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Affordable Program Delivery Through           Mobile Phones             October 2012
Introductions…
Introductions•   Laura Quinn, Executive Director of Idealware•   Kate Bladow, Powered Pursuits•   Liz Keith, Pro Bono Net•...
A New, Mobile World
87% of all American Adults Have a Cell Phone Pew Internet, February 2012
They’re Not Just Using them to Make Calls                                 Pew Internet, May 2011
They Are Legal Aid Clients, Too    2012 Survey of         2012 Survey ofGeorgia Clients Council    MLSA Hotline 92 respond...
Providing Information
How Does Your Website Look on a Phone?                   A mobile website is the core of                   many mobile str...
Creating A Mobile-Friendly Site            Make your current            site mobile-friendly…                             ...
Or Create Your Own Simple App Tools like AppMakr, Swep Apps, MobBase will help you create very simple apps for $100-$200… ...
Use QR Codes to Make Paper Interactive                                  Let someone find out                              ...
MontanaLawHelp.org & Mobile LawHelp PlatformA mobile website thatprovides access toMontanaLawHelp.org’s self-help and refe...
LawHelp Mobile Platform• 2010 TIG grant to Montana  Legal Services Association• Project partners: Colorado Legal  Services...
LawHelp mobile platform• Developed in HTML5• LawHelp content can be tagged  for display on the mobile site• Or mobile-spec...
What Did We Learn About Mobile Sites?• Learn from other mobile projects• HTML5 avoids many cross-platform issues• Allow ex...
Keep it simple• “I like all of the legal topics   • “I think the simple  pop up so it’s easy to see          layout/color ...
What’s Next for LawHelp Mobile?• 2012 TIG grant to Legal     • Other user suggestions:  Assistance of Western New      – S...
Other Upcoming Mobile Projects 2013 TIG Projects • 2013 TIG to Georgia Legal Services Program to   pilot SMS text messagin...
CitizenshipWorks.org Mobile App• Provides access to the  CitizenshipWorks Immigration  Legal Services Directory and  infor...
Arkansas Access to Justice Foundation iProBono                        iProBono allows you to                        • View...
Gibson Area Hospital and Health Services                                   Print                                   adverti...
Conversations with  Constituents
Sending Texts From EmailNot officially supported, so not 100% reliable or for large quantities Email [phone number@provide...
Sending Broadcast Texts                     If you’ve collected cell phone                     numbers, you can text them ...
Ask People to Subscribe
Two-way Conversations                                  HELP                                                       Can you ...
Provide Information from a DatabaseBlue Ocean InstituteYou can connect texts to a database, sopeople get automatic texts o...
Collecting Information                          People can report                          emergencies or incidents       ...
Lower Cost Options for Sending Texts                              Very basic functionality for up                         ...
More Full Featured Options Full featured platforms which support complex campaigns                    Easy-to-use interfac...
CitizenshipWorks  A nationwide text messaging  campaign, which sends  immigrants information about  US citizenship and hel...
TXT4LIFE           The Crisis Connection             provides a suicide             prevention hotline            via text...
Rate Your Ride                                          The Central Maryland                                              ...
Rate Your RidePassengers could eitheranswer a survey via mobiletext or via a mobile website.95% of respondents whosaid the...
Rate Your Ride                 In response, the MTA improved                 two bus lines and took over                 o...
Supporting Staff in the Field
Allow Staff to View Data in the Field
Allow Them to Enter Data                     Especially if you have staff who                     work mostly in the field...
Collect Data               iPads or other tablets               can be compelling for               surveys or quick data ...
Use Mobile Devices to Provide ProgramsCan you let constituentsuse them to learn,interact, or otherwisefurther your mission?
Rolling Out Smart Phones to The Organization                           Headway Emotional Health                           ...
Rolling Out Smart Phones to The Organization  “I can schedule             They paid $5000 upfront for the  meetings and   ...
iPads for Special EducationThe Reach School, a pre-schoolfor kids on the autism spectrum,bought iPads, durable cases, ands...
What’s Most Compelling To You?
Using Mobile Phones for Service Delivery webinar
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Using Mobile Phones for Service Delivery webinar

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Webinar by LSNTAP and Idealware on uses for mobile phones in legal services

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Using Mobile Phones for Service Delivery webinar

  1. 1. Affordable Program Delivery Through Mobile Phones October 2012
  2. 2. Introductions…
  3. 3. Introductions• Laura Quinn, Executive Director of Idealware• Kate Bladow, Powered Pursuits• Liz Keith, Pro Bono Net• Vince Morris, Arkansas Legal Services Partnership
  4. 4. A New, Mobile World
  5. 5. 87% of all American Adults Have a Cell Phone Pew Internet, February 2012
  6. 6. They’re Not Just Using them to Make Calls Pew Internet, May 2011
  7. 7. They Are Legal Aid Clients, Too 2012 Survey of 2012 Survey ofGeorgia Clients Council MLSA Hotline 92 respondents 22 responses 82% had cell phones 82% had cell phones Additional services for 63% of those had those with cell phones smartphones • Text messaging 93.9% Email 45.5% • Internet access 39.4% Voice mail 66.7%
  8. 8. Providing Information
  9. 9. How Does Your Website Look on a Phone? A mobile website is the core of many mobile strategies. If you’re going to engage them on a phone, they need to be able to find you on their phone. www.MobilePhoneEmulator.com
  10. 10. Creating A Mobile-Friendly Site Make your current site mobile-friendly… Or build one particularly for mobiles
  11. 11. Or Create Your Own Simple App Tools like AppMakr, Swep Apps, MobBase will help you create very simple apps for $100-$200… but generally, you’ll need a programmerApps need to be downloaded in advance, but then are available even offline.
  12. 12. Use QR Codes to Make Paper Interactive Let someone find out more about something they’re interested inhttp://www.thebigwild.org/
  13. 13. MontanaLawHelp.org & Mobile LawHelp PlatformA mobile website thatprovides access toMontanaLawHelp.org’s self-help and referral informationIt was created on the mobileLawHelp.org platform.
  14. 14. LawHelp Mobile Platform• 2010 TIG grant to Montana Legal Services Association• Project partners: Colorado Legal Services, Northwest Justice Project and Pro Bono Net• Available to all LawHelp states by end of 2012
  15. 15. LawHelp mobile platform• Developed in HTML5• LawHelp content can be tagged for display on the mobile site• Or mobile-specific versions of resources can be created• Supports up to three “channels” of content• Channels can return location- specific results
  16. 16. What Did We Learn About Mobile Sites?• Learn from other mobile projects• HTML5 avoids many cross-platform issues• Allow extra time for development• Develop a mobile-specific content strategy • Mobile loves plain language!• Usability testing and iterative feedback is invaluable• “Email this” features are helpful on mobile
  17. 17. Keep it simple• “I like all of the legal topics • “I think the simple pop up so it’s easy to see layout/color scheme helps. what the options are.” Its not too busy.”• “It was very easy to follow • “Love that there are videos the subtopics.” you can watch on your• “Followed links through phone.” several pages, headings descriptive enough to lead to appropriate place.”
  18. 18. What’s Next for LawHelp Mobile?• 2012 TIG grant to Legal • Other user suggestions: Assistance of Western New – Search engine York will add: – Icons indicating resource – Support for Spanish formats mirror version – Map feature – LiveHelp integration
  19. 19. Other Upcoming Mobile Projects 2013 TIG Projects • 2013 TIG to Georgia Legal Services Program to pilot SMS text messaging to provide legal information & referrals from statewide websites (with WA, NY and IL) • 2013 TIG to Legal Aid Services of Northeastern Minnesota “Pro Bono to Go” TIG
  20. 20. CitizenshipWorks.org Mobile App• Provides access to the CitizenshipWorks Immigration Legal Services Directory and information about the naturalization process• Calculators to determine critical aspects of eligibility• Customizable checklist of documents to complete naturalization application• Q&A to test user’s familiarity with civics questions• Available for Android in November and iOS in December• English and Spanish versions
  21. 21. Arkansas Access to Justice Foundation iProBono iProBono allows you to • View current pro bono case listings. • Filter current cases by case type or Arkansas county via keyword search. • Request cases through the app via the "I Want This Case" button. • Access accepted cases in the "My Cases" view. • Read up-to-date stories delivered by the "Justice News" RSS feed. • Find free Arkansas legal resources. iPhone app version of iProBono
  22. 22. Gibson Area Hospital and Health Services Print advertisement allows people They’re more likely link directly to to be looking for mobile to their quick app information about you than for in-depth information
  23. 23. Conversations with Constituents
  24. 24. Sending Texts From EmailNot officially supported, so not 100% reliable or for large quantities Email [phone number@provider] i.e., 2079282779@verizon.com A reasonable choice for small numbers of texts
  25. 25. Sending Broadcast Texts If you’ve collected cell phone numbers, you can text them messages – very similar to broadcast email Rock the Vote
  26. 26. Ask People to Subscribe
  27. 27. Two-way Conversations HELP Can you volunteer this Sat from 1-4? Type YES or NO YES Great! We’ll see you @ 13 Pier st. @ 1:00 pm. Thanks!You can setup automated responses, with lots of branch points if desired
  28. 28. Provide Information from a DatabaseBlue Ocean InstituteYou can connect texts to a database, sopeople get automatic texts or responses
  29. 29. Collecting Information People can report emergencies or incidents via SMS, which are collected in a database Ushahidi
  30. 30. Lower Cost Options for Sending Texts Very basic functionality for up 250 text messages for $10/month. More complex functionality available. Up to 1000 texts/month starting at $69
  31. 31. More Full Featured Options Full featured platforms which support complex campaigns Easy-to-use interface, with sophisticated functionality (two way, targeted, giving more). Supports mobile giving through MGF. Plans start at about $400/month Mobile texting capabilities via API, to allow programmers to synchronize texts with databases
  32. 32. CitizenshipWorks A nationwide text messaging campaign, which sends immigrants information about US citizenship and helps them access free to low-cost legal help in their area
  33. 33. TXT4LIFE The Crisis Connection provides a suicide prevention hotline via text message. They get 30 times as many texts as they did phone calls.
  34. 34. Rate Your Ride The Central Maryland Transportation Alliance piloted a program to let high school students and commuters rate the quality of their bus service. The program cost about $135K all together.
  35. 35. Rate Your RidePassengers could eitheranswer a survey via mobiletext or via a mobile website.95% of respondents whosaid they were studentsanswered by text, but only50% of people going to work.
  36. 36. Rate Your Ride In response, the MTA improved two bus lines and took over ownership of the service
  37. 37. Supporting Staff in the Field
  38. 38. Allow Staff to View Data in the Field
  39. 39. Allow Them to Enter Data Especially if you have staff who work mostly in the field, it can save huge amounts of time to enter data remotely.
  40. 40. Collect Data iPads or other tablets can be compelling for surveys or quick data collection… especially to clients or survey respondents who want to play with them.
  41. 41. Use Mobile Devices to Provide ProgramsCan you let constituentsuse them to learn,interact, or otherwisefurther your mission?
  42. 42. Rolling Out Smart Phones to The Organization Headway Emotional Health Services provided 50 case managers with smart phones to help them view and enter data from the field.
  43. 43. Rolling Out Smart Phones to The Organization “I can schedule They paid $5000 upfront for the meetings and phones and $1200/ month for data appointments just plans (their system supported from looking at my mobile access already) phone. If I want to get something for my They’re not tracking results client, I can do that all directly, but it’s reduced from my phone, too.” scheduling conflicts and staff feel they’re more productive.
  44. 44. iPads for Special EducationThe Reach School, a pre-schoolfor kids on the autism spectrum,bought iPads, durable cases, andspecial education apps for eachof their seven classrooms, for atotal investment of about $7000.Teachers use them to showvideos, provide individual kidswith learning games, and as aspecial treat.
  45. 45. What’s Most Compelling To You?

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