The document outlines a presentation led by Ryan Sheehy about the Accreditation in Public Relations (APR) process, including an agenda for an introductory meeting. It details the spring schedule, covering topics like communication theory, ethics, and crisis communication, as well as important tasks attendees should complete by February 17. Attendees are encouraged to find a study buddy to aid their preparation for the APR accreditation.

1. Presented by Ryan Sheehy, APR
Director of Accreditation
Public Relations Society of America
Austin-Area Chapter

2. Tonight’s agenda
 Introductions
 The 5 Ws of APR
 Provide handout
 Spring schedule
 Partnering with a study buddy
 Your “To Do List” before Feb. 17
If time allows: A glimpse at The History of PR

4. Spring Schedule
February 3
An Intro to APR
The History of PR
February 17
 Communication Theory
The 4-Step PR
Research
March 3
Planning
Implementation
Evaluation
Readiness Review
Questionnaire

5. Spring Schedule
March 17- St. Patty’s Day
Ethics
Law
March 31
Media Relations
Crisis Communication
Management
April 14
Panel Interview Prep
The week of April 21
Panel Interviews

6. Get a
study buddy
to take this
journey to
reach APR!

7. What should you do by Feb. 17?
• Apply to start the process officially
• Purchase Effective Public Relations
• Download study guide and read
– Public Relations: A Management Function
• Pages 16-17
– PR History
• Pages 113-115
– Communication Models
• Pages 26-34