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Brand manual visualising_jci_170408
The document discusses the important elements of creating effective visual presentations, emphasizing the correlation between what is said and shown. It outlines a structured approach to brand creation and rebranding, covering aspects like target audience, branding process, and presentation tips. The importance of engaging the audience and utilizing techniques like the Pecha Kucha format is also highlighted throughout the text.
Brand manual visualising_jci_170408
- 1. WE MAKE THEMTALK ABOUT YOU Show me what you mean! Creating a visual presentation
- 2. WE MAKE THEMTALK ABOUT YOU Dan Mikkin
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- 4. thebrandmanual.com It was noaccident. It was done by design. Sherlock Holmes
- 5. thebrandmanual.com We close thedelivery gap between business and customer perspective.
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- 8. thebrandmanual.com • what yousay and what you show – how these correlate; • what happens in the viewer’s head during your keynote; • how to make your slides boost your speech, not obfuscate it, • introduction of the Pecha Kucha format.
- 9. thebrandmanual.com What you sayand what you show
- 10. thebrandmanual.com What is abrand? • Brand is what’s left after you’ve left the room. Creating a new brand • Why – the purpose • Who – target group, competition • How – language, tone & manner • Scope – Brand architecture, sub-brands • Ambitions – the future Rebranding • Why rebrand? • Does the new identity carry a core idea? • Who’s behind the rebranding? • What’s the measurable target? • What’s the plan? Brand creation / the process • The Brief • Discovery • The Debrief • Brand Platform • Visualised directions • Developing the concept • Brand launch / relaunch
- 11. thebrandmanual.com What is abrand? • Brand is what’s left after you’ve left the room. Creating a new brand • Why – the purpose • Who – target group, competition • How – language, tone & manner • Scope – Brand architecture, sub-brands • Ambitions – the future Rebranding • Why rebrand? • Does the new identity carry a core idea? • Who’s behind the rebranding? • What’s the measurable target? • What’s the plan? Brand creation / the process • The Brief • Discovery • The Debrief • Brand Platform • Visualised directions • Developing the concept • Brand launch / relaunch
- 12. thebrandmanual.com One thought perslide. Period.
- 13. thebrandmanual.com We all presumepeople listen to us
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- 18. thebrandmanual.com Tell me –and I’ll forget Show me – and I’ll remember Engage me – and I’ll understand
- 19. thebrandmanual.com What happens inthe viewer’s head
- 20. thebrandmanual.com Images are morecomprehensible
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- 24. thebrandmanual.com Born 1948 Male Grew upin England Married 2nd time Successful in business Wealthy Spends winter holidays in the Alps Likes dogs
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- 26. thebrandmanual.com Who is yourtarget group?
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- 29. thebrandmanual.com If I canread it my way, I will
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- 31. thebrandmanual.com How to makeyour slides boost your speech, not obfuscate it
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- 33. thebrandmanual.com I’ve got aconcept!
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- 37. thebrandmanual.com Linear information ismisleading
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- 46. thebrandmanual.com Prioritise matters by the level oftheir importance
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- 52. thebrandmanual.com Don’t jump Stick toyour template. Don’t ”design” it.
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- 55. thebrandmanual.com With text, graphs& info, it’s the other way around
- 56. thebrandmanual.com NIGHT LIGHT & QUIET CITY / VILLAGE SIGHTS NOTA DESTINATION PORT HISTORY WHERE TO GO? CLUB CONCERT SHOW RACERS SAFETY SAFETY NICE ENVIRON- MENT HYGIENE WATER FUEL AC/DC WC / SHOWER PEOPLE EASY ENTRY WINTER STORAGETECH SUPPORT EXTRA SERVICES THE COST PEER REFERENCE PRE INFO WIFI RESTO SHOP ATM KIDS RACE FAME PORT CHAIN WAVE BREAKERS LOCAL LIFE 365
- 57. thebrandmanual.com Watch where youput your text
- 58. thebrandmanual.com Watch where youput your text
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- 61. Identify all yourslides thebrandmanual.com
- 62. thebrandmanual.com For photos, useblack background
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- 67. thebrandmanual.com You can’t boreme into buying your stuff
- 68. thebrandmanual.com Introduction of thePecha Kucha format
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- 79. WE MAKE THEMTALK ABOUT YOU Let’s rock’n’roll!