The document discusses how to become a data-driven organization. It outlines that data-driven organizations make decisions at all levels using diverse data sources to develop a deeper understanding. They recognize the importance of high-quality data and conduct experiments and research. The document recommends three steps: 1) pushing decision making down the organization, 2) investing in quality data, and 3) engaging management to do the same for the organization. It concludes that high-quality data helps others understand and align with decisions.