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www.vpopnetworks.com




expand capacity                             improve services



              www.vpopnetworks.com
              expand capacity   improve services
www.vpopnetworks.com




FUTURE OF BANDWIDTH DEMAND
www.vpopnetworks.com




       SERVICE PROVIDER CHALLENGES
Grow bandwidth to meet demand
   •   Demand drives investment in costly physical network links
   •   Customer demand driven model
   •   New services require additional bandwidth
   •   New customers require additional bandwidth

Maintain high service quality
   •   Network bottlenecks result in packet drop and latency
   •   Infrastructure cannot compete with growing IP traffic demands
   •   Users experience service delays, slow download speeds, etc
   •   Threat of dissatisfied customers
www.vpopnetworks.com




   VPOP SOLUTION – AN OVERVIEW
Expand Bandwidth
  • vPOP compresses, accelerates and optimizes SP’s current traffic
  • vPOP provides up to 70% more bandwidth on top of physical link

Improve Service
  • Entire network benefits from improved service quality
www.vpopnetworks.com




      VPOP – HOW DOES IT WORK?
Global vPOP “points of presence”
   • Located in major global IP junctions
   • All international IP traffic flows through vPOP “point of presence”
   • All non local traffic is compressed, accelerated and optimized (at network level)
   • Traffic is tunneled directly to customer’s local vPOP server

Local “on-site” vPOP server
   • Local vPOP server transparently sits at Service Provider’ gateway
   • Traffic is delivered to network subscribers – fully optimized
   • Integrates with DSCP marking, VLAN Trucking, MPLS traffic engineering
   • Supports wide range of transmission (i.e., fiber, microwave, radio satellite)
www.vpopnetworks.com




VPOP – TOPOLOGY
www.vpopnetworks.com




                 VPOP – TECHNOLOGY
Technology Highlights
   • Mathematically Generated Token (MGT)
      Patented adaptive algorithm scans and presents data patterns as mathematical
      tokens which are transported across the network

   • Total Packets Reduction (TPR)
      Traffic boosting algorithm reduces load on long-distance links reduces the amount
      of transmitted packets

   • Flows Transport Optimization (FTO)
      Optimize flow transport mechanism, reduces overall amount of data in network

Deployment Considerations
   • Transparent network integration at layers 3 and 4
   • HW bypass + logical BGP fall back
   • Seamless coexistence with legacy network
www.vpopnetworks.com




                     VPOP BENEFITS
Increase Bandwidth and Savings
  • Up to 70% more capacity on top of existing physical capacity

  • Additional capacity costs a fraction of market price

  • Graph represents a Service Provider
     leasing 270 Mbps from a traditional physical
    capacity provider at full price, and adding up
     to 180 Mbps of vPOP capacity at a fraction
    of the price
www.vpopnetworks.com




                     VPOP BENEFITS
Improve Quality of Experience
  • Internet acceleration reduces delays and jitters

  • Cuts frequency of packet loss on SAT and overloaded links

  • Improve downloading speeds

  • Improve streaming experience

  • Add new services and customers without delay
www.vpopnetworks.com




                       VPOP BENEFITS
Improve Quality of Experience




Comparing download speed of 5 Mbps in three ISPs (vPOP Technology in yellow)
www.vpopnetworks.com




                      VPOP BENEFITS
Easy to Deploy
  • Can be installed at any location worldwide

  • Can be installed over any existing links and providers

  • Can be installed on top of any existing optimizers
    (i.e., caching, DPI)

  • Applies to all TCP/IP protocols, applications
    and all data types

  • Effective for networks of 10Mbps to 100Gbps
www.vpopnetworks.com




                VPOP BUSINESS PLAN
Getting Started
   • vPOP will ship a small server to install locally
   • The server is installed and synchronized with vPOP’s
     global cloud network
   • vPOP network capacity is added (up to 70% of physical capacity)



Licensing and Costs
   • The service provider pays recurring fee for added capacity
         Fraction of market price
         Pay monthly, quarterly or annually
www.vpopnetworks.com




                         COMPETITIVE LANDSCAPE
                                                         Additional bandwidth
Additional Capacity




                      Caching                       IP Boosting




                                                    Compression



                      Traffic Shaping


                                    Network Neutrality
www.vpopnetworks.com




           COMPETITIVE ADVANTAGE
Traffic Capping and Shaping
   • COSTS
     Require costly Deep Packet Inspection equipment at dedicated remote POP
   • SERVICE QUALITY
     Results in severe drop in the quality of experience and service
   • CONFLICTS WITH NET NEUTRALITY
     Legal consideration for customer’s rights


vPOP Advantage
    OpEx payment model at a fraction of market bandwidth prices
    No need for dedicated remote PoP
    IP Boosting, Compression, Optimization results in high QoS
    High net neutrality
www.vpopnetworks.com




          COMPETITIVE ADVANTAGE
Caching
  • COSTS
    Requires expensive investment in caching servers/storage/infrastructure
  • LIMITED
    Only applied to URL/File based data and legally cacheable traffic - as specified
    by the content owner (most high end content is “non-cacheable”)




vPOP Advantage
   OpEx payment model at a fraction of market bandwidth prices
   Applies to all TCP/IP protocols, applications and all data types
www.vpopnetworks.com




                        VPOP SUMMARY
Increase Bandwidth at a Fraction of the Cost
    Up to 70% on top of your current physical link
    Additional bandwidth costs a fraction of market price

Develop Bandwidth Growth Plan - Without Infrastructure
    vPOP network capacity requires no capitalization
    “Pay what you use”

Improve QoS Across Entire Network
    Unique IP acceleration, boosting and compression technology
    Faster download and streaming speeds

Start Today
    Easy to deploy
    vPOP is POC ready anywhere on the globe
www.vpopnetworks.com




expand capacity                             improve services



              www.vpopnetworks.com
              expand capacity   improve services

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V po pnetworks_solution_overview.2012

  • 1. www.vpopnetworks.com expand capacity improve services www.vpopnetworks.com expand capacity improve services
  • 3. www.vpopnetworks.com SERVICE PROVIDER CHALLENGES Grow bandwidth to meet demand • Demand drives investment in costly physical network links • Customer demand driven model • New services require additional bandwidth • New customers require additional bandwidth Maintain high service quality • Network bottlenecks result in packet drop and latency • Infrastructure cannot compete with growing IP traffic demands • Users experience service delays, slow download speeds, etc • Threat of dissatisfied customers
  • 4. www.vpopnetworks.com VPOP SOLUTION – AN OVERVIEW Expand Bandwidth • vPOP compresses, accelerates and optimizes SP’s current traffic • vPOP provides up to 70% more bandwidth on top of physical link Improve Service • Entire network benefits from improved service quality
  • 5. www.vpopnetworks.com VPOP – HOW DOES IT WORK? Global vPOP “points of presence” • Located in major global IP junctions • All international IP traffic flows through vPOP “point of presence” • All non local traffic is compressed, accelerated and optimized (at network level) • Traffic is tunneled directly to customer’s local vPOP server Local “on-site” vPOP server • Local vPOP server transparently sits at Service Provider’ gateway • Traffic is delivered to network subscribers – fully optimized • Integrates with DSCP marking, VLAN Trucking, MPLS traffic engineering • Supports wide range of transmission (i.e., fiber, microwave, radio satellite)
  • 7. www.vpopnetworks.com VPOP – TECHNOLOGY Technology Highlights • Mathematically Generated Token (MGT) Patented adaptive algorithm scans and presents data patterns as mathematical tokens which are transported across the network • Total Packets Reduction (TPR) Traffic boosting algorithm reduces load on long-distance links reduces the amount of transmitted packets • Flows Transport Optimization (FTO) Optimize flow transport mechanism, reduces overall amount of data in network Deployment Considerations • Transparent network integration at layers 3 and 4 • HW bypass + logical BGP fall back • Seamless coexistence with legacy network
  • 8. www.vpopnetworks.com VPOP BENEFITS Increase Bandwidth and Savings • Up to 70% more capacity on top of existing physical capacity • Additional capacity costs a fraction of market price • Graph represents a Service Provider leasing 270 Mbps from a traditional physical capacity provider at full price, and adding up to 180 Mbps of vPOP capacity at a fraction of the price
  • 9. www.vpopnetworks.com VPOP BENEFITS Improve Quality of Experience • Internet acceleration reduces delays and jitters • Cuts frequency of packet loss on SAT and overloaded links • Improve downloading speeds • Improve streaming experience • Add new services and customers without delay
  • 10. www.vpopnetworks.com VPOP BENEFITS Improve Quality of Experience Comparing download speed of 5 Mbps in three ISPs (vPOP Technology in yellow)
  • 11. www.vpopnetworks.com VPOP BENEFITS Easy to Deploy • Can be installed at any location worldwide • Can be installed over any existing links and providers • Can be installed on top of any existing optimizers (i.e., caching, DPI) • Applies to all TCP/IP protocols, applications and all data types • Effective for networks of 10Mbps to 100Gbps
  • 12. www.vpopnetworks.com VPOP BUSINESS PLAN Getting Started • vPOP will ship a small server to install locally • The server is installed and synchronized with vPOP’s global cloud network • vPOP network capacity is added (up to 70% of physical capacity) Licensing and Costs • The service provider pays recurring fee for added capacity Fraction of market price Pay monthly, quarterly or annually
  • 13. www.vpopnetworks.com COMPETITIVE LANDSCAPE Additional bandwidth Additional Capacity Caching IP Boosting Compression Traffic Shaping Network Neutrality
  • 14. www.vpopnetworks.com COMPETITIVE ADVANTAGE Traffic Capping and Shaping • COSTS Require costly Deep Packet Inspection equipment at dedicated remote POP • SERVICE QUALITY Results in severe drop in the quality of experience and service • CONFLICTS WITH NET NEUTRALITY Legal consideration for customer’s rights vPOP Advantage  OpEx payment model at a fraction of market bandwidth prices  No need for dedicated remote PoP  IP Boosting, Compression, Optimization results in high QoS  High net neutrality
  • 15. www.vpopnetworks.com COMPETITIVE ADVANTAGE Caching • COSTS Requires expensive investment in caching servers/storage/infrastructure • LIMITED Only applied to URL/File based data and legally cacheable traffic - as specified by the content owner (most high end content is “non-cacheable”) vPOP Advantage  OpEx payment model at a fraction of market bandwidth prices  Applies to all TCP/IP protocols, applications and all data types
  • 16. www.vpopnetworks.com VPOP SUMMARY Increase Bandwidth at a Fraction of the Cost  Up to 70% on top of your current physical link  Additional bandwidth costs a fraction of market price Develop Bandwidth Growth Plan - Without Infrastructure  vPOP network capacity requires no capitalization  “Pay what you use” Improve QoS Across Entire Network  Unique IP acceleration, boosting and compression technology  Faster download and streaming speeds Start Today  Easy to deploy  vPOP is POC ready anywhere on the globe
  • 17. www.vpopnetworks.com expand capacity improve services www.vpopnetworks.com expand capacity improve services