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In February 2011, the IAB and the MMA jointly released the mobile web ad measurement guidelines, establishing standard definitions and methodology for counting ad impressions on the mobile Web. Positioned as a giant step forward for the mobile advertising industry, the guidelines will help create more confidence in the metrics that make the market run.
This Webinar, included speakers from the MMA, IAB, and MRC, and helped to explain what the guidelines cover, and allowed for numerout attendee questions. It will also feature a brief roundtable discussion with a group of auditors, explaining the process and procedures behind third party audits against these guidelines.
Joe Laszlo, Deputy Director, Mobile Marketing Center of Excellence, IAB
Leo Scullin, Industry Initiatives, Mobile Marketing Association
George Ivie, CEO and Executive Director, Media Rating Council