Apache Server Side Includes (SSI) allow dynamically generated content to be added to existing HTML pages on the server side without serving the entire page dynamically. SSI directives are placed in HTML pages and evaluated by the server during page serving. The Apache module mod_include must be enabled for SSI functionality. Configuring the Apache Dispatcher module points rendering to an AEM publish instance, allowing SSI pages to retrieve content fragments from AEM. Using SSI for common page elements like headers and footers improves publishing performance by reducing the amount of content that needs to be published.