SlideShare a Scribd company logo
Accelerating & securing
transversal processes
automation
with an API approach
Ranto RAFIDINITRIMO
We are creators and makers of technology
2
As of December 31, 2022
One of the world’s largest semiconductor companies
Over 50,000 employees
of which 9,000+ in R&D
$16.1 billion revenues in 2022
200,000 customers across the globe served by
over 80 sales & marketing offices
14 main manufacturing sites
Automotive
Car electrification, Car digitalization
Industrial
Power & Energy Management, Sensors & Analog
Personal Electronics
High-volume applications with differentiated
products or custom solutions
Communications Equipment, Computers &
Peripherals
70%+ of 200,000 customers’ demands were integrated
3
Standard process, reporting & follow-up in
Sales & Marketing worldwide
Differentiated approach by type of customer
Unified worldwide account management
tailored to each account to provide global
coverage and service
*In alphabetical order
Distribution &
Mass Market
Top
10
Globally
Managed
Accounts
Top 10 Customers* 2022
Apple Mobileye
Bosch Samsung
Continental SpaceX
HP Tesla
Huawei Vitesco
“Integration is the
way towards agility”
Key benefits for ST
of using webMethods API Management & ESB & B2B
1 Automate, Standardize and Drive compliance to customers’ business processes.
2 Improve supply chain efficiencies and data integrity.
3 Secure message delivery and real-time operational visibility.
4
Agility with the continuous transformation without impacting the overall processes with the
business partners.
5 Lower operational costs and Contribute for smaller carbon footprint.
4
Transversal Secured Process Automation with APIs
5
5
FOUNDRIES FINANCIAL INSTITUTIONS
LOGISTICS SERVICE
PROVIDERS
DISTRIBUTORS
CUSTOMERS SUPPLIERS
Billing /
Payment
Demand
Creation
Ordering
Forecast &
Inventory
Management
Distribution
Channel
Management
Physical
Distribution
Customs
Manufacturing
Marketing Supply Chain Sales Procurement
Wafer Foundry
Outsourcing
Logistics Finance
Trade
Compliance
Threat protection & Policy enforcement (wM B2B & API Gateway)
HR / Digital
Workplace
End User
Experience
SaaS
& PaaS Apps
Ground (On Premise)
& Private Cloud Apps
Threat Protection & Policy Enforcement (wM B2B & API Gateway)
Apps Integration & Securitization (wM ESB & API Gateway)
Typical integration with APIs : Partner Program
6
Partner Details screening in
Sales Force
• Workflow in sales force to
validate partner by Marketing
• Workflow in sales force to
validate partner by Legal
Partner Registration Request
• Partner Submits requests
with details
Partner Creation in Customer
Master Data
• After approval codify Partner
in Customer Master Data
Customer Part Number
common attributes Creation
in Legacy System
• After approval
ST.COM
Partner Pages Published on
ST.COM
• After approval from all
stakeholder's partner pages
published on ST.COM
Partner Pages Preparation:
Partner pages reviewed with
Product Division and
Marketing
© STMicroelectronics - All rights reserved.
ST logo is a trademark or a registered trademark of STMicroelectronics International NV or its affiliates in the EU and/or other countries.
For additional information about ST trademarks, please refer to www.st.com/trademarks.
All other product or service names are the property of their respective owners.
Find out more at www.st.com

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Apidays Paris 2023 - Accelerating and Securing Transversal Processes Automation with an API approach, Ranto Rafidinitrimo, TMicroelectronics

  • 1. Accelerating & securing transversal processes automation with an API approach Ranto RAFIDINITRIMO
  • 2. We are creators and makers of technology 2 As of December 31, 2022 One of the world’s largest semiconductor companies Over 50,000 employees of which 9,000+ in R&D $16.1 billion revenues in 2022 200,000 customers across the globe served by over 80 sales & marketing offices 14 main manufacturing sites Automotive Car electrification, Car digitalization Industrial Power & Energy Management, Sensors & Analog Personal Electronics High-volume applications with differentiated products or custom solutions Communications Equipment, Computers & Peripherals
  • 3. 70%+ of 200,000 customers’ demands were integrated 3 Standard process, reporting & follow-up in Sales & Marketing worldwide Differentiated approach by type of customer Unified worldwide account management tailored to each account to provide global coverage and service *In alphabetical order Distribution & Mass Market Top 10 Globally Managed Accounts Top 10 Customers* 2022 Apple Mobileye Bosch Samsung Continental SpaceX HP Tesla Huawei Vitesco “Integration is the way towards agility”
  • 4. Key benefits for ST of using webMethods API Management & ESB & B2B 1 Automate, Standardize and Drive compliance to customers’ business processes. 2 Improve supply chain efficiencies and data integrity. 3 Secure message delivery and real-time operational visibility. 4 Agility with the continuous transformation without impacting the overall processes with the business partners. 5 Lower operational costs and Contribute for smaller carbon footprint. 4
  • 5. Transversal Secured Process Automation with APIs 5 5 FOUNDRIES FINANCIAL INSTITUTIONS LOGISTICS SERVICE PROVIDERS DISTRIBUTORS CUSTOMERS SUPPLIERS Billing / Payment Demand Creation Ordering Forecast & Inventory Management Distribution Channel Management Physical Distribution Customs Manufacturing Marketing Supply Chain Sales Procurement Wafer Foundry Outsourcing Logistics Finance Trade Compliance Threat protection & Policy enforcement (wM B2B & API Gateway) HR / Digital Workplace End User Experience SaaS & PaaS Apps Ground (On Premise) & Private Cloud Apps Threat Protection & Policy Enforcement (wM B2B & API Gateway) Apps Integration & Securitization (wM ESB & API Gateway)
  • 6. Typical integration with APIs : Partner Program 6 Partner Details screening in Sales Force • Workflow in sales force to validate partner by Marketing • Workflow in sales force to validate partner by Legal Partner Registration Request • Partner Submits requests with details Partner Creation in Customer Master Data • After approval codify Partner in Customer Master Data Customer Part Number common attributes Creation in Legacy System • After approval ST.COM Partner Pages Published on ST.COM • After approval from all stakeholder's partner pages published on ST.COM Partner Pages Preparation: Partner pages reviewed with Product Division and Marketing
  • 7. © STMicroelectronics - All rights reserved. ST logo is a trademark or a registered trademark of STMicroelectronics International NV or its affiliates in the EU and/or other countries. For additional information about ST trademarks, please refer to www.st.com/trademarks. All other product or service names are the property of their respective owners. Find out more at www.st.com