Decide which is best for your company - A mobile application in one of the AppStores or a mobile website that functions like an app. All the information you need to make the decision is right here!
This presentation offers a very brief analysis of some inconsistent Mobile UX Designs and reasons why they are inconsistent.
The presentation was delivered as part of Mobile UX Meetup in London in June 2016 on the theme of 'Consistency in Mobile UX Design'.
It also shows a couple of examples of consistent Mobile UX Design too and explains why they are so.
If you want to know how to design great mobile apps, UX Coach can coach you extensively on this theme, so feel free to reach out on hello@uxcoach.me
Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017MobileMoxie
The intersection of location-based search and mobile search creates complexities, data gaps to be aware of, new security risks and new opportunities. Having the right strategy and focusing on accessibility will shape how you think about mobile and how you position your business for success.
Windows Phone ASO - App Store OptimizationMika Levo
Windows Phone application store optimization (ASO) by http://levotation.com. Summary of different ASO activities to be done for your Windows Phone application when launching it in Windows Phone Store.
For more information see our website at: www.levotation.com
Need optimization for your Windows Phone app? Please send email to: info@levotation.com
This presentation offers a very brief analysis of some inconsistent Mobile UX Designs and reasons why they are inconsistent.
The presentation was delivered as part of Mobile UX Meetup in London in June 2016 on the theme of 'Consistency in Mobile UX Design'.
It also shows a couple of examples of consistent Mobile UX Design too and explains why they are so.
If you want to know how to design great mobile apps, UX Coach can coach you extensively on this theme, so feel free to reach out on hello@uxcoach.me
Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017MobileMoxie
The intersection of location-based search and mobile search creates complexities, data gaps to be aware of, new security risks and new opportunities. Having the right strategy and focusing on accessibility will shape how you think about mobile and how you position your business for success.
Windows Phone ASO - App Store OptimizationMika Levo
Windows Phone application store optimization (ASO) by http://levotation.com. Summary of different ASO activities to be done for your Windows Phone application when launching it in Windows Phone Store.
For more information see our website at: www.levotation.com
Need optimization for your Windows Phone app? Please send email to: info@levotation.com
Android user’s statistics have risen as much as to 107.7 million. The OS makes it easy to text, call, take photos, and surf the web. However, downloading a lot of data for a long time makes the Smartphone slower.
Second Screen Experiences - X Factor Romania 2015 Case StudyMadalin Craciun
A look at the objectives, process, features and results of working on the X Factor Romania smartphone app in 2015 for iOS and Android as well as a few thoughts on second screen experiences and the opportunities they provide for mobile businesses.
Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
Great presentation that describes the failure of most email marketers to deliver a good rendering, usability and metrics for mobile users. And, why it is a critical concern today!
This is a run down of my process for designing, building and testing responsive HTML emails. I’ve also included lots of links to articles and resources for further reading. This talk was presented at Port80 Winter Localhost 2014 in Newport, Wales.
Guidecentral is a global community of makers and DIY fans who share ideas and how-tos. In this presentation, the CEO and co-founder of Guidecentral, Gaston Irigoyen explains how they increased downloads by 700%. They identified App Store opportunities and tackled data by using keyword tools. Different methods are compared and ranked by their efficiency.
Chat bots: what, why and (a bit of) how?Radu Irava
As Facebook and other big platforms are pushing to make chat bots mainstream, we're going to explore ways in which they can be useful to businesses, their relevance in the Mobile area and whether they are just a fad or not.
IOS multitasking is a lie, and that's totally fine.James Jennings
The new feature marketed as "multitasking" in iOS 4.0 was neither new, nor truly multitasking. iOS developer James Jennings explains this paradox and why the result is a net win for the user.
Email marketing best practice. We take a look at some of the most common email display issues that occur in various email readers and suggest workarounds for them.
"The Web - You're Doing it Wrong" for Forum Oxford May 2014Daniel Appelquist
Some mobile web antipatterns to avoid, an update on some exciting new mobile webapo technologies and some latest info on Firefox OS. Presented at Forum Oxford in Oxford UK on 2 May 2014.
Dallas Android - Android & iOS Development in C# with XamarinJames Montemagno
Xamarin enables developers to create native iOS, Android, and Mac apps in C# and share code across all platforms while providing 100% API coverage on each platform. In this session we will go over all of the products on the Xamarin platform including the development tools and how they work under the hood to leverage the .NET framework in iOS, Android, and Mac apps. We will dive into creating Android apps in C# inside of Xamarin Studio & Visual Studio comparing how it would be done in Java and build our first Android app in C#. We will cover how to design user interfaces with Xamarin and how to add rich functionality with pre-built components
Learn the best ASO practices and hacks with this App Store Optimization Guide. This ASO guide is a roadmap to understand App Store Optimization techniques including keyword research, deciding app title, app description, screenshots, understanding ratings and reviews and all other elements of the app store. This App Store Optimization Guide will surely help to boost your app's downloads to the sky if you follow the ASO techniques mentioned here.
There isn't a conclusion nowadays on how intelligent the App Store search engine algorithm is when understanding that singular and plural forms mean the same thing, thus combining search results for both forms. I never trusted the App Store enough to ignore the decision between singular and plurals, or go with one of them. I've always searched singular and plural keywords and most of the times I got significantly different results.
To prove my point better, I chose two apps to which keywords I had access to, as a starting point, and went on investigating them. In this presentation I hope to better explain how does the singular and plural keywords App Store connection works.
Gaining the confidence of your prospects sitting in the highly developed countries is tricky but that’s never the case with the iOS app if you choose it over others.
The longstanding debate over publishers investing resources mobile app strategies over mobile Web has evolved along with the mobile platforms and technologies themselves. Changes in mobile search, app indexing, iOS and Android app cross-linking, alerts and now Google AMP are evolving mobile discovery and the routes media take to access consumers and maintain relationships. What is the new app-vs-Web equation for publishers?
Android user’s statistics have risen as much as to 107.7 million. The OS makes it easy to text, call, take photos, and surf the web. However, downloading a lot of data for a long time makes the Smartphone slower.
Second Screen Experiences - X Factor Romania 2015 Case StudyMadalin Craciun
A look at the objectives, process, features and results of working on the X Factor Romania smartphone app in 2015 for iOS and Android as well as a few thoughts on second screen experiences and the opportunities they provide for mobile businesses.
Mobile Email Design, Strategies, Workflow and Best PracticesLitmus
In this presentation, Justine Jordan and Alex Williams tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Topics include:
*The implications of each major screen size and device
*Determining what devices your subscriber base is using and how and where they are converting
*The different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
*Creating a consistent user experience across email and Web/landing pages
*Examples and key best practices
*Communicating with your designer and programmer
*Testing, learning, optimization and measurement/analysis
*Future trends and predictions
Great presentation that describes the failure of most email marketers to deliver a good rendering, usability and metrics for mobile users. And, why it is a critical concern today!
This is a run down of my process for designing, building and testing responsive HTML emails. I’ve also included lots of links to articles and resources for further reading. This talk was presented at Port80 Winter Localhost 2014 in Newport, Wales.
Guidecentral is a global community of makers and DIY fans who share ideas and how-tos. In this presentation, the CEO and co-founder of Guidecentral, Gaston Irigoyen explains how they increased downloads by 700%. They identified App Store opportunities and tackled data by using keyword tools. Different methods are compared and ranked by their efficiency.
Chat bots: what, why and (a bit of) how?Radu Irava
As Facebook and other big platforms are pushing to make chat bots mainstream, we're going to explore ways in which they can be useful to businesses, their relevance in the Mobile area and whether they are just a fad or not.
IOS multitasking is a lie, and that's totally fine.James Jennings
The new feature marketed as "multitasking" in iOS 4.0 was neither new, nor truly multitasking. iOS developer James Jennings explains this paradox and why the result is a net win for the user.
Email marketing best practice. We take a look at some of the most common email display issues that occur in various email readers and suggest workarounds for them.
"The Web - You're Doing it Wrong" for Forum Oxford May 2014Daniel Appelquist
Some mobile web antipatterns to avoid, an update on some exciting new mobile webapo technologies and some latest info on Firefox OS. Presented at Forum Oxford in Oxford UK on 2 May 2014.
Dallas Android - Android & iOS Development in C# with XamarinJames Montemagno
Xamarin enables developers to create native iOS, Android, and Mac apps in C# and share code across all platforms while providing 100% API coverage on each platform. In this session we will go over all of the products on the Xamarin platform including the development tools and how they work under the hood to leverage the .NET framework in iOS, Android, and Mac apps. We will dive into creating Android apps in C# inside of Xamarin Studio & Visual Studio comparing how it would be done in Java and build our first Android app in C#. We will cover how to design user interfaces with Xamarin and how to add rich functionality with pre-built components
Learn the best ASO practices and hacks with this App Store Optimization Guide. This ASO guide is a roadmap to understand App Store Optimization techniques including keyword research, deciding app title, app description, screenshots, understanding ratings and reviews and all other elements of the app store. This App Store Optimization Guide will surely help to boost your app's downloads to the sky if you follow the ASO techniques mentioned here.
There isn't a conclusion nowadays on how intelligent the App Store search engine algorithm is when understanding that singular and plural forms mean the same thing, thus combining search results for both forms. I never trusted the App Store enough to ignore the decision between singular and plurals, or go with one of them. I've always searched singular and plural keywords and most of the times I got significantly different results.
To prove my point better, I chose two apps to which keywords I had access to, as a starting point, and went on investigating them. In this presentation I hope to better explain how does the singular and plural keywords App Store connection works.
Gaining the confidence of your prospects sitting in the highly developed countries is tricky but that’s never the case with the iOS app if you choose it over others.
The longstanding debate over publishers investing resources mobile app strategies over mobile Web has evolved along with the mobile platforms and technologies themselves. Changes in mobile search, app indexing, iOS and Android app cross-linking, alerts and now Google AMP are evolving mobile discovery and the routes media take to access consumers and maintain relationships. What is the new app-vs-Web equation for publishers?
Mobile App Testing Strategy by RapidValue SolutionsRapidValue
There has been an increase in the adoption of smartphones, tablets and several mobile devices with the passage of time. And it has led to an enormous growth of mobile applications in recent years. Mobile device is considered to be the primary medium of interaction for the customers and also, businesses worldwide. And mobile applications are, actually, driving the communication.
People, generally, do not give much importance to mobile application testing because of its expensive nature. But it is very much essential to ensure that the consumers have a great experience, every time they use the application.
The aim of mobile application testing should be to acquire knowledge about the quality of the service that you are offering. Does it work properly or not? Will it provide services as per the expectation of the customer? These questions need to be answered to ensure that the customer comes back to you, for your service again. Mobile testing is becoming more and more complicated and complex with each passing day. Strategies are invented and used to simplify the mobile application testing.
This presentation primarily addresses, the strategy to be adopted in mobile app testing, the types of mobile app testing and the stages to be followed, before the application is set live.
Mobile is booming, and that's a good thing! But with multiple operating systems and tens of thousands of devices on the market, how can you ensure your app delights your users everywhere, every time, at every turn?
Software Assurance, LLC a Dallas-based Testing-centric Company offers specialized Mobile App Testing - We define your Mobile Apps Strategy - Faster, Better & Economically.
Native, Web App, or Hybrid: Which Should You Choose?Softweb Solutions
Which Should You Choose? Native, webapp or Hybrid, each of these types of apps has their advantages and disadvantages. let's learn more about Technology Selection.
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
What do you need to consider before taking a business onto mobile ?Rapidsoft Technologies
It’s going to be an expensive move to take a business on mobile platform, particularly when it is done through a responsive mobile website or a native mobile application development. Because mobile is the next big thing in the online business world, a start-up that doesn’t think out about its presence on mobile today, it have more chances of being left in the dust tomorrow.
Hybrid vs Native Mobile App. Decide in 5 minutes!July Systems
Wondering whether to build a hybrid mobile app or a native mobile app? Don’t worry, this presentation will help you decide your mobile app strategy in less than 5 minutes!
Mobile Developer's Guide To The Galaxy, 14th EditionMarco Tabor
The latest edition of the community-driven handbook on mobile technologies. 256 pages packed with everything you need to know to start your mobile business: Which platforms exist and what's their potential? What about cross-platform app development? How do I create an app concept that works? How do I implement location-based services, NFC, mobile analytics, augmented reality or media content? What do I need to know about accessibility, monetization, security and app testing?
20 experts share their know-how in this book and you are invited to join them! See www.enough.de/mdgg for details.
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web Up
Mobile Marketing Webinars EVERY WEEK at http://mobilewebup.com/webinars/
Are you ready to go mobile? Understand the five facets of mobile technology; What makes mobile an emerging new mass media; Mobile web versus desktop web – how it differs and why it matters for business success; Selling with mobile - what sales and direct-response marketing approaches work with the mobile channel; Leveraging mobile with time-tested "offline" print and display advertising; and more!
For sleek, beautiful and functional iPhone, iPad and Android applications and responsive HTML5 websites.
o Do you want to get ready for the mobile web? Congratulations!
Building a mobile app is no easy task, and with all the options out there, picking the right technology is half the battle. This report, released by IQ, illustrates the differences between building a mobile web app and a native app. At the end is a scorecard to help readers decide which approach is right for them. For questions or more information, please contact IQ at newbiz@iqagency.com.
CGS-Constient Global Solution is a customer oriented organizations.That provides an integrated set of services and solutions such as consulting,IT managed services,Staffing and Out sourcing solutions.
CGS-Constient Global Solution is a customer oriented organizations.That provides an integrated set of services and solutions such as consulting,IT managed services,Staffing and Out sourcing solutions.
Website: http://www.constient.com/
CGS-Constient Global Solution is a customer oriented organizations.That provides an integrated set of services and solutions such as consulting,IT managed services,Staffing and Out sourcing solutions.
Your boss has an iPhone, so of course he wants an app. But does an app really make business sense? Or is a responsive design website enough?
And with hundreds of thousands of apps out there, what will make people choose and use yours? What makes a good mobile user interface? And how can you make sure your company actually delivers one?
Responsive design might make sense if you've got a content driven website. But how should your web team work together when every web page they are making needs to work at any width and resolution? And can you get the content under control to make pages that really make sense on small screens and big ones?
Fighting Off Digital Marketing Imposter Syndrome with FactsMobileMoxie
With all the algorithm changes and new SERP Features that Google has released, and now the addition of Magi, Chat GPT and other AI, Digital Marketers, SEO's & PPC specialists are likely all struggling with imposter syndrome - at least to some degree. This presentation includes information about what causes SEO Imposter Syndrome and how you can facts to fight against it.
Don't Blame it on Your MUM: Mobile SEO Now & in the Future - Cindy KrumMobileMoxie
Learn about the future of Google search and SEO including things like visual search, multisearch, audio and video search and how they all work together. MUM is a new Google understanding model that allows people to modify one type of query, with a secondary type of query - for instance, submitting a picture, and text together to make a query that might not even have real keywords in it. This is the future that we can expect as consumers, and that we should plan for as SEOs, digital marketers and business owners.
Is this New - Tracking Local SEO Results IRLMobileMoxie
Learn how hard Barry Schwartz works in the SEO world to keep people up to date on what is new in Google and what is not. Then learn how this might apply to you as a Local SEO or a small business owner trying to keep track of what is going on in your Google My Business (GMB) profile or profiles.
Mobile-First Indexing & The Story Your Data Isn't Telling YouMobileMoxie
Learn about how Google's shift to Mobile-First Indexing is making it easier for Google to crowd search results, especially mobile search results with 'hosted inclusions' which are part of the Knowledge Graph. Google hosts these assets, and uses the click information to hone their algorithm about how to best match searches and questions with answers. Unfortunately, 'Hosted Inclusions' such as: Knowledge Graph, People Also Ask, Found on the Web and Related Searches generally do not drive people to your site. Instead, they keep people in Google's universe. The lack of clicks from search results in SEO's making major decisions on only 38.5% of the data.
Learn everything that is not in the official documentation about the impact that Mobile-First Indexing is really having on SEO & how you should modify your analytics strategy to respond.
Learn how the changes that Google is making may impact mobile search results - especially the stuff that can be used in both voice and mobile search results like Answers & Knowledge Graph. These results appear to be influenced by Entity Understanding - which allows Google to build out its understanding of the world in different languages much more quickly to provide answers to voice queries in languages around the world ASAP!
Mobile-First Indexing or a Whole New Google - Digitalzone 2018MobileMoxie
Learn about how Google is using 'Entity Understanding' along with machine learning in language to respond to growing need for Knowledge Graph, Answers and Google-hosted content that ranks at the top of a search result!
The New Way Google Understands the World #Turingfest 2018MobileMoxie
Learn about how Google is using language understanding to index the information of the world based on Entities, rather than just relying on web crawling and links. Explore the possibilities of Eyes-free/voice only search and discovery and learn how your brand can compete.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
Emily Grossman App Indexing SMX West 2017MobileMoxie
Getting app indexing right can improve mobile user experience, drive higher engagement and lead to better conversions. Google's Firebase App Indexing gets your app into Google mobile search results, whether your app is installed on a device or not.
This session takes a deep dive into the technical implementation of the Firebase App Indexing and APIs. You'll hear case studies demonstrating the results you can achieve by implementing these techniques and learn about common pitfalls and errors you can expect and how to avoid them.
Cindy Krum "Mobile-First Indexing for Local SEO" - LocalU 2017MobileMoxie
Google's Mobile-First Indexing could allow content without URLs to rank in search results. Google home and Google Assistant may be about to fundamentally change SEO forever.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
App v. Web
1. Mobile App vs. Mobile Web Sydney, 2011 By: Cindy Krum, Mobile Moxie @MobileMoxie on Twitter
2. Overview HTML 5 is a Game Changer App Design is now Informing Web Design Web Content Still Feeds Many Apps As Network Speed Improves, the Differences Become Less Apparent This is Confusing!!!
5. It REALLY Depends (Duh!)You knew I was going to say that! What are you trying to Accomplish Brand Awareness Brand Engagement Conversion Viral Engagement Page Views/Traffic
6.
7. It REALLY Depends (Duh!)You knew I was going to say that! Who is Your Audience Demographic Geographic Psychographic What Phone do They Use Will They Have Good Connection What is the Use Case
21. Web Apps CBA:(CBA = Secret Slang for Cost-Benefit Analysis) Good: Works Well on all Phones that have Web Easy, Free Updates on the Fly No Approval Needed - It Can do Anything You Want No New Languages to Learn Except maybe HTML 5 HTML 5 Adds Phone-Like Qualities to HTML Web Bad: Different Mobile Browsers Work Differently Very Unpredictable Rendering Environment Will Not be Perfect all the Time Limited interaction with Native Phone Stuff like Address Book & Accelerometers Missed Opportunity for ‘Presence’ or ‘Representation’ in the AppStores
22.
23.
24. Phone Apps CBA:(CBA = Secret Slang for Cost-Benefit Analysis) Good: Most Predictable for Development Screen Size Input Mechanism Semi-Controlled Marketplace – Marketing Opportunity Rock a Particular Programming Language Use more native functionality of the phone (ie: “shake”) Better if the Data Connection is Bad Bad: Limited Scope OR Apps Developed for each OS (This can get expensive!) Cost Money to Submit to the AppStores Can be Rejected by Marketplaces Updates Must be Re-Submitted App Marketplaces are already Crowded
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27. The App Store, not the Web, may soon be dead in Australia http://thenextweb.com/au/2010/08/18/the-app-store-not-the-web-may-soon-be-dead-in-australia/
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30. Or….Again…Do Both Make a Phone App that is Highly Web Dependent It is Basically a Shell for Web Content Shells are easy to make in Lots of Languages HTML can be Updated without Re-submitting the Shell Check Out Facebook, Pandora, UrbanSpoon, Etc. They all Basically do this.
