The document discusses photos taken for a movie poster project. It describes the settings used for various photos, including ISO, aperture, and shutter speed. It explains how the settings were chosen to achieve certain lighting and focus effects. Some settings, like ISO, resulted in grainier images than desired. The photos achieved the goals of establishing characters, settings, and conveying meanings like fear and distress. Minor issues with lighting and blur could potentially be addressed in photoshop. Overall, the photos met the needs of the poster project in capturing the intended meanings and story elements.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
technical info and annotations.pptx
1. When taking this photo my intention was for it to be not as dark as it should be for the poster as I can control the light levels in photoshop. This
is why my shutter speed is at 1/30 seconds, as to bring light to the image whilst still giving the affect that the light is coming from the nightlight
instead of some other source. If I had to go back and reshoot this photo for any reason, then I would keep the shutter speed the same as there
is no problem with it.
I wouldn’t change the aperture as having a large number means everything is in focus which is good for my poster. This is because have a higher
aperture makes everything in the photo more in focus, compared to a low aperture level which leaves something in focus and makes everything
else in the background blurrier.
I originally decided to instead of choosing a high or low ISO, to go in the middle but whilst taking the photos that ended up being tricky to work
with so instead, I experimented with high and low ISO and settled on ISO-1600. Although it’s not ideal, it doesn’t ruin the poster at all but in fact
makes the film seem grittier which shows that the film isn’t going to be something relatively positive. If I was to reshoot it, I would go back and
try and experiment with the ISO further, but it might end up coming back to similar results.
Overall, I have achieved the meaning that it was intended for which was to have someone cower in the corner with the only light in the room be
the nightlight beside them. The quality of the image is great and so is all the light levels and focussing. This is why I chose this image.
Equipment: Apple iPhone 13, tripod
Poster One: Teaser (PORTRAIT) – IMAGE ONE
ISO Aperture Shutter Speed
ISO-1600 f/2.4 1/30
The wide shot that establishes and shows that the actor is cowering in a corner of the room, it not only
introduces the character but also the setting. The costume is pyjamas which makes the character seem more
vulnerable. The cowering in the corner shows that they are scared of something, but we don’t quite know what
that is yet.
2. Equipment: Apple iPhone 13, tripod
Poster One: Teaser (PORTRAIT) – IMAGE TWO, THREE, FOUR & FIVE
ISO Aperture Shutter Speed
ISO-500 f/1.6 1/48
The ISO being high wasn’t to much of an issue as the only
thing I needed in the images were the shadows hands
which will be photoshopped off their backgrounds and
onto the poster. How grainy the images looked doesn’t
effect my intentions as all they were just meant to be
shadow hands.
The apertures of the images were set to auto but they
don’t matter either as there is nothing in the backgrounds
that will be affected by being out of focus, even if the
backgrounds were a problem it wouldn’t matter as the
hands are to be removed from their backgrounds, it only
matters that the shadow hands are in focus so their shapes
can be easily made out by the audience.
The shutter speeds are what makes the images look blurry
which makes sense as a big light was being directed
towards the wall to get the shadow of my hand but the
blurriness of it doesn’t affect it too badly as you are still
able to make out what it is and what shape they make. If I
could go back I would try and change the shutter speed to
be higher.
These images are able to fulfil the purpose and meaning I
intended to convey with it, which were shadow hands
reaching out to grab someone, each one has a different
hand shape so it doesn’t look like the same image copy and
pasted four times.
ISO Aperture Shutter Speed
ISO-640 f/1.6 1/39
ISO Aperture Shutter Speed
ISO-640 f/1.6 1/39
ISO Aperture Shutter Speed
ISO-500 f/1.6 1/39
The camera shots are close up of shadows of hands, this it to bring attention to them as they have some very important significance. The body language on
these are to show it grabbing something which is to create a sense of unnerving mystery.
3. When taking this photo, I decided to make my aperture low (f/1.6) as I wanted my actor to be in shot and nothing else. That is the reason that
my actor is not blurry yet everything else in the background is, the background will be photoshopped exponentially, yet the actor will only be
photoshopped a little. To addon to this, the blurry background blocks out the three lights beaming through the curtains and just makes them
look like lights, not revealing the lights that hide behind them.
I set the shutter of my camera to be a slow 1/20 as there was a lot of light in the room so a high one wouldn’t work as well. This however made
the image a blurrier because of how much light was going into the camera. Although this wasn’t intentional, I don’t think it will be much of a
problem as the image is still clear enough. The reason I had to keep the lights on was because I would be able to affectively change those levels
in photoshop later with it still looking good, but I wouldn’t be able to do that if I took a dark photo and tried to make it lighter.
If I was to go back and change it I would reduce my ISO to be a lot lower than 1000 because it made the actor look grittier which isn’t the worst
thing in the world as the emotion of them still comes through but I should have experimented further with the ISO to see if it would have looked
better at a lower ISO level.
The image fits my purpose as the main background of the sides of the image wont be too visible so the closer details like the chair, microphone,
blankets and couches. Only the necessary parts of the background will be visible. To addon to this, the lighting in the image was also up to my
satisfactory as having it all bright allows me to control the light levels a lot more than if it was all dark. Also the lights through the curtains are
also more prominent and will be still visible when I change the rest of the image.
Equipment: Apple iPhone 13, tripod
Poster Two: Theatrical (PORTRAIT) – IMAGE ONE
ISO Aperture Shutter Speed
ISO-1000 f/1.6 1/20
The camera shot is a mid-close up of my actor’s face to show their painful facial expression. The camera shot is so
the background can also be seen. The facial expression is to tell the audience that the character is in a lot of pain.
The costume a black jumper but unfortunately it had a logo which I will photoshop out in the final product. Their
hands are up to their hands to resemble an irritating pain they’re feeling. Their wrists and ankles are tied to show
they are trapped on strings.
4. If I were to retake this photo I would increase the shutter speed as the main subject of the image is blurry which isn’t suitable as I want it to be
clear for the audience to fully understand what they are seeing. Luckily, its not so blurry that you cant make put what it is.
I tried to reduce my aperture as much as possible as I only needed the main subject in focus and not everything else, however in hindsight it
would’ve been better to try a higher aperture as I need the strings that are attached to the wooden cross brace to also be in focus.
To addon to this, I also set the ISO to automatic which I regret as the image is grainier than I would like but it isn’t as detrimental as the blur
caused by the shutter speed and aperture.
The image does achieve the meaning and purpose I was intending it to as it looks like a mysterious hand holding what looks like a wooden cross
brace. It is meant to be mysterious and not tell all the answers as it will leave the audience guessing on who is holding it. This will hopefully get
the audience more intrigued and excited for the movie to find out answers.
Equipment: Apple iPhone 13, tripod
Poster Two: Theatrical (PORTRAIT) – IMAGE TWO
ISO Aperture Shutter Speed
ISO-640 f/1.6 1/28
The camera shot is positioned so the hand and marionette cross is above the camera giving it more power. The glove is used to
link back to the previous poster which evolves shadow hands. Linking it back to the other picture on this poster it suggests that
the protagonist is being controlled by whoever this is.
5. I put the aperture high so everything was in focus, that was so it wouldn’t look weird when I add all my other models and characters into this.
Luckily for me the pictured turned out well.
I set the shutter speed to auto when making this and unsurprisingly it was a low shutter speed as a lot of light is going into the camera from the
lights above but the blur from this low shutter speed didn’t affect the photo luckily.
When taking this photo, I also set the ISO to auto which caused the photo to be very grainy. Luckily, most of the image will be covered by actors
so the audience won't see this problem when the poster is made.
The lighting was just meant to light up a big room which it did successfully, this fitted its purpose which is to hold all the characters that are
needed for the quad poster. My intention were to just gather a base background photo which I know if I had a little more time, I could’ve gotten
a better photo but this one will do the job.
Equipment: Apple iPhone 13, tripod
Poster Three: QUAD CROWN THEATRICAL (LANDSCAPE) –
IMAGE ONE
ISO Aperture Shutter Speed
ISO-2000 f/2.4 1/25
The camera shot is from a low angle so when I add all the other characters in, they match as everyone was taken a photo of at a
low angle.
6. When taking this photo, I had my ISO and shutter speed set to auto which is why it is a lot grainer and blurrier than I would’ve liked it to be, but
at least you can still see and make out what the image is regardless of these settings. I set my Aperture to be high which was the saving grace as
everything is in focus so you can still what the image is. You can also clearly see his whole body and the facial expression he is making which is
the most important parts of the image as he will be the main character of my quad poster.
The lighting and focus on the photo is great as his whole body is lighten up so you can see him in his whole. His facial expressions as well creates
the impact and meaning of distress which is what I was going for. The image not only fits with my plan, but I also was able to convey the
meaning of distress and evacuation through this photo.
Equipment: Apple iPhone 13, tripod
Poster Three: QUAD CROWN THEATRICAL (LANDSCAPE) –
IMAGE TWO
ISO Aperture Shutter Speed
ISO-1250 f/2.4 1/13
This camera shot is to show that the actor is running whilst also being able to see their facial expression. The costume is to
show that the character is vulnerable as dressing gowns normally mean they are in their pyjamas, also the heavy white colour
shows the contrast between the protagonist and antagonist. The facial expression shows fear which makes sense as they are
running from what will be lots of fear monsters. Their body position shows that they are ready to run from whatever might be
behind them.
7. When taking these photos, I thought I had set my settings for my photos, but all my settings were set to auto, out of all of these photos this one
looked the best, the shutter speed is low which did make his face look a little too blurry but that wasn’t too much of a worry as it suited the
design I was going for. The aperture is slightly big which made almost everything in focus which was great for my actor. The ISO is slightly too
high which makes a lot of the image being grainy which isn’t good.
The lighting of this photo isn't too suitable as it mainly shines of the shoulder and the hat, but I can try and fix it in photoshop. The picture sort
of fits the purpose i was going for, luckily my actor's performance does a good job on conveying the meaning of a zombie like being trying to
catch someone.
Equipment: Apple iPhone 13, tripod
Poster Three: QUAD CROWN THEATRICAL (LANDSCAPE) –
IMAGE THREE
ISO Aperture Shutter Speed
ISO-640 f/1.6 1/37
The camera shot is at a low angle as this character is meant to be very tall compared to the rest of the characters. The
costume is meant to stand out over the reast as he wears all black with a tall top hat on which does nothing but just hands to
his height. His facial expression is very droopy as he is meant to be so tall yet not be able to hold himself up because of it,
which is why his hands and arms and droopy compared to the rest of his body.
8. I set my ISO to be low which it was to try an avoid there being much grain to the image as I
don’t want that as it makes the image look a lot worse. Annoyingly the ISO weren’t the
same on both images but at least they were relatively similar. I set the Apertures of both as
the same so everything would be in focus and also set the shutter speeds the same.
These photos are perfect as they aren't meant to be the same, but they are still meant to
be similar which is what their purpose is for. My pictures fit my purpose and my actor was
able to convey their character in this photo. Although the lighting maybe be off and so is
the angles, at least they are making the same pose with the same expression.
Equipment: Apple iPhone 13, tripod, green screen
Poster Three: QUAD CROWN THEATRICAL (LANDSCAPE) –
IMAGE FOUR
ISO Aperture Shutter Speed
ISO-500 f/2.4 1/48
ISO
ISO-800
One of these images are shot at a slight low angle and one is shot at a slight high angle.
The costumes are meant to be opposite so when they get merged you can see the
difference. The facial expression has to be the same as they are the same person and
the same with the body language. They are reaching out towards the protagonist whilst
also not standing up straight as the glitches keep him down.
9. I set my ISO to auto which is why it was so high which can be seen in the grains of the image. I set my aperture so high so I could get everything
in focus just in case I need the background for any reason. It also secures that my actor will fully be in the image without any misplaced blurs.
The shutter speed was automatic which is why its low, but it was also facing up towards the ceiling light.
The image fits its purpose as all I wanted to get which was someone who was the monster trying to reach out and grab the protagonist. As much
meaning as I can has been made out of this as most of the meaning will be added in photoshop. The lighting was a little annoying as it shined
the back of his head but I'm sure I can fix it in photoshop. The overall impact of this photo was met.
Equipment: Apple iPhone 13, tripod
Poster Three: QUAD CROWN THEATRICAL (LANDSCAPE) –
IMAGE SEVEN
ISO Aperture Shutter Speed
ISO-1600 f/2.4 1/39
The camera shot is at a low side on angle to be different from the rest of the pictures. It still must have the reaching towards
motion as all the others have it. The costume is to differentiate it from the other monsters. The facial expression shows that he
is tired and can't quite comprehend what's going on which makes sense of his character as he is being ripped apart.
10. I wanted the ISO to be higher on this picture to create a gritty affect for this fear monster to have, to show that they have been around the
longest and have been through the most experiences. The high aperture was also needed to make sure the entire image was in focus, so
nothing looked out of place in this image when I add it to the rest of them. The low shutter speed was expected as the angle is right next to
wear a light was being shone.
The lighting in this image was perfect as it make the entire outfit look dark except the face which I heavily enjoyed. The intentions of making a
menacing character was a success as the actor is able to make a fitting devious person as they look down the main protagonist. I achieved the
meaning I was going for which was a evil looking women who looks like someone who you shouldn’t deal with.
Equipment: Apple iPhone 13, tripod
Poster Three: QUAD CROWN THEATRICAL (LANDSCAPE) –
IMAGE SIX
ISO Aperture Shutter Speed
ISO-1000 f/2.4 1/10
This camera shot is from far below to show her power over everyone else. Her costume is in all dark colours to link her back
to the previous posters. The grinned facial expression shows the menace the lurks over the protagonist. The body language
show that she is confident as she stands tall looking over with her hand over her hat reassuring it and arm across her body
for the other arm to rest on it.
11. When taking this photo, I only made sure that the aperture was high enough that the duck spider was all in focus. Other than that, I left the
settings alone as I didn’t know what would suit him best, luckily, I got the image on the first try. The ISO makes the image a little grainy, but it
doesn’t affect the duck spider negatively at all. The shutter speed makes the image a little blurrier, but the duck spider is still looking very good.
I achieved all I could from this photo as most of the meaning form it will be made in photoshop, but I was able to get the low angle correctly. Its
purpose in this photo is to look well so when I photoshop this I can take of the head and put the eyes on the body of the spider. Annoyingly the
lighting again has hindered it ever so slightly but other than that, the impact I intended work well.
Equipment: Apple iPhone 13, tripod
Poster Three: QUAD CROWN THEATRICAL (LANDSCAPE) –
IMAGE EIGHT
ISO Aperture Shutter Speed
ISO-800 f/1.6 1/30
The camera shot from a low angle is just to show power and for him to fit in with the other fear monsters.