Answer the following questions based on Chapter 5 of Tuten, T. L. & .docx
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1) The document discusses social media tactics and strategies based on two chapters from different books - one on social media marketing and the other on the history of social media. 2) It asks questions about defining social media experiences, content strategies, and workflows based on the marketing book. It also asks questions about Flickr's technological infrastructure, users, sharing features, content, ownership structure, governance, and business model based on the history book. 3) The questions seek to understand best practices for social media marketing and lessons that can be learned from Flickr, which struggled with ownership structure and business model.
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World Civilization I Professor Cieglo Spring 2019 .docx
World Civilization I
Professor Cieglo
Spring 2019
“Cracking the Maya Code” Assignment (15 Points)
DUE Thursday, March 7th by 11:59pm on Blackboard
Link to Documentary: https://www.youtube.com/watch?v=OQLG0RF5UZY
Link to Transcript: http://www.pbs.org/wgbh/nova/ancient/cracking-maya-code.html
Answer each of the three questions below with a minimum of 75 words per question (although you may
need more to fully answer one or more of the questions.) THIS ASSIGNMENT MUST BE SUBMITTED AS A
.WORD OR PDF attachment on Blackboard, or I will not accept it and you will receive a “0.” You can
number your answers 1, 2, and 3.
1) What was the common historical view of the Maya before their writing was deciphered?
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3) How did the decipherment of the Maya writing system change scholars’ understanding of the Maya
Civilization?
https://www.youtube.com/watch?v=OQLG0RF5UZY
http://www.pbs.org/wgbh/nova/ancient/cracking-maya-code.html
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Tutors: Dr Keith Perks and Dr Carmen Lopez
Aims of the Assignment
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· To explore the effects of a different culture on consumer attitudes and behaviour and how exporting firms can use this knowledge effectively
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4. Identify any future avenues for further research.
5. Conclusion
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25%
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World Civilization I
Professor Cieglo
Spring 2019
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DUE Thursday, March 7th by 11:59pm on Blackboard
Link to Documentary: https://www.youtube.com/watch?v=OQLG0RF5UZY
Link to Transcript: http://www.pbs.org/wgbh/nova/ancient/cracking-maya-code.html
Answer each of the three questions below with a minimum of 75 words per question (although you may
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.WORD OR PDF attachment on Blackboard, or I will not accept it and you will receive a “0.” You can
number your answers 1, 2, and 3.
1) What was the common historical view of the Maya before their writing was deciphered?
2) How did the events of a) World War I and b) the Cold War influence J. Eric Thompson’s study of the
Maya? Be sure to explain the influence of BOTH World War I and the Cold War.
3) How did the decipherment of the Maya writing system change scholars’ understanding of the Maya
Civilization?
https://www.youtube.com/watch?v=OQLG0RF5UZY
http://www.pbs.org/wgbh/nova/ancient/cracking-maya-code.html
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Tutors: Dr Keith Perks and Dr Carmen Lopez
Aims of the Assignment
· To enable students to learn about a new culture of their choice
· To explore the effects of a different culture on consumer attitudes and behaviour and how exporting firms can use this knowledge effectively
· To identify and review appropriate literature on culture and social media to apply relevant theories and concepts on consumer and exporting firms use of social media.
Assignment Brief
Select an overseas country of interest (but it cannot be the UK, your home country, or the main one selected for assignment 1). You should then address the following 4 points:
1. Based on the theories and concepts from the literature, describe, discuss and interpret what is known, in general, about consumers, customers and managers motivations and behaviour in the social media environment.
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5. Conclusion
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Marking criteria
Proportion of Marks
Secondary research
Use of relevant secondary data and research literature from a suitably wide range of sources, appropriately integrated, summarized and referenced (Harvard system).
25%
Relevant discussion, application and integration of knowledge and theories in the areas of culture and social media
Demonstration of a sound understanding of cultural .
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Section:
The growth of new digital media in the first decade of the twenty‐first century has seen a transformation of marketing communication, with 94 per cent of marketing executives responding to a 2010 survey indicating that they expect to spend more on social media over the following three years (Busbyet al., 2010). One of the newest forms of social media is micro‐blogging, most commonly associated with Twitter. Since its launch in 2006, Twitter has accumulated more than 175 million users (Twitter.com, 2011), with recent growth described as ‘explosive’ (Lefkow, 2010). Twitter and other social media platforms create additional marketing communications channels, but can also add to an organisation's costs: for example PepsiCo's Gatorade brand has five full‐time employees working in what the organisation calls “Mission Control”, monitoring Twitter conversations, blogs, and online and social media performance (Busbyet al., 2010; Ostrow, 2010). However the effectiveness or efficiency of the strategy is unclear, with Gatorade's major competitor, Coca‐Cola's Powerade, experiencing much larger growth in sales, despite a much lower social media presence (Bauerlein, 2010).
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BBA 2026, Organizational Communication 1 Course Learn
BBA 2026, Organizational Communication 1
Course Learning Outcomes for Unit VIII
Upon completion of this unit, students should be able to:
8. Create a communication strategy that fosters change and innovation.
8.1. Develop a solution that will solve an organizational issue and meet the needs of the people
involved.
8.2. Compile a report that includes potential audience analysis, a purposeful message, and a
type of channel that could be used for feedback.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Law, S., & Verville, J. (2011). Human roles and communication strategies of corporate identity performance:
Enhancing global image, leadership, and legacy of a high-tech leader. Academy of Marketing Studies
Journal, 15(2), 17-32. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.c
olumbiasouthern.edu/docview/915080810?accountid=33337
Neal, K. (2010). Stepping up to the plate: Developing an effective business communication strategy.
Information Management Journal, 44(2), 38-41. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.c
olumbiasouthern.edu/docview/227765267?accountid=33337
Click here to view the Unit VIII Presentation.
Click here to view the Unit VIII Presentation transcript.
Course/Unit
Learning Outcomes
Learning Activity
8
Unit Lesson
Unit VIII Presentation
Article: “Human roles and communication strategies of corporate identity
performance: Enhancing global image, leadership, and legacy of a
high-tech leader”
Article: “Stepping up to the plate: Developing an effective business
communication strategy”
Unit VIII Mini Project
8.1
Unit Lesson
Article: “Stepping up to the plate: Developing an effective business
communication strategy”
Unit VIII Presentation
Unit VIII Mini Project
8.2
Unit Lesson
Article: “Stepping up to the plate: Developing an effective business
communication strategy”
Unit VIII Presentation
Unit VIII Mini Project
UNIT VIII STUDY GUIDE
Creating a Communication Strategy
that Fosters Change and Innovation
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.columbiasouthern.edu/docview/915080810?accountid=33337
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.columbiasouthern.edu/docview/915080810?accountid=33337
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.columbiasouthern.edu/docview/227765267?accountid=33337
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.columbiasouthern.edu/docview/227765267?accountid=33337
https://online.columbiasouthern.edu/CSU_Content/Courses/Business/BBA/BBA2026/16I/UnitVIII/UnitVIII_Presentation.htm
https://online.columbiasouthern.edu/CSU ...
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Week 6 Discussion
Ethical and Legal Issues Surrounding Social Media and Marketing
This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness.
Based on your chosen HCO, how would you implement the use of social media (e.g., Facebook, Twitter, Linkedin, Myspace, YouTube, and other platforms) into your marketing plan?
Lastly, based on HIPAA policies, what legal and ethical issues need to be considered when implementing social media as a marketing tool?
Stevens, R., & Silver, L. S. (2015). Strategic planning and marketing in healthcare organizations. San Diego, CA: Bridgepoint Education, Inc.
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L8
The document discusses how hydraulic fracturing is portrayed in the media and the influence this has. It analyzes the issue from public relations and media perspectives using an interdisciplinary approach. Key insights include how public relations professionals frame issues regarding fracking but the media can further distort the messages through agenda setting and framing. There is also conflict as both fields use the same theories like framing but implement them differently based on their goals and disciplines. The document proposes finding common ground between the perspectives to help form a collaborative solution.
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UCSC science writing program discusses using social media for science writers. It notes that information is spreading through new social media channels, so science writers need to understand these channels to take advantage of them. The document discusses how social media tools work, the importance of community, and provides 10 uses of social media for science writers, such as finding sources and building community. It recommends experimenting with social media tactics and collaborating through social media tools.
Impact of social media in digital marketing
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
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This document discusses the role of theory in public relations. It summarizes the debate around different models of public relations proposed by scholars like Grunig and Hunt. While Grunig's two-way symmetrical model was once seen as ideal, others have critiqued aspects of it. The document also analyzes a case study of Hamleys toy store bringing live animals into its store, and the public backlash it received, demonstrating the importance of theory for ethical public relations practice in a global, digital environment.
Deconstruction of Literature MatrixSource 1S.docx
Deconstruction of Literature Matrix
Source 1
Source 2
Source 3
APA Reference
LaMontagne, L. (2015). MarketingSherpa consumer purchase preference survey: Demographics of customer reasons to follow brands’ social accounts. Retrieved from https://www.marketingsherpa.com/article/chart/demographics-why-customer-follow-brands-social-media
Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management, 33(1). 76–82. doi:10.1016/j.ijinfomgt.2012.07.003
M. Onur Gulbahar, M. O. &.Fazli, Y. (2015). Marketing efforts related to Social Media channels and mobile application usage in Tourism: a Case study in Istanbul. Procedia - Social and Behavioral Sciences, 195(3). 453-462. doi:10.1016/j.sbspro.2015.06.489
Purpose & Significance (Theme)
Discover why people from different ages and locations follow product brands on social media.
The research aimed to understand the effects of Social media, and customer loyalty regarding product brands.
The author’s research exemplified the efforts performed by hotel management in Istanbul to market hotel services on Social media channels, and mobile applications.
Research Question(s):
For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?
Is brand loyalty affected by the social media?
Which social media channel is preferred for marketing efforts in Turkey or which channels are used by companies for CRM based efforts?
Design and Population:
Study Design
Subjects
The population used was diverse. People from the age of 18 to above 65 were used. They were from different genders and occupations.
The research focused on 441 respondents. The research did not identify the specific ages or locations of the subjects used.
The research concentrated on nineteen hotels in Istanbul.
Methodology:
Instrumentation
Procedures
Statistical Analysis
Limitations & Assumptions
Online survey. The research was carried out using different social media platforms. This was to know the number of people using the platforms and to know the effect that the platforms have on them when it comes to following a brand on the social media.
Researchers sent questionnaires through several posts on websites, such as Facebook, MySpace, and Twitter along with distribution lists. The research process and all the procedures took place on the social media. This was to make sure that information is only gathered from the involved parties.
In-depth questions; field survey. For the research to obtain information that could be of help, a field survey was done. This included visiting some hotels within Istanbul and asking questions about the effects of social media on their marketing strategies. Nineteen hotels were interviewed.
Results:
Key Findings:
Hypothesis Supported
The young are the most likely to follow up brands on the social media whereas the elderly rarely follow up.
92 Journal of Computer Information Systems Fall 2014USING .docx
92 Journal of Computer Information Systems Fall 2014
USING SOCIAL TECHNOLOGIES
FOR COMPETITIVE ADVANTAGE:
IMPACT ON ORGANIZATIONS AND HIGHER EDUCATION
JERETTA HORN NORD JOANNA PALISZKIEWICZ ALEX KOOHANG
Oklahoma State University Warsaw University of Life Science Middle Georgia State College
Stillwater, OK Warsaw, Poland Macon, Georgia
ABSTRACT
The number of individuals engaging in social technologies
for both personal and business reasons is staggering. This
phenomenon is growing exponentially and fast becoming an
integrated, cross platform experience which will impact every
individual online. Social technologies used specifically by
organizations for business support, the purposes and the benefits
realized are addressed in this paper. Based on research results and
a review of related literature, two issues are addressed: 1) How
organizations can rethink their social strategy to gain competitive
advantage; and 2) How social technologies education should be
incorporated into the curriculum so students are prepared for life
beyond graduation.
Keywords: Social Technologies; Social Technology; Social
Media; Facebook; Twitter; LinkedIn; YouTube; Curriculum;
Education; Social Strategy, Organizations
INTRODUCTION
“When it comes to social tech, playtime is over. The changes
that will come because of these technologies will be far-
reaching, fast, and dramatic. Social tech is not just a few Internet
applications or platforms. It is a broad movement that already
includes hundreds of companies, each of which provides a unique
service.” [10] Klososky [10] categorizes social technology to
include social relevance, social media, and social networking.
Because this paper investigates social platforms and purposes
in which these platforms are used for business support, the term
social technology coined by Scott Klososky is adopted.
Social technology users have expanded from those who
were primarily high school and college aged students to every
generation with the greatest increase in new users in the 55-64
year age group experiencing a growth of 79 percent since 2012.
[4] “Social media is not an option — it is a must!” [11] The
numbers are staggering with over one billion plus active users on
Facebook, 500 million plus users on Twitter with an average of
400 million tweets being sent per day, 38 million total users on
LinkedIn and 1 billion unique monthly visitors on YouTube. [9]
Social technology sites are now translating into unparalleled
profits for businesses savvy enough to use social technologies
for customer service, increased awareness/exposure, gaining
new customers, marketing, and networking and professional
relationships. “Social technologies, theories, best practices and
strategy are still evolving, but there is one principle that remains
constant behind every PR, marketing and advertising campaign:
people persuading people.” [12] Google has joined the social
technologies frenzy as sites like F.
Effectivness of social media.
This document summarizes a study on the effectiveness of social media marketing. The study analyzed Twitter activities and sales of Fortune 500 companies to identify correlations. It also surveyed 1000 college students to determine if Generation Y is the main target and how social media usage relates to purchasing. The study found social media marketing effectiveness depends on message quality, company involvement, and integration with other platforms. A complex analysis is needed to accurately measure return on investment. Generation Y are major social media users but not necessarily the main target audience.
Teaching Social Media
Presentation given in a digital media strand at a public relations academic conference in Stirling, September 2009
Luukka article 2011
Katri Luukka's article at Innovations for Competence Management Conference 12th May 2011, Lahti Finland.
A session for Proactive Organisation.
Webinar: Building a Case for Social Media
The document discusses social media and its importance for organizations. It defines social media as the use of web and mobile technologies to facilitate online conversations and interactions. Social media allows organizations to establish their brand, learn from others, share information interactively, and build relationships. The document provides tips for organizations on understanding audiences, gaining leadership support, choosing tools, and managing social media efforts. It emphasizes that social media is about facilitating conversations and discusses NCI's use of blogs, social networks and its own internal social network sites.
My homework is to answer 16 questions (questions are below). No need.docx
My homework is to answer 16 questions (questions are below). No need to write in academically form, just answer the questions. The questions are related to Chapter 6 and 7 from the book:
Social Media Marketing
. Tuten, T. L. & Solomon, M. R., 2018.
3rd ed. and I don't have the book!
What social activities are the focus of participation in social communities?
How can brands create identities in social communities?
What are the types of social networks in social media?
What are the characteristics of social ads? How effective are social ads?
How can brands engage consumers in social communities?
What is earned media? How do brands encourage earned media with their social networking activities?
What are the characteristics of brand fans?
What is social publishing? What kinds of content can be published socially?
How can social publishing, along with SEO and SMO, help to meet marketing objectives?
How can a site be optimized for search engines?
Why is it important to achieve a top three ranking in a list of search engine results?
Explain the concept of the linkwheel.
What are the different types of tags that are used by search engine optimizers to influence search engine indexing?
What role does social media optimization play in search engine optimization? How are the two concepts related?
Explain the five types of linkbait and why linkbaiting is important.
Is there a difference between social news sites and social bookmarking sites? Explain.
.
Progressive Final Draft of Senior Paper-1
The document discusses the problem of lack of knowledge about reputation management and its importance. With the rise of social media, public opinions and perspectives shared online can significantly impact the careers of public figures, politicians, and businesses. However, many are unaware of how crucial reputation is or how to effectively manage it. The document outlines key aspects of reputation management and its role in public relations. It also notes that while reputation is difficult to measure, research shows a positive reputation can greatly increase an entity's worth.
Answer the following questions using full sentences. Where possible.docx
Answer the following questions using full sentences. Where possible, always use a quotation.
1. Why does Juliet try to convince Romeo that it is still not day? How does Romeo convince her otherwise?
2. How do we know that Juliet is wondering about when she will see Romeo again?
3. What does the word ‘foreboding’ mean? Juliet has a moment of foreboding. What does she see?
4. Juliet says ‘And yet no man like he doth grieve my heart.’ What does Juliet mean when she says this line? What does Lady Capulet think she means?
5. What news does Lady Capulet bring Juliet and how does Juliet react?
.
Answer the following questions, after reading the three documents BE.docx
Answer the following questions, after reading the three documents BELOW
What motivated settlers to face dangers and hardships to move west?
How important were the cattle industry and mining in fueling westward expansion?
How do these authors' experiences compare to the experiences of most settlers?
Lydia Allen Rudd, Diary of Westward Travel (1852)
May 6 1852
Left the Missouri river for our long journey across the wild uncultivated plains and unhabitated except by the red man. As we left the river bottom and ascended the bluffs the view from them was handsome! In front of us as far as vision could reach extended the green hills covered with fine grass. . . . Behind us lay the Missouri with its muddy water hurrying past as if in great haste to reach some destined point ahead all unheeding the impatient emigrants on the opposite shore at the ferrying which arrived faster than they could be conveyed over. About half a miles down the river lay a steamboat stuck fast on a sandbar. Still farther down lay the busy village of St. Joseph looking us a good bye and reminding us that we were leaving all signs of civilised life for the present. But with good courage and not one sigh of regret I mounted my pony (whose name by the way is Samy) and rode slowly on. In going some two miles, the scene changed from bright sunshine to drenching showers of rain this was not quite agreeable for in spite of our good blankets and intentions otherwise we got some wet. The rain detained us so that we have not made but ten miles today. . . .
May 7
I found myself this morning with a severe headache from the effects of yesterday's rain. . . .
There is a toll bridge across this stream kept by the Indians. The toll for our team in total was six bits. We have had some calls this evening from the Indians. We gave them something to eat and they left. Some of them [had] on no shirt only a blanket, whiles others were ornamented in Indian style with their faces painted in spots and stripes feathers and fur on their heads beeds on their neck brass rings on their wrists and arms and in their ears armed with rifles and spears.
May 8
. . . We have come about 12 miles and were obliged to camp in the open prairie without any wood. Mary and myself collected some dry weeds and grass and made a little fire and cooked some meat and the last of our supply of eggs with these and some hard bread with water we made our supper.
May 9
. . . We passed a new made grave today . . . a man from Ohio We also met a man that was going back: he had buried his Wife this morning She died from the effects of measels we have come ten miles today encamped on a small stream called Vermillion creek Wood and water plenty Their are as many as fifty waggons on this stream and some thousand head of stock It looks like a village the tents and waggons extend as much as a mile. . . .
Some are singing some talking and some laughing and the cattle are adding their mite by shaking their bells and grunt[ing]. Mosquit.
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Soc 156 – Sociology of CommunicationReview Sheet – FinalShor.docx
This document provides a review sheet for a final exam in a sociology of communication course. It lists 10 short essay questions that students can choose from to answer for the exam. For the exam, students must answer 1 question from the first set of 5 questions, 1 question from the second set of 5 questions, and a third question of their choosing. The questions cover various topics from the course, including gender and gender stereotypes, race and the fashion industry, discourse and racism, impression management, the self as a social construction, reality television, social media and microcelebrity, the aesthetic public sphere, journalism, and scripts and narratives. Students are instructed to fully answer each part of the chosen questions, provide examples, cite
Adserch final paper
This document summarizes a research paper about the phenomenon behind successful social networking sites. It begins with an introduction describing the rise of early sites like Friendster and the current popularity of Facebook. The researchers conducted an online survey of 302 Philippine university students to understand what motivates social media use and how sites can balance popularity and profitability through advertising. Key findings included that friends/family, entertainment and school are the top motivators for using sites. Most respondents spend 2-3 hours daily on sites accessed mainly through laptops and phones. The researchers aim to identify factors that contribute to social media success and formulate recommendations.
BBA 2026, Organizational Communication 1 Course Learn
BBA 2026, Organizational Communication 1
Course Learning Outcomes for Unit VIII
Upon completion of this unit, students should be able to:
8. Create a communication strategy that fosters change and innovation.
8.1. Develop a solution that will solve an organizational issue and meet the needs of the people
involved.
8.2. Compile a report that includes potential audience analysis, a purposeful message, and a
type of channel that could be used for feedback.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Law, S., & Verville, J. (2011). Human roles and communication strategies of corporate identity performance:
Enhancing global image, leadership, and legacy of a high-tech leader. Academy of Marketing Studies
Journal, 15(2), 17-32. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.c
olumbiasouthern.edu/docview/915080810?accountid=33337
Neal, K. (2010). Stepping up to the plate: Developing an effective business communication strategy.
Information Management Journal, 44(2), 38-41. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.c
olumbiasouthern.edu/docview/227765267?accountid=33337
Click here to view the Unit VIII Presentation.
Click here to view the Unit VIII Presentation transcript.
Course/Unit
Learning Outcomes
Learning Activity
8
Unit Lesson
Unit VIII Presentation
Article: “Human roles and communication strategies of corporate identity
performance: Enhancing global image, leadership, and legacy of a
high-tech leader”
Article: “Stepping up to the plate: Developing an effective business
communication strategy”
Unit VIII Mini Project
8.1
Unit Lesson
Article: “Stepping up to the plate: Developing an effective business
communication strategy”
Unit VIII Presentation
Unit VIII Mini Project
8.2
Unit Lesson
Article: “Stepping up to the plate: Developing an effective business
communication strategy”
Unit VIII Presentation
Unit VIII Mini Project
UNIT VIII STUDY GUIDE
Creating a Communication Strategy
that Fosters Change and Innovation
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.columbiasouthern.edu/docview/915080810?accountid=33337
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.columbiasouthern.edu/docview/915080810?accountid=33337
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.columbiasouthern.edu/docview/227765267?accountid=33337
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.columbiasouthern.edu/docview/227765267?accountid=33337
https://online.columbiasouthern.edu/CSU_Content/Courses/Business/BBA/BBA2026/16I/UnitVIII/UnitVIII_Presentation.htm
https://online.columbiasouthern.edu/CSU ...
The Filter Bubble: a threat for plural information?
Slides for the Computer Ethics course at Politecnico di Milano.
More information and source on GitHub: https://github.com/pietrodn/filter-bubble
Social media brief
This presentation was prepared to educate staff members of a Security firm on the basics of social media. I thought it wise to share with others!
Paradigm in Traditional Marketing: Social Media & Gen Y
The document discusses how social media applications can impact online customer relationship management, customer satisfaction, and trust as Generation Y becomes the majority consumer base. It reviews literature on social media technologies like Facebook, Twitter, YouTube, and their roles. Generation Y has different characteristics than older generations as they grew up with technology. The document suggests companies should understand Gen Y and use social media to attract and engage them.
Dissertation - Karina Ochis
This document provides an introduction and literature review for a research project analyzing the influence of social media on the 2008 and 2012 US presidential campaigns. It begins with an introduction that outlines the research questions and comparative qualitative methodology. The literature review then discusses theories on the role of media in elections, the impact of new technologies like television, and the emergence of social media platforms. It argues that social media expanded the public sphere online and became an important campaign tool, especially for Barack Obama in 2008. The research will examine the role of Facebook, YouTube, and Twitter in storytelling, organizing, and maintaining political engagement in both election cycles.
Week 6 DiscussionEthical and Legal Issues Surrounding Social Med.docx
Week 6 Discussion
Ethical and Legal Issues Surrounding Social Media and Marketing
This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for marketing departments to improve customer contact and brand awareness.
Based on your chosen HCO, how would you implement the use of social media (e.g., Facebook, Twitter, Linkedin, Myspace, YouTube, and other platforms) into your marketing plan?
Lastly, based on HIPAA policies, what legal and ethical issues need to be considered when implementing social media as a marketing tool?
Stevens, R., & Silver, L. S. (2015). Strategic planning and marketing in healthcare organizations. San Diego, CA: Bridgepoint Education, Inc.
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L8
The document discusses how hydraulic fracturing is portrayed in the media and the influence this has. It analyzes the issue from public relations and media perspectives using an interdisciplinary approach. Key insights include how public relations professionals frame issues regarding fracking but the media can further distort the messages through agenda setting and framing. There is also conflict as both fields use the same theories like framing but implement them differently based on their goals and disciplines. The document proposes finding common ground between the perspectives to help form a collaborative solution.
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AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
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Deconstruction of Literature MatrixSource 1S.docx
Deconstruction of Literature Matrix
Source 1
Source 2
Source 3
APA Reference
LaMontagne, L. (2015). MarketingSherpa consumer purchase preference survey: Demographics of customer reasons to follow brands’ social accounts. Retrieved from https://www.marketingsherpa.com/article/chart/demographics-why-customer-follow-brands-social-media
Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management, 33(1). 76–82. doi:10.1016/j.ijinfomgt.2012.07.003
M. Onur Gulbahar, M. O. &.Fazli, Y. (2015). Marketing efforts related to Social Media channels and mobile application usage in Tourism: a Case study in Istanbul. Procedia - Social and Behavioral Sciences, 195(3). 453-462. doi:10.1016/j.sbspro.2015.06.489
Purpose & Significance (Theme)
Discover why people from different ages and locations follow product brands on social media.
The research aimed to understand the effects of Social media, and customer loyalty regarding product brands.
The author’s research exemplified the efforts performed by hotel management in Istanbul to market hotel services on Social media channels, and mobile applications.
Research Question(s):
For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?
Is brand loyalty affected by the social media?
Which social media channel is preferred for marketing efforts in Turkey or which channels are used by companies for CRM based efforts?
Design and Population:
Study Design
Subjects
The population used was diverse. People from the age of 18 to above 65 were used. They were from different genders and occupations.
The research focused on 441 respondents. The research did not identify the specific ages or locations of the subjects used.
The research concentrated on nineteen hotels in Istanbul.
Methodology:
Instrumentation
Procedures
Statistical Analysis
Limitations & Assumptions
Online survey. The research was carried out using different social media platforms. This was to know the number of people using the platforms and to know the effect that the platforms have on them when it comes to following a brand on the social media.
Researchers sent questionnaires through several posts on websites, such as Facebook, MySpace, and Twitter along with distribution lists. The research process and all the procedures took place on the social media. This was to make sure that information is only gathered from the involved parties.
In-depth questions; field survey. For the research to obtain information that could be of help, a field survey was done. This included visiting some hotels within Istanbul and asking questions about the effects of social media on their marketing strategies. Nineteen hotels were interviewed.
Results:
Key Findings:
Hypothesis Supported
The young are the most likely to follow up brands on the social media whereas the elderly rarely follow up.
92 Journal of Computer Information Systems Fall 2014USING .docx
92 Journal of Computer Information Systems Fall 2014
USING SOCIAL TECHNOLOGIES
FOR COMPETITIVE ADVANTAGE:
IMPACT ON ORGANIZATIONS AND HIGHER EDUCATION
JERETTA HORN NORD JOANNA PALISZKIEWICZ ALEX KOOHANG
Oklahoma State University Warsaw University of Life Science Middle Georgia State College
Stillwater, OK Warsaw, Poland Macon, Georgia
ABSTRACT
The number of individuals engaging in social technologies
for both personal and business reasons is staggering. This
phenomenon is growing exponentially and fast becoming an
integrated, cross platform experience which will impact every
individual online. Social technologies used specifically by
organizations for business support, the purposes and the benefits
realized are addressed in this paper. Based on research results and
a review of related literature, two issues are addressed: 1) How
organizations can rethink their social strategy to gain competitive
advantage; and 2) How social technologies education should be
incorporated into the curriculum so students are prepared for life
beyond graduation.
Keywords: Social Technologies; Social Technology; Social
Media; Facebook; Twitter; LinkedIn; YouTube; Curriculum;
Education; Social Strategy, Organizations
INTRODUCTION
“When it comes to social tech, playtime is over. The changes
that will come because of these technologies will be far-
reaching, fast, and dramatic. Social tech is not just a few Internet
applications or platforms. It is a broad movement that already
includes hundreds of companies, each of which provides a unique
service.” [10] Klososky [10] categorizes social technology to
include social relevance, social media, and social networking.
Because this paper investigates social platforms and purposes
in which these platforms are used for business support, the term
social technology coined by Scott Klososky is adopted.
Social technology users have expanded from those who
were primarily high school and college aged students to every
generation with the greatest increase in new users in the 55-64
year age group experiencing a growth of 79 percent since 2012.
[4] “Social media is not an option — it is a must!” [11] The
numbers are staggering with over one billion plus active users on
Facebook, 500 million plus users on Twitter with an average of
400 million tweets being sent per day, 38 million total users on
LinkedIn and 1 billion unique monthly visitors on YouTube. [9]
Social technology sites are now translating into unparalleled
profits for businesses savvy enough to use social technologies
for customer service, increased awareness/exposure, gaining
new customers, marketing, and networking and professional
relationships. “Social technologies, theories, best practices and
strategy are still evolving, but there is one principle that remains
constant behind every PR, marketing and advertising campaign:
people persuading people.” [12] Google has joined the social
technologies frenzy as sites like F.
Effectivness of social media.
This document summarizes a study on the effectiveness of social media marketing. The study analyzed Twitter activities and sales of Fortune 500 companies to identify correlations. It also surveyed 1000 college students to determine if Generation Y is the main target and how social media usage relates to purchasing. The study found social media marketing effectiveness depends on message quality, company involvement, and integration with other platforms. A complex analysis is needed to accurately measure return on investment. Generation Y are major social media users but not necessarily the main target audience.
Teaching Social Media
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Webinar: Building a Case for Social Media
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My homework is to answer 16 questions (questions are below). No need.docx
My homework is to answer 16 questions (questions are below). No need to write in academically form, just answer the questions. The questions are related to Chapter 6 and 7 from the book:
Social Media Marketing
. Tuten, T. L. & Solomon, M. R., 2018.
3rd ed. and I don't have the book!
What social activities are the focus of participation in social communities?
How can brands create identities in social communities?
What are the types of social networks in social media?
What are the characteristics of social ads? How effective are social ads?
How can brands engage consumers in social communities?
What is earned media? How do brands encourage earned media with their social networking activities?
What are the characteristics of brand fans?
What is social publishing? What kinds of content can be published socially?
How can social publishing, along with SEO and SMO, help to meet marketing objectives?
How can a site be optimized for search engines?
Why is it important to achieve a top three ranking in a list of search engine results?
Explain the concept of the linkwheel.
What are the different types of tags that are used by search engine optimizers to influence search engine indexing?
What role does social media optimization play in search engine optimization? How are the two concepts related?
Explain the five types of linkbait and why linkbaiting is important.
Is there a difference between social news sites and social bookmarking sites? Explain.
.
Progressive Final Draft of Senior Paper-1
The document discusses the problem of lack of knowledge about reputation management and its importance. With the rise of social media, public opinions and perspectives shared online can significantly impact the careers of public figures, politicians, and businesses. However, many are unaware of how crucial reputation is or how to effectively manage it. The document outlines key aspects of reputation management and its role in public relations. It also notes that while reputation is difficult to measure, research shows a positive reputation can greatly increase an entity's worth.
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Answer the following questions using full sentences. Where possible.docx
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1. Why does Juliet try to convince Romeo that it is still not day? How does Romeo convince her otherwise?
2. How do we know that Juliet is wondering about when she will see Romeo again?
3. What does the word ‘foreboding’ mean? Juliet has a moment of foreboding. What does she see?
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Answer the following questions, after reading the three documents BE.docx
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What motivated settlers to face dangers and hardships to move west?
How important were the cattle industry and mining in fueling westward expansion?
How do these authors' experiences compare to the experiences of most settlers?
Lydia Allen Rudd, Diary of Westward Travel (1852)
May 6 1852
Left the Missouri river for our long journey across the wild uncultivated plains and unhabitated except by the red man. As we left the river bottom and ascended the bluffs the view from them was handsome! In front of us as far as vision could reach extended the green hills covered with fine grass. . . . Behind us lay the Missouri with its muddy water hurrying past as if in great haste to reach some destined point ahead all unheeding the impatient emigrants on the opposite shore at the ferrying which arrived faster than they could be conveyed over. About half a miles down the river lay a steamboat stuck fast on a sandbar. Still farther down lay the busy village of St. Joseph looking us a good bye and reminding us that we were leaving all signs of civilised life for the present. But with good courage and not one sigh of regret I mounted my pony (whose name by the way is Samy) and rode slowly on. In going some two miles, the scene changed from bright sunshine to drenching showers of rain this was not quite agreeable for in spite of our good blankets and intentions otherwise we got some wet. The rain detained us so that we have not made but ten miles today. . . .
May 7
I found myself this morning with a severe headache from the effects of yesterday's rain. . . .
There is a toll bridge across this stream kept by the Indians. The toll for our team in total was six bits. We have had some calls this evening from the Indians. We gave them something to eat and they left. Some of them [had] on no shirt only a blanket, whiles others were ornamented in Indian style with their faces painted in spots and stripes feathers and fur on their heads beeds on their neck brass rings on their wrists and arms and in their ears armed with rifles and spears.
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1. Based on everything you’ve read, create a mission statement for Strictly Solar. Prepare a short justification for Mr. Jones.
2. Next, develop a minimum of two corporate objectives based on the information found in the case. You may very well be able to develop 3 or more.
3. While Strictly Solar is a very new company, there are some factors that can be analyzed within this framework. Discuss those factors in the context of the information provided (from the Strictly Solar case background)
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5. Based on this limited information, what strengths may form the basis of capabilities?
6. Now, switch gears. Think about the unique fabric and its patented solar ability. For what types of products and industries would the SOLAR aspect allow a manufactor to change the value curve? In other words, by adding the solar feature, what other product features could be eliminated, reduced, or expanded beyond the creation of the solar aspect to add value to the product, and appeal to an entirely new group of customers?
Strictly Solar
Mr. Robert Jones - NASA
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Mr. Jones has a reputation as a fair, highly principled man, who has strong ethical values that guide his personal and work behavior. He was so deeply affected by the 1986 Challenger Space Shuttle disaster that he asked for a transfer to the Space Shuttle program after the devastating incident. His personal goal was to ensure that nothing like that could ever happen again.
The vast majority of his co-workers and supervisors found Mr. Jones to be easy to get along with and quite charismatic and persuasive for an engineer. He seemed to have an innate ability to talk others into doing things they originally did not want to do. Even more amazingly, people seem to be happier for having done what Mr. Jones asked after the activity or task is complete. NASA was so impressed with his people skills that they encouraged him to pursue an MBA at the University of Houston and paid for his education. After earning his degree, Mr. Jones received a promotion to Department head, where he successfully managed over 80 engineers for several years. Later promotions with greater responsibility occurred over the years, and he ultimately joined the senior management team. Mr. Jones retired from NASA in December of 2017 after more than 38 years of service.
Mr. Robert Jones - Entrepreneur
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Prepare to discuss your answers.
1.
What are the core assumptions of the biopsychological approach?
2.
What historical disciplines converge to create biological psychology?
3.
What
are some of the earliest examples of a biological approach to studying behavior?
4.
What are some examples of modern careers that have resulted from studying biological psychology?
Include an overview of the careers.
5.
How is biological psychology viewed by other professionals in psychology today?
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Answer the following questions in three well-developed paragraphs (450- 500 words) using APA formatting, integrating two evidence-based resources to include clinical practice guidelines as well as the course textbook.
Topic: Heart Failure
ML is a retired registered nurse (RN) who has been given the diagnosis of Stage A heart failure. She knows from her RN education that she will definitely be placed on digoxin as a therapy. She remembers something about halos as something to be attuned to.
Explain the pathophysiology of Stage A heart failure.
What is the rational drug choice for treatment of this individual?
Address the patient’s concern about halos should digoxin be prescribed.
Are there gender considerations related to medication treatment in this scenario? If so, what are they? For example, do men and women differ in their side effect profile and/or complications (for instance, from digoxin)?
Discuss monitoring of the pharmacological agent(s) selected.
RUBRIC:
ote:
Scholarly resources are defined as evidence-based practice, peer-reviewed journals; textbook (do not rely solely on your textbook as a reference); and National Standard Guidelines. Review assignment instructions, as this will provide any additional requirements that are not specifically listed on the rubric.
Note:
The value of each of the criterion on this rubric represents a point range.
(example: 17-0 points)
Discussion Question Rubric – 100 PointsCriteriaExemplary
Exceeds ExpectationsAdvanced
Meets ExpectationsIntermediate
Needs ImprovementNovice
InadequateTotal PointsQuality of Initial PostProvides clear examples supported by course content and references.
Cites three or more references, using at least one new scholarly resource that was not provided in the course materials.
All instruction requirements noted.
40 points
Components are accurate and thoroughly represented, with explanations and application of knowledge to include evidence-based practice, ethics, theory, and/or role. Synthesizes course content using course materials and scholarly resources to support importantpoints.
Meets all requirements within the discussion instructions.
Cites two references.
35 points
Components are accurate and mostly represented primarily with definitions and summarization. Ideas may be overstated, with minimal contribution to the subject matter. Minimal application to evidence-based practice, theory, or role development. Synthesis of course content is present but missing depth and/or development.
Is missing one component/requirement of the discussion instructions.
Cites one reference, or references do not clearly support content.
Most instruction requirements are noted.
31 points
Absent application to evidence-based practice, theory, or role development. Synthesis of course content is superficial.
Demonstrates incomplete understanding of content and/or inadequate preparation.
No references cited.
Missing several instruction requirements..
Answer the following questions using ONLY your assigned readings. .docx
Answer the following questions using ONLY your assigned readings. Do not employ other sources or retrieve information from the internet. To do so will be considered plagiarism and subject to disciplinary action.
Type using 12” font, black ink, Times Roman if possible. Paginate and begin each question on a new page. Spell check and proof your work.
1. It is argued that we are experiencing the “Age of Mass Incarceration” in the U.S. today. For example, your readings show sentencing (not crime rates) in China are 1/4th the rate of the U.S. and that this is a result of encroaching corporatism and militarism of the State.
Explain how your text explains the above as a product of the increasing and inevitable “irrationality of capitalism.”
2. Why are bureaucracies, according to Sociologists, antithetical to democracy? How did their growth, according to Weber and others, affect the demise of capitalism predicted by Marx and others? What does your text argue has been the result?
Answer in your own words to the best of your ability. You may use and cite readings and chapters assigned during the course.
Learning Resources /Links
In this module we explore the differences between philosophical and sociological approaches to the question, "What is the relationship between the individual and society?" In doing so, we summarize the three theoretical frameworks sociologists typically have used to respond to this question. We then review four recent developments that challenge these established perspectives, developments that are explored in greater detail in subsequent modules.
Throughout this module, we summarize several terms used in our analysis. The module closes with an overview of the key questions we will consider throughout the semester's readings.
Module 1
Read this for an introduction to the principles of macrosociology.
Principles of Macrosociology
This reading discusses how social scientists analyze religion in terms of what it does for the individual, community, or society.
http://www.sociologyguide.com/religion/social-functions-and-dysfunctions-of-religion.php
This article talks about the allegation that some clergy are suspected of helping those causing unrest in the Ukraine.
http://www.nytimes.com/2014/09/07/world/europe/evidence-grows-of-russian-orthodox-clergys-aiding-ukraine-rebels.html?_r=0
This chapter discusses how material factors such as population change, technology, division of labor, and the environment give rise to and subsequently affect the course of sociocultural systems.
Chapter 2: Materialism in Macrosociology
This article discusses the Kingdom of Saudi Arabia and its history and ethnic relations, architecture, food, economy, and political life. Pay particular attention to the section gender roles and statuses.
http://www.everyculture.com/Sa-Th/Saudi-Arabia.html
A report that presents labor market and economic opportunities for both men and women. The report touches on significant progress towards gende.
answer the following questions thoroughly and provide justification.docx
answer the following questions thoroughly and provide justification/support. The more complete and detailed your answers for these questions, the better prepared you are to successfully write your final paper.
Please submit your answers as a single 4- to 6-page document as a numbered list; this will ensure you do not inadvertently miss a question.
What is your research question?
Are adolescent girl’s body images influenced by the media?
What is your hypothesis or hypotheses? What is the null hypothesis?
How many participants would you like to use and why? What are the inclusion characteristics, i.e., what must they have in order to be included in your study (for example, gender, diagnosis, age, personality traits, etc.)? Are there any exclusion characteristics, i.e. are there certain characteristics that would exclude them from being in your study? Does the sample need to be diverse? Why or why not?
What sampling technique will be used to collect your sample? What population does your sample generalize to?
What are the variables in your study?
HINT:
Refer back to your hypothesis or hypotheses.
Provide operational definitions for each variable.
How will you measure each variable? Discuss the reliability and validity of these measures in general terms.
What technique will be used for data collection (e.g., observation, survey, interview, archival, etc.)?
What type of research design is being used?
Briefly discuss the procedure that would be followed when conducting the research.
What are some
POTENTIAL
ethical issues? How might they be addressed?
Assignment 2 Grading Criteria
Maximum Points
Explanation and justification of research question.
12
Presentation of hypothesis and null hypothesis.
16
Analysis of participants exclusion/inclusion factors.
16
Explanation of sampling technique and characterization of population that sample generalized.
12
Identification of study's variables.
12
Operational definitions for each variable are defined.
16
Development of methods to measure each variable, and the reliability and validity of these measures are evaluated.
16
Description of technique(s) used for data collection.
12
Description of the research design being used.
12
Identification of the research procedure.
12
Prediction of POTENTIAL ethical issues; POTENTIAL ethical issues are evaluated in terms of how they would be addressed.
20
Organization:
Introduction
Thesis
Transitions
Conclusion
12
Usage and Mechanics:
Grammar
Spelling
Sentence Structure
12
APA Elements:
Attribution
Paraphrasing
Quotations
16
Style:
Audience
Word Choice
4
Total:
200
.
Answer the following questions in paragraph form (2 pagesDouble.docx
Answer the following questions in paragraph form (2 pages/Double Spaced). Consider in your answer the
Saint Leo
Core Values of Respect, Community, and Responsible Stewardship
1.
How did European trade goods affect Native Americans’ lives? Was the
acquisition of these trade goods worth Native Americans’ changing their
lifestyles?
2.
What goods or devices in modern society have we adopted in modern society that have made our lives easier, but have also caused harm to ourselves or to our environment?
.
Answer the following questions in elaborate paragraph form. .docx
Answer the following questions in elaborate paragraph form.
1. What are your top three (3) sources of motivation in life? Analyze what type of motivation each one of them is.
2. If you had to choose to live with only one of the senses studied in class, which one would you choose and why?
.
Answer the following questions in the paperWhy was Freud’s wo.docx
Answer
the following questions in the paper:
Why was Freud’s work so influential?
How did the analysts that followed Freud dissent from his viewpoint?
What links the theorists in the psychoanalytic theory group?
What are three or more psychoanalytic concepts that are relevant to today’s culture? Explain their relevance and provide an example of each.
.
Answer the following questions in a two page word document. Remembe.docx
Answer the following questions in a two page word document. Remember to cite your sources including the textbook.
1. Under which circumstances, if any, should a person be required to take psychotherapeutic drugs?
2. Should individuals have the right to act as they wish if they do not represent a danger to themselves or others?
.
Answer the following questions in a cohesive and comprehensive e.docx
This document provides three questions to answer in an essay regarding differences in SQL commands and key types: it asks about the differences between the DELETE and TRUNCATE commands, the differences between the WHERE and HAVING clauses, and the differences between a Primary Key and a Unique Key. The essay assignment requires a minimum of 350 words following APA format guidelines.
Answer the following questions about psychosocial development in chi.docx
Answer the following questions about psychosocial development in childhood:
A. What are the foundations of psychosocial development in childhood?
B. How do trust and attachment develop in childhood?
C. How does the sense of self emerge in childhood?
D. How does self-esteem develop in childhood?
E. How do you develop sociability with other children in infancy?
F. What constitutes child abuse, and what are its long-term effects?
.
Answer the following question. My orgenization is Wells FargoI.docx
The document asks questions about information flow, prioritization of activities, cross-functional team building, and use of project management tools at Wells Fargo. It inquires whether the TRAF system could benefit managers, how well activities are prioritized, the level of involvement in cross-functional teams, and any experience using PERT or critical path analysis.
Answer the following questions 150 words or so for each. References.docx
This document contains 5 questions asking about performance, performance technology, the business logics model, adopting an investment perspective, and what can enhance financial performance. The questions range from 150 words each and references are required if used as the author can detect plagiarism.
Answer the following question in a well-developed paragraph. Includ.docx
Answer the following question in a well-developed paragraph. Include a passage from the story to support your answer.
Dee and Mama both believe that they are honoring their African American heritage in the most authentic way, Mama by being realistic about her life and situation and using the things in her home as they were meant to be used, and Dee by treating her past as if it were over and creating a more deeply African aesthetic. Which of these two women do you think is honoring her heritage better? Why?
.
ANSWER THE FOLLOWING QUESTION1. Describe at least four of th.docx
ANSWER THE FOLLOWING QUESTION
1. Describe at least four of the major characteristics common to all of the Jovian planets.
2. What is the most profound feature of Io? Europa?
3. What are Trojan asteroids? Where are they located, and why are they where they are?
4.Compare and contrast the shape, location, and content of the Oort Cloud and the Kuiper Belt?
5. Describe the structure of a comet, and the matter from which it is made.
.
Answer the following question from the text book attached below..docx
Answer the following question from the text book attached below. Refer following documents and answer below 4 questions. Answer should be 4-5 pages. include APA style references.
The Questions:
1.List and describe the required tools needed for an effective assessment. What are some common mistakes and errors that occur when preparing for a security assessment?
2.Describe in depth the role in which organizational risk tolerance plays in relation to systems under assessment.
3.Identify and describe what threat agents should be avoided in preparation for an assessment. How do we effectively screen out irrelevant threats and attacks in this preparation?
4.Identify when to use architecture representation diagrams and communication flows. Define and illustrate when decomposing of architecture would be used. Provide an example of architecture risk assessment and threat modeling?
.
Answer the following in 200 to 300 words and provide an example th.docx
Answer
the following in 200 to 300 words and provide an example that illustrates your answer for each question.
How does society confirm prejudicial attitudes?
How does one’s social identity contribute to prejudice?
How do emotions encourage prejudicial attitudes?
What cognitive processes influence prejudice?
.
Answer the following 4 questions. Each with 50 word responses.docx
Answer the following
4
questions. Each with
50 word responses
.
1)
·
What is gender? What is sex in biological terms? Are gender and sex the same thing? Explain why or why not? (
THIS IS 1 QUESTION--ANSWER ALL 'QUESTIONS' ADDRESSED IN 50 WORDS-NOT 50 WORDS A PIECE
)
2)
·
How do gender and sex contribute to the concepts and constructions of masculinity and femininity?
3)
·
Do our concepts of gender and sex contribute to the ways we embrace gender and sex in diversity?
4)
·
Do our concepts of gender and sex contribute to our understanding of sexual orientation? Explain.
So, a total of 200 words for all 4.
.
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Answer the following questions regarding the passage below1. Bas.docx
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