The document discusses optimizing mobile apps for organic search rankings through app store optimization (ASO). Some key points include: - ASO involves improving an app's visibility in app stores through optimization of elements like title tags, descriptions, keywords. - Over 60% of apps are discovered through app store searches, so ASO is important for gaining downloads and users. - The document provides examples of analytics for 11 Android apps and their ratings, reviews and install numbers. It also discusses targeting the right keywords and audiences as well as obstacles and limitations of ASO.

1. Optimizing Mobile Apps for High Organic
search rankings
by Hasan Sk

2. NetElixir was founded in2004
 Team is 100+
 3 Global Offices
 200+ Clients Served

3. App Store Optimization
• App Store Optimization (ASO) is the process of
improving the visibility of a mobile app in an app
store.
• Rank higher for the specific keywords.

4. Why is ASO important?
• According to Forrester, 63% of apps are discovered
through app store searches.
• If you’re not using ASO to increase your app’s search
ranking, you’re missing out on the largest discovery
channel available to your app.
• With hundreds of thousands of apps in each app store
vying to rank above one another.
• ASO is your secret weapon.

5. Title Tag App Name(Title)
H1, H2, H3 Description (Google Play)
Keyword Density Keywords
Page speed Usage Metrics
Bounce rate Uninstall rate
SEO Vs ASOSearch Engine
Google Search App Store & Google Play
On-page On-page

6. SEO Vs ASO
Search Engine
Off-page Off-page
Links Downloads
Anchor Test Rating/Reviews
Social Signals Social Signals(Google Play)
Goals
Traffic(Visitors) Downloads(Users)

7. In November 2011 LXRMarketplace
(www.lxrmarketplace.com) launched, the world's first
online marketing web apps marketplace for small retailers.

8. 11 Android Apps
1.PPC Calculator 4.4(28) 1000-5000
2.SEO Backlink Tool 4.1(463) 10000-50000
3.SEO Site Grader 4.1(100) 1000-5000
4.SEO Page Ranker 3.9(29) 1000-5000
5.Bigcommerce Mobile Dashboard 1.9(16) 500-1000
6.SEO Webpage Analysis 3.9(67) 1000-5000
7.Dashly – Magento Dashboard 4.0(42) 500-1000
8.Domain Spy 4.1(30) 1000-5000
9.PrestaShop Mobile Dashboard 3.1(31) 1000-5000
10.WooCommerce Mobile Dashboard 2.0(4) 100-500
11.DNS Checker 3.6(12) 500-1000

9. App Name Ratings No. of Reviews No. of Installs
1.PPC Calculator 4.4 28 1000-5000
2.SEO Backlink Tool 4.1 463 10000-50000
3.SEO Site Grader 4.1 100 1000-5000
4.SEO Page Ranker 3.9 29 1000-5000
5.Bigcommerce Mobile Dashboard 1.9 16 500-1000
6.SEO Webpage Analysis 3.9 67 1000-5000
7.Dashly – Magento Dashboard 4 42 500-1000
8.Domain Spy 4.1 30 1000-5000
9.PrestaShop Mobile Dashboard 3.1 31 1000-5000
10.WooCommerce Mobile Dashboard 2 4 100-500
11.DNS Checker 3.6 12 500-1000
11 Android Apps

10. Targeting & Segmentation
Digital marketers and search engine optimizations
analysts

11. Example
SEO Backlink Tools
Key word Avg. Monthly Search Rank
Seo 673000 4
backlinks 18100 1
backlink checker 5400 1
DNS Checker
dns 1000000 Nil
DNS Checker 33100 8

12. Keywords where there is scope to
improve

13. Obstacles and Barriers
• It is being observed that a very less percentage
people give review of the apps, and mostly people
who are dissatisfied they give review of the apps.
• Satisfied users almost never post views.

14. Limitations & Future Direction
• ASO has its own limitations:
– It is time consuming and require constant monitoring.
One needs to update ones app, change your description
every now and then, deep linking, A/B testing.
– In order to optimize something you need data but app
stores provide really less amount of data. You have to
rely on 3rd party tools that are great but rely on
estimated data.