To get ready for the 2020s Marketing Teams must be able to answer three key questions: • Which direction is your market moving - and how fast? • What capabilities must you develop long-term to keep pace? • What are you doing this Quarter to meet those future needs? Ansaco helps CMOs of mid-size manufacturing organisations apply agile techniques to integrated marketing and achieve faster time-to-market. Ansaco is your sparring and implementation partner for agile marketing in complex B2B environments: • innovation strategy, • dynamic planning, • the digitalisation of processes, • RoI reporting. Unlike digital Agencies which only address technology issues, the proprietary Ansaco consulting frameworks encompass all marketing resources: people, processes, budgets and data as well as MarTech systems.

1. B2B Marketing: Get ready for the 2020s

2. Can you keep pace with rapidly changing needs?

3. Ways of doing
Business
have changed
24/7 INTERNET
WORK ANYWHERE
PORTALS & ECOMMERCE
OUTBOUND → INBOUND
PUSH → PULL

4. International
Markets
are changing
GLOBALISATION
TERMS OF TRADE
COMPETITION
REGULATION
TRANSPARENT INFO.

5. Services
are as
important as
Products
CONSULTING
CUSTOM DESIGN
TURNKEY
ACCEPTANCE TESTING
USER TRAINING
PREVENTIVE MAINTENANCE

6. Technology
accelerates
change
DIGITALISATION
INDUSTRY 4.0
INTEGRATION
INTERNET OF THINGS
BIG DATA
ANALYTICS & A.I.

7. ... and the
Impact
of Change
is increasing
TECHNOLOGY
MARKETS
REGULATIONS
FINANCE
EMPLOYMENT

8. What
Marketing
Capabilities
do you need
for the 2020s?

9. You need:
to set the
Strategic
Direction
TIGHT FOCUS
PRIORITISE GOALS
FLEXIBLE PLANNING

10. You need:
to reduce
Time
to Market
SMALL SCOPE [MVP]
FAST EXECUTION
MEASURE & LEARN

11. You need:
to design for
Return on
Innovation
MANAGE INNOVATION
LEVERAGE SMALL BUDGETS
DESIGN FOR ROI

12. Strategic Direction

13. align marketing goals to Business Objectives

14. compare todays status with the Future Destination

15. focus resources on critical Processes

16. break major projects into Components

17. identify options and Set Priorities

18. Rapid Execution

19. reduce the Time-to-Market

20. simplify marketing Planning and repeat often

21. practice smooth co-ordination of marketing Teamwork

22. increase the frequency of marketing Reporting

23. gain insights and optimise marketing Processes

24. Return on Innovation

25. respond quickly to market Opportunities

26. identify projects that are significantly Different

27. re-allocate resources to maximise Output

28. close the loop and gain Insights

29. communicate results to your Stakeholders

30. How will you
build the
Marketing
Capabilities
you need ?

31. by working harder and faster?

Standard
Method

32. by increasing manpower?

Standard
Method

33. by introducing new technology?

Standard
Method

34. Continuing with
the same old
methods
just gets you
more of the
same result

35. To get
different results
from the
same resources
you need
different
ideas & methods

36. “You have to skate
where the puck is
going to be …”

37. “…because you
MISS
100%
of the shots
you can’t take.”

38. Three Questions for B2B Marketers
Which direction is your market moving - and how fast?
What capabilities must you develop long-term to keep pace?
What are you doing this Quarter to meet those future needs?

39. Who can help you
define & build the
B2B Marketing
Capabilities
you need
for the 2020s?
Andrew Sanderson
+49 6223 9729 807

40. Next Steps
Marketing Directors and CMOs are invited to share ideas
& explore opportunities for collaboration:
▪ 1 hour, phone / remote with screenshare
▪ Please call +49 160 9346 3401 to make your reservation

41. Ansaco
Marketing Consulting
for B2B
Carl-Beck-Strasse 60,
D-69151 Neckargemünd
Ansprechspartner:
Andrew Sanderson
Mobile: +49 160 9346 3401
COPYRIGHT © ANSACO 2019