Appario Pte Ltd is a Singapore-based corporate training company with over 20 years of experience in sales and advisory training, presentation skills, and social media. They offer training globally in English and German. Their mission is to take a structured, step-by-step approach focused on strong customer service. The newsletter recommends writing personal letters or cards to clients to stand out from digital communication and be remembered, such as sending seasonal greeting cards without mentioning business, using invitation cards for client events, or letters announcing new products followed by in-person meetings. Letters and cards should be formal in tone.