Thailand's animation and e-learning market has grown significantly between 2008 and 2011. The animation market value grew from 5.6 billion baht in 2008 to 9.7 billion baht in 2011, with domestic production accounting for two-thirds of the market. Similarly, the e-learning market grew from just over 1.5 billion baht in 2009 to over 2 billion baht in 2011, driven primarily by growth in online content and services. Exports are an important driver of growth in character licensing, TV series animation, and visual effects for film.