This document discusses counterfeiting as a global issue costing $600 billion annually. It proposes a mobile app solution for consumers to report counterfeit product locations and photos to brands and anti-counterfeiting organizations. The business model involves brands registering and approving reports, with approved reporters getting paid. Key advantages are providing a mobile solution for consumers and up-to-date counterfeiting statistics. Future development may include new app features, integration with social networks, and versions for other platforms.