SlideShare a Scribd company logo
The
image
www. .xyz
©2015ActineoConsultingLLP
www. .xyz
The
José Casal
@jose_casal
jose.casal@actineo.email
THINKING?
ARE WE REALLY
www. .xyz
DO YOU THINK
WE ACT RATIONALLY
MOST OF THE TIME?
DO YOU THINK
PEOPLE REACT
INSTINCTIVELY?
In the beginning…
I have a hammer
TECHNOLOGY
CHANGES.
PEOPLE
DON’T
Jon Terry at #lascot16
People aren't
rational. We're not
thinking
machines, we're -
we're feeling
machines that
happen to think.
― Peter Watts, Blindsight
Mental effort,
I would argue,
is relatively rare.
Most of the time
we coast.
― Daniel Kahneman
SYSTEM 1
Fast
Always alert
Unconscious
Effortless
Rules of thumb
Everyday decisions
Error Prone
SYSTEM 2
Slow
Conscious
Effortful
Abstract thinking
Complex decisions
Reliable
OVER TIME, WE
DEVELOP NEW
TRUISMS.
WE DO NOT
QUESTION THEM
AND USE THEM
WITHOUT REALLY
THINKING
SOME EXAMPLES
OF THESE RULES
OF THUMBS
“Making sure resources are busy
increases efficiency and productivity”
“On-time, on-budget and on-scope are the
most important things to manage”
“Minimising cost is good”
“Open	plan	is	the	optimal	office	
layout	for	creative	work”
“Teams must run a 15-minute
stand-up on a daily basis”
“Cross-functional	teams	are	the	
best	way	to	deliver	products”
“Events	must	be	run
on	a	regular	cadence”
habituationhəbɪtʃʊˈeɪʃ(ə)n,həbɪtjʊ-/
noun
the	diminishing	of	an	innate	response	to	a	frequently	repeated	stimulus.
SYSTEM
JOLTS
“I took 3 tickets from our board.
No one noticed the missing
tickets during the stand-up!”
“During	the	stand-up	we	took	on	
someone	else’s	persona.	It	was	eye-opening”
“Swap	
jobs	for	
a	day”
“Hackathons	can	
break	the	
routine”
KEEP
THINGS
WEIRD
www. .xyz

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