Lavish Rights is a UK-based creator of character-based intellectual properties. Their new property, Luv Me Buddies, is a line of over 30 cute characters designed to have wide appeal. The characters will be launched through an online marketing campaign in Summer 2010 across various product categories and languages.

1. London based Lavish Rights is a creator and developer
of character based intellectual property.
We specialise in making people smile giving wide ranging
appeal and therefore huge retail potential.
www.lavishrights.com
www.luvmebuddies.com
Contact Details
Marc Todd Vanessa Champion
Direct: +44 ((0)207 292 1204 Direct: +44 ((0)207 292 1204
Mobile: +44 (0)7767 470723 Mobile: +44 (0)7747 025361
E-mail: marc@lavishrights.com E-mail: vanessa@lavishrights.com

2. The cutest new line-up for 2010!
LUV ME BUDDIES™’ is an innovative new, sentiment driven
property from Lavish Rights, designed by leading UK
design team, Vicky Dudley and Natalia Pasquino
When you let go of a balloon,
it floats up, up and away into the sky • Comprehensive, development research conducted globally,
amongst 400+ girls aged from 5 to 15 years.
have you ever wondered where it goes?
• This adorable brand will consist of 30+ characters,
all as cute as each other!
Well, it floats higher and higher and further and further, right up to the highest cloud in the sky;
A giant heart shaped cloud, that’s so high up, you can hardly see it from the ground. • Brand awareness driven by a huge online campaign of social
networking and viral communications.
And in this cloud is a magic tree, with heart shaped leaves and lovely heart shaped fruit.
• Unique and highly interactive, multi-lingual website launches July
Like all the other balloons that float up into the sky, your balloon will get caught in the branches of this
2010, along with an exciting range of mobile phone apps.
magic tree and when it does, something magical happens!
• A vast array of characters and pattern and colour combinations will
Just like the fruit, your balloon becomes heart-shaped,
be available to licensees, through our unique, online interactive asset
and turns into a ‘Luv me Buddy’!
library, including topically themed collections to tie in with major
global events and fashion trends.
And do you know what happens then?
• Cute and captivating application potential across a wide range of
Well, it sits in the branches of the magic tree, waiting...
product categories.
...waiting for the dreams of a little girl to wish it down.
• Distinct style guides being created for 2 core demographic
groups – Girls aged 5 – 9 and 10-15.
When a little girl dreams and wishes that she had a puppy, a kitten, a bunny (or any other
animal to love), the magic tree hears her, and as she sleeps sends her, gently floating
down from the giant cloud, the ‘Luv me Buddy’ of her dreams.
The ‘Luv me Buddy’, lightly falls from the sky, through her window, and onto her pillow Simultaneous global roll out
all ready to be discovered and loved when the little girl wakes up in the morning.
starting in Summer 2010

4. Older girls
10-15 years
Young girls
5-9 years

5. Luv their sentiment... ...and their versatility!
Your buddies... Buddies
Luv you! A Purrfect forever!
baby girl
You’re my
Hoppy ! Happy Birthday Best Buddy! Customise your own
Birthday Cheeky! ‘Luv Me Buddy’
Happy Birthday
little Buddy
My little
Honey Bun
Lots of Luv...
from all your Buddie
s
Smartphone
apps