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Appendix A
Case Study Assessment Criteria TOPIC: Business and The
Integrity of Science.
For your Business Ethics course you will review, assess and
report the ethical dilemma in a real business situation. The
integrity of the scientific method and the sciences reputation are
the ethical focus of this Case Study. Business in many ways is a
significant contributor to science. Businesses need scientific
data, results and recommendation to produce and market
services and products. An obvious example is the
pharmaceutical industry. The research, design and production
of drugs are highly regulated. There is also a lot of money
involved in this part of medicine. Drugs can be helpful and
harmful at the same time. Therefore, there is an opportunity for
many ethical conflicts to arise in the pharmaceutical industry.
Case study two (2) requires you to research the threat to
scientific integrity by business people. Research how far
corruption has infiltrated the science of the pharmaceutical
industry. Look for bribes or other forms of coercion to have
scientific results say what the money interest want it to say.
This case study is about the possible and plausible ethical
dilemmas that arise during the development and marketing and
sale of prescription drugs.
Part of this course requirement is to become more sensitive and
observant of the grey area circumstances and situations that
converge for an ethical dilemma. The following assessment
criteria shall be used for the class. More importantly this ABC 3
step critical thinking process may help you throughout your
career.
1. A> What were the factual antecedents that preceded an
ethical resolution, crisis, accident, crime or poor judgment that
made the ethical dilemma transparent to those outside the
specific enterprise?
2. B>What behaviors do you consider to be unethical and WHY?
The why part of this assessment requires a guess or opinion
regarding individuals’ motivation. Often a behavior is based on
a strongly held value. For example, wanting more and more
money is not only greedy but often motivated by pride or
arrogance. Consider vices, virtues and values while elaborating
on WHY. In this section you should suggest motivation for
interfering with science. Corruption is about money, power and
influence. Making money is not corrupt. Making money and
endangering others lives is corrupt and unethical. (The answers
to this question should include the largest amount of words for
your case study. Ethics is mostly about why we behave rightly
or wrongly. Remember that relative ethics would say more
rightly or more wrongly. Make this section at least HALF of
your entire paper). If there is corruption then you should also
be able to comment intelligently about fairness and justice.
Note that section 3 of the rubric awards points for using words
used for ethical thinking and assessment. Also, you should not
just pepper your paper with ethical words. Many sentences in
CS1 basically said, they did this and that is unfair. Unfair
means many things to many people. Use language to explain
your view of unfair actions. Same goes for justice.
3. C>What were the outcomes or consequences? Consider both
short term and long term, financial, reputation, relationships,
image and/ or trust. Report if the cultural, social and legal
landscapes have changed for the better or worse based on this
case.
All case studies should be 2 pages. Format is simple. Answer
each of the 3 questions. The layout is single spaced
paragraph(s) for each of the 3 steps. Cite your sources. One
source is not enough. Eight sources are probably too many.
Please put your name on the page (s). BRING YOUR REPORT
TO CLASS!
To get started I have listed two articles. Pick one CASE from
the articles and then do further research on your own. Each
article has many key words. For example, Merck bribes scientist
may turn up some interesting data, so that you can write a
decent case study. Another key word is Marcia Ancell she is a
whistle blower that has worked in the health-medical industry.
Articles to start: The Daily Beast. “Big Pharma is America’s
New Mafia”.
http://www.lynnemctaggart.com/blog/242-big-pharma-and-the-
mafia
Grading criteria is for 20 points. Your Case Study is worth 10
points. I will use the percentage earned to convert 20 point
scale to 10 point scale.
Grading and Writing Rubric:
BA 3102 Rubric for Case Studies
Criteria
Unsatisfactory - Satisfactory – Good - Excellent
Level 0 = 0pts.
Level 1 = 1pt.
Level 2 &3 = 2 -3pts.
Level 4 = 4pts.
Identification of Issues
(What is the conflict in values; ID the Ethical Dilemma)
Identification of ethical /social concerns is sparse or missing.
Identifies some of the ethical/social concerns in a given
problem/case. Some important points are missing.
Identifies most of the ethical/social concerns in a given
problem/case. Most significant points are identified.
Completely and thoughtfully identifies all ethical/social
concerns in a given problem/case.
Supports Arguments
(Why did individuals make unethical choices)
Inconsistent in articulation of position and/or offers little or no
supporting evidence.
Most points are supported with adequate information. Some
important points are missing and/or support for positions lacks
substantial explanation.
Able to support a position with adequate information and few
logical fallacies.
Able to support a position with a substantial amount of
information, little or no bias, and valid arguments.
Integration of Course Concepts
(Breaking Laws, Fairness, Justice, ethical constructs, vices,
virtues, social responsibility)
Very few course concepts integrated.
Integrates some course concepts, however, with some
inaccuracies.
Integrates course concepts fairly well, with few inaccuracies.
Integrates course concepts consistently and accurately.
Structure
Paper is disorganized; little flow; vague; difficult to understand.
(See Pointers)
Presentation flows smoothly with occasional confusion or rough
patches between ideas.
Presentation is smooth, polished and organized; flows well.
Language
(See Pointers)
Errors are so numerous that they obscure meaning.
(Poor Word Choice: Enron executives made accounting
mistakes)
Occasional errors in writing, but they don’t represent a major
distraction.
Writing is free or almost free of errors.
¼ point increments will be awarded. For example 2.75 structure
points indicates enough disorganization and sentence structure
problems to warrant a C grade.
PAGE
1
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Appendix ACase Study.docx

  • 1. Appendix A Case Study Assessment Criteria TOPIC: Business and The Integrity of Science. For your Business Ethics course you will review, assess and report the ethical dilemma in a real business situation. The integrity of the scientific method and the sciences reputation are the ethical focus of this Case Study. Business in many ways is a significant contributor to science. Businesses need scientific data, results and recommendation to produce and market services and products. An obvious example is the pharmaceutical industry. The research, design and production of drugs are highly regulated. There is also a lot of money
  • 2. involved in this part of medicine. Drugs can be helpful and harmful at the same time. Therefore, there is an opportunity for many ethical conflicts to arise in the pharmaceutical industry. Case study two (2) requires you to research the threat to scientific integrity by business people. Research how far corruption has infiltrated the science of the pharmaceutical industry. Look for bribes or other forms of coercion to have scientific results say what the money interest want it to say. This case study is about the possible and plausible ethical dilemmas that arise during the development and marketing and sale of prescription drugs. Part of this course requirement is to become more sensitive and observant of the grey area circumstances and situations that converge for an ethical dilemma. The following assessment criteria shall be used for the class. More importantly this ABC 3 step critical thinking process may help you throughout your career. 1. A> What were the factual antecedents that preceded an ethical resolution, crisis, accident, crime or poor judgment that made the ethical dilemma transparent to those outside the specific enterprise? 2. B>What behaviors do you consider to be unethical and WHY? The why part of this assessment requires a guess or opinion regarding individuals’ motivation. Often a behavior is based on a strongly held value. For example, wanting more and more money is not only greedy but often motivated by pride or arrogance. Consider vices, virtues and values while elaborating on WHY. In this section you should suggest motivation for interfering with science. Corruption is about money, power and influence. Making money is not corrupt. Making money and endangering others lives is corrupt and unethical. (The answers to this question should include the largest amount of words for your case study. Ethics is mostly about why we behave rightly
  • 3. or wrongly. Remember that relative ethics would say more rightly or more wrongly. Make this section at least HALF of your entire paper). If there is corruption then you should also be able to comment intelligently about fairness and justice. Note that section 3 of the rubric awards points for using words used for ethical thinking and assessment. Also, you should not just pepper your paper with ethical words. Many sentences in CS1 basically said, they did this and that is unfair. Unfair means many things to many people. Use language to explain your view of unfair actions. Same goes for justice. 3. C>What were the outcomes or consequences? Consider both short term and long term, financial, reputation, relationships, image and/ or trust. Report if the cultural, social and legal landscapes have changed for the better or worse based on this case. All case studies should be 2 pages. Format is simple. Answer each of the 3 questions. The layout is single spaced paragraph(s) for each of the 3 steps. Cite your sources. One source is not enough. Eight sources are probably too many. Please put your name on the page (s). BRING YOUR REPORT TO CLASS! To get started I have listed two articles. Pick one CASE from the articles and then do further research on your own. Each article has many key words. For example, Merck bribes scientist may turn up some interesting data, so that you can write a decent case study. Another key word is Marcia Ancell she is a whistle blower that has worked in the health-medical industry. Articles to start: The Daily Beast. “Big Pharma is America’s New Mafia”. http://www.lynnemctaggart.com/blog/242-big-pharma-and-the- mafia Grading criteria is for 20 points. Your Case Study is worth 10 points. I will use the percentage earned to convert 20 point scale to 10 point scale.
  • 4. Grading and Writing Rubric: BA 3102 Rubric for Case Studies Criteria Unsatisfactory - Satisfactory – Good - Excellent Level 0 = 0pts. Level 1 = 1pt. Level 2 &3 = 2 -3pts. Level 4 = 4pts. Identification of Issues (What is the conflict in values; ID the Ethical Dilemma) Identification of ethical /social concerns is sparse or missing. Identifies some of the ethical/social concerns in a given problem/case. Some important points are missing. Identifies most of the ethical/social concerns in a given problem/case. Most significant points are identified. Completely and thoughtfully identifies all ethical/social concerns in a given problem/case. Supports Arguments (Why did individuals make unethical choices) Inconsistent in articulation of position and/or offers little or no supporting evidence. Most points are supported with adequate information. Some important points are missing and/or support for positions lacks substantial explanation. Able to support a position with adequate information and few logical fallacies. Able to support a position with a substantial amount of information, little or no bias, and valid arguments.
  • 5. Integration of Course Concepts (Breaking Laws, Fairness, Justice, ethical constructs, vices, virtues, social responsibility) Very few course concepts integrated. Integrates some course concepts, however, with some inaccuracies. Integrates course concepts fairly well, with few inaccuracies. Integrates course concepts consistently and accurately. Structure Paper is disorganized; little flow; vague; difficult to understand. (See Pointers) Presentation flows smoothly with occasional confusion or rough patches between ideas. Presentation is smooth, polished and organized; flows well. Language (See Pointers) Errors are so numerous that they obscure meaning. (Poor Word Choice: Enron executives made accounting mistakes) Occasional errors in writing, but they don’t represent a major distraction. Writing is free or almost free of errors. ¼ point increments will be awarded. For example 2.75 structure points indicates enough disorganization and sentence structure problems to warrant a C grade. PAGE 1