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Applications for Cognitive Computing
This document discusses designing a better way for people to enjoy flowers in their homes. It emphasizes observing users, reflecting on insights, and making ideas tangible. It also mentions that the cognitive enterprise focuses on simplicity, iterative design, and agility. The document outlines a vision for front office, back office, and whole office transformation using cognitive technology to discover, decide, engage and collaborate through curiosity and innovation.
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Applications for Cognitive Computing
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- 5. Design a betterway for people to enjoy flowers in their homes.
- 7. IBM Design ::IBM Confidential :: ©2013 IBM Corporation
- 8. IBM Design ::IBM Confidential :: ©2013 IBM Corporation Empathy
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- 10. Observing is about immersing yourselfin your users’ world. Sponsor Users
- 11. Reflecting is about convergingon a point of view. Playbacks
- 12. Making is about giving formto new ideas.
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- 14. It was inefficient. Butit worked. —General Stanley McChrystal Team of Teams, 2016
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- 17. IBM STUDIOS PROGRAM 17 People+ Places + Practices.
- 18. Where … howdoes it apply?
- 19. Cognitive Enterprise …simplicity in concept IBM GPS :: IBM Confidential :: © 2016 IBM Corporation
- 20. Cognitive Enterprise …iterative design & agility IBM GPS :: IBM Confidential :: © 2016 IBM Corporation Front Office Transformation Digitally driven front office Delightful Customer experience Real-time actionable data Enjoyable Systems of engagement Intelligent automation Embedded analytics Intelligent digital support Trusted Systems of record Democratized learning Back Office TransformationCognitive Technology Discover Decide Engage ONE Office Transformation Radical Collaboration Enterprise Curiosity & Innovation
- 21. 21 © 2016 IBMCorporation
Editor's Notes
- #7 What do we mean by user experience? Often we start with a brief like “design a coffee maker.” So we get out our spreadsheet and write down “pot, lid, heating element, button, etc.” and we end up with the same old stuff that’s already on the market.
- #8 What could we create if we started with this kind of experience? Maybe the solution is a service like Starbucks or an ecosystem like Keurig. Breakthroughs stem from a well-defined problem we’re solving for the user and a deep understanding of who that user is.
- #9 What could we create if we started with this kind of experience? Maybe the solution is a service like Starbucks or an ecosystem like Keurig. Breakthroughs stem from a well-defined problem we’re solving for the user and a deep understanding of who that user is.
- #15 Adaptability vs. Efficiency