Rotel Social Media Case Study NetPlus

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Rotel Social Media Case Study NetPlus

  1. 1. – a case study in integrated social media and brand engagement January 19, 2010 © 2009 NetPlus Marketing
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  3. 3. RO*TEL Campaign Elements 3 © 2010 NetPlus Marketing
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  8. 8. Text to Enter 30% opt-in rate for on- going messaging after enteri sweeps 8 © 2010 NetPlus Marketing
  9. 9. Mobile Trivia 87% of those respond to weekly trivia question 9 © 2010 NetPlus Marketing
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  14. 14. Campaign Results 2008 Campaign Results 2009 Campaign Goals 2009 Campaign Results Sweeps 50,531 entries 200,000 entries 321,057 entries* Entries Mobile - 10,000 entries 23,939 entries Coupon - 20,000 printed 30,000 printed Banners 0.06% - 0.153% Bloggers - 50 linked posts 84 linked posts Twitter - 350 followers 874 followers Facebook - 500 fans 670 fans Ro-tel.com 77,387 visits - 438,160 visits Site Traffic** Achieved goals appear in green. *2009 Sweeps Entries (321,057) also include the 23,939 mobile entries **Ro-tel.com site traffic measured by Compete.com for September, October, November in both 2008 and 2009 14 © 2010 NetPlus Marketing
  15. 15. 2009 Bowl Bound Sweeps • 321,057 Total Entries (50,531 Total Entries in 2008) • 40.7% Opt-in Rate • 9.2 Frequency of Plays • 37.4 % Exit to www.ro-tel.com (247% Growth since 9/30/09 ) © 2009 NetPlus Marketing
  16. 16. Mobile • 23,939 total SMS participants in the sweeps • 22.0% opt-in rate for RO*TEL sponsored trivia questions • 18,642 total campaign trivia replies • 80.8% opt-in retention rate Total Mobile Entries 30,000 Weekly Entries 25,000 22,984 23,939 21,619 20,000 18,817 17,409 15,754 15,000 13,639 10,562 11,564 10,000 5,322 5,989 5,000 3,883 2,223 0 7 4 1 8 5 2 9 6 2 9 6 3 8 /0 /1 /2 /2 /0 /1 /1 /2 /0 /0 /1 /2 /2 9 9 9 9 0 0 0 0 1 1 1 1 1 -0 -0 -0 -0 -1 -1 -1 -1 -1 -1 -1 -1 -1 1 8 5 2 9 6 3 0 7 3 0 7 4 /0 /0 /1 /2 /2 /0 /1 /2 /2 /0 /1 /1 /2 09 09 09 09 09 10 10 10 10 11 11 11 11 Date Ranges 16 © 2010 NetPlus Marketing
  17. 17. Thank you! Questions? Dave Larkins VP of Marketing, NetPlus Marketing DL@netplusmarketing.com 610-897-2380 x101 17 © 2010 NetPlus Marketing

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