The document summarizes a presentation about how Macy's uses Heroku and full stack JavaScript to architect a highly scalable ecommerce mobile web experience. It discusses how Macy's uses APIs to fuel innovation, the technical background of their mobile web development, and how Heroku helped improve performance and scalability. Key points included how the technology stack improved average page load times by 52% and average on-load times by 90%, how Heroku allows for easy deployment, scaling, configuration and use of add-ons. Over 200 apps have been deployed to drive further innovation at Macy's.

1. Architecting Highly Scalable Ecommerce
Mobile Web on Heroku Using FullStack JS
​ Esther Patel
​ API Manager,
​ Macys.com
​ Esther.patel@macys.com
​
How Macys Does it!
​ Karthik Balasubramanian
​ Mobile Dev Manager,
​ Macys.com
​ Karthik.Balasubramanian@macys.com
​ Sam Sharaf
​ Heroku Architect,
​ Heroku
​ sam@heroku.com
​

2. 1. Session overview and introduction (Sam)
2. The power of APIs in fueling ideas and innovation (Esther)
3. Technical background and the impact Heroku had on mobile
web (Karthik)
4. Using Full Stack JS on Heroku to provide engaging
experiences for customers (Karthik)
5. How Heroku is makes life easy – Configuration management,
Add-ons etc. (Karthik)
6. Driving innovation – 200 Apps deployed and counting
(Karthik)
7. Future vision (Sam/Karthik)
Session Overview

3. Safe Harbor
​ Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
​ This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make.
All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth,
earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements
concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
​ The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our
Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature
market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year
and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings
section of the Investor Information section of our Web site.
​ Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on
time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no
obligation and does not intend to update these forward-looking statements.

4. Performance at Scale Mobile First Experience and Mobile
Responsive
Scalability with stability
Key Challenges

5. Idea to App
Platform ?
API ?
Technology Stack ?
Social
login
Faster
checkout
PDP
Experience
In-Store
Experience
Browse
Product
Navigation

6. Macys API – Esther Patel

7. History & Evolution
Macy's API
Catalog
Web Services
Mobile
Web Services
Introduction
of
API Mgmt
Macy’s
API

8. Macy’s API
​ Domains
Catalog Customer Order Promotion
Registry Store Media

9. Macy’s API
Fueling Innovation

10. Macy’s API
developer.macys.com developer.bloomingdales.com

11. Macy’s API
​ Cal Poly ​ Hackathons

12. Mobile Web – Karthik Balasubramanian

13. Improve performance Enable mobile-specific experiences &
interactions
Optimize the “Path to Product”
Macys Mobile Specific Project Goals

14. Macys Mobile system interaction and integrated Heroku flow
Heroku P2P (2.0)Mobile API
API
manager
Macy’s Mobile
Platform
Macy’s Data
Center
Web service
layer
Services
Platform
Home, Splash,
Browse, PDP and
Bag
http

15. From Mobile setup to deployment
Develop Build TestSetup
Build/CI

16. ​ Client
• Html5 (Semantic, more powerful websites)
• Schema.org (standard SEO markup)
• jQuery (DOM manipulation and traversal)
• Lo-dash (Javascript utility library)
• Requirejs (Javascript file and module loader)
• Backbone.js (Javascript MVP library)
• Handlebars.js (Semantic templating)
• SASS/Compass (CSS extension language)
• Foundation (Responsive front-end framework)
​ Server / Build
• Node.js (Fast, scalable network applications)
• Hapi (Rich, configuration based server
framework)
• Grunt (Build system)
Macys Mobile - Full Stack JS
​ Technology stack

17. Impact of Heroku and Full Stack JS on Mobile Performance
0.00
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
18.00
Home CatSplash CatBrowse PDPstandard PDPmaster
7.85
9.43
13.26
16.15
11.55
11.03
5.26
3.30
3.84 4.40
1.0 vs. 2.0 Average Page Load Times
MEW1.0
MEW2.0
• Average PageLoad is 52% faster
• Average OnLoad is 90% faster
• Average 95th Percentile OnLoad is
83% faster
• Home Page load times are
increased

18. • Easy deployments with git
• Scale independently and on-demand
• Configuration with environment variables
• One-off dynos for easy testing
• Request distribution
• Heroku Add-ons
• Metrics, monitoring and alerts
• Log management
• Application performance management
• Expedited SSL
• Heroku Postgres & many more…
Deploys, Config Management, Add-ons, etc.

19. • Macys Mobile Web
• Experimentation/Segmentation
Platform
• Macys Backstage
• mx.macys.com
• Content (Creative) Engineering Platform
• Componentized Multi-variate Apps
• Polling Services
• Mock Services
• Sonarcode Coverage Apps
200 Apps and counting
Macys innovation using Heroku

20. Future Vision – Where we go from here ?

21. Q & A

22. Share Your Feedback, and Win a GoPro!
3
Earn a GoPro prize entry for
each completed survey
Tap the bell to take a
survey2Enroll in a session1