This document discusses how design can be used to architect happiness. It provides examples of how companies and products have incorporated elements like autonomy, competence and relatedness to increase user happiness. These elements, which contribute to happiness according to research, allow people to personalize their experiences, learn new skills, and connect with others. The document argues that as technology connects more touchpoints, design will play an important role in creating dynamic ecosystems that cultivate happiness by satisfying these fundamental human needs and aspirations.

1. Architecting Happiness, #WIAD2015
Xander Roozen / @shuggie / Informaat
Are you happy now?
February 21, 2015

2. Why #happiness matters,
and why you(r company)
should care too.
2

3. 3
“#Happiness as the ultimate purpose
of human existence.”
~ Aristotle

4. 4
“ (…) with certain unalienable
Rights, that among these are
Life, Liberty and the pursuit of
#Happiness.”
~ United States Declaration of
Independence, 1776

5. 5
“ The discovery of a new dish
does more for the #happiness of
the human race than the
discovery of a star.”
~ Jean Anthelme Brillat-Savarin

6. 6
“#Happiness is a warm gun”
~ John Lennon, White Album,
1968

7. 7
“ The word #happiness is not used lightly.
Happiness is an aspiration of every human
being, and can also be a measure of social
progress. ”
~ World Happiness Report, United Nations,
2013

8. 50%
10%
40%
8
What determines happiness?
~ Sonja Lyubomirsky, The how
of happiness, 2008
Intentional activity
Genetic set point
Circumstances

9. 9
~ Dr. Jennifer Melfi
The Sopranos

10. 10
“I think with technology,
entertainment and design, we can
actually increase (…) human
#happiness on the planet. (…)
And if design can increase (…)
#flow and meaning, what we're all
doing together will become good
enough.”
~ Martin Seligman, TED, 2008

11. 11
“While traditional HCI was very problem-oriented, UX is a
positive approach to HCI, looking for rich experiences rather
than solely focussing on usability problems.”
~ Anna Pohlmeyer (2012)

12. 12

13. Transition from interactive
products to dynamic
ecosystems
13

14. 14
“The web we were used to is gone”
~ Alberta Soranzo, EuroIA 2014

15. 15
From top-down hierarchy to organic
network
~ Andrew Hinton, IA Summit, 2009

16. 16
An ecosystem of individual,
yet connected components

17. 17
Trojan Coffee Pot,
University of Cambridge,
early 90’s

18. 18
“Yes, I'd like to order 4,000 lattes to go,
please”
~ Steve Jobs, San Francisco, 2007

19. 19
Pre digital
Finite touch points
Digital age +2.0
Multiple, connected touch points
Post digital age +2.0
Infinite touch points
Touch
points
~ David
Armano,
2007

20. Design examples
20

21. 21
“The man on the tape
wasn’t specific”
~ Frank Costanza, Seinfeld

22. 22
#makeithappy
Coca Cola, 2015

23. 23
3 universal pillars of happiness:
• Autonomy - feeling in control of one’s surroundings
• Competence - learning & growing skills
• Relatedness - interacting & connecting with other people
~ Sonya Lyubomirsky, 2008

24. 24
Serial podcast, 2014

25. 25
Autonomy
• Tools to personalize the
experience - time-shifting,
different platforms
• Transparency - sponsorship

26. 26
Competence
• Flow - simple entry point to
complex information
• Learning about other people’s
thoughts and emotions

27. 27
Relatedness
• The ability to follow others and
form groups around gathering
knowledge
• Multiple ways to interact

28. 28
Cool Blue, (web)shop

29. 29
Autonomy
• Transparent
Competence
• Simplicity of asking
questions and getting
instant answers

30. 30
Relatedness
• Give thanks
Competence
• Lots of Easter eggs

31. 31
Autonomy
• Transparency - behind the scenes

32. 32
Autonomy
• Creating a tool for
self-expression
Relatedness
• Social object

33. 33
Architecting #happiness.
It can be done. Design is the
connecting factor between the
dynamic ecosystem and the need
for #happiness.
Thank you.

34. 34
@shuggie
slideshare.net/informaat

35. Creatief Systematisch Duurzaam
info@informaat.nl
+31 35 543 1222
Jacob van Lenneplaan 57 3743 AP Baarn
35

36. About (most of) the images and references (1/3) 36
3. http://www.pursuit-of-happiness.org/history-of-happiness/aristotle/
http://www.mattbacon.net/archives/207
4. quote: http://en.wikipedia.org/wiki/Life,_Liberty_and_the_pursuit_of_Happiness
image: http://en.wikipedia.org/wiki/United_States_Declaration_of_Independence
5. https://twitter.com/Shuggie/status/561091222438436865
6. http://en.wikipedia.org/wiki/Happiness_Is_a_Warm_Gun
7. http://unsdsn.org/resources/publications/world-happiness-report-2013/
8. Lyubomirsky, S. (2008). The how of happiness: A scientific approach to getting the life you want. New York: Penguin Press.
The Science of Happiness" Sonja Lyubomirsky - https://www.youtube.com/watch?v=_URP3-V1sY4
10. Martin Seligman - http://www.ted.com/talks/martin_seligman_on_the_state_of_psychology/transcript?language=nl#t-4109
11. Anna Pohlmeyer - http://www.bcs.org/upload/pdf/interfaces92.pdf
image: http://crispme.com/10-retro-lego-wallpapers/

37. About (most of) the images and references (2/3) 37
12. image - http://thenounproject.com/mailchimp/collection/the-happiness-collection/
Redefining Value, to Business and to Society by Nathan Shedroff - https://www.youtube.com/watch?v=9pfqZWMpJJY
14. http://www.euroia.org/speaker/alberta-soranzo/
Image: http://en.wikipedia.org/wiki/Modem
15. http://www.designative.info/2009/06/03/listen-to-andrew-hintons-you-are-mostly-here-digital-space-and-the-context-problem-talk-at-ia-summit-
2009/
18. http://www.fastcompany.com/3006147/most-innovative-companies-2013/because-steve-jobss-first-public-iphone-call-starbucks-still-
?partner=newsletter
+
https://www.youtube.com/watch?v=M0vTQm8Lkoo
19. http://darmano.typepad.com/logic_emotion/2008/01/infinite-touch.html
21. https://www.youtube.com/watch?v=auNAvO4NQnY
22. http://gawker.com/make-hitler-happy-the-beginning-of-mein-kampf-as-told-1683573587

38. About (most of) the images and references (3/3) 38
23. image: http://static.panoramio.com/photos/original/49268237.jpg
Lyubomirsky, S. (2008). The how of happiness: A scientific approach to getting the life you want. New York: Penguin Press.
+
http://www.slideshare.net/missrogue/happiness-as-your-business-model-414463
24. http://www.nbcnews.com/pop-culture/viral/serial-highly-addictive-spinoff-podcast-american-life-n235751
28. image: http://www.finallymedia.nl/blog/pakketje-van-coolblue-met-echt-naar-karton-smakende-pakketbodem