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SCAN.  JOIN.  EAT.  SCANJOIN™ :  THE LATEST INNOVATION IN LOYALTY MARKETING BROWNBAG SOLUTIONS 100 N Central Expwy, Ste 526  |  Richardson, TX 75081 P:  1.877.910.BBAG (2224) F :  972.408.3418 O:  www.BrownBagCo.com E:  [email_address] All reviewers are made aware this proposal sent to them for evaluation shall not be duplicated, used, or disclosed in whole or in part for any other purpose without the written permission of BrownBag Solutions.
There is a comedian that jokes about people’s attachment to their cell phones.  It is such a strong attachment, that if we were to leave for work without it – we would immediately turn back - even at the risk of being late.  During his comedy routine, the comedian tells a joke about his house catching fire.  After smelling smoke, he runs to the street for safety…only to realize that he’d left his cell phone behind! Without a second thought, he runs back through the flames to ‘rescue’ his precious phone.  Afterwards, back outside (phone safely in hand) he sends a text message to his wife: “THE HOUSE IS ON FIRE.  GET OUT.”  Send.  Okay, so why are we discussing a comedy routine about cell phones and a husband’s dubious affection for his wife? Because, this connection of people to their cell phones, along with the use of the latest innovation in smartphone technology, are pivotal elements of the marketing strategy that we will employ to drive sales and increase loyalty to your Applebee’s locations.  (…and because that joke is funny).  www.brownbagco.com 1.877.910.BBAG (2224) QUESTION: WHERE IS YOUR CELL PHONE RIGHT NOW?
www.brownbagco.com 1.877.910.BBAG (2224) MEET TIM.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SCAN.  JOIN.  EAT.
www.brownbagco.com 1.877.910.BBAG (2224) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SETUP: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MONTHLY MARKETING: ,[object Object],[object Object],[object Object],[object Object],[object Object],www.brownbagco.com 1.877.910.BBAG (2224) PROGRAM DETAILS:  GETTING STARTED & MONTHLY MARKETING PLAN Live smartcode.  Try it!
www.brownbagco.com 1.877.910.BBAG (2224) BENEFITS OF SCANJOIN™ LOYALTY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.brownbagco.com 1.877.910.BBAG (2224) BENEFITS OF SCANJOIN™ LOYALTY ,[object Object],[object Object],[object Object],[object Object],[object Object]
www.brownbagco.com 1.877.910.BBAG (2224) BENEFITS OF SCANJOIN™ LOYALTY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERSONALIZE YOUR MARKETING:  DIRECT MAIL BROWNBAG SOLUTIONS 100 N Central Expwy, Ste 526  |  Richardson, TX 75081 P:  1.877.910.BBAG (2224) F :  972.408.3418 O:  www.BrownBagCo.com E:  [email_address] All reviewers are made aware this proposal sent to them for evaluation shall not be duplicated, used, or disclosed in whole or in part for any other purpose without the written permission of BrownBag Solutions.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.brownbagco.com 1.877.910.BBAG (2224) PROFILED DIRECT MAIL:  Narrow your focus & increase your response
www.brownbagco.com 1.877.910.BBAG (2224) ,[object Object],[object Object],4,067 families with children live within 3 miles of the Frisco restaurant? Use Profiled Direct Mail to target these families and promote Kids Eat Free  and drive business on your slow weekdays.  During their visit, these guests can be invited to become loyalty club members using SCANJOIN™. An average of 12,734 New Movers relocating each month around all of your locations?  Let these new customers know where they can find great Applebee’s food with a New Mover mailing.  New Movers are 5 times more likely to become a loyal guest if contacted within 90-120 days of their move!  Did you know that there are… Request your free copy of a complete marketing analysis :  [email_address] .
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.brownbagco.com 1.877.910.BBAG (2224) MAILABLE MAGNETS: “ATTRACT” MORE ATTENTION TO YOUR MAILINGS!
888-555-1212  Hungry?  Give us a call! Pull up and we’ll bring it right to your car.  We’ve got a special Carside ToGo parking space and a dedicated server to serve you! Buy One Entree Get One Entrée Free xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdfsdfddfs dseklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf Free Appetizer  With Your Entrée Order xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdfsdfddfs dseklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf Free Dessert With Your Entrée Order xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdfsdfddfs dseklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf 10% Off Your  Carside ToGo Order xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdfsdfddfs dseklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf Front (coupon side) NO ENVELOPE REQUIRED.  Just address & mail! Magnetic strip 4 coupons give you multiple  sale opportunities from just one mailing ! Here on the back of this area is the magnetic strip.  After the coupons are detached, this business card sized section  remains on the fridge (and in the home)  with your marketing message !  Back (address side) www.brownbagco.com 1.877.910.BBAG (2224) MAILABLE MAGNETS: “ATTRACT” MORE ATTENTION TO YOUR MAILINGS!
For every piece you mail, a personalized webpage is created for each recipient and the webpage address is personalized to incorporate the person’s first and last name.  The goal of this type of direct mail is to take the user from the mailbox to the internet, where we can capture more information about them for additional marketing in the future. This postcard example is for a New Mover mailing, but this concept can be used for any type of Profiled Direct Mail. www.brownbagco.com 1.877.910.BBAG (2224) PERSONALIZED DIRECT MAIL USING PERSONAL WEBPAGES
www.brownbagco.com 1.877.910.BBAG (2224) PERSONAL WEBPAGE EXAMPLE For a small fee per unit - Personal Webpages can programmed so that they can also be used as  PERSONAL ONLINE ORDERNG FORMS FOR CARSIDE TO GO!  These customers can visit their very own personal webpages whenever they wish and place Carside ToGo orders – and those orders are instantly faxed to the Applebee’s location selected! Jessica Simmons – what are you hungry  for?
www.brownbagco.com 1.877.910.BBAG (2224) PERSONALIZED ONLINE ORDERING FORMS:  HOW IT WORKS
Innovative.  Marketing Answers. Change the way you look at marketing. “  YOU GET MORE OUT OF YOUR BROWNBAG THAN YOU PUT IN!” BROWNBAG SOLUTIONS 100 N Central Expwy, Ste 526  |  Richardson, TX 75081 P:  1.877.910.BBAG (2224) F :  972.408.3418 O:  www.BrownBagCo.com E:  [email_address] All reviewers are made aware this proposal sent to them for evaluation shall not be duplicated, used, or disclosed in whole or in part for any other purpose without the written permission of BrownBag Solutions.

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Applebee's Proposal-Synned Inc

  • 1. SCAN. JOIN. EAT. SCANJOIN™ : THE LATEST INNOVATION IN LOYALTY MARKETING BROWNBAG SOLUTIONS 100 N Central Expwy, Ste 526 | Richardson, TX 75081 P: 1.877.910.BBAG (2224) F : 972.408.3418 O: www.BrownBagCo.com E: [email_address] All reviewers are made aware this proposal sent to them for evaluation shall not be duplicated, used, or disclosed in whole or in part for any other purpose without the written permission of BrownBag Solutions.
  • 2. There is a comedian that jokes about people’s attachment to their cell phones. It is such a strong attachment, that if we were to leave for work without it – we would immediately turn back - even at the risk of being late. During his comedy routine, the comedian tells a joke about his house catching fire. After smelling smoke, he runs to the street for safety…only to realize that he’d left his cell phone behind! Without a second thought, he runs back through the flames to ‘rescue’ his precious phone. Afterwards, back outside (phone safely in hand) he sends a text message to his wife: “THE HOUSE IS ON FIRE. GET OUT.” Send. Okay, so why are we discussing a comedy routine about cell phones and a husband’s dubious affection for his wife? Because, this connection of people to their cell phones, along with the use of the latest innovation in smartphone technology, are pivotal elements of the marketing strategy that we will employ to drive sales and increase loyalty to your Applebee’s locations. (…and because that joke is funny). www.brownbagco.com 1.877.910.BBAG (2224) QUESTION: WHERE IS YOUR CELL PHONE RIGHT NOW?
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. PERSONALIZE YOUR MARKETING: DIRECT MAIL BROWNBAG SOLUTIONS 100 N Central Expwy, Ste 526 | Richardson, TX 75081 P: 1.877.910.BBAG (2224) F : 972.408.3418 O: www.BrownBagCo.com E: [email_address] All reviewers are made aware this proposal sent to them for evaluation shall not be duplicated, used, or disclosed in whole or in part for any other purpose without the written permission of BrownBag Solutions.
  • 10.
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  • 13. 888-555-1212 Hungry? Give us a call! Pull up and we’ll bring it right to your car. We’ve got a special Carside ToGo parking space and a dedicated server to serve you! Buy One Entree Get One Entrée Free xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdfsdfddfs dseklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf Free Appetizer With Your Entrée Order xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdfsdfddfs dseklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf Free Dessert With Your Entrée Order xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdfsdfddfs dseklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf 10% Off Your Carside ToGo Order xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljslj xdlkjelkjeklkjlfljljsljdfsdfddfs dseklkjlfljljslj xdlkjelkjeklkjlfljljsljdsfcdddf Front (coupon side) NO ENVELOPE REQUIRED. Just address & mail! Magnetic strip 4 coupons give you multiple sale opportunities from just one mailing ! Here on the back of this area is the magnetic strip. After the coupons are detached, this business card sized section remains on the fridge (and in the home) with your marketing message ! Back (address side) www.brownbagco.com 1.877.910.BBAG (2224) MAILABLE MAGNETS: “ATTRACT” MORE ATTENTION TO YOUR MAILINGS!
  • 14. For every piece you mail, a personalized webpage is created for each recipient and the webpage address is personalized to incorporate the person’s first and last name. The goal of this type of direct mail is to take the user from the mailbox to the internet, where we can capture more information about them for additional marketing in the future. This postcard example is for a New Mover mailing, but this concept can be used for any type of Profiled Direct Mail. www.brownbagco.com 1.877.910.BBAG (2224) PERSONALIZED DIRECT MAIL USING PERSONAL WEBPAGES
  • 15. www.brownbagco.com 1.877.910.BBAG (2224) PERSONAL WEBPAGE EXAMPLE For a small fee per unit - Personal Webpages can programmed so that they can also be used as PERSONAL ONLINE ORDERNG FORMS FOR CARSIDE TO GO! These customers can visit their very own personal webpages whenever they wish and place Carside ToGo orders – and those orders are instantly faxed to the Applebee’s location selected! Jessica Simmons – what are you hungry for?
  • 16. www.brownbagco.com 1.877.910.BBAG (2224) PERSONALIZED ONLINE ORDERING FORMS: HOW IT WORKS
  • 17. Innovative. Marketing Answers. Change the way you look at marketing. “ YOU GET MORE OUT OF YOUR BROWNBAG THAN YOU PUT IN!” BROWNBAG SOLUTIONS 100 N Central Expwy, Ste 526 | Richardson, TX 75081 P: 1.877.910.BBAG (2224) F : 972.408.3418 O: www.BrownBagCo.com E: [email_address] All reviewers are made aware this proposal sent to them for evaluation shall not be duplicated, used, or disclosed in whole or in part for any other purpose without the written permission of BrownBag Solutions.