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1. 1
00000000000
Angel Investor
Pitch Deck
Y O U R C O M PA N Y N A M E

2. Table of Contents
Title Slide No.
Executive Summary XX
Key Highlights XX
Organizational Structure XX
Milestones Achieved XX
The Problem XX
The Solution XX
Geographical Footprint XX
Product / Services XX
Strong Customer Retention XX
Market Leader in a Segment XX
U.S.P Slide XX
Competitive Landscape XX
Technology Trend XX
Title Slide No.
Business Model XX
Revenue Model XX
Growth Strategy XX
Marketing Strategy XX
Market Size XX
Financial Summary XX
Financial Projection XX
Financing XX
Use of Funds XX
Shareholding Pattern XX
Exit Strategy XX
Geographical Expansion XX
Benefits of Funding XX
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3. Executive Summary
3
Company
Overview
Financials
Particulars ($ MM) FY15 FY17 FY18 FY19 FY20
Net Revenue 1,703.1 2,022.0 3,184.5 3,476.6 30.4%
% Growth in Revenue 14.4% 19.0% 57.3% 9.8%
EBITDA 261.3 361.6 746.9 781.8 40.1%
% EBITDA 15.3% 17.8% 23.4% 22.3%
PAT 162.0 187.7 350.0 337.7 33.7%
% PAT 9.5% 9.2% 11.0% 9.6%
Net Worth 405.3 844.8 1,017.3 1,303.3
Net Debt 916.5 1,059.4 953.8 2,119.3
ROCE (%) 21.0% 18.9% 33.5% 24.6%
Net Revenue 1,703.1 2,022.0 3,184.5 3,476.6
Company XX introduction line
Key USP and competitive advantage
Key clients
Major accreditations and certifications for the company
Company infrastructure of location advantage, if any
Market leader/product leader/new product/idea
First to implement anything
Staff/workforce updates
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4. Key Highlights
4
India’s top
telecom company
1st
Leader in
automobile
components in India
1st
Only Indian
company provider
having a
XYZ certification
1
India’s top
telecom company
10
5 year revenue
CAGR (FY12-17)
30%
Average ROCE
(FY12-17)
24.3%
Number of
certified welders
125+
Number of
countries company
XX exports
20+
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5. The Problem
5
Problem 3
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Problem 4
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Problem 2
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Problem 1
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audience's attention.

6. The Solution
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audience's attention.
Save Time
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to your needs and capture your
audience's attention.
Save Money
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audience's attention.
Save Energy
If the investor has no
clue what the
product does even
after getting deep
into a pitch; now is
the time for a short
explanation
or demo
6

7. XX Has A Well Planned Growth Strategy
0
1
2
3
4
5
6
7
8
Industry Footprint End product Target Geographies Customer Segment Product Mix Qualifications/
Accreditations
This slide will make the
investor understand that you
have a clear vision for growth.
We have added the most
commonly used growth
strategies which can be
altered by you as per your
requirement
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8. Growth Strategy Summarized
Target Geographies
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03
End Products
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needs and capture your audience's attention.
02
Customer Segments
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needs and capture your audience's attention.
04
Accreditations
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needs and capture your audience's attention.
06
Industry Footprint
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needs and capture your audience's attention.
01
Product Mix
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needs and capture your audience's attention.
05
Present areas of Focus
Future areas of Focus
8

9. Financial Projections - Income Statement
9
Income Statement (USD MM)
Mar-16 Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Mar-22
Net Sales 3,476.6 4,632.6 6,421.4 8,542.4 11,451.0 14,418.8 18,109.4
Expenses
Cost of Goods Sold 2,200.4 2,859.0 4,148.2 5,467.2 7,271.4 9,156.0 11,499.5
Employee Benefit Expense 226.5 280.5 321.1 507.2 583.9 675.3 875.4
Other Expenses 299.7 552.9 570.1 728.9 939.7 1,162.5 1,429.8
EBITDA 781.8 971.7 1,409.1 1,868.5 2,687.8 3,459.5 4,342.0
% EBITDA 22.3% 20.8% 21.9% 21.8% 23.4% 23.9% 23.9%
Financing cost 273.9 293.0 305.3 361.9 423.0 500.6 646.0
Profit after Tax 337.7 409.5 691.5 972.9 1,614.7 2,109.5 2,361.8
% PAT 9.6% 8.8% 10.7% 11.4% 14.1% 14.6% 13.0%
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10. Financial Projections - Balance Sheet
10
Balance Sheet (USD MM)
Mar-16 Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Mar-22
Shareholders‘ Equity 1,632.4 1,856.0 3,247.5 4,220.4 5,835.2 7,944.6 10,306.4
Non–current Liabilities 989.0 1,155.0 1,033.3 829.1 744.2 569.8 1,285.4
Short–term Borrowings 1,603.8 1,681.6 2,139.6 2,835.0 3,813.4 4,797.6 5,982.1
Trade Payables 433.7 682.6 852.4 1,123.4 1,494.1 1,881.4 2,362.9
Current Liabilities 2,438.1 3,258.5 4,097.1 5,434.9 7,287.5 9,170.6 11,472.5
Total Liabilities 4,730.4 5,904.1 8,012.6 10,119.1 13,501.5 17,319.7 22,699.0
Total Fixed Assets 1,751.3 2,073.3 2,734.8 2,726.7 2,848.2 2,943.7 4,462.7
Inventories 1,215.8 1,355.2 2,120.6 2,754.6 3,649.3 4,569.9 5,730.8
Trade Receivables 1,061.3 1,713.1 2,068.3 2,742.9 3,657.9 4,596.4 5,752.4
Cash and Bank Balances 258.8 264.4 375.5 1,018.9 2,288.3 3,948.9 5,287.4
Short–term Loans & Advances 131.6 290.6 325.8 387.1 456.4 530.7 623.2
Current Assets 2,747.8 3,624.0 4,890.9 6,904.1 10,052.5 13,646.5 17,394.5
Total Assets 4,730.4 5,904.1 8,012.6 10,119.1 13,501.5 17,319.7 22,699.0
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11. Financing
You need to have
a clear idea on the
valuation of
company, and how
much equity are
you willing to dilute
before going to
any investor
How much capital are
you willing to raise?
- $5 MM
Valuation of the company - $10 MM
▪ Preferred Equity (convertible in to
common) @ X pre-money valuation
▪ Convertible note @ $X valuation
cap; 1.5 X premium
Investment Terms:
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12. Use of Funds
12
Operational
Cost
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audience's attention.
Product
development
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audience's attention.
Marketing
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audience's attention.
New
Hires
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audience's attention.
Relevant Example: Sales &
Marketing, Hire key
employees, Founder
Salaries; Build out/further
develop technology, File
patents; Achieve key
milestones: 1st client?
Breakeven time? 3x
Revenue growth?
40%
18%
30%
12%

13. Goals of Funding
o Customer Base is projected to reach 1 MM users
o Annual Production will reach XX metric tones
o Geographic diversification will reduce the associated risk
o Increased Cash burn rate will help in addition of new customers at a faster rate
13%
Market Share will
increase by
5000
Employees
headcount will
reach
20%
Production Capacity
will increase by
50%
Operating cost will
reduce by
80%
Revenue will
increase by
Add few data points
which will support the
implications of after-
effects of funding
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14. Shareholding Pattern
41 26.8%
15 9.8%
15 3.3%
85 55.5%
12 7.8%
158 100%
Before Funding
Total Shares %
45 35.7%
47 37.3%
09 7.1%
12 9.5%
13 10.3%
126 100%
After Funding
Total Shares %
Name 1
Name 2
Name 3
Name 4
Name 5
Name 6
Total
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15. Exit Strategy
Will your company generate excess cash flow that could make it attractive to financial buyers to
generate a return?
Financial Buyer:
Most likely exit options for companies:
o Name potential companies (any unique relationship with them)
o Name type/category of companies that could acquire you?
o Why would they acquire you? How do you fir in their category?
o Why won’t they try to built it themselves?
Acquisition:
Least likely exit for a company, but a probability. Preferred strategy only when no buyer
could afford the valuation of your company.
IPO:
15
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16. Organization Chart
Name
Managing Director
Name
CEO
Name
Executive Director
Name
Head-Employee Relation & Admin
Name
Head-QA
Name
Head-Projects
Name
Head-Financial
Name
Head-Customer
Relations
Name
Production
Name
Head Bending
Name
Head-Business
Strategy
Name
Quality Control
Name
Head-materials
16

17. Milestones Achieved 1
Highlight 2
FY18
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Highlight 1
FY17
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Highlight 3
FY19
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Highlight 4
FY20
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Adding few success
stories with the
investors will grab their
eyeballs and further
support your pitch
17

18. Milestones Achieved 2
Highlight 1
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Highlight 2
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Highlight 3
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Highlight 4
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audience's attention.
FY17
FY18
FY19
FY20
Adding few success
stories with the
investors will grab their
eyeballs and further
support your pitch
18

19. Company XX Facilities
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Engineering Facilities
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Offshore Facility (Proposed)
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Business Development and
Customer Support Facilities
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Geographical Footprint
Brazil
China
Australia
United States
19

20. Geographic Expansion – Inorganic Opportunity
Your Text Here Your Text Here
Current Status and Process Going Forward
o Current Status Details
o How much time will this expansion take?
o Other details about expansion process
Benefit 1: Sub- Point
Benefit 2: Sub- Point
Benefit 3: Sub- Point
Benefit 4: Sub- Point
Benefit 5: Sub- Point
Benefits
Overview
Location
Add Location Details
Infrastructure
Add details such as
Land area, Production
Capacity etc.
Key Points
Other relevant details
about this expansion
20

21. Emphasis Geographic & Product Expansion
01
02
03
04
05
06
06
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audience's attention.
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audience's attention.
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audience's attention.
Investment
Benefits
Location
Benefits
Diversification
Cultural
Benefits
Better
Logistics
Stable
Infrastructure
Financial
Benefits
Adding few success
stories with the
investors will grab their
eyeballs and further
support your pitch
21

22. Product Segment 1
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Product Segment 3
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22
Company XX Has Wide Range Of Products/Services
Product Segment 2
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Customers preferring
Segment 1
Customers preferring
Segment 2
Customers preferring
Segment 3
Adding few success
stories with the
investors will grab their
eyeballs and further
support your pitch

23. Along with Superior Technical Capabilities
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Capability
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Capability
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Capability
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Capability
01
02
03
04
23

24. 24
And state of the Art Infrastructure/ Manufacturing
Your Text Here
Your Text Here
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Your Text Here

25. Strong Customer Retention
Customer Relationship Duration Last 5 yrs Avg. Rev.($MM)
Customer 1 25 Years 2,723
Customer 2 22 Years 1,734
Customer 3 9 Years 2,603
Customer 4 7 Years 1,061
Customer 5 6 Years 718
Customer 6 3 Years 2,769
Company XX has successfully capitalized on exiting
reference list to add major international clients
Prospective
Customers
FY17 FY18 FY19 FY20
Key Customer Relationship
about client experiences,
relationship with particular
client, special events
Snapshots of client
feedback could also be
added in this space
25

26. Market Leader In A Segment
Stringent vendor
approvals and pre-Qs
required
High quality standards
Past experience
Sizable, state of the art
facility required
Highly skilled
workforce required
Parameters Company XX Capabilities
List of all the accreditations and quality standard
certifications
Details on past experience with the customers /
production etc.
Details on company infrastructure, production size
etc.
Information on company workforce, contractual
labors etc.
List of all approvals required by customers
26
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27. Competitive Cost Advantage
Comparison Between XX and Competitors
Parameter Company XX Competitor 1 Competitor 2 Remarks
Parameter 1 120 ~130 to 140 150-160 Add comments
Parameter 2 50-60 60-75 200-250 Add comments
Parameter 3 300-310 340-350 350-410
Net cost advantage 10-15% 30-40% Add comments
This slide will highlight
your competitive
advantage in different
parameters. Try to be
as realistic as possible.
27
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28. Competitive Landscape
2
8
Direct Competitors
Company Logos
Company Logos
Company Logos
Indirect Competitors
Company Logos
Company Logos
Company Logos
Industry
Segment 1
Industry
Segment 2
Industry
Segment 3
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29. Product Comparison
Company Indirect Competitor
XX A B C A B C
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
  







 
29
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30. SWOT Analysis
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30

31. Technology Trend
Comments on why it is not used now
Comments on why it is not used now
Comments on why it is not used now
Comments on why it is not used now
Comments on why it is not used now
Comments on why it is not used now
Technology X
Technology X Technology X
Comments on why it is not used now
Comments on why it is not used now
Comments on why it is not used now
Advantages of using technology XYZ over other players
Parameters Technology XYZ
Parameter 1 Technical Details
Parameter 2 Technical Details
Parameter 3 Technical Details
Parameter 4 Technical Details
Parameter 5 Technical Details
Conclusion of using
this technology
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Show the pattern in
which technology
has changed in this
industry and how you
adapted yourself with
this change.
31

32. Business Model
Company XX makes money when users make money rather
than relying on creating value through added service
Future Potential: Advertising
=
Premium
targeted ads
+
Premium
targeted ads
+
High quality
user data
Large expected
user base
o Advertising
o Email
o Distribution partners
From:
o A/c types
o Spending pattern
o Credit history
o Demographics
& preferences
Includes:
o History
o Usage
o Spending habits
o Current market deals/rates
Based on:
o Advertising
o Email
o Distribution partners
Fee types:
User Acquisition Gather User information Intelligent Suggestions User switches = Referral fee
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This slide will be helpful
in making the investor
understand about how
your company works,
generates revenue and
structure of your
business model

33. Revenue Model
Expected
Conversion Rate
To Get A Paid
Client – 10% Of
Total Customers
Recurring
Revenue
Frequency –
Once Every
Six Months /
Once A Year
Pricing? –
Whether You
Charge Flat
Fee Or %?
Expected
ARPU? –
$ 100
Life-time
Value Of A
Customer?
$5000
Cost To
Acquire A
Customer?
$100
We have considered 6
most important and
commonly considered
factors which are
expected by the investors
to be a part of their
revenue model
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34. Marketing Strategy
Collaboration
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needs and capture your audience's attention.
Blog
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needs and capture your audience's attention.
Paid Advertising
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needs and capture your audience's attention.
Analytics And Reporting
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needs and capture your audience's attention.
Website Design
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needs and capture your audience's attention.
Search Engine Optimization
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needs and capture your audience's attention.
Social Media
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needs and capture your audience's attention.
Email Marketing
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needs and capture your audience's attention.
02
03
04
05
06
07
08
01
Marketing
Strategy
34

35. Addressable Market In Sector 1
58 58.7 57 56
25 27 24 20
94
63
10 11
61
54
73
10
0
50
100
150
200
250
2014-2020 2021-2025 2026-2030 2031-2035
Biofuels Bioenergy Nuclear Fossil Fules
Addressable Market In Sector 1
Expected global annual investment in Power (Nuclear, Fossil,
Bioenergy, Biofuels)1
Xx’s Addressable Market (On Annual Basis)
USD 3.2 bn
XX’s target geographies
Other
50%
5%
4%
13%
3%
15%
10%
China
South Africa
Europe
Japan
US
India
Show the market potential in
each of your segment and try to
be as realistic as possible. You
can use two approaches: 1.
Bottom-up approach where you
calculate and show the working
or 2. direct approach where do
you do some secondary
research for the market size
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36. Xx is Targeting a large Addressable Market
$1.00
$3.00
$6.30
$6.40
Sector 4
Sector 3
Sector 2
Sector 1
USD
XX has a large market
potential of
USD 16.7 bn
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needs and capture your audience's attention.
36
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37. 37
Financial Summary
Summary Financials
o Revenue And Gross Profit
o EBITDA And EBITDA Margin
o PAT And PAT Margin
o WC Analysis
o ROCE And ROE
Revenue Split
o Quarterly Revenue Split
o Revenue Spilt By Geography
o Revenue Split By Product Mix
o Revenue Split By Segment/Sector

38. Summary Financials – Revenue, EBITDA, PAT
1,703
2,022
3,184
425
657
1,168
24.90%
32.30%
36.50%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
0
2,000
4,000
6,000
8,000
10,000
12,000
FY18 FY19 FY20
Revenue Gross Profit
Revenue & Gross Profit (USD MM)
Cagr: 30%
261
362
747
15.30%
17.80%
23.40%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
0
400
800
FY18 FY19 FY20
EBITDA EBITDA %
EBITDA & EBITDA Margin (USD MM)
Cagr: 40%
8.00%
8.50%
9.00%
9.50%
10.00%
10.50%
11.00%
11.50%
0
400
800
1200
1600
FY18 FY19 FY20
PAT PAT% Column1
Cagr: 34%
PAT & PAT Margin (USD MM)
38
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39. Summary Financials – WC Analysis, ROCE, ROE
1,355
2,121
2,755
1,713
2,068
2,743
-683 -852 -1,123
-691
-839
-1,123
97
109
113
-13
7
27
47
67
87
107
127
-2,000
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
Inventories Trade Receivables
Trade Payables Other Net Current Assets
NWC NWC Days
Comments on growth/decline in financial
statements & ratios
Working Capital Analysis (USD MM)
21.00%
18.90%
33.50%
47.00%
30.00%
37.60%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
FY18 FY19 FY20
ROCE ROE
Comments on growth/decline in financial
statements & ratios
ROCE and ROE
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40. Revenue Split – By Quarter & Geography
Revenue Split by Quarter
(USD MM)
Revenue Split by Geography
(USD MM)
273
240
702
432
433
722
423
613
649
574 736 1,112
0%
20%
40%
60%
80%
100%
FY18 FY19 FY20
Q1 Q2 Q3 Q4
2,237
1,217
4,335
1,240 3,404
2,086
3,477
4,621
6,421
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
FY18 FY19 FY20
Domestic Exports Column1
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41. Revenue Split – By Product And Segment
6,800
7,572
9,561
1,460
3,241
2,350
345
444
336
1,382
1,380
1,562
9,987
12,637
13,808
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
FY18 FY19 FY20
Carbon steel Alloy steel Stainless steel Fitting 2
Revenue by Product (USD MM)
0
200
400
600
800
1000
1200
1400
FY18 FY19 FY20
Segment 1 Segment 2 Segment 3 Segment 4
Revenue by Segment (USD MM)
41
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