APIs for Business Scalability

apidays - Open Banking and Digital Transformation
APIs for Business Scalability
Faisal Mohammed Banaeamah - ‫فيصل‬
‫محمد‬
‫باناعمة‬
Just an Architect
Amazon, Alexa International
June 29, 2022

apidays - Open Banking and Digital Transformation 2
Biography
Faisal Banaeamah
LinkedIn: @banaeamah
SOA and
Microservices
Containers
API
Cloud
DevOps

Agenda
• Introduction
 Real-Life Use Case
• Stages of Digital Transformation
• Business Scalability in APIs
• Architecture Blueprint for Digital Transformation
• Industry Standards
• Conclusion

Use Case: Plan for a Holiday
Airlines or Travel
Agencies
Book Itinerary and
Reservation
Customer

Stage 1: In-Person Services
Limitation in Business Customer Pains
• Limited reach
 Challenging to be
available in all
geographical regions
and cities
• Expansion cost and
burden
 To open more offices
and branches
• Upfront planning for
holidays
• Lack of alternative
options
 Routes
 Uncompetitive prices
Airlines or Travel
Agencies
Book Itinerary and
Reservation
Customer

Customer
Airlines and Hotels Web
Confirmation
Airlines or Travel
Agencies
Book Itinerary and
Reservation
Customer

Stage 2: Providing Services via 1P Applications
Highlights Digitization
• Web applications
enabling beneficiaries
with self-service
• Expose services of
service provider
 Flight reservation
 Hotel booking
• “The conversion of
analogue information
into digital form.”
Digital Practitioner Body of Knowledge™
(DPBoK™), The Open Group
Customer
(1P Applications)
Confirmation

Stage 2: Providing Services via 1P Applications
Limitation in Business
• Business growth is still limited to
the customers (beneficiaries)
 Directly access the application of
airlines and hotels
 In addition to customers using in-
person arrangement with offices and
travel agencies
Limitation for Customers
• Challenging customer experience
 Swapping across service applications
 Maintaining personal data across
multiple applications
• Still few alternatives
 Based on the customer’s knowledge
about airlines and hotels that have
web applications

Customer
Confirmation
Airlines or Travel
Agencies
Book Itinerary and
Reservation
Customer Customer
1P and 3P Platforms
Airlines and Hotels APIs
Confirmation

Stage 3: Providing Services via APIs
Highlights Digitalization
• Expose System of
Record (SoR) with front
door entries known as
APIs to customer-
facing:
 First party (1P)
applications
 Third party (3P)
platforms
o Distributors
o Resellers
• “The application of
digital technology to
create additional
business value within
the primary value
chain of enterprises.”
Digital Practitioner Body of Knowledge™
(DPBoK™), The Open Group
Customer
1P and 3P Platforms
Airlines and Hotel APIs
Confirmation
API

Customer
Confirmation
Airlines or Travel
Agencies
Book Itinerary and
Reservation
Customer Customer
1P and 3P Platforms
Airlines and Hotels APIs
Confirmation
Evolving Digitally

Business Scalability using APIs
• Internal Innovation
 1P applications by internal developer
 Composing a set of services to provide end-to-end experience to customers
 Integrating with other service providers in other industries, e.g.
o Accommodations
o Local transportation
 Expanding services with flexible monetization and price plans

• Partnership Ecosystems
 3P platforms/applications by external developers
o Connecting customers with airlines and hotels as the service providers
 Leveraging APIs exposed by service providers (i.e. airlines and hotels) to innovate
customer-centric services
 Some of them expose their own APIs to external developers from other industries
o E.g. In an ERP, integrating employees’ annual leave process with holiday planning

• Omnichannel
 Improving reaching to business assets, data and transactions with a smooth
Customer Experience (CX)
 Building valuable engagement with customers through multiple channels
o Web apps
o Mobile apps
• Android
• iOS
o Voice apps
• Voice User Interface (VUI)

• Growth of Reach
 Reachability to business assets, transactions and data by a wide range of customers
 Reachability by direct customers to 1P applications providing full-fledged services
with end-to-end experience
o E.g. booking flights, accommodations and local transportation
 Reachability by customers to 3P platforms/applications provided by external
developers in the partnership ecosystem
 Reachability by customers through multiple channels

Digital Transformation
• “The radical, fundamental change towards becoming a digital
enterprise.”
Digital Practitioner Body of Knowledge™ (DPBoK™), The Open Group
• Going extra miles with APIs beyond digitalization
• Providing digital services consumed by other developers in different
industries e.g. billing, payment, … etc.
• Gaining revenues from these digital services and considering them as
business line

Architecture Blueprint for Digital Transformation
System of Record (SoR)
Data Store
BSS/OSS
Decoupling
(API Mediation)
Contract
System of Engagement (SoE)
API Management
API Lifecycle
Manager
API Gateway
Identity Provider
Authorization
Authentication
Single Sign On
Web Applications
Mobile Applications
Voice Applications
(Skills)
Developers
Internal or External
1P
or
3P
Applications

Standards and Specifications
API Specifications
OpenID Connect
Open Authorization
Framework 2.0
Security Protocols
TM Forum Open API
Open Banking API
Specification
Industry API Specifications

Conclusion
• Stages of Digital Transformation
 Digitization
 Digitalization
 Digital Transformation
• Business Scalability in APIs
 Internal Innovation
 Partnership Ecosystems
 Omnichannel
 Growth of Reach
• Industry Standards
 API Standards
 Industry Standards
 Security Protocols

apidays - Open Banking and Digital Transformation
“Learning never exhausts the mind.”
― Leonardo da Vinci
Faisal Banaeamah
LinkedIn: @banaeamah

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