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Brochure

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Brochure

  1. 1. China Business Development Through Internet Commerce April 2009 Shanghai Observation Consulting Inc. Address] Tianxian road 202-24-101, Changning qi, Shanghai City PRChina,200336 Tel +86-(0)21-6229-3090 Cell 1368-166-5442 Email muchida@tkd.att.ne.jp
  2. 2. Company: Shanghai Observation Consulting Inc. Chinese name; 上海欧貝薩企業諮詢管理有限公司 Address: Tianxian road 202-24-101, Shanghai City, PRChina Tel: +86-(0)21-6229-3090 Cell: +86-1368-166-5442 Email muchida@tkd.att.ne.jp Establishment date: October 7, 2008 CEO Makoto uchida Capital 100,000RMB Company HP: https://sites.google.com/site/shoconsulting/ Shop HP: http://shop36385758.taobao.com/ Blog: http://blog.goo.ne.jp/muchida3527 Career of Rep -Johnson & Johnson Japan: Management committee and director of business planning -Trans cosmos Korea CEO, Tnas cosmos China VP finance, -Quick Myts consulting VP -Index Asia Pacific Executive director/CFO -SHO Consulting 1983 Gakushuin Univ. Law 2000 UCLA Anderson School 1995 Certified Business consultant in Japan
  3. 3. China EC Market Overview (Unit RMB100M USD1=6.8RMB) Share of Market B2C C2C 5000 North JingtonOthers Amazo g 4% 1% n 4000 1% Dangd eBay 1% ang 7% 1% 3000 3,883 Paipai 8% 2000 Taob 2,893 ao 2,026 1000 77% 468 1,121 258 139 207 160 118 80 0 43 20 28 2005 2006 2007 2008 2009 E 2010 E 2011 E 年度: 2007 2008 2009 2010 2011 B$ : 7.5 17.7 31.5 44.9 60.1 Market growth in year 2008 was by 135 vs. previous year and amounting to USD17.7B. The favorable Market growth in year 2008 was by 135 vs. previous year and amounting to USD17.7B. The favorable effect for EC business due to of financial crisis bring the market to USD 31B in year 2009. Estimated effect for EC business due to of financial crisis bring the market to USD 31B in year 2009. Estimated number of year 2010 is almost same as the size of Japan. number of year 2010 is almost same as the size of Japan. Taobao was subsidiary of Alibaba, which is top notch China EC company listed in HK and has Taobao was subsidiary of Alibaba, which is top notch China EC company listed in HK and has dominant market share in the market as 76%. dominant market share in the market as 76%. Total purchase amount of EC business in China is still 1% to total retail sales and has been growing Total purchase amount of EC business in China is still 1% to total retail sales and has been growing aggressively in combine with increase income trends in young Chinese. aggressively in combine with increase income trends in young Chinese. 出展: CNNIC 第22回インターネット調査,オンラインショッピングより作成
  4. 4. Finding: 40% of rich Chinese is EC user The number of Internet User and EC user by income level (June 2008) (Unit: M) 500 457 Population Net User EC User 450 400 Over RMB2,000 monthly income 350 Pop. 135M 307 NET 82(61%) 300 265 EC 32(24%) 250 200 Over 5,000 as above 151 150 Pop 23M NET 17(74%) 75 100 60 51 EC 10(43%) 38 35 26 2311 50 10.8 18 11.3 11.4 9 4.3 11.1 3.1 1.7 4.2 5.4 0 No Income Under RMB 501-1000 1001-2000 2001-3000 3001-5000 5001-8000 8001-10,000 Over 10,000 500 Although China economy is still strong, still higher income Chinese who can purchase foreign Although China economy is still strong, still higher income Chinese who can purchase foreign products are limited due to poor peasant and workers. Based on several data from CNNIC and so products are limited due to poor peasant and workers. Based on several data from CNNIC and so on, we estimate over 135M Chinese whose salary is over 2,000 can be aapotential customer. on, we estimate over 135M Chinese whose salary is over 2,000 can be potential customer. Especially 23M Chinese whoes monthly income is over 5,000 can be aapriority customer. Because Especially 23M Chinese whoes monthly income is over 5,000 can be priority customer. Because of their purchasing parity real income is almost competitive to JPY10M income level in Tokyo. of their purchasing parity real income is almost competitive to JPY10M income level in Tokyo. Also 135M people, monthly income is over RMB 2,000, can enjoy almost same life style as Also 135M people, monthly income is over RMB 2,000, can enjoy almost same life style as Japanese average ififthey already mar ridged and the number is almost 10% of population in PRC. Japanese average they already mar ridged and the number is almost 10% of population in PRC. CNNIC 22nd Internet research
  5. 5. Overall Structure South Korea Seoul Inwootech Inc http://www.inwoo.co.kr/ 6F Kolon Science valley, Guro- Dong 811, Guro-Gu, Seoul, Korea PRC Shnaghai Japan Osaka WFOE: SHO consulting Kifuku Inc. China trading inc.: Plan to establish http://www.rakuten.ne.jp/gold/maido-drug/ Net shop: Baby hope .com on Taobao 3-21-15, Higashinakamoto, Touseiku, Osaka http://shop36385758.taobao.com/ Current major target customer is PRC by Selling Japanese baby goods to Chinese through internet Current major target customer is PRC by Selling Japanese baby goods to Chinese through internet and plan to open real shop within this year. and plan to open real shop within this year. We have aadrag store in Osaka Japan and has been operating six shop with internet. We have drag store in Osaka Japan and has been operating six shop with internet. Korean partner inwootech is call center outsourcing company and they are sole outsourcer of Korean partner inwootech is call center outsourcing company and they are sole outsourcer of Gmarket.com, which is Korean No1 online shopping site. 5 Gmarket.com, which is Korean No1 online shopping site.
  6. 6. China Net Shop as of April 9 2009 Although we started only 6month ago, current positioning as selling Japanese baby products is Although we started only 6month ago, current positioning as selling Japanese baby products is very successful. very successful.
  7. 7. Current Status of Baby Hope as of April 9, 2009 Accumulated number of customers Revenue on the Baby hope.com 450 426 2,500 2322 367 400 1,850 317 2,000 350 300 1,460 250 1,500 220 1,110 250 817 200 200 1,000 150 533 99 319 70 500 70 100 50 0 0 10 11 12 日 1 2 3 年 10 8日 10 11 12 8 9 1 2 3 09 年 4月 4月 09 New Customer Acquisition 214 284 293 350 390 After two month test marketing on the Taobao net shop, we officially started current “Baby After two month test marketing on the Taobao net shop, we officially started current “Baby Hope.comn” as of September 22. Although we are only handling Japanese products since our Hope.comn” as of September 22. Although we are only handling Japanese products since our start , ,we have been rapidly growing and the position on the Taobao and ranked No. 34 in the start we have been rapidly growing and the position on the Taobao and ranked No. 34 in the category of baby related within 20,000players. category of baby related within 20,000players. In term of November poor sales is due to delay of shipping from Japan to China. In term of November poor sales is due to delay of shipping from Japan to China. New customer acquisition is also increasing day bay day New customer acquisition is also increasing day bay day 7
  8. 8. Customer demography of Baby Hope .com as of April 9, 2009 Customer Location Average Purchasing price per customer As of April 10(N 2101) As of March 5 2,500 2,023 Unclear, 2,000 1,842 449, 21% Shanghai, 792, 38% 1,196 1,500 1,003 1,065 Others, 1,013 886 875 224, 11% 1,000 805 Guandon g, 67, 3% 500 Jijeang, Jiansu, Beijing, 233, 11%250, 12% 86, 4% 0 貴州 吉林 四川 湖南 河北 山東 上海 北京 平均 Not only due to affordability in Shanghai and east china area, but also express expense from Shanghai, Not only due to affordability in Shanghai and east china area, but also express expense from Shanghai, over 60% of our customer are located in east China. over 60% of our customer are located in east China. No. of customer who purchase our shop more than two times are over 1,400 at this time. No. of customer who purchase our shop more than two times are over 1,400 at this time. 8
  9. 9. Our Idea for market development in China First Second Third Test marketing and Incorporate in PRC Business Expansion preparation 現地販売 Research, Preparation 現地販売 – 許認可取得後商品の中国語 – Legal qualification in PRC – 許認可関係のフォロー拡大 表記パッケージの生産 – Licensing to import to PRC – 現地販売チャネルの拡大(地域 – 未認可商品の並行輸入販売 – Market research 、手法) – 卸機能の準備開発 – Channel, way to implement – B2Cサイト構築又は淘宝商城 – 顧客データベース積上と分析 – Test Marketing 並行輸入販売の監督 – – 各種プロモーション 輸出入関連規制の調査 – プロモーション – 販売チャネル調査 – プロモーション手法検討 – 現地生産 現地生産 – 現地生産に向けてのF/S諸活 進出形態の決定と事業計画作成 – 工場の設立・稼動 動(材料供給先、工場立地条 – 現地法人設立準備 – 材料供給体制の安定化 件、各種許認可) – 進出地域の決定 – 提携先の決定 ・淘宝はインターネット販売の一つの手法であり、効果的な営業拡大には実店舗も必要。 ・淘宝はインターネット販売の一つの手法であり、効果的な営業拡大には実店舗も必要。 ・淘宝では、日本市場向け製品の中国市場への販売(コンプライアンスの課題が残る)、及びその販売を通し ・淘宝では、日本市場向け製品の中国市場への販売(コンプライアンスの課題が残る)、及びその販売を通し ての顧客ニーズの把握と顧客基盤ができる。現物商品の中国人向け展示場との併用が有効であろう。 ての顧客ニーズの把握と顧客基盤ができる。現物商品の中国人向け展示場との併用が有効であろう。 ・中国企業は、日本製品の販売においても淘宝を卸売機能として利用している(実店舗、淘宝の小売)。 ・中国企業は、日本製品の販売においても淘宝を卸売機能として利用している(実店舗、淘宝の小売)。 ・中国国内に独自ECサイト構築しても、集客の為に莫大な広告費用を要する。販売は淘宝商城で十分であろ ・中国国内に独自ECサイト構築しても、集客の為に莫大な広告費用を要する。販売は淘宝商城で十分であろ う。企業サイトは企業プロモーションと商品展示等にすれば十分。 う。企業サイトは企業プロモーションと商品展示等にすれば十分。 10 ・商品プロモーションに関しては、対象商品に適した別なサイトのサービスを活用する必要がある。 ・商品プロモーションに関しては、対象商品に適した別なサイトのサービスを活用する必要がある。

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