The document provides information about marketing to NASCAR fans through Anthem Motorsports. Some key points:
- NASCAR fans are very brand loyal and 3 times more likely than average to purchase sponsors' products. They closely mirror US demographics.
- Anthem Motorsports markets to the top 20% of NASCAR fans who attend races, reaching over 15 million fans annually through partnerships with 18 speedways.
- They offer various integrated marketing opportunities like the official fan guide, souvenir program, and promotional activities to directly reach fans.
- Editorial calendars provide advertising rates and deadlines for the 2010 season fan guides and souvenir programs at various tracks.
JerseySquare is a rental service for officially licensed sports jerseys that had 190 website visits and sold 2 subscriptions from their initial customer discovery interviews. They spoke with 169 potential customers over the course of a week and developed a business model canvas to guide their customer acquisition, relationships, revenue streams and key resources as the "Netflix of licensed sports jerseys."
This document discusses Avis Car Rental's implementation of SugarCRM. It describes how SugarCRM provides Avis with a 360-degree view of customers by automatically populating customer information across modules. It also explains how Avis utilizes SugarCRM tools to strengthen its customer lifecycle, including modules for marketing, sales, rentals, loyalty programs, and customer service. Finally, it provides examples of how Avis uses SugarCRM for email marketing, SMS marketing, and enhanced internal communication.
The document discusses moving from a product-focused to a customer experience-focused approach. It emphasizes that how customers interact with a brand across different touchpoints is more important than price. It also discusses integrating multiple sales channels to reduce costs and drive greater revenue through a coordinated customer relationship approach. The key is selecting the most cost-effective channels to accomplish each task while providing the best experience at every level to gain customer loyalty and advocacy.
The document defines category management and outlines the key processes involved, including:
1) Defining product categories and assessing the distributor's role in each category.
2) Reviewing categories to evaluate market share, consumer insights, and supplier relationships.
3) Developing category strategies tailored to each category role, focused on procurement, distribution, marketing, and in-store service.
4) Implementing tactical plans regarding assortment, pricing, shelf presentation, and promotions.
This document provides information about a company that offers graphic design, media and web, and technology solutions for small and medium-sized businesses and non-profits. It discusses their graphic design services such as logos, postcards, brochures and presentations. It also outlines their media and web solutions including developing web strategies and expanding influence. Finally, it mentions their technology solutions like cloud-based and mobile technologies to increase productivity and collaboration. Contact information is provided at the end.
Anthem Motorsports provides various media capabilities for racetracks including printed and digital souvenir programs, maps, interactive services, mobile campaigns, at-track activations, voicemail messages, creative services, and public relations services. They produce souvenir programs, maps, websites and apps to engage fans and provide sponsors with advertising opportunities. Anthem also supports tracks with social media strategies, video production, staffing for displays and activations, and public relations assistance.
Cabarrus County, North Carolina is a motorsports mecca known as "Where Racing Lives" due to its concentration of racing attractions. It is home to major racing teams like Hendrick Motorsports and Richard Childress Racing. In 2011, Charlotte Motor Speedway unveiled a massive 200 foot wide HD video board, the world's largest, in time for major races like the Coca-Cola 600. Cabarrus County also honors the legacy of local racing legend Dale Earnhardt through sites in Kannapolis chronicling his life and career.
JerseySquare is a rental service for officially licensed sports jerseys that had 190 website visits and sold 2 subscriptions from their initial customer discovery interviews. They spoke with 169 potential customers over the course of a week and developed a business model canvas to guide their customer acquisition, relationships, revenue streams and key resources as the "Netflix of licensed sports jerseys."
This document discusses Avis Car Rental's implementation of SugarCRM. It describes how SugarCRM provides Avis with a 360-degree view of customers by automatically populating customer information across modules. It also explains how Avis utilizes SugarCRM tools to strengthen its customer lifecycle, including modules for marketing, sales, rentals, loyalty programs, and customer service. Finally, it provides examples of how Avis uses SugarCRM for email marketing, SMS marketing, and enhanced internal communication.
The document discusses moving from a product-focused to a customer experience-focused approach. It emphasizes that how customers interact with a brand across different touchpoints is more important than price. It also discusses integrating multiple sales channels to reduce costs and drive greater revenue through a coordinated customer relationship approach. The key is selecting the most cost-effective channels to accomplish each task while providing the best experience at every level to gain customer loyalty and advocacy.
The document defines category management and outlines the key processes involved, including:
1) Defining product categories and assessing the distributor's role in each category.
2) Reviewing categories to evaluate market share, consumer insights, and supplier relationships.
3) Developing category strategies tailored to each category role, focused on procurement, distribution, marketing, and in-store service.
4) Implementing tactical plans regarding assortment, pricing, shelf presentation, and promotions.
This document provides information about a company that offers graphic design, media and web, and technology solutions for small and medium-sized businesses and non-profits. It discusses their graphic design services such as logos, postcards, brochures and presentations. It also outlines their media and web solutions including developing web strategies and expanding influence. Finally, it mentions their technology solutions like cloud-based and mobile technologies to increase productivity and collaboration. Contact information is provided at the end.
Anthem Motorsports provides various media capabilities for racetracks including printed and digital souvenir programs, maps, interactive services, mobile campaigns, at-track activations, voicemail messages, creative services, and public relations services. They produce souvenir programs, maps, websites and apps to engage fans and provide sponsors with advertising opportunities. Anthem also supports tracks with social media strategies, video production, staffing for displays and activations, and public relations assistance.
Cabarrus County, North Carolina is a motorsports mecca known as "Where Racing Lives" due to its concentration of racing attractions. It is home to major racing teams like Hendrick Motorsports and Richard Childress Racing. In 2011, Charlotte Motor Speedway unveiled a massive 200 foot wide HD video board, the world's largest, in time for major races like the Coca-Cola 600. Cabarrus County also honors the legacy of local racing legend Dale Earnhardt through sites in Kannapolis chronicling his life and career.
This document discusses the benefits of sponsoring a racing team and driver for marketing purposes. It outlines how motorsports sponsorship can help promote a company's brand image, generate goodwill, and provide networking opportunities. Research shows that racing fans consciously purchase products involved with racing and are loyal supporters. Sponsoring a driver like James Burke can help fans remember sponsors' names and support their products in turn. The document then profiles the demographics of motorsports fans and some facts about the size of the motorsports market and fan base in order to appeal to companies as marketing opportunities.
This presentation outlines a potential NASCAR partnership program for Move Inc. Partnering with an elite NASCAR team could generate significant brand exposure and awareness through millions of television viewers. As the featured brand on the race car, a company would receive customized branding on the driver's firesuit, helmet, and car. Supplemental activation at tracks could include an exhibit to interact with 200,000 weekend fans and collect consumer data, as well as hosting customers and employees in the garage through VIP access. Spire has decades of motorsports experience developing successful partnership programs for brands seeking to harness the large NASCAR consumer marketplace.
The document discusses sponsorship opportunities for marketing fuel brands at NHRA drag racing events. It provides statistics showing that NHRA fans are highly loyal to sponsors and try new products endorsed by their favorite racing teams. Several past sponsors report significant increases in brand awareness, website traffic, and sales from partnering with NHRA teams. Sponsorship packages are outlined that provide branding on race cars and teams in exchange for funding ranging from $100,000 to $2.5 million.
NASCAR Team MRD Motorsports Sponsorship PresentationEmilyHarkins
MRD Motorsports is a NASCAR race team based in North Carolina that is seeking a sponsor. The team is owned by Dave Malcolmson, a respected businessman, and is professionally run. In 2009, the team had strong results including 2 second place finishes and 11 top ten finishes. MRD Motorsports can provide sponsors with extensive brand exposure and activation opportunities through its racing program and partnerships.
Jonathan Mawhinney Sponsorship *NASCAR K&N Pro Series WestJMRacing
2012 Marketing Partners for Jonathan Mawhinney Racing are available in multiple levels of sponsorship. He is a 20 year old marketable NASCAR driver that will promote your business and expose your logo to millions of racing fans with the NASCAR K&N Pro Series NASCAR Camping World Truck Series, NASCAR Nationwide Series & Arca Series.
Tender Corporation is a manufacturer of active lifestyle products that consumers trust to keep them safe. The company tests all products personally and uses employee and consumer feedback to continuously improve products. Tender has expanded internationally and supports various outdoor organizations. It offers private labeling and contract manufacturing services for blending, mixing, packaging and more.
This document discusses Valvoline's sponsorship strategies and goals in motorsports. It aims to extend the Valvoline brand through disproportionate exposure relative to sponsorship costs. Motorsports provide branding, alternative media, advertising, promotions, and customer relations opportunities. The document outlines Valvoline's sponsorship integration across various platforms like TV, print, public relations, licensing, and retail promotions. It also discusses challenges in activating NASCAR sponsorships and the importance of technology and partnerships in leveraging sponsorships.
The Motorsport Agency is a marketing agency focused on the motorsports industry. They specialize in sponsorship, partnerships, public relations, and social media for motorsports. Their services include branding, media outlets, VIP hospitality, product ambassadors, marketing portfolios for teams/drivers, and PR/video work. They have case studies of successful campaigns for companies like Uncle Bob's Self Storage, Thermal Technology, and Kanetix.ca. The agency is led by former racing champion Juliana Chiovitti and aims to provide expert advice and activate partnerships in motorsports.
Panelist at 2015 Global Symposium on Racing & Gaming : "45 Ideas in 45 Minutes"Stephen Koch
45 Ideas in 45 Minutes
Not every great idea needs a forty minute presentation to get the point across. Five participants have agreed to come up with a total of 45 ideas to improve and promote the racing product and present each one in less than 60 seconds.
Steve Byk – Host, At the Races with Steve Byk, SiriusXM
Steve Koch – Executive Director, NTRA Safety and Integrity Alliance
Joe Harper – President & CEO, Del Mar Thoroughbred Club (Moderator)
Darryl Kaplan – Editor, Trot Magazine
Peter Rotondo – Vice President Media & Entertainment, Breeders’ Cup Limited
Amy Zimmerman – Vice President, Director of Broadcasting, Stronach Group
ITG Motorsports is a NHRA drag racing team that is proposing sponsorship opportunities to expand fan experience and involvement. They offer per-race sponsorship of their Funny Car for $45,000 and primary sponsorship of their Pro Stock Motorcycle for $250,000. They also have a hospitality program where sponsors can promote their brands and network with clients through a tent and kiosks at races for $10,000-$5,500 per race.
ITG Motorsports is proposing a sponsorship package for $250,000 that includes primary sponsorship of their Funny Car for 4 races, associate sponsorship for the other 20 races, branding and promotional opportunities through their hospitality program and driver appearances, and visibility to millions of NHRA fans through on-site, online and television exposure. The goal is to leverage NHRA's fan loyalty and deliver sponsors a strong return on their investment through increased brand awareness, sales and qualified leads.
The focus of TMG is to race competitively in the NASCAR Nationwide Series with top racing talent, also give affordable opportunities to up and coming drivers; Introduce and guide new companies into building successful marketing and activation programs through motorsports.
The document discusses using digital insights and data to understand video game audiences. It summarizes research from Tribal Fusion and YouGov on the Battlefield 3 game that found:
1) Online channels are the most important for driving awareness, consideration, and purchase of video games.
2) Awareness is driven by large, high impact online formats.
3) Consideration occurs online through customized ads.
4) Purchase data from online behaviors can be used to personalize retargeting and drive purchases.
The document provides an overview of JD Motorsports, a family-run NASCAR team, and makes the case for sponsorship. It highlights the team's marketing advantages like social media engagement and onboard cameras, and introduces drivers Mike Wallace, a veteran with a loyal fan base, and Chrissy Wallace, one of the few female drivers seeking a full sponsorship. The document also reviews NASCAR's strong fan demographics and research showing sponsorship results in increased sales and brand awareness.
Eo1 Solutions is expanding beyond motorsports into new business areas by leveraging the brand loyalty of racing fans. Eo1 will provide companies access to over 90 million consumers, 72% of whom exhibit strong brand loyalty. Eo1 campaigns focus on increasing company visibility, revenue, and employee morale through motorsports sponsorships and promotional items. Specific sponsorships include NASCAR's popular Sprint Cup Series which attracts millions of television viewers each race and cultivates fiercely loyal fans.
This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
SRP International aims to provide corporate sponsors access to the lucrative extreme sports market through their Slater Skins product and sponsorships. They plan to license agreements and sell sponsorships to organizations and riders, while advertising clients through additional media opportunities. SRP has over 10 years of experience in the motocross industry and founder John Slater has deep knowledge from his racing career. They see an opportunity to capitalize on the growth of motocross and freestyle action sports by taking a comprehensive approach similar to how NASCAR marketed to corporate sponsors.
The document discusses the benefits of sponsoring equestrian events to reach a target market of horse owners and enthusiasts. It notes that this is a large demographic with significant spending power who are loyal to brands. Sponsoring equestrian competitions and events provides branding exposure to this audience and opportunities to promote products and services directly to potential customers. Examples are given of how Mahindra Tractors benefited from an equestrian sponsorship through on-site branding and promotions.
This document describes a marketing product called TrafficTickets that is designed to drive customer traffic. It works by distributing game pieces that direct customers to a sponsor's location to see what prize they won. Past campaigns have seen response rates up to 35% and generated significantly more customers than traditional promotions. TrafficTickets can be used for various applications like retail stores, auto dealerships, and trade shows. Pricing depends on the specifics of the campaign but past clients report greatly increased sales and customer conversions over previous promotion methods.
This document discusses the benefits of sponsoring a racing team and driver for marketing purposes. It outlines how motorsports sponsorship can help promote a company's brand image, generate goodwill, and provide networking opportunities. Research shows that racing fans consciously purchase products involved with racing and are loyal supporters. Sponsoring a driver like James Burke can help fans remember sponsors' names and support their products in turn. The document then profiles the demographics of motorsports fans and some facts about the size of the motorsports market and fan base in order to appeal to companies as marketing opportunities.
This presentation outlines a potential NASCAR partnership program for Move Inc. Partnering with an elite NASCAR team could generate significant brand exposure and awareness through millions of television viewers. As the featured brand on the race car, a company would receive customized branding on the driver's firesuit, helmet, and car. Supplemental activation at tracks could include an exhibit to interact with 200,000 weekend fans and collect consumer data, as well as hosting customers and employees in the garage through VIP access. Spire has decades of motorsports experience developing successful partnership programs for brands seeking to harness the large NASCAR consumer marketplace.
The document discusses sponsorship opportunities for marketing fuel brands at NHRA drag racing events. It provides statistics showing that NHRA fans are highly loyal to sponsors and try new products endorsed by their favorite racing teams. Several past sponsors report significant increases in brand awareness, website traffic, and sales from partnering with NHRA teams. Sponsorship packages are outlined that provide branding on race cars and teams in exchange for funding ranging from $100,000 to $2.5 million.
NASCAR Team MRD Motorsports Sponsorship PresentationEmilyHarkins
MRD Motorsports is a NASCAR race team based in North Carolina that is seeking a sponsor. The team is owned by Dave Malcolmson, a respected businessman, and is professionally run. In 2009, the team had strong results including 2 second place finishes and 11 top ten finishes. MRD Motorsports can provide sponsors with extensive brand exposure and activation opportunities through its racing program and partnerships.
Jonathan Mawhinney Sponsorship *NASCAR K&N Pro Series WestJMRacing
2012 Marketing Partners for Jonathan Mawhinney Racing are available in multiple levels of sponsorship. He is a 20 year old marketable NASCAR driver that will promote your business and expose your logo to millions of racing fans with the NASCAR K&N Pro Series NASCAR Camping World Truck Series, NASCAR Nationwide Series & Arca Series.
Tender Corporation is a manufacturer of active lifestyle products that consumers trust to keep them safe. The company tests all products personally and uses employee and consumer feedback to continuously improve products. Tender has expanded internationally and supports various outdoor organizations. It offers private labeling and contract manufacturing services for blending, mixing, packaging and more.
This document discusses Valvoline's sponsorship strategies and goals in motorsports. It aims to extend the Valvoline brand through disproportionate exposure relative to sponsorship costs. Motorsports provide branding, alternative media, advertising, promotions, and customer relations opportunities. The document outlines Valvoline's sponsorship integration across various platforms like TV, print, public relations, licensing, and retail promotions. It also discusses challenges in activating NASCAR sponsorships and the importance of technology and partnerships in leveraging sponsorships.
The Motorsport Agency is a marketing agency focused on the motorsports industry. They specialize in sponsorship, partnerships, public relations, and social media for motorsports. Their services include branding, media outlets, VIP hospitality, product ambassadors, marketing portfolios for teams/drivers, and PR/video work. They have case studies of successful campaigns for companies like Uncle Bob's Self Storage, Thermal Technology, and Kanetix.ca. The agency is led by former racing champion Juliana Chiovitti and aims to provide expert advice and activate partnerships in motorsports.
Panelist at 2015 Global Symposium on Racing & Gaming : "45 Ideas in 45 Minutes"Stephen Koch
45 Ideas in 45 Minutes
Not every great idea needs a forty minute presentation to get the point across. Five participants have agreed to come up with a total of 45 ideas to improve and promote the racing product and present each one in less than 60 seconds.
Steve Byk – Host, At the Races with Steve Byk, SiriusXM
Steve Koch – Executive Director, NTRA Safety and Integrity Alliance
Joe Harper – President & CEO, Del Mar Thoroughbred Club (Moderator)
Darryl Kaplan – Editor, Trot Magazine
Peter Rotondo – Vice President Media & Entertainment, Breeders’ Cup Limited
Amy Zimmerman – Vice President, Director of Broadcasting, Stronach Group
ITG Motorsports is a NHRA drag racing team that is proposing sponsorship opportunities to expand fan experience and involvement. They offer per-race sponsorship of their Funny Car for $45,000 and primary sponsorship of their Pro Stock Motorcycle for $250,000. They also have a hospitality program where sponsors can promote their brands and network with clients through a tent and kiosks at races for $10,000-$5,500 per race.
ITG Motorsports is proposing a sponsorship package for $250,000 that includes primary sponsorship of their Funny Car for 4 races, associate sponsorship for the other 20 races, branding and promotional opportunities through their hospitality program and driver appearances, and visibility to millions of NHRA fans through on-site, online and television exposure. The goal is to leverage NHRA's fan loyalty and deliver sponsors a strong return on their investment through increased brand awareness, sales and qualified leads.
The focus of TMG is to race competitively in the NASCAR Nationwide Series with top racing talent, also give affordable opportunities to up and coming drivers; Introduce and guide new companies into building successful marketing and activation programs through motorsports.
The document discusses using digital insights and data to understand video game audiences. It summarizes research from Tribal Fusion and YouGov on the Battlefield 3 game that found:
1) Online channels are the most important for driving awareness, consideration, and purchase of video games.
2) Awareness is driven by large, high impact online formats.
3) Consideration occurs online through customized ads.
4) Purchase data from online behaviors can be used to personalize retargeting and drive purchases.
The document provides an overview of JD Motorsports, a family-run NASCAR team, and makes the case for sponsorship. It highlights the team's marketing advantages like social media engagement and onboard cameras, and introduces drivers Mike Wallace, a veteran with a loyal fan base, and Chrissy Wallace, one of the few female drivers seeking a full sponsorship. The document also reviews NASCAR's strong fan demographics and research showing sponsorship results in increased sales and brand awareness.
Eo1 Solutions is expanding beyond motorsports into new business areas by leveraging the brand loyalty of racing fans. Eo1 will provide companies access to over 90 million consumers, 72% of whom exhibit strong brand loyalty. Eo1 campaigns focus on increasing company visibility, revenue, and employee morale through motorsports sponsorships and promotional items. Specific sponsorships include NASCAR's popular Sprint Cup Series which attracts millions of television viewers each race and cultivates fiercely loyal fans.
This is an example of a special Marketing and Sales promotion for companies looking to increase traffic to their location and event. This innovative approach allows everyone to win while attracting business at the cost of what a typical mailer would cost.
SRP International aims to provide corporate sponsors access to the lucrative extreme sports market through their Slater Skins product and sponsorships. They plan to license agreements and sell sponsorships to organizations and riders, while advertising clients through additional media opportunities. SRP has over 10 years of experience in the motocross industry and founder John Slater has deep knowledge from his racing career. They see an opportunity to capitalize on the growth of motocross and freestyle action sports by taking a comprehensive approach similar to how NASCAR marketed to corporate sponsors.
The document discusses the benefits of sponsoring equestrian events to reach a target market of horse owners and enthusiasts. It notes that this is a large demographic with significant spending power who are loyal to brands. Sponsoring equestrian competitions and events provides branding exposure to this audience and opportunities to promote products and services directly to potential customers. Examples are given of how Mahindra Tractors benefited from an equestrian sponsorship through on-site branding and promotions.
This document describes a marketing product called TrafficTickets that is designed to drive customer traffic. It works by distributing game pieces that direct customers to a sponsor's location to see what prize they won. Past campaigns have seen response rates up to 35% and generated significantly more customers than traditional promotions. TrafficTickets can be used for various applications like retail stores, auto dealerships, and trade shows. Pricing depends on the specifics of the campaign but past clients report greatly increased sales and customer conversions over previous promotion methods.
Similar to Anthem Motorsports Media Kit 2010 (5) (20)
2. audience
NASCAR Fans are very brand loyal
NASCAR Fans are 3 times more likely than the average person to purchase a sponsors
products.
If you market to them, they will come.
The face of NASCAR
• NASCAR fans closely mirror the age, income, and geographical demographics of the U.S. population.
• NASCAR fans are 60% male, 40% female
• NASCAR fans skew above average in almost every retail product purchasing category including...
• Money management/personal finance/insurance
• RV/Boat/ATV/motorcycle ownership
• Purchasing new and used cars and trucks
• Travel
• Active lifestyles
• Pet ownership
• Purchasing own home electronics/computers/
video games
• Dining out - casual and quick serve
• Leisure activities
• Outdoor lifestyles
• There are 75 million
NASCAR fans.
Need specific NASCAR or Motorsports marketing/demographic
information for your business? Give us a call.
3. You are in good company
anthem motorsports
clients
when you select
Anthem Motorsports
Sprint
Sirius Satellite Radio
Anthem Motorsports is an official marketing partner and Home Deport
publisher for 18 major speedways that play host to … AAA
• More than 120 premier motorsports events annually Castrol
• 60 NASCAR Sprint, Nationwide, and Truck Series events Wm. Wrigley Co.
• More than 60 additional Indy Racing League, ARCA, Pepsi
NHRA, AMA, and Grand Am races Army National Guard
…reaching more than 15 million top-tier race fans annually!
… plus hundreds of other national,
Anthem Motorsports puts your marketing regional, and local businesses
message in the NASCAR marketing fast lane. choose Anthem Motorsports
because AMS...
• Anthem specializes in reaching the top 20% of race fans
- the fans that attend races in person.
• Anthem’s audience is 3 times more likely than the • Reaches top-tier race fans – those
average NASCAR fan to purchase your products. race fans who have bought tickets
to attend race events in-person
• Provides an integrated marketing
platform, with multiple touch
Average American points
(300 million) • Offers unique promotional,
experiential, and partnership
platforms
General NASCAR Audience
(75 million) • Customizes programs with flexible
options that maximize your ROI,
• While giving you quantitative and
Anthem Motorsports Audience measurable results
(15 million)
Make sure your motorsports marketing
messages hit the bullseye!
Sirius Satellite Radio advertises in the Anthem
Motorsports Official Track Fan Guest Guides.
“It was positive. “There was a lot of back
and forth, and [our representative] was
really good about being timely.” In terms
of customer service, she says her rep-
resentative was helpful and the Martin
Agency certainly would work with Anthem
again in the future.
-Yooh-yung Kim,
Martin Agency/Sirius Satellite Radio
4. Official Track Fan Guest Guides
print promotions
• Primary component of race ticket packages.
fan guides
• Contains official track information.
• Distributed with ticket packages via direct mail.
• Reaches over 5 million ticketed race fans before they
leave for the track. 2009 Fan Guide
• Additional distribution trackside.
• Covers over 100 premier race events at 18 major tracks
including 60 NASCAR races, as well as Indy, NHRA, 1.800.PITSHOP | DAYTONA500.com
ARCA, Grand Am and others.
GUEST INFORMATION GUIDE
Over 95% of NASCAR race
attendees use the Fan Guest Guides
to plan their race weekend. The Best Guest Experience in Motorsports TheGlen.com
online, interactive and video
tracks
Online Fan Guides
• Fan Guides are posted online in an interactive
format
• Online locations include track websites and
Speedwaymaps.com
• Fan Guides Reach an additional 6 million fans
annually online
• Online ads include link to your website creating a
traffic driver from the track websites to you
• Optional video component allows you to run your
commercial or video message on the Official track
web site via the digital fan guide
• Interactive maps on Speedwaymaps.com allow
you to plot your retail locations on interactive
maps so that fans can easily identify your locations
Think outside the book...
Everything Anthem does is customizable.
• Branded features
• Product placement
• Sampling
• Map placement
• Interactive elements
• Inserts
Let us design your creative solution.
5. Official Souvenir Program
print promotions
souvenir program
• Reaches premium trackside audience
• Sold trackside to race fans
• Additional distribution to the luxury suites and
hospitality chalets
• Has long shelf life lasting well after the races are
over
• Measures 8 ½” wide X 11” deep and is printed in full
color
Plenty of Opportunity to make an impact:
• Full page ads
• 2 page spreads
• Advertorial
• Feature/Branded Section
• Inserts
• Outserts
• Special Placement
pit notes
• Sleeve Advertising
• Unique Promotional Ideas
Pit Notes Press
• Premium visibility
• Day-of-race supplement to the official souvenir
program that acts as an up-to-the minute raceday
newspaper.
• Printed the night before select Sprint Cup races and
is distributed free of charge race fans along with their
Souvenir Program purchase.
• Contains information like qualifying times, starting
positions, car/driver number/radio frequency
information, track tid-bits, a photo gallery, and other
related last-minute editorial copy.
• Pit Notes advertising copy is needed just 10
days prior to the race. This gives advertisers the
opportunity to reach race fans in attendance with
their most current marketing and promotional
messages. “For the past five years, the Cabarrus County
• Pit Notes is always printed in full color on glossy Convention & Visitors Bureau has purchased
stock paper, and presents a very professional image. ads in Anthem Motorsports’ NASCAR
Souvenir Programs and Fan Guides. Our area
Viral, Text, Data Capturing Sampling and Pro-
promotions
is home to the world’s largest concentration
motions of motorsports attractions, including Lowe’s
• Anthem can enhance your existing promotions, Motor Speedway, motorsports museums,
or custom design new promotions for you that NASCAR race shops and The Dale Trail in
will capture vital consumer data including names, Dale Earnhardt’s home town. We find these
addresses, phone numbers, and e-mail addresses. publications an excellent way to tell race fans
• Information can be used to drive fans to your about our area’s appeal as the ultimate year-
trackside experiential display or to provide them with round racing destination.”
discounts or coupons to drive traffic following the
event -Sharon Campbell,
• Sampling programs are available via official fan Vice President Sales & Marketing/Cabarrus
guest guides, in the official souvenir programs, or County Convention & Visitors Bureau
even through on-site sampling kiosks on raceday.
6. 2010 Souvenir Program Editorial Calendar
S.P. S.P. Souv. Prog. SP Inserts, Pit Notes
Race Date Track Race(s) Circ. Deadline Net Cost Outserts Avail. Avail/Price*
1/30/2010 Daytona Int. Speedway Rolex Grand Am 24 Hour 5,000 12/4/2009 $4,000 X
2/14/2010 Daytona Int. Speedway Daytona 500, Nat., Trucks 68,000 11/19/2009 $8,500 X $8,500
2/21/2010 Auto Club Speedway NASCAR Sprint, Nat., 10,000 11/19/2009 $4,000 X $8,500
2/28/2010 Las Vegas Motor Speedway NASCAR Sprint, Nationwide 10,000 12/18/2009 $4,000
3/6/2010 Daytona Int. Speedway AMA Superbike 5,000 12/4/2009 $2,500 X
3/7/2010 Atlanta Motor Speedway NASCAR Sprint, Trucks 10,000 12/18/2009 $4,000
3/28/2010 Martinsville Speedway NASCAR Sprint, Trucks 7,000 1/22/2010 $4,000 X $8,500
4/10/2010 Phoenix Int’l Raceway NASCAR Sprint, Nationwide 11,000 1/8/2010 $4,000
4/18/2010 Texas Motor Speedway NASCAR Sprint, Nationwide 11,000 2/12/2010 $4,000 X $8,500
4/25/2010 Talladega SuperSpeedway NASCAR Sprint, Nationwide 16,500 2/19/2010 $4,000 X $8,500
5/2/2010 Kansas Speedway IRL, NASCAR Trucks 8,000 2/19/2010 $4,000 X
5/1/2010 Richmond Int. Raceway NASCAR Sprint, Nationwide 15,000 2/26/2010 $4,000 X $8,500
5/8/2010 Darlington Raceway NASCAR Sprint, Nationwide 9,000 3/5/2010 $4,000 X $8,500
5/8/2010 Auto Club Speedway AMA Superbike 4,000 3/5/2010 $2,500 X
5/16/2010 Dover Speedway NASCAR Sprint, Nat., Trucks 10,000 2/26/2010 $4,000
6/5/2010 Texas Motor Speedway IRL 10,000 3/26/2010 $4,000
6/6/2010 Pocono Raceway NASCAR Sprint, ARCA 10,000 3/26/2010 $4,000 X
6/12/2010 Kentucky Speedway NASCAR Nationwide 10,000 4/2/2010 $4,000
6/13/2010 Michigan Int. Speedway NASCAR Sprint, Trucks 12,000 4/9/2010 $4,000 X $8,500
6/20/2010 Infineon Raceway NASCAR Sprint Cup 10,000 4/9/2010 $4,000
6/27/2010 New Hampshire Motor Speed. NASCAR Sprint, Nationwide 7,000 4/23/2010 $4,000
7/3/2010 Daytona Int. Speedway NASCAR, Nationwide, Rolex 16,000 4/23/2010 $4,000 X $8,500
7/4/2010 Watkins Glen International IRL, Rolex Grand Am 3,000 3/26/2010 $4,000 X
7/10/2010 Chicagoland Speedway NASCAR Sprint, Nationwide 12,000 4/30/2010 $4,000 X $8,500
8/1/2010 Pocono Raceway NASCAR Sprint, ARCA 10,000 4/30/2010 $4,000 X
8/8/2010 Watkins Glen International NASCAR Sprint, Nationwide 8,000 6/4/2010 $4,000 X $8,500
8/15/2010 Michigan Int. Speedway NASCAR Sprint, Nationwide 13,000 6/11/2010 $4,000 X $8,500
8/22/2010 Infineon Raceway IRL 5,000 6/11/2010 $4,000
8/28/2010 Chicagoland Speedway IRL 5,000 6/18/2010 $4,000 X
9/4/2010 Kentucky Speedway IRL, NASCAR Trucks 5,000 6/11/2010 $4,000
9/5/2010 Atlanta Motor Speedway NASCAR Sprint 10,000 6/11/2010 $4,000
9/11/2010 Richmond Int. Raceway NASCAR Sprint, Nationwide 16,500 6/25/2010 $4,000 X $8,500
9/12/2010 Watkins Glen International Vintage 2,500 7/2/2010 $2,000 X
9/19/2010 New Hampshire Motor Speed. NASCAR Sprint, Trucks 7,000 7/16/2010 $4,000
9/25/2010 Las Vegas Motor Speedway NASCAR Trucks 5,000 7/16/2010 $4,000
9/26/2010 Dover Speedway NASCAR Sprint, Nationwide 10,000 6/18/2010 $4,000
10/3/2010 Kansas Speedway NASCAR Sprint, Nationwide 18,000 7/16/2010 $4,000 X $8,500
10/2/2010 HomesteadMiami Speedway IRL, Rolex Grand Am 2,200 7/23/2010 $4,000 X
10/10/2010 Auto Club Speedway NASCAR Sprint, Nationwide 10,000 7/23/2010 $4,000 X $8,500
10/24/2010 Martinsville Speedway NASCAR Sprint, Trucks 9,000 8/13/2010 $4,000 X $8,500
10/31/2010 Talladega SuperSpeedway NASCAR Sprint, Trucks 17,500 7/30/2010 $4,000 X $8,500
11/7/2010 Texas Motor Speedway NASCAR Sprint, Nat., Trucks 15,000 8/27/2010 $4,000
11/14/2010 Phoenix Int. Raceway NASCAR Sprint, Nat., Trucks 13,500 9/3/2010 $4,000 X $8,500
11/21/2010 HomesteadMiami Speedway NASCAR Sprint, Nat., Trucks 13,000 9/10/2010 $4,000 X $8,500
Totals 484,700
Schedule is tentative and subject to change
*Same Circ as Souvenir Programs
Souvenir Program inserts, outserts and sleeve printing quoted on a “By job” basis.
7. 2010 Fan Guide Editorial Calendar
Fan Guide Fan Guide Fan Guide Fan Guide FG Print Fan Guide Total
Track Races Deadline Net Rate Readership* Online Reach** *Reach
Daytona Rolex Grand-Am 11/13/2009 $7,800 682,000 679,000 1,361,000
ARCA, NASCAR
Auto Club NASCAR 11/13/2009 $5,500 400,000 266,000 666,000
Las Vegas NASCAR 11/19/2009 $5,500 200,000 434,000 634,000
Martinsville NASCAR 11/13/2009 $3,400 120,000 346,000 466,000
Phoenix NASCAR 1/8/2010 $5,500 240,000 207,000 447,000
Texas NASCAR 1/15/2010 $5,500 320,000 562,000 882,000
IRL (Indy car)
Talladega ARCA 12/30/2009 $7,800 360,000 389,000 749,000
NASCAR
Richmond NASCAR 1/29/2010 $5,500 300,000 350,000 650,000
Kansas IRL (Indy Car) 2/20/2010 $5,500 80,000 223,000 303,000
NASCAR
Darlington NASCAR 12/11/2010 $3,400 100,000 177,000 277,000
Kentucky ARCA 3/5/2010 $3,400 160,000 202,000 362,000
NASCAR
IRL (Indy Car)
Pocono ARCA 3/12/2010 $5,500 400,000 296,000 696,000
NASCAR
Michigan ARCA 3/26/2010 $5,500 480,000 512,000 992,000
NASCAR
Infineon NASCAR Sprint Cup 4/9/2010 $5,500 140,000 308,000 448,000
IRL (Indy Car)
New Hampshire NASCAR 3/26/2010 $5,500 200,000 145,000 345,000
Watkins Glen IRL (Indy car) 3/19/2010 $3,400 1600,000 204,000 364,000
NASCAR
Chicago NASCAR 4/2/2010 $5,500 240,000 394,000 634,000
ARCA
IRL (Indy Car)
Homestead Miami Rolex Grand-Am 7/16/2010 $5,500 168,000 95,000 263,000
IRL (Indy Car)
NASCAR
Premium Positions add 20% to net cost
*Based on NASCAR’s 2008 estimated race-day attendance & ISC research data including non-NASCAR events (IRL, ARCA, Grand-Am, etc.)
**Based on unique visitors to track home page, May 2008-June 2009
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