ReDefine: An Analysis into the Male Baby Boomer Category
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This deck is the presentation based on an in-depth analysis of the make baby boomer category. Based on insights, a prototype magazine targeted at the male Baby Boomer was created.
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a. He should substitute steak with fish for dinner three times weekly.
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c. Maybe substituting his cookie with fruit a few times, a week
d. These would be a good start and a small transition to a complete low- cholesterol diet.
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a. “Do you think you could make some of these changes in your diet?”
b. “Is it important to you to make these changes?”
c. “Is there someone that can help you, like a family or friend, and hold you accountable?”
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a. “Do you see any problems with completing these goals?”
b. “How do you feel about this change?”
c. Make sure the client is aware that problems can occur when changing your diet. Remind him that it is not an easy task, but it is a beneficial one.
6. Postulate some potential steps he could take to reach his goals. What key discussion points would you identify?
a. Give the client resources to use when trying to accomplish the goals such as recipes, websites, etc.
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CASE STUDY 2CASE STUDY 2Case StudyNUTR 429
CASE STUDY 2
CASE STUDY 2
Case Study
NUTR 429
1. What is Mr. Howard doing that is desirable and that you can encourage him to continue doing?
a. Mr. Howard should consume foods and drinks such as toast, peanut butter, and orange juice because they have low saturated fats and will significantly reduce the cholesterol level. According to Di Ciaula et al. (2019), cholesterol level must be reduced by living an active lifestyle with good diet and as a result, when triglyceride levels are lowered, the person has a reduced risk of getting heart disease.
b. What I would encourage Mr. Howard to continue doing though not every day is to eat steak for dinner. The concept is to eat a balanced diet because it will give him good nutrition. Eating only one type of food every day can cause health problems (Di Ciaula et al., 2019).
2. What stage of change is he in? What processes are appropriate for his stage?
a. Mr. Howard is in the contemplation stage. At this stage, Di Ciaula et al. (2019) says, a person is aware of the prevailing problem and the goal is to look for different measures of how to manage the issue, though an actual management plan for action is not set. Mr. Howard is simply reflecting about the whole issue.
b. Mr. Howard is in the process of understanding his conscious, counterconditioning, and maybe helping relationships.
3. Using the goal setting process described in the chapter, what are some possible short-term goals of change for him to consider with you?
a. He should substitute steak with fish for dinner three times weekly.
b. Instead of taking fries and bacon cheese burger, Mr. Howard should consume subway low-cholesterol sandwich with baked chips or a salad with fat-free dressing.
c. Maybe substituting his cookie with fruit a few times, a week
d. These would be a good start and a small transition to a complete low- cholesterol diet.
4. How would you ask him to assess the importance of the choice of his goals?
a. “Do you think you could make some of these changes in your diet?”
b. “Is it important to you to make these changes?”
c. “Is there someone that can help you, like a family or friend, and hold you accountable?”
5. After he selects 2 goals, how would you discuss any obstacles he sees in reaching his goals?
a. “Do you see any problems with completing these goals?”
b. “How do you feel about this change?”
c. Make sure the client is aware that problems can occur when changing your diet. Remind him that it is not an easy task, but it is a beneficial one.
6. Postulate some potential steps he could take to reach his goals. What key discussion points would you identify?
a. Give the client resources to use when trying to accomplish the goals such as recipes, websites, etc.
b. Educate the client on how to read nutrition labels, what vitamins or nutritional supplements he could take, what to look for when going out to eat, etc.
c. We may also discuss possible exercises he could do to improve his health overall, such a ...
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Alan smith
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ReDefine: An Analysis into the Male Baby Boomer Category
- 1. ReDefine: An Analysis of the Baby Boomer Male
- 2. ReDefine: Looking at the Male Baby Boomer Magazine Name: ReDefine Project Deliverable: Create a Magazine that appeals to the male Baby Boomer category. Primary Research: Two Baby Boomer Males; Secondary Research: Mintel Trend reports, articles about Baby Boomers. The five main influential categories: Health and Exercise, Retirement and Aging, Technology, Leisure Time and Attitudes toward Purchasing Behavior. Articles Categories: 1.Health and Exercise: 10 Best Work-out Hacks 2. Purchasing Behavior: stockUP: This app compares prices before you buy 3. Retirement and Aging: MUST READ! How I became a CEO after I retired 4. Technology: Level Up! 3 new tech skills you must know 5. Leisure Time: Making Time For Down Time: New ways to unwind: by yourself or with loved ones
- 3. Why This Magazine Concept? Baby Boomers have redefined every category they’ve been in from birth to now. Marketers must understand that though Baby Boomers have a mindset of Bob Dylan’s song, “Forever Young,” they inevitably have to face the challenges of aging. To win them over marketers must meet them half-way by incentivizing healthy choices and by reinventing old favorites. E.g. Redesigning food into healthier options or redesigning exercise to be, for example, easier on the knees but still wholesome.
- 5. Demographic Profile of Interviewees Interviewee A Age: 59 Sex: Male Marital Status: Married Family Size: 1 son (at college) Employment: Adjunct Professor at Boston University; Small Business Owner; Political Campaign Manger Location of Residence: Dorchester Interviewee B Age: 64 Sex: Male Marital Status: Married Employment: Tenured Professor at Boston University Family Size: 2 sons (employed) Location of Residence: Newton
- 6. Thank You Questions or Comments?
- 7. Sources A, Interviewee. "Interview 2" Personal interview. 07 Nov. 2014 B, Interviewee. "Interview 1" Personal interview. 05 Nov. 2014. Byron, Ellen. "From Diapers to 'Depends': Marketers Discreetly Retool for Aging Boomers." The Wall Street Journal. Dow Jones & Company, 5 Feb. 20122. Web. 09 Nov. 2014. Elani, Gabriela. "Men's Personal Care - US." Mintel. Mugar Library, MA., Oct. 2013. Giles, Katie. "Baby Boomer Trends for 2014." Boom Magazine Baby Boomer Trends for 2014 Comments. Boom Magazine, 2 Feb. 2014. Web. 11 Nov. 2014. Laura, Robert. "Would You Join A Multi-Level Marketing Company For Retirement Income?" Forbes. Forbes Magazine, n.d.Web. 09 Nov. 2014. "Marketing and Advertising to Baby Boomer Men." Brent Green Associates Inc RSS. Brent Green & Associates, Inc, 2013. Web. 10 Nov. 2014. O' Donnell, Fiona. "Baby Boomers' Leisure Trends - US." Mintel. Mugar Library, MA., Jan. 2013. Web. 5 Nov. 2014. O'Donnell, Fiona. "Marketing to Baby Boomers - US - January 2014." Mintel. Mugar Library, MA. Jan. 2014. Online Database. 03 Nov. 2014. Pruchno, Rachel, Phd. "The Gerontologist." Not Your Mother's Old Age: Baby Boomers at Age 65. The Gereontologist Society of America, 14 Mar. 2012. Web. 8 Nov. 2014. Rix, Sara, David Baer, Carlon Figueiredo, Sandy Mackenzie, and Maxim Shvedov. Boomer and The Great Recession: Struggling to Recover. Washington, DC: AARP Public Policy Institute, 2012. PDF. Setar, Lauren. "Baby Boomers: A Burgeoning Customer Market." Media Center RSS. IBIS World, 8 Apr. 2013. Web. 08 Nov. 2014.