The document discusses several challenges around holistic reporting in enterprise companies including: a lack of centralized reporting across teams, stakeholders feeling overwhelmed by data silos, difficulties tracking conversions from various channels like SEO, email, and events, technical limitations tracking forms, and non-standardized reporting metrics. It provides examples of specific issues like an inability to track form submissions accurately from email campaigns, unclear traffic volumes from different activities, and limited visibility and understanding of available data. Recommendations include improving processes, education, analytics governance, tracking tool integration, and comparing similar campaign types.