The document discusses best practices for using Twitter for business purposes. It covers topics like whether to use a personal or business account, the importance of hashtags, who should be tweeting on behalf of a business, types of content businesses should tweet, following followers, and using Twitter searches. The document provides advice and examples for each topic to help businesses effectively utilize Twitter.

1. #AOMC
Thursday, May 9, 13

2. #AOMC
I was using Twitter before it had an E.
Thursday, May 9, 13

3. #AOMC
I was using Twitter before it had an E.
Thursday, May 9, 13

4. #AOMC
I was using Twitter before it had an E.
My first Tweet
Thursday, May 9, 13

5. #AOMC
I was using Twitter before it had an E.
My first Tweet
If you Tweet tonight, do it with the
Hashtag...
#AOMC
Thursday, May 9, 13

6. #AOMC
I was using Twitter before it had an E.
My first Tweet
If you Tweet tonight, do it with the
Hashtag...
#AOMC
@qmanning
@rocksaucestudio
Thursday, May 9, 13

7. #AOMC
Tonight we’ll focus on how you can use
Twitter to help your business. We’ll be
covering...
Thursday, May 9, 13

8. #AOMC
Tonight we’ll focus on how you can use
Twitter to help your business. We’ll be
covering...
1. Should I use a personal account or a
business one?
Thursday, May 9, 13

9. #AOMC
Tonight we’ll focus on how you can use
Twitter to help your business. We’ll be
covering...
1. Should I use a personal account or a
business one?
2. How important are Hashtags?
Thursday, May 9, 13

10. #AOMC
Tonight we’ll focus on how you can use
Twitter to help your business. We’ll be
covering...
1. Should I use a personal account or a
business one?
2. How important are Hashtags?
3. Who should be Tweeting for my business?
Thursday, May 9, 13

11. #AOMC
Tonight we’ll focus on how you can use
Twitter to help your business. We’ll be
covering...
1. Should I use a personal account or a
business one?
2. How important are Hashtags?
3. Who should be Tweeting for my business?
4. What type of stuff should my business
Tweet?
Thursday, May 9, 13

12. #AOMC
Tonight we’ll focus on how you can use
Twitter to help your business. We’ll be
covering...
1. Should I use a personal account or a
business one?
2. How important are Hashtags?
3. Who should be Tweeting for my business?
4. What type of stuff should my business
Tweet?
5. How important is following my followers?
Thursday, May 9, 13

13. #AOMC
Tonight we’ll focus on how you can use
Twitter to help your business. We’ll be
covering...
1. Should I use a personal account or a
business one?
2. How important are Hashtags?
3. Who should be Tweeting for my business?
4. What type of stuff should my business
Tweet?
5. How important is following my followers?
6. How important are Twitter searches?
Thursday, May 9, 13

14. #AOMC
Personal Account vs Business Account
Thursday, May 9, 13

15. #AOMC
Personal Account vs Business Account
If you have a strong following, you can
use that to your advantage.
Thursday, May 9, 13

16. #AOMC
Personal Account vs Business Account
If you have a strong following, you can
use that to your advantage.
Using a personal account will mean
sacrificing your freedom.
Thursday, May 9, 13

17. #AOMC
Personal Account vs Business Account
If you have a strong following, you can
use that to your advantage.
Using a personal account will mean
sacrificing your freedom.
Pete Cashmore, Founder & CEO of
Mashable, has lent his personal account to
give a genuine, personable face to his
company.
Thursday, May 9, 13

18. #AOMC
Personal Account vs Business Account
If you have a strong following, you can
use that to your advantage.
Using a personal account will mean
sacrificing your freedom.
Pete Cashmore, Founder & CEO of
Mashable, has lent his personal account to
give a genuine, personable face to his
company.
Pete probably tweets from that account
rarely, but it’s always pushing new articles
& bits of information.
Thursday, May 9, 13

19. #AOMC
Personal Account vs Business Account
Thursday, May 9, 13

20. #AOMC
Personal Account vs Business Account
If you like being controversial or political,
you may want to simply use a Business
Account.
Thursday, May 9, 13

21. #AOMC
Personal Account vs Business Account
If you like being controversial or political,
you may want to simply use a Business
Account.
If it fits your brand’s goal to be
controversial - have fun! If not, use your
Personal Account for that, and set your
Privacy to “Protect my Tweets”
Thursday, May 9, 13

22. #AOMC
Personal Account vs Business Account
If you like being controversial or political,
you may want to simply use a Business
Account.
If it fits your brand’s goal to be
controversial - have fun! If not, use your
Personal Account for that, and set your
Privacy to “Protect my Tweets”
Thursday, May 9, 13

23. #AOMC
Personal Account vs Business Account
Thursday, May 9, 13

24. #AOMC
Personal Account vs Business Account
For most businesses, having an active,
Personal face as well as a Business
Account is preferable.
Thursday, May 9, 13

25. #AOMC
Personal Account vs Business Account
For most businesses, having an active,
Personal face as well as a Business
Account is preferable.
Each account can retweet & reference the
other, and followers of the personal
account may naturally follow the business
account.
Thursday, May 9, 13

26. #AOMC
Personal Account vs Business Account
For most businesses, having an active,
Personal face as well as a Business
Account is preferable.
Each account can retweet & reference the
other, and followers of the personal
account may naturally follow the business
account.
All Twitter clients will allow you to easily
have multiple accounts.
Thursday, May 9, 13

27. #AOMC
Personal Account vs Business Account
For most businesses, having an active,
Personal face as well as a Business
Account is preferable.
Each account can retweet & reference the
other, and followers of the personal
account may naturally follow the business
account.
All Twitter clients will allow you to easily
have multiple accounts.
WARNING: If you use an Anonymous or
Personal Account, make sure you’re
tweeting from the correct one.
Thursday, May 9, 13

28. #AOMC
Hashtags are Everything
Thursday, May 9, 13

29. #AOMC
Hashtags are Everything
Hashtags are the roadmap of Twitter.
Thursday, May 9, 13

30. #AOMC
Hashtags are Everything
Hashtags are the roadmap of Twitter.
They are how people follow long-
conversations, discover new voices &
create the flash-movements Twitter is
known for.
Thursday, May 9, 13

31. #AOMC
Hashtags are Everything
Hashtags are the roadmap of Twitter.
They are how people follow long-
conversations, discover new voices &
create the flash-movements Twitter is
known for.
Find real-time chats happening through
Hashtags. Rocksauce regularly
participates in #AppDevChat. Create your
own around events.
Thursday, May 9, 13

32. #AOMC
Hashtags are Everything
Hashtags are the roadmap of Twitter.
They are how people follow long-
conversations, discover new voices &
create the flash-movements Twitter is
known for.
Find real-time chats happening through
Hashtags. Rocksauce regularly
participates in #AppDevChat. Create your
own around events.
The White House & political movements
love utilizing Hashtags.
Thursday, May 9, 13

33. #AOMC
Hashtags are Everything
Thursday, May 9, 13

34. #AOMC
Hashtags are Everything
Spaces or punctuation are not allowed in
Hashtags.
Thursday, May 9, 13

35. #AOMC
Hashtags are Everything
Spaces or punctuation are not allowed in
Hashtags.
A Budweiser billboard on I-35 features the
Hashtag #taste is - which to Twitter, just
becomes #taste.
Thursday, May 9, 13

36. #AOMC
Hashtags are Everything
Spaces or punctuation are not allowed in
Hashtags.
A Budweiser billboard on I-35 features the
Hashtag #taste is - which to Twitter, just
becomes #taste.
WARNING: Make sure you check your
Hashtags before using them. Someone
may have previously been using the tag,
and it may not line up with your needs.
Tweets are permanent.
Thursday, May 9, 13

37. #AOMC
Hashtags are Everything
Thursday, May 9, 13

38. #AOMC
Hashtags are Everything
You will find new followers & new people
to follow in Hashtags.
Thursday, May 9, 13

39. #AOMC
Hashtags are Everything
You will find new followers & new people
to follow in Hashtags.
Keep your Hashtags succinct, relevant &
specific.
Thursday, May 9, 13

40. #AOMC
Hashtags are Everything
You will find new followers & new people
to follow in Hashtags.
Keep your Hashtags succinct, relevant &
specific.
Long Hashtags use too much of the 140
character Twitter limit. The shorter the
tag, the easier to incorporate.
Thursday, May 9, 13

41. #AOMC
Hashtags are Everything
You will find new followers & new people
to follow in Hashtags.
Keep your Hashtags succinct, relevant &
specific.
Long Hashtags use too much of the 140
character Twitter limit. The shorter the
tag, the easier to incorporate.
It’s also more memorable.
Thursday, May 9, 13

42. #AOMC
The Right Tweeters Tweeting
Thursday, May 9, 13

43. #AOMC
The Right Tweeters Tweeting
If the CEO or CMO has time to Tweet -
fantastic!
Thursday, May 9, 13

44. #AOMC
The Right Tweeters Tweeting
If the CEO or CMO has time to Tweet -
fantastic!
Knows the company. Knows the products.
Knows the vision.
Thursday, May 9, 13

45. #AOMC
The Right Tweeters Tweeting
If the CEO or CMO has time to Tweet -
fantastic!
Knows the company. Knows the products.
Knows the vision.
If they can’t write - have someone ghost-
Tweet.
Thursday, May 9, 13

46. #AOMC
The Right Tweeters Tweeting
If the CEO or CMO has time to Tweet -
fantastic!
Knows the company. Knows the products.
Knows the vision.
If they can’t write - have someone ghost-
Tweet.
1. Good writer.
Thursday, May 9, 13

47. #AOMC
The Right Tweeters Tweeting
If the CEO or CMO has time to Tweet -
fantastic!
Knows the company. Knows the products.
Knows the vision.
If they can’t write - have someone ghost-
Tweet.
1. Good writer.
2. Knows how to voice the company.
Thursday, May 9, 13

48. #AOMC
The Right Tweeters Tweeting
If the CEO or CMO has time to Tweet -
fantastic!
Knows the company. Knows the products.
Knows the vision.
If they can’t write - have someone ghost-
Tweet.
1. Good writer.
2. Knows how to voice the company.
3. Can be friendly without being
saccharine.
Thursday, May 9, 13

49. #AOMC
The Right Tweeters Tweeting
If the CEO or CMO has time to Tweet -
fantastic!
Knows the company. Knows the products.
Knows the vision.
If they can’t write - have someone ghost-
Tweet.
1. Good writer.
2. Knows how to voice the company.
3. Can be friendly without being
saccharine.
4. Can be succinct - only 140 characters
to use.
Thursday, May 9, 13

50. #AOMC
Be the Voice of your Industry
Thursday, May 9, 13

51. #AOMC
Be the Voice of your Industry
No matter the industry - your Twitter feed
should speak to its fans.
Thursday, May 9, 13

52. #AOMC
Be the Voice of your Industry
No matter the industry - your Twitter feed
should speak to its fans.
Unless you are the undisputed Market
Leader, don’t just hock your goods &
services.
Thursday, May 9, 13

53. #AOMC
Be the Voice of your Industry
No matter the industry - your Twitter feed
should speak to its fans.
Unless you are the undisputed Market
Leader, don’t just hock your goods &
services.
Make your Twitter feed a consistent
source for news & information for that
industry. Be its voice.
Thursday, May 9, 13

54. #AOMC
Be the Voice of your Industry
No matter the industry - your Twitter feed
should speak to its fans.
Unless you are the undisputed Market
Leader, don’t just hock your goods &
services.
Make your Twitter feed a consistent
source for news & information for that
industry. Be its voice.
Have real opinions, just be nice about
them. Keep it on-topic.
Thursday, May 9, 13

55. #AOMC
Be the Voice of your Industry
No matter the industry - your Twitter feed
should speak to its fans.
Unless you are the undisputed Market
Leader, don’t just hock your goods &
services.
Make your Twitter feed a consistent
source for news & information for that
industry. Be its voice.
Have real opinions, just be nice about
them. Keep it on-topic.
You don’t have to directly endorse the
competition, but ignoring them may be
worse.
Thursday, May 9, 13

56. #AOMC
Spam Followers are Worthless
Thursday, May 9, 13

57. #AOMC
Spam Followers are Worthless
A real influencer has significantly more
people following them than they are
following.
Thursday, May 9, 13

58. #AOMC
Spam Followers are Worthless
A real influencer has significantly more
people following them than they are
following.
Don’t just follow those that follow you.
Only follow those who you find
interesting, and follow the goal of your
voice.
Thursday, May 9, 13

59. #AOMC
Spam Followers are Worthless
A real influencer has significantly more
people following them than they are
following.
Don’t just follow those that follow you.
Only follow those who you find
interesting, and follow the goal of your
voice.
Check your Klout.com score - to see how
wide your reach is.
Thursday, May 9, 13

60. #AOMC
Spam Followers are Worthless
Thursday, May 9, 13

61. #AOMC
Spam Followers are Worthless
Content is king. The more genuine your
feed is, the more followers you will gain.
Thursday, May 9, 13

62. #AOMC
Spam Followers are Worthless
Content is king. The more genuine your
feed is, the more followers you will gain.
Emulate the types of users you like to
read.
Thursday, May 9, 13

63. #AOMC
Spam Followers are Worthless
Content is king. The more genuine your
feed is, the more followers you will gain.
Emulate the types of users you like to
read.
Create Lists of users that fall in-line with
your industry & its needs.
Thursday, May 9, 13

64. #AOMC
Spam Followers are Worthless
Content is king. The more genuine your
feed is, the more followers you will gain.
Emulate the types of users you like to
read.
Create Lists of users that fall in-line with
your industry & its needs.
Don’t forget Follow Friday - #FF. Mention
users that you like and they may do the
same.
Thursday, May 9, 13

65. #AOMC
Save your Searches
Thursday, May 9, 13

66. #AOMC
Save your Searches
Twitter allows you to save your searches.
Do it.
Thursday, May 9, 13

67. #AOMC
Save your Searches
Twitter allows you to save your searches.
Do it.
Search Hashtags, save them, and
frequently comment with them. Always
on-topic & on-voice.
Thursday, May 9, 13

68. #AOMC
Save your Searches
Twitter allows you to save your searches.
Do it.
Search Hashtags, save them, and
frequently comment with them. Always
on-topic & on-voice.
Tweetbot, Hootsuite & others let you
create separate windows for Saved
Searches. You can watch them all day.
Thursday, May 9, 13

69. #AOMC
Save your Searches
Twitter allows you to save your searches.
Do it.
Search Hashtags, save them, and
frequently comment with them. Always
on-topic & on-voice.
Tweetbot, Hootsuite & others let you
create separate windows for Saved
Searches. You can watch them all day.
Continually commenting within a Hashtag
will lead to loyal followers.
Thursday, May 9, 13

70. #AOMC
Any questions?
Thursday, May 9, 13

71. #AOMC
Any questions?
@qmanning
@rocksaucestudio
Thursday, May 9, 13