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“This sounds great…will devise a cunning plan” - ShareEight
“This sounds like a great opportunity and I'd love to be involved!” - Daisies
& DMs
“This is great and would definitely like to take part, especially given our
email conversation” - Soap Style
“This sounds awesome! I plan to promote you in several ways…” - Heart
Street
“I'd definitely love to be in on this one if I may” - Dorothy and Olive
“Thanks for the invite. Would love to play along!” - Lobler & Delaney
0%
5%
10%
15%
20%
25%
30%
35%
40%
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
The growth of tablet and smartphone sales
2011 2012 2013 2014 2015
0%
10%
20%
30%
40%
50%
60%
70%
80%
0 - 1 day 2 - 8 days 9 - 15 days 16 - 30 days
Programme Sales Lag: click to sale
cookie lengths
Programme Programme XD
IAB June 2015 FINAL
IAB June 2015 FINAL
IAB June 2015 FINAL

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IAB June 2015 FINAL

  • 1.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11.
  • 12. “This sounds great…will devise a cunning plan” - ShareEight “This sounds like a great opportunity and I'd love to be involved!” - Daisies & DMs “This is great and would definitely like to take part, especially given our email conversation” - Soap Style “This sounds awesome! I plan to promote you in several ways…” - Heart Street “I'd definitely love to be in on this one if I may” - Dorothy and Olive “Thanks for the invite. Would love to play along!” - Lobler & Delaney
  • 13. 0% 5% 10% 15% 20% 25% 30% 35% 40% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC The growth of tablet and smartphone sales 2011 2012 2013 2014 2015
  • 14.
  • 15.
  • 16.
  • 17. 0% 10% 20% 30% 40% 50% 60% 70% 80% 0 - 1 day 2 - 8 days 9 - 15 days 16 - 30 days Programme Sales Lag: click to sale cookie lengths Programme Programme XD