Point of Pet Care in Your Pocket, Laura Laakso, CEO of Petsofi

1. POINT OF PET CARE IN YOUR
POCKET
4.6.2019
Laura Laakso, CEO
DVM; MSc
7/16/2019 1

2. MY FIRST PLATFORM
BUSINESS IN ANIMAL
HEALTH
Customers
Horse stables
Stable manager
Feed distribtor
Machinery
Bedding
Riding
instructors
Farriers Shoes etc
Veterinary Medicines
Saddle fitter Tack
Physio
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PROCUREMENT
MARKETING
MANAGEMENT &
LEADERSHIP
ACCOUNTANCY
IS CONSOLIDATION A PLATFORM?
– MY SECOND COMPANY
VETERINARY
PRACTICES

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PETSOFI
THE DIGITAL ANIMAL PLATFORM AND MY 3RD COMPANY
• Veterinary services online – your
vet’s practice in your pocket
• Digital tools for diagnostics and
self help with Petsofi Intellingece
• Pro features and sales
opportunities for other pet care
specialists

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The most successful is the
platform which creates the
most value to customers by
improving the interaction
between consumers and
producers. Moilanen, Niinioja et al. 2019

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HORSE STABLES
• Many customers
in one place
• Shared costs
and
management
hassle of key
purchases
(feeds, vet,
saddle fitter etc.)
VETERINARY CHAIN
• Does not focus
on customer-
producer-
interaction as per
animal owners
• Creates value in
B2B, to few
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PETSOFI
PLATFORM
• Many
customers in
one digital place
• Digital tools to
reduce costs
and hassle
• Optimizing
execution of
work!

7. A TRUE PLATFORM IS AN
ECOSYSTEM WHERE
PLAYERS CAN TRUST
EACH OTHER

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A Platform cannot
own the means of
production.
Production
companies cannot
own the platform.
Not dominated
by big companies,
fair rules.
Creates and
facilitates the
means of
connection.

9. 7/16/2019Laura Laakso 9
• ownership, funding
and
• means of work
• Planned spread and
network
RULES OF

10. SUCCESS FACTORS OF A PLATFORM
• SPEED!!! A quickly scalable international
business model to drive ecostystem growth
• EXTENSIBILITY – a never finished business
architecture
• Terms and policies have to create TRUST AND
TRANSPARENCY
• Technology to serve SCALABILITY, OPENNESS
AND CONNECTIVITY
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11. A PLATFORM IS NOT AN APP!
A scalable platform business needs more courage and risk than regular
business
• Bigger funding for fast growth needs to come
before cash flow
• Independency of big production actors
• Open possibilities for revenue creation
• First years’ success is counted in ecosystem
growth
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12. THE ANIMAL BUSINESS SUFFERS
FROM
LOW FUNDING DESPITE IT’S SIZE
Low understanding of the business and fragmented market makes it a great
opportunity.
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Animal business
200 B$
Games industry
138 B$
Cyber security
180 B$

13. SO, WHAT CAN CHANGE IN ANIMAL
BUSINESS WITH A PLATFORM?
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EXAMPLE
VET-PATIENT INTERACTION
VETERINARIA
N
• Email time into online visits
+20% in revenue
• Efficacy in treatments:+ 10%
in revenue and -20% in
costs
• Less pressure to price
increases
OWNE
R
• Less travelling
• Less worrying
• Accessible health chain
• More choice
• More good quality life years to
your pet with a smaller price

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THANK YOU!
www.petsofi.com