Just sketches.pptx
•Download as PPTX, PDF•
0 likes•14 views
This document provides instructions for creating a theatrical poster that will be in landscape format, with the placement of elements like "Teaser", "Theatrical portrait", and "Quad" remaining the same as another design.
Report
Share
Report
Share
Recommended
codes and conventions.pptx
The document discusses how several horror movie posters apply common horror conventions to effectively convey a sense of mystery, danger, and unease. Poster one uses low lighting and empty, bare backgrounds to create isolation and suspense. Poster two shows a frightened actor's face to communicate they are in danger and elicit an emotional response from viewers. Poster three employs dark lighting, distressed facial expressions and postures, and unnatural poses to imply madness, pain, and an ominous situation unfolding that the characters cannot understand. Enlarging a spider to make it appear threatening is also discussed. Overall, the posters analyzed effectively apply horror conventions to their visual design.
technical info f.pptx
The document discusses photos taken for movie posters. It describes the intentions behind various camera settings like shutter speed, aperture and ISO for different shots. The photos aim to convey meanings like fear, pain and mystery. Settings were chosen to focus on subjects while blurring backgrounds, or add grit. Though some settings could be improved, the photos generally achieved their purposes of introducing characters and setting for the posters.
technical info and annotations.pptx
The document discusses photos taken for a movie poster project. It describes the settings used for various photos, including ISO, aperture, and shutter speed. It explains how the settings were chosen to achieve certain lighting and focus effects. Some settings, like ISO, resulted in grainier images than desired. The photos achieved the goals of establishing characters, settings, and conveying meanings like fear and distress. Minor issues with lighting and blur could potentially be addressed in photoshop. Overall, the photos met the needs of the poster project in capturing the intended meanings and story elements.
Evidence of safe working practice.pptx
The document describes various types of safe working practices utilized during a photo shoot. For wires, a blanket was used to cover them and everyone was notified of their location, though gaffer tape could have provided better protection. A cat was entertained by someone else to prevent disturbances during the shoot. Equipment like a suitcase of clothes and a nightlight were moved carefully after alerting others. A ceiling fan was turned off after warning about the risk. Clothing snag hazards from equipment were avoided by informing all of placement. Lighting was tested in advance and changes were communicated to avoid surprises. Improvements like individual outfits or post-shoot light editing were rejected for compromising the overall quality or vision.
medai stuff - Copy.pptx
The document discusses the graphics and elements used in a movie poster design. It includes title, tagline, release date, billing block, actor names, and shadow hands images at the top of the layer list to avoid being affected by edits. Gradients were added to create a dark background and desaturated images are used to make colored elements stand out against the otherwise colorless poster. Multiple shadow hands images were merged into a single layer to save space and simplify the design.
evidence of saving.pptx
The person exported their files into jpg and png formats because jpgs must be used for print while pngs must be used on the web.
reviwe and feedback.pptx
The document discusses improving horror movie posters. It notes that the font used for the actor names, tagline, and release date on one poster is too basic and does not connect strongly with horror conventions. Additionally, another poster breaks from the dark, mysterious tone of the other posters by using color in the picture. However, one poster is praised for meeting horror codes through its dark background and confusing narrative that leaves the audience uncertain and wanting to know more.
Annotated ones.pptx
This document outlines the design elements for four different movie posters to promote a horror film. Each poster includes:
1. A black background to match the horror genre.
2. The film title "Help Me" in big, red scratchy font to stand out.
3. The release date and an age rating to inform viewers.
4. Imagery showing a character in distress to intrigue viewers without revealing the plot.
Minor variations are described between each poster layout, such as the placement of actor names or studio logos, but the core design elements remain the same across all four posters described.
Recommended
codes and conventions.pptx
The document discusses how several horror movie posters apply common horror conventions to effectively convey a sense of mystery, danger, and unease. Poster one uses low lighting and empty, bare backgrounds to create isolation and suspense. Poster two shows a frightened actor's face to communicate they are in danger and elicit an emotional response from viewers. Poster three employs dark lighting, distressed facial expressions and postures, and unnatural poses to imply madness, pain, and an ominous situation unfolding that the characters cannot understand. Enlarging a spider to make it appear threatening is also discussed. Overall, the posters analyzed effectively apply horror conventions to their visual design.
technical info f.pptx
The document discusses photos taken for movie posters. It describes the intentions behind various camera settings like shutter speed, aperture and ISO for different shots. The photos aim to convey meanings like fear, pain and mystery. Settings were chosen to focus on subjects while blurring backgrounds, or add grit. Though some settings could be improved, the photos generally achieved their purposes of introducing characters and setting for the posters.
technical info and annotations.pptx
The document discusses photos taken for a movie poster project. It describes the settings used for various photos, including ISO, aperture, and shutter speed. It explains how the settings were chosen to achieve certain lighting and focus effects. Some settings, like ISO, resulted in grainier images than desired. The photos achieved the goals of establishing characters, settings, and conveying meanings like fear and distress. Minor issues with lighting and blur could potentially be addressed in photoshop. Overall, the photos met the needs of the poster project in capturing the intended meanings and story elements.
Evidence of safe working practice.pptx
The document describes various types of safe working practices utilized during a photo shoot. For wires, a blanket was used to cover them and everyone was notified of their location, though gaffer tape could have provided better protection. A cat was entertained by someone else to prevent disturbances during the shoot. Equipment like a suitcase of clothes and a nightlight were moved carefully after alerting others. A ceiling fan was turned off after warning about the risk. Clothing snag hazards from equipment were avoided by informing all of placement. Lighting was tested in advance and changes were communicated to avoid surprises. Improvements like individual outfits or post-shoot light editing were rejected for compromising the overall quality or vision.
medai stuff - Copy.pptx
The document discusses the graphics and elements used in a movie poster design. It includes title, tagline, release date, billing block, actor names, and shadow hands images at the top of the layer list to avoid being affected by edits. Gradients were added to create a dark background and desaturated images are used to make colored elements stand out against the otherwise colorless poster. Multiple shadow hands images were merged into a single layer to save space and simplify the design.
evidence of saving.pptx
The person exported their files into jpg and png formats because jpgs must be used for print while pngs must be used on the web.
reviwe and feedback.pptx
The document discusses improving horror movie posters. It notes that the font used for the actor names, tagline, and release date on one poster is too basic and does not connect strongly with horror conventions. Additionally, another poster breaks from the dark, mysterious tone of the other posters by using color in the picture. However, one poster is praised for meeting horror codes through its dark background and confusing narrative that leaves the audience uncertain and wanting to know more.
Annotated ones.pptx
This document outlines the design elements for four different movie posters to promote a horror film. Each poster includes:
1. A black background to match the horror genre.
2. The film title "Help Me" in big, red scratchy font to stand out.
3. The release date and an age rating to inform viewers.
4. Imagery showing a character in distress to intrigue viewers without revealing the plot.
Minor variations are described between each poster layout, such as the placement of actor names or studio logos, but the core design elements remain the same across all four posters described.
Photography planning.docx
The document outlines plans for six photography shots to create three posters for a project. Photo 1 of Poster One will show the protagonist curled up in bed with light coming from a nightstand. Photo 2 will show shadowy hands reaching out. Poster Two includes shots of the protagonist running from monsters and close-ups of the monsters. Photo 1 of Poster Three will suspend the protagonist in mid-air with strings attached to the ceiling, while Photo 2 will show the puppeteer cross placing strings on the protagonist.
script annotation.pptx
This document provides descriptions of the key elements that make up a film script, including scene headings, character names, action blocks, dialogue, editing directions, and other structural components. It explains that these elements contain important information for various crew members, such as descriptions of the setting, characters, and story progression that directors, actors, designers, and editors need to visualize and produce the film. The document also notes genre-specific elements like the use of darkness and informal dialogue to create tension and connect with the audience for a horror film script. Overall, the document outlines the main parts of a script and how they provide essential details to the cast and crew to bring the written story to life on screen.
media script maps DONEDOENDOEN(1).pptx
Oliver's bedroom mood board shows that his bedroom is creepy at night without lights but less creepy during the day with lights on. It has a bland color scheme and some childish toys that seem too young for Oliver. Nycto, one of Oliver's fears, disguises herself by covering her face and has a ghostly shadow. She always wears a dark big hat and has a ghostly, ghastly cloud around her. Verze is a distorted, broken person who is creepy and fazing with vibrant, coloured outlines and multiple lines through them. Oliver's house has a cosy atmosphere with a traditional British exterior and everything is clean and in its proper place within the small but wisely used
Initial mind map plan.pptx
The script is about a 10-year-old boy named Oliver Brown who begins meeting manifestations of his fears at night, including Nycto (fear of darkness), Maze (fear of being lost), and Acro (fear of heights). At first, the encounters seem friendly, but the monsters grow more sinister and dangerous over time. The story follows Oliver living in an upper-middle class English home with his parents as he struggles with the trauma of the nightly visits. In the climactic final night, Oliver fights most of the monsters but is ultimately overpowered by Nycto and killed.
Just sketches.pptx
This short document appears to be discussing different types of film previews or trailers such as teasers and theatrical portraits. It mentions teasers, theatrical portraits, and quads which are common terms used for previewing films. The document repeats some of these terms but does not provide much additional context.
graphic layout.pptx
This document discusses poster design concepts for a film titled "Help Me". It includes descriptions of teaser, quad, and theatrical poster designs. The teaser poster design depicts the protagonist curled up next to a nightstand, with black arms reaching out of the darkness towards them. The quad poster design shows the protagonist trying to escape surrounding antagonists. The theatrical poster design suspends the protagonist in mid-air, being torn apart by various antagonists, with a moonlit bedroom in the background. Text elements including the title, taglines, release dates, credits, and actors' names are described in the designs. Rationale is provided for the layout and placement of design elements in each poster concept.
moodboard.pptx
The document appears to describe various phobias and fears using ominous and unsettling terms. It mentions being watched, hiding, hunting, and puppeteers. Several phobia names are listed such as nycto, arachno, verze, athazagora, and acro. Overall tones of being unstoppable, merciless, manipulative, abnormal, cunning, shattered, inescapable and having no options are conveyed.
My Poster Proposal MERIT DONE.docx
The document proposes three movie posters to promote the film "Phobia":
1) A 40x30 inch landscape poster featuring the main characters and setting. It aims to intrigue audiences without revealing too much of the plot.
2) Two 27x40 inch portrait posters - a teaser and theatrical poster. The teaser poster focuses on the protagonist in pajamas against a dark backdrop to set an eerie mood.
3) The theatrical poster shows the screaming protagonist suspended by spiderwebs, representing his manipulation by antagonists. Dark, fearful tones aim to convey the horror genre.
My Poster proposal PASS DONE.docx
The document summarizes the poster campaign being created to promote a psychological horror film called "Phobia." Three types of posters will be made - a 30x40 inch landscape quad poster, and two 27x40 inch portrait posters. The teaser poster will show a boy curled up alone in a dark room with hands reaching towards him. The quad poster will show the boy surrounded by glowing lights depicting different phobias while a dark figure looms in the background. The theatrical poster will show the boy suspended by webs that turn into ropes, with parts of his body disintegrating. Common horror film poster conventions like using dark backgrounds and highlighting emotions will be followed to attract audiences.
poster campaign research.pptx
The document discusses the key elements of a movie poster, including the director name and credentials to establish credibility, a main image that conveys the theme and tone of the film in an intriguing way, a solid black background that creates an unsettling atmosphere, a brief tagline that communicates the central idea and generates interest, the studio logo to signal quality and reliability, the release date to build anticipation, a prominent title, and a billing block listing the director, writer, actors and other credits to provide context and attract fans. These elements work together to effectively advertise and market the film.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionBoost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
More Related Content
More from JakeSmith458407
Photography planning.docx
The document outlines plans for six photography shots to create three posters for a project. Photo 1 of Poster One will show the protagonist curled up in bed with light coming from a nightstand. Photo 2 will show shadowy hands reaching out. Poster Two includes shots of the protagonist running from monsters and close-ups of the monsters. Photo 1 of Poster Three will suspend the protagonist in mid-air with strings attached to the ceiling, while Photo 2 will show the puppeteer cross placing strings on the protagonist.
script annotation.pptx
This document provides descriptions of the key elements that make up a film script, including scene headings, character names, action blocks, dialogue, editing directions, and other structural components. It explains that these elements contain important information for various crew members, such as descriptions of the setting, characters, and story progression that directors, actors, designers, and editors need to visualize and produce the film. The document also notes genre-specific elements like the use of darkness and informal dialogue to create tension and connect with the audience for a horror film script. Overall, the document outlines the main parts of a script and how they provide essential details to the cast and crew to bring the written story to life on screen.
media script maps DONEDOENDOEN(1).pptx
Oliver's bedroom mood board shows that his bedroom is creepy at night without lights but less creepy during the day with lights on. It has a bland color scheme and some childish toys that seem too young for Oliver. Nycto, one of Oliver's fears, disguises herself by covering her face and has a ghostly shadow. She always wears a dark big hat and has a ghostly, ghastly cloud around her. Verze is a distorted, broken person who is creepy and fazing with vibrant, coloured outlines and multiple lines through them. Oliver's house has a cosy atmosphere with a traditional British exterior and everything is clean and in its proper place within the small but wisely used
Initial mind map plan.pptx
The script is about a 10-year-old boy named Oliver Brown who begins meeting manifestations of his fears at night, including Nycto (fear of darkness), Maze (fear of being lost), and Acro (fear of heights). At first, the encounters seem friendly, but the monsters grow more sinister and dangerous over time. The story follows Oliver living in an upper-middle class English home with his parents as he struggles with the trauma of the nightly visits. In the climactic final night, Oliver fights most of the monsters but is ultimately overpowered by Nycto and killed.
Just sketches.pptx
This short document appears to be discussing different types of film previews or trailers such as teasers and theatrical portraits. It mentions teasers, theatrical portraits, and quads which are common terms used for previewing films. The document repeats some of these terms but does not provide much additional context.
graphic layout.pptx
This document discusses poster design concepts for a film titled "Help Me". It includes descriptions of teaser, quad, and theatrical poster designs. The teaser poster design depicts the protagonist curled up next to a nightstand, with black arms reaching out of the darkness towards them. The quad poster design shows the protagonist trying to escape surrounding antagonists. The theatrical poster design suspends the protagonist in mid-air, being torn apart by various antagonists, with a moonlit bedroom in the background. Text elements including the title, taglines, release dates, credits, and actors' names are described in the designs. Rationale is provided for the layout and placement of design elements in each poster concept.
moodboard.pptx
The document appears to describe various phobias and fears using ominous and unsettling terms. It mentions being watched, hiding, hunting, and puppeteers. Several phobia names are listed such as nycto, arachno, verze, athazagora, and acro. Overall tones of being unstoppable, merciless, manipulative, abnormal, cunning, shattered, inescapable and having no options are conveyed.
My Poster Proposal MERIT DONE.docx
The document proposes three movie posters to promote the film "Phobia":
1) A 40x30 inch landscape poster featuring the main characters and setting. It aims to intrigue audiences without revealing too much of the plot.
2) Two 27x40 inch portrait posters - a teaser and theatrical poster. The teaser poster focuses on the protagonist in pajamas against a dark backdrop to set an eerie mood.
3) The theatrical poster shows the screaming protagonist suspended by spiderwebs, representing his manipulation by antagonists. Dark, fearful tones aim to convey the horror genre.
My Poster proposal PASS DONE.docx
The document summarizes the poster campaign being created to promote a psychological horror film called "Phobia." Three types of posters will be made - a 30x40 inch landscape quad poster, and two 27x40 inch portrait posters. The teaser poster will show a boy curled up alone in a dark room with hands reaching towards him. The quad poster will show the boy surrounded by glowing lights depicting different phobias while a dark figure looms in the background. The theatrical poster will show the boy suspended by webs that turn into ropes, with parts of his body disintegrating. Common horror film poster conventions like using dark backgrounds and highlighting emotions will be followed to attract audiences.
poster campaign research.pptx
The document discusses the key elements of a movie poster, including the director name and credentials to establish credibility, a main image that conveys the theme and tone of the film in an intriguing way, a solid black background that creates an unsettling atmosphere, a brief tagline that communicates the central idea and generates interest, the studio logo to signal quality and reliability, the release date to build anticipation, a prominent title, and a billing block listing the director, writer, actors and other credits to provide context and attract fans. These elements work together to effectively advertise and market the film.
More from JakeSmith458407 (10)
Recently uploaded
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionBoost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Recently uploaded (20)
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Just sketches.pptx
- 3. Quad This poster will be landscape when its created and the placement of everything will remain the same.