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The Open Web
The document discusses the open web and provides definitions and examples. It defines the open web as having open standards approved by standards bodies, open specifications with reference implementations and multiple vendors, and public involvement in evolution. It provides examples of open standards like HTML and open specifications like OAuth. The open web is argued to be cheaper and better through more review. Open architecture principles like readable and hackable URLs and open APIs are suggested to make systems more connected and the community empowered through open identity systems and data access.
The Open Web
- 1. The Open Web @lachlanhardy
- 2. what is theopen web? “?”
- 3. what is theopen web? The Open Web has become a buzzword.
- 4. what is theopen web? A buzzphrase
- 5. what is theopen web? That complicates matters
- 6. what is theopen web? What follows is my definition
- 7. seeking definition The OpenWeb stems from a common philosophical approach.
- 8. seeking definition What makestechnology open?
- 9. seeking definition Open specificationproviding the freedom to implement
- 10. seeking definition Has oneor more open source reference implementation(s).
- 11. seeking definition Is supportedby more than one vendor or provider.
- 12. seeking definition Public involvementin evolution of the spec.
- 13. seeking definition Some ofthis is contentious.
- 14. seeking definition Big conceptsare hard.
- 15.
- 16. Let’s break itdown
- 17. small pieces Web standards. Openspecifications. Cold hard cash. Open architecture.
- 18. small pieces Web standards. Openspecifications. Cold hard cash. Open architecture.
- 19. small pieces Web standards. Openspecifications. Cold hard cash. Open architecture.
- 20. small pieces Web standards. Openspecifications. Cold hard cash. Open architecture.
- 21.
- 22. web standards Atom CSS DOM HTML JavaScript WCAG
- 23. web standards Those allhave a baseline of useful support across browsers and tools.
- 24. web standards Canvas CSS3 HTML5 SVG WebSockets WAI-ARIA XMPP
- 25. web standards Those arestill gaining support.
- 26. web standards They’re allweb standards.
- 27. web standards That meansthey’ve been approved by a standards body.
- 28. web standards W3C. (World Wide Web Consortium)
- 29. web standards IETF. (Internet Engineering Task Force)
- 30. web standards No singleentity has control.
- 31.
- 32.
- 33. open specifications OpenID isa decentralized framework for user-centric digital identity.
- 34. open specifications OpenID isa decentralized framework for user-centric digital identity.
- 36. open specifications Microformats area set of simple, open data formats.
- 37. open specifications Microformats area set of simple, open data formats.
- 39. open specifications OAuth allowssecure API authentication from desktop and web applications.
- 40. open specifications OAuth allowssecure API authentication from desktop, mobile & web applications.
- 42. open specifications WebFinger attachespublic metadata to email addresses.
- 43. open specifications WebFinger attachespublic metadata to email addresses.
- 46. open specifications I thinkyou can see where we’re going here...
- 47. open specifications WebFinger canconnect an email address to an OpenID.
- 48. open specifications OpenID givesyou a recognisable public identity.
- 49. open specifications Microformats letyou publish more meaningful content.
- 50. open specifications OAuth allowsyou to securely grant access to the content.
- 51. open specifications There aremany more...
- 52. open specifications Activity Streamsextends Atom to show what people are doing
- 53. open specifications Activity Streamsextends Atom to show what people are doing
- 55. open specifications Portable Contactsprovides a common access pattern and contact schema
- 56. open specifications Portable Contactsprovides a common access pattern and contact schema
- 58. open specifications It’s builtaround OAuth & vCard
- 59. open specifications Do yousee why I love this?
- 60. open specifications People builtthese technologies as pieces of a puzzle.
- 61. open specifications It’s notsome monolithic stack.
- 62.
- 63. open specifications Each canbe used independently.
- 64. open specifications They’re designedto work together.
- 65. open specifications They’re notstandards yet.
- 66. open specifications But they’reguaranteed to be open.
- 67. Enough with the open
- 68. Let’s talk about coldhard cash
- 69. cheaper & better Morepeople have looked at it
- 70. cheaper & better Morepeople have worked on it
- 71. cheaper & better Morepeople have used it
- 72. cheaper & better Youdidn’t have to pay them
- 73.
- 74. open architecture The componentsare less defined.
- 75.
- 76.
- 77. open architecture They shouldbe readable.
- 78. open architecture They shouldbe hackable.
- 80.
- 82.
- 83. open architecture What about their jobs page? http://omniti.com/is/hiring/
- 84. open architecture What about their jobs page? http://omniti.com/is/hiring/
- 85. open architecture Their legal page? http://omniti.com/has/legal/
- 86. open architecture Their legal page? http://omniti.com/has/legal/
- 87. open architecture Services? http://omniti.com/does/ design/
- 88. open architecture Services? http://omniti.com/does/ design/
- 89. open architecture Case studies? http://omniti.com/helps/ national-geographic/
- 90. open architecture Case studies? http://omniti.com/helps/ national-geographic/
- 91. open architecture How’s thatfor SEO?
- 92.
- 93.
- 94. open architecture URLs requireplanning.
- 95. open architecture API (Application Programming Interface)
- 96. open architecture REST (Representational State Transfer)
- 97.
- 99.
- 100.
- 101.
- 102.
- 104. gnolia as exemplar Outsourcingidentity
- 105. gnolia as exemplar It’snot as crazy as it sounds.
- 107.
- 109. example time These aresimple things.
- 110. example time Anybody canimplement them.
- 111. example time Want torun an OpenID server?
- 112. example time Want touse Microformats?
- 113. example time The codeis freely available.
- 114. Use the OpenWeb
- 115. use the openweb The web connects...
- 116. use the openweb The web connects stuff.
- 117. use the openweb I’m going make stuff up now.
- 118. use the openweb You’re the experts.
- 119. use the openweb You’ll find the solutions.
- 120. use the openweb I’m just going to offer you the pieces.
- 121. use the openweb I spend a lot of time on the web.
- 122. use the openweb I spend a lot of time on the web. A whole lot of time.
- 123. use the openweb There are common threads.
- 124. use the openweb Things that must be done.
- 125. use the openweb Microformat your content.
- 126. use the openweb Make your URLs readable.
- 127. use the openweb Make your URLs hackable.
- 128. use the openweb Take all the data in your 40,00 PDFs and put it on a web page.
- 129. use the openweb Then microformat those too.
- 130. use the openweb Offer relevant web feeds.
- 131. use the openweb Offer an API.
- 132. use the openweb Offer web services.
- 133. use the openweb Offer an API for them too.
- 134. use the openweb Offer and/or accept OpenIDs.
- 135. use the openweb Once users have identities...
- 136. use the openweb You can really go to work.
- 137. use the openweb They’re not just users anymore.
- 138. use the openweb They’re community members.
- 139. use the openweb You can offer so many more services when you know who people are.
- 140. use the openweb The community member controls their OpenID.
- 141. use the openweb Offer OAuth access to data.
- 142. use the openweb Who are third-parties, anyway?
- 143. use the openweb Some of them will be in your community.
- 144. use the openweb Offer personalised feeds.
- 145.
- 146.
- 147. find me onthe open web http://lachstock.com.au/
- 148.
Editor's Notes
- #5 if you will
- #6 Folks like to use it for marketing. Big organisations have differing uses depending on departments and focus.
- #8 There are techniques, practices and technologies that promote the Open Web, and there are those that discourage it.
- #9 Folks like Brad Neuberg and Chris Messina have led a lot of discussion around this. I joined the Open Web Group. We use the 4 following guidelines
- #10 (royalty & patent free)
- #14 Some of you may not agree.
- #16 There is a reason philosophers are such respected figures in human history.
- #43 Okay. If you remember Finger? It’s back. Now with added HTTP.
- #44 Basically, it’s Personal Data Discovery. Google have had it in alpha for some time and rolled it out to Google Profiles to coincide with the launch of Buzz last week. Many other companies are working on implementations.
- #52 To throw in the mix depending on what your site or product does
- #54 It uses a simple grammatical pattern of subjects, verbs and objects. Johnny threw the ball. Spot chased the ball.
- #59 Harmonised with a schema from OpenSocial and using the same discovery specs as OAuth and WebFinger
- #67 OpenID Foundation. Microformats is tidying up IP issues but intend to submit to IETF or W3C. Open Web Foundation.
- #68 Let’s take a break from the openness for a second.
- #69 I’m not a hippie. I’m not a fanatic. And I’m not a communist. Not that I have anything against hippies or communists. I like making money. I’d *prefer* to make lots of it. Like most people I’m only passionate about certain things. Everything else is boring and should be easy so I can get on with the interesting things that pay well.
- #73 Or pay for their work. But it makes sense to pay your teams to spend some of their time working on these specs, because they’ll know them better and make them more useful to you.
- #75 Web standards are easy. They’re made by standards bodies. Open specifications are easy. They’re made by open process and guaranteed to be open.
- #90 While we’re here, did you know that Google reads “national-geographic” as two words?
- #91 While we’re here, did you know that Google reads “national-geographic” as two words?
- #95 I’m not suggesting you leave here and put verbs in all your URLs. I am suggesting you think through what your URLs do for your site. AND for your users.
- #96 Not every site needs one, but you’d be surprised how far you can get with microformats and hackable URLs.
- #97 We’re not going to go diving into software architecture here, but if you’re building an API, build REST. You may add other types on top, but REST is simple, hackable and everybody understands how to use it.
- #99 Twitter. Of course. By this stage, you probably either love it or hate it. Or both.
- #100 140 characters. That’s it? When you first hear that it sounds so limited. But that limitation provides so much flexibility. All you can do is add 140 characters. There’s very little metadata. Very little cruft. Just content. What if your site was just content?
- #101 You can use it from everywhere. What if everyone in your council area could access council services from - not anywhere - but *everywhere*?
- #102 Anybody can write code to access tweets. Anybody can pull tweets into their own site or service. What if anybody could write code to access your service?
- #103 Twitter uses the XFN microformat to connect your friend’s profiles with your own. And they use them to connect back to your own site and claim it. What if your site automatically associated people’s accounts with their own site?
- #104 Gnolia - formerly known as...
- #105 Gnolia does not accept new registrations by itself. All new accounts must come from third parties.
- #107 When I’ve explained this in the past, I’ve asked for hands. I won’t do that, but I reckon we’d pretty much cover everybody here.
- #109 This is my hCard on Ma.gnolia. A microformat. They use others on my profile too. Like hAtom, NoFollow, XFolk etc
- #114 In so many languages. You just have to set it up.
- #116 We hear this time and again at conferences. The Web of Things. The Web of the Real. I say,
- #117 The web connects stuff. The web connects increasingly more *stuff* because it’s getting easier to do so.
- #118 Some of this will have problems. Maybe all of it. Maybe budget constraints or resource limitations. That’s okay.
- #119 Whatever you’re working on is your problem space. You’re the experts. I’m just trying to show you what I see.
- #122 You guys offer a *lot* of services!
- #129 Or Word Docs or whatever. Offer the document file for download if anybody wants it, but make the data available in HTML.
- #131 Do you have regular updates on certain pages? Offer a feed. It doesn’t have to be a blog page to have Atom. And if you write it with the hAtom microformat, you can just generate the Atom.
- #132 Or just publicise all your nice accessible data sets.
- #133 Build your own services and share your data.
- #135 Everybody you offer services to.
- #139 They always were, of course.
- #141 They change their address as necessary.
- #142 Let third-parties offer services to your customers. Saves you having to do it.
- #144 Every developer lives somewhere. Every designer uses web sites. Some of them will use yours. Give them incentives to work with your site.
- #145 You know my name. You know my interests. You may even know where I live or where I am right now. How about explicit notifications? There will be roadworks on my street next week. There’s an amazing sushi restaurant around the corner and it’s lunch time.
- #146 It’s free