The document discusses developing appropriate financial products for rural markets in India. It notes that to be effective, products need to be delivered through appropriate local channels, answer the demands of rural clients, and be priced affordably while allowing sustainability. It outlines various microfinance models in India including self-help groups (SHGs) and microfinance institutions (MFIs). It discusses the need for credit as well as non-credit products like insurance and remittances to meet client needs. It also addresses challenges like reaching the very poor and a lack of business skills that limit innovation.