The document summarizes information about the Turtle Rescue of the Hamptons organization. It introduces the staff members and describes the organization's mission to rescue, rehabilitate, and release injured turtle native to Long Island. It then outlines the organization's goals to expand its donor base, facilities, and community outreach. It provides a SWOT analysis and recommendations to partner with local businesses and a nearby aquarium to increase fundraising and educational efforts. The donations raised will go towards operating costs, rehabilitation, and ensuring no injured turtle is turned away.

1. Turtle Rescue
of
The Hamptons
Blossom PR: Olivia Daddona, Sarah Incardona, Blake Schroko, Maddy
Shannon, and Michael Spence.

2. MEET THE TEAM- LEARN ABOUT OUR STAFF!
Olivia Daddona- Senior, Strategic Communications Major, Director of Communications
Sarah Incardona - Junior, Strategic Communications Major, Advertisement Designer
Blake Schroko- Senior, Strategic Communications Major, Donor Engagement Manager
Maddy Shannon- Senior, Strategic Communications Major, Fundraising Coordinator
Michael Spence- Senior, Strategic Communications Major, Funding Manager

3. WHAT IS THE TURTLE RESCUE OF THE HAMPTONS?
Turtle Rescue of the Hamptons, founded by Karen Testa, is a non-profit organization. Testa
opened the doors on May 1, 2012 in Jamesport, New York. They are on-call 24 hours a day,
7 days a week. Their mission is to rescue, rehabilitate, and release wild species native to
Long Island. They allow injured animals to live out their lives with dignity and respect.
Turtle Rescue of the Hamptons, Inc. is a 501(c)(3) not-for-profit organization that is
passionately dedicated to the rescue, rehabilitation, and release of sick and injured turtles
that are native to New York. Their work is funded solely by charitable contributions.

4. WHAT ARE THE GOALS?
- Gain more consistent donors.
- Be able to purchase more outlets/tubs.
- Educate further than the North Fork.
- More community involvement.
- Be able to purchase a new place.
- Overall goal of $1,000.

5. SWOT ANALYSIS
Strengths: Great media presence, excellent google reviews, strong social media
following, hard-working.
Weakness: Small Space, reliant on charitable donations, uneducated community
members.
Opportunities: Fundraising on campus, family friendly fundraising to encourage
local community support.
Threats: Unwillingness to donate, other non-profits, seasonal

6. RELEVANT MEDIA ON TURTLE RESCUE OF THE HAMPTONS
- Emmy Award Winning Story with Newsday
- “One Minute on the North Fork: A visit to Turtle Manor” (Northforker)
- “Karen Testa LIVE on LI in the AM w/ Jay Oliver!” (JVC broadcasting)
- Wildlife Rescue Dedicated To Rehab And Conservation Of Turtles (Facebook)
- “Animal advocates fear mowing may be responsible for over 100 snapping turtle hatchling
deaths at Meadow Croft Estate” (CBS)
- Lilly the Turtle Sets Out to Sea Four Years Later (East Hampton Star)
- Turtle Rescue Of The Hamptons Helps Its Residents Make It To Another World Turtle Day
(27 East)
- Turtle Rescue of the Hamptons celebrates 10 years (News 12 Connecticut)
- Turtle Saved From Dog Carrier Had No Food, Water: 'She Couldn't Move' (Patch)

7. AUDIENCE ANALYSIS
We observed that our Audience mainly consisted of:
- Environmentalists (of all ages)
- Local Community Groups
- College students who support wildlife conservation
- High School Clubs (Interact Club, Environmental Club)
- Larger businesses in the Long Island Area. (McCarthy Real Estate, etc.)

8. HITS COVERAGE ACHIEVED
● Venmo Board raised $150 with Pi Phi Delta Sorority
● PSA played on Vinyl Vibes radio show
● Karen named “Hometown Hero” on the local news
● “Faces of Long Island”- Newsday

9. RECOMMENDED STRATEGIES AND TACTICS
- Asking local businesses to sponsor and promote the rescue to their customers
- Collaborate with Riverhead Long Island Aquarium:
- Educational Turtle show
- Feeding turtles included
- Sell merch and turtle stuffed animals where 100% of proceeds go to rescue
- 50% of ticket proceeds go to rescue
AQUARIUM ADMISSION TICKETS:
Children (3-12) $29.99 / per person
Adults (13-61) $42.99 / per person
Seniors (62+) $31.99 / per person
Children 2 & Under FREE

10. RECOMMENDED STRATEGIES AND TACTICS
● Find more partnerships
● Make it easy for people to donate
● Hosting future events
● Add rewards for donors
● Reach out to big donors

11. GOAL WITH THE DONATIONS
Turtle Manor is Turtle Rescue of the Hampton’s 1920’s Farmhouse was gifted by a local
businessman
With the donations we have achieved Turtle Rescue of the Hamptons will be able to keep Turtle
Manor running and expand their facilities
Funds will go towards upkeep costs for the rescues equipment, incubators, and habitat
Rehabilitation and Physical therapy will also be offered for turtles who need help
Turtle Rescue of the Hamptons will never turn away an injured turtle, having outreach is as
valuable as donations because now more turtles will be able to get rescued from the increased
awareness

12. THANK YOU!