Clearwater Marine Aquarium is a non-profit organization located in Clearwater, Florida that rescues, rehabilitates, and releases injured marine animals. It was founded in 1972 and has grown over the years, rescuing animals like Sunset Sam the dolphin. Their mission is to restore the marine environment through education, research, and rescue of marine life. They attract visitors including children, volunteers, and special events. They have a crisis communication plan and respond openly to incidents. Their media relations have grown since the movie Dolphin Tale, and they use social media and their website to promote the aquarium.