This presentation outlines a potential NASCAR partnership program for Move Inc. Partnering with an elite NASCAR team could generate significant brand exposure and awareness through millions of television viewers. As the featured brand on the race car, a company would receive customized branding on the driver's firesuit, helmet, and car. Supplemental activation at tracks could include an exhibit to interact with 200,000 weekend fans and collect consumer data, as well as hosting customers and employees in the garage through VIP access. Spire has decades of motorsports experience developing successful partnership programs for brands seeking to harness the large NASCAR consumer marketplace.

1. 2013 NASCAR Partnership Programs

2. Overview
Thank you for your interest in a
partnership with Spire Sports +
Entertainment.
Our highly experienced motorsports staff
specializes in building best-in-class
motorsports marketing programs.
At Spire, we guide corporate brands on
marketing their brand in the sport. From
the smallest of programs to the
largest, we have and can do them all.
Spire has represented brands such as
Dollar General, Domino’s Pizza, Mike’s
Hard Lemonade, Brandt Agriculture and
more in their motorsports marketing
strategy.
This presentation will highlight a NASCAR
program that can help Move Inc. reach
the consumer market through NASCAR.
Brandt Agriculture feels what it’s like to win in Montreal - 2012

3. NASCAR Team Partnership

4. Team Partnership Overview
When a company partners with a
NASCAR team, they become the
featured brand on the most eyed
billboard at a NASCAR race; the race
car.
This car’s color, design and overall
feel can be customized to fit any
company’s brand objectives.

5. NASCAR Team Partnership
An effective component of reinforcing
your marketing messages and brand
awareness by reaching millions of
people.
Over 30 weekends a year, NASCAR is
broadcasted live on ESPN, ABC, FOX
and TNT.
NASCAR Team Partnership:
Partner Move Inc. with an elite
NASCAR team that is capable of
winning the race. With a high-caliber
team, Move Inc. will receive increased
brand exposure and overall awareness.
Spire Driver James Buescher
In Victory Lane at Daytona International Speedway

7. Epps
Collar
(Primary)
(Primary)
Driver
Chest
(Primary)
Branding
• Driver’s firesuit will be designed in a manner consistent
with your preferred brand characteristics
• Placement provided through the partnership will include
the chest, back, forearms, pant legs, collar, epaulets and
driver helmet.
Forearm
(Primary) • Driver’s will be provided with branded apparel including
shirts, hats, jackets, sweatshirts, etc.
Legs
(Primary)

8. The Value of A Team Partnership
Partnering with an elite NASCAR team can yield
significant ROI when it comes to brand awareness
and exposure.
In 2012, a race-winning minor league NASCAR
team generated over $2,000,000 in television
brand exposure for their client.

9. Supplemental Options

10. At Track Activation
200,000 NASCAR fans at the track each
weekend offers the perfect atmosphere to
collect data and educate potential customers
about your company.
Activation:
Create and set up a Move.com display at
select NASCAR races , which allows you to
communicate face-to-face with fans about
your company and educate them on Move Inc.
services. Data collected can be used to e-mail
NASCAR fans about services, promotions, and
other special offers.
Driver Appearances:
There is no thrill greater to a NASCAR fan than
an up close encounter with one of their
heroes. Implementing a driver appearances at
your display will funnel and drive massive
amount of fans to your display, and increase
the amount of individuals reached and data
collected
Domino’s Pizza educates and samples to consumers at a NASCAR race

11. Customer/Employee Hosting
VIP Hosting is a great way to reward
your best customers and employees
with a unique, exclusive experience at
a NASCAR race.
Franchisee/Employee Hosting
Spire will coordinate a complete VIP
setup for Move Inc. at a NASCAR race.
Move Inc.’s guests will be treated to:
• Class A motorhome parked in the
NASCAR driver parking lot that is
furnished with food and beverage
• VIP garage passes for all your
guests to tour the most intimate
parts of a NASCAR weekend
• A visit from one of Spire’s NASCAR
drivers at your motorhome and
more
• Maximum Guests - 12
Mike’s Hard Lemonade Hosting Program

12. We Are Spire
At Spire, we are on your side. We
guide the interests of our clients in the
direction that helps them most. We
believe that long-term relationships
are the key to our success.
We believe that NASCAR is one of the
best channels to harness the
consumer marketplace. With our
decades of experience in the sport, we
have the full capability to maximize
the success and ROI for your brand.
We will work our close relationships
with teams, tracks and drivers to
deliver the best quality and
performance for you.
Just as your customers want the best
real estate trades, we want the best
motorsports platform for Move Inc.
Four of the five NASCAR champion drivers in 2012 were Spire Clients

13. Stephen D’Hondt
Spire Sports + Entertainment
sdhondt@spiresportsinc.com
O. 704-897-2886 C. 631-839-7024