This document outlines the design elements for four different movie posters to promote a horror film. Each poster includes: 1. A black background to match the horror genre. 2. The film title "Help Me" in big, red scratchy font to stand out. 3. The release date and an age rating to inform viewers. 4. Imagery showing a character in distress to intrigue viewers without revealing the plot. Minor variations are described between each poster layout, such as the placement of actor names or studio logos, but the core design elements remain the same across all four posters described.

1. Teaser
Background colour in
black as it matches the
target audience of a
horror film whilst also
meeting genre
conventions seen from
previous posters I have
looked at.
Big red title in scratchy font
called “Help Me” so it brings
attention to it and sticks in the
audience's memories.
My release date will be
in white writing in the
font “Caslon” to
separate itself from the
black background and
to stick out in the
consumers mind.
Netflix logo to let the
audience know the film
is being made by a
trusted company.
The age certificate is to
warn people of the
contents of the film
and to warn anyone
younger than 15 to not
watch it.
White writing in
“Caslon” font that
stands out above the
posters image.
A circle of light surrounded
by darkness with just enough
light from its night light to
see a bedroom with someone
scrunched up in a ball in it.
This is to create mystery as I
don't want to tell the
audience what is going on,
but I do want to intrigue
them.

2. Theatrical
Background colour in black
as it matches the target
audience of a horror film
whilst also meeting genre
conventions seen from
previous posters I have
looked at
Big red title in scratchy font
called “Help Me” so it stands out
among the rest of the image.
The actor names will be at the top of
the page alone as that is some of
the first thing the audience will see.
It will meet the target audience as
people will see who they are and get
excited.
To give credit to the
people who worked on
the film and the
marketing of it. Will be
in Universal
Accreditation as that is
recognisable.
Netflix logo to tell the
audience that the film
is in secure hands
15 age certificate to
tell the audience what
they could see in the
film and to warn
people not to watch if
they are underage
To tell the audience
when the film will be
released so they can
look out for it then
Big white writing in
“Caslon” font to stand
out among the rest of
the poster.
Person looking distressed as they are hanging
for the ceiling from a marionette cross as
white beams of light shine through the
curtains behind them. Actor wearing uniform
to showing that they are not an adult yet.
Face visible to the camera to capture the
emotional distress on the character.
Puppeteering cross to show that they are
being toyed with. Dark atmosphere with light
beaming through to give the effect of prison
bars as if they are trapped. The setting will be
the bedroom as that is supposably supposed
to be a person's safe space.

3. Quad
Background colour in black
as it matches the target
audience of a horror film
whilst also meeting genre
conventions seen from
previous posters I have
looked at.
In the font “Help me” it will
stand out over the rest of the
poster as it will be big, red and
scratchy.
The actor names will be at the top of the
page so it will target the fans of those
actors and they will want to watch the
film. It also builds a better reputation of
the film as it will have respected actors
in it.
To tell the audience when the
film will be released so they
can look out for it then. It will
also be in white writing to
stand out.
15 age certificate to tell
the audience what could
potentially be in the
film, also to act as a
warning to people who
want to watch it and to
people younger than 15
Netflix logo to tell the audience
what company is making it, to also
reassure the audience as well
known and trusted filmmakers are
in charge of the making of this film.
The purpose is to give credit
to the people who worked on
the film. The font will also be
in “Universal Accreditation”
which is known for its use in
billing blocks.
White writing in font
“Caslon” to stand out
over the rest of the
dark poster.
The main character in the centre of the image
running away from the monsters that surround
him as they are being closely surrounding him.
The monsters will all be trying to reach out and
grab him whilst he tries to escape, with a scared
look on his face. Each person will have their own
unique attribute that relates the fear that they
are playing as.
This poster will be landscape when its created and the placement of everything will remain the same.