
Halloween items are already on sale 10-
30-2012.
There is a hand sanitizer outside.
Window displays are minimal.
This shop is primarily a pharmacy, but you will see there is no place for shoppers
to sit while they have to wait for prescriptions to be filled. That encourages them
to move around the store and shop on impulse.
5. Children’s books and toys are right across from lotions and laxatives. (Laxatives
make you want to go--in more ways than one.) Not much chance for children to
linger and shop.
I got my prescriptions here for many years because, as a hospital volunteer, I got
big discounts. While my Nexium normally costs well over $1,000 for three
months, thanks to a deal the hospital had with the drug company I was able to
get mine for under $60. (That should tell you something about drug cost v.
price!)
6. This does not give shoppers a warm, happy feeling.
The door here is decorated with laws and
regulations. No one was at the window.
7. As in most pharmacies, the only register is in the back of the
store. People who just want to buy snacks or candy may have
to wait a long time, but long lines will put you near these
“impulse purchase items.”
8. The floors may be hardwood, but don’t try to get a wide wheelchair down
this aisle! There’s barely enough room for two people.
9. This gift shop is the first thing people see when
entering the hospital. Many people notice it
before the Information Desk.
10. If the store is open, both doors are open. There are signs by the door saying
the hours the store is open and explaining that it is run by the Volunteer
Auxiliary with all profits going to charity.
11. This store gives hospital visitors and employees a place to get away
from their worries. It is a fun, happy place.
12. The aisles are extra-wide.
The floors are real wood and attractive, as in a high-dollar store, but not
slippery, making it safe easy for crutches and wheels.
The lighting is a festive blend of string lights, spotlights, and a few fluorescent
lights near windows.
13. Cash registers, snacks, impulse items are all just inside the door. People
who buy these things are usually taking a quick break and in a hurry to
return to their stations.
The office behind the door is open so volunteer staff (employees) can be
sure everything is going well; they can dash out to help almost immediately
if needed.
14. The central display always has seasonal items.
It is about midway in the shop (luring customers in) but easily seen from the
entrance and all parts of the store.
Items on different levels make customers spend more time looking at the
display, but volunteers are always available to help customers reach the
merchandise.
15. The main area of the store is L-shaped. Here it is viewed from the right side of
the central display. Merchandise is organized by type and vendor. If you look
to the back, you can see that windows allow views of the store from the main
hallway of the hospital.
16. (Pardon my bias.) I have worked thousands of hours in this shop. My job is to
work on the inventory records, but here is one thing I hadn’t noticed
before. It is not in the inventory.
17. Besides have hospital security directly outside the shop’s front
door, everyone working in the store is trained to be alert for
problems. Also, there are hidden cameras and detectors to help
protect the $500,000 inventory .
18. Here is the shop’s manager and buyer Paula Jones. She also
designed the layout, lighting, displays, etc. She is self-taught,
and in the time she has run the store sales have increased from
$100K to $1.5 million annually.
19. The walls outside the store have posters showing how
some of the profits have been used.
20. I get my prescriptions here now. Nichols Hills is an upscale town of approximately
4,000 people.
21. This is a small, neighborhood drug store that has been in business since the early
20th century. Photos from its history hang on the wall.
Until the local (and hated) Chesapeake Energy bought the plaza and forced the
drug store to move to a remote corner, this store also included merchandise
and a lunch counter. For nearly 50 years it was the town’s focal point.
(Chesapeake has recently told the store it has to move again; Chesapeake
wants its own drug store.)
22. Since being downsized in space, the store has not had impulse
items near the counter—just reliques from the past.
23. For a tiny space, the aisles are as wide as possible. Since it is
a temporary location, the floors have not been redone but are
original linoleum tiles.
24. Customers get good service from the two
pharmacists—as many as many large pharmacies
have on duty—and rarely have to wait, but
seating is available.
This view is from the counter, so you can see how
conveniently close it is to the door.
25. Minimal inventory near the door. The store does not
have enough security, but it does have cameras and a
police station next door.
27. BEFORE Chesapeake bought the
shopping plaza, customers could drive
almost to the door of the pharmacy, as
you can see in this still un-remodeled
section.
NOW the customer has to stop
about twenty feet from the
entrances, unless he is disabled.
Chesapeake is more concerned
about “pretty” than “practical”, even
though most customers are elderly.
28. Handicap parking has been relocated to the two spaces where the red
car is parked. The store in front of it is a clothing store for high-fashion
20 and 30 somethings. The other car is parked in front of the drug store,
so disabled people have to go all the way around the outside sidewalk to
the far end. If you qualify for handicap parking in this state, you aren’t
able to get that far.
29. Access is the most important issue for disabled people, and not all
people are disabled the same way. Just following the law is not
enough.
The two hospital stores are both near main entrances which can
provide free valet parking and wheel-chairs if needed.
There are different ways to lure customers into stores, but if you
create a happy, fun atmosphere with happy employees, customers
will stay longer and buy more.
You do not need an MBA to make a business a success.
Editor's Notes
Entering the hospital, the Gift Gallery is the first thing people see.