Doing the Deal:
Structure, Terms, Due Diligence, Valuation:
An Overview for the Angel Investor
                                                        Presented by:
                                                       David Emerson
Disclaimer: Legal, Tax, Int’l, etc.   Harvard Business School Angels
                                          emerson@post.harvard.edu
February 5, 2013                           david@emersonlegal.com
DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW




Some Basic Deal Issues
1. Deal funnel. What is my role? Lead? Trickle-down
     theory. Fundamental Resource Limitation Dilemma.

2. Red Flags / Know When to Walk Away
3. Respect the norm, but Make an Occasional Exception
4. Understand the Deal Terms
5. Capitalization Table and Pricing (Pre/Post-Money)
6. Securing Key Financial and Information Rights
7. Surfacing Issues / n-Way Competing Interests /
     Alignment / Game Theory / Scenarios

8. Due Diligence – Resources/ Reliance / All parties /
     Reputation
                                                         [1]
DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW




Understand The Deal Terms
1. Convertible Note + Warrant Transactions
     »     Conversion Terms / Discount (Warrant Coverage) / Conversion
           Pre-Money Cap/ Amendment
     »     Don’t expect note to be paid / Convert to what?
     »     Series Seed Preferred Alternative

2. Preferred Stock Transactions
     »     Reps + Warranties, Disclosure, Setting Terms for Future Deals,
           Position re Future Rounds / It’s all Negotiable and ..more
           importantly…Renegotiable




                                                                            [2]
DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW




Capitalization Table and Pricing
1. Understanding The Cap Table / Liquidation
      Preference and Multiple / Priority / Size of Round

2. Option Pool Size / Budgeting / Customary Terms
3. Valuation: comps, multiples, DCF, assets, macro-
      economic cycle

4. To Infinity and Beyond: Planning for sequential
      round price appreciation

5. Vesting of Founder Interests / Sweat Equity / $$$
6. Recapitalizations / Cram-Downs, Pivots and Resets
      / Soft Landings
                                                           [3]
DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW




Liquidation Preference Dynamics




                                         Extremely Simple Example


                                                                    [4]
DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW




Liquidation Preference Dynamics




                                    Somewhat More Complex Example


                                                                    [5]
DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW




Securing Core Economic and Info Rights
1. Protection Against Buyer’s Regret: Anti-dilution
      Rights (weighted avg./full ratchet); Staggered
      closing / milestones

2. Voting Rights / Aggregate or Series / Proxy / Drag
      Along / Tag Along

3. Information Rights
4. Blocking Rights
5. Right of First Refusal / Participation Rights
6. Advisory Board? Director? Fiduciary Duty / Liability
                                                          [6]
DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW




Getting Issues on the Table
1. Importance of Reps + Warranties and Disclosure
      Schedule

2. Nebulous IP Ownership Issues (transfer to NewCo?)
3. Cap Table land mines and rats nest complexity
4. Litigation time bombs – valuation adj.
5. Problematic Contracts / Compliance / Informalities
6. Problems - Knowing What to Cure and When
7. Upside and Downside Exit Strategies – Who gets
      what?

                                                        [7]
DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW




Founder Issues
1. Allocation of Equity
2. Sophistication / Experience (use of advisers)
3. Honesty / Personal Integrity / Know success and
      failure

4. Stock Vesting – reset of vesting
5. Power issues – Titles / Multiple founders/ Control
6. IP issues – Past Employers, Outsourcing
7. Board Seats / Balance of Power
8. Employment Agreements / Non-competes
                                                        [8]
DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW




Due Diligence Issues
1. Fundamental Resource Limitation Dilemma. Avoid
      duplication of effort / team approach / reliance

2. Systematic – checklist approach
3. Reflect findings in reps / warranties
4. Deep Domain Expertise - Ph.D., market, contacts
5. That’s nice, but how do you make money? Quality
      of revenue / earnings

6. Detailed Financial model – unstated assumptions
7. Meet with Founders, key management
                                                         [9]
DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW




   Intellectual Property Due Diligence
   Overview
              ■   Do you have the deep Domain Expertise?
              ■   Types of Available IP
              ■   Patent reality vs. Patent fantasy - value/enforcement
              ■   Patent Strategy 101
              ■   Traps for the Unwary



                                                                          [ 10 ]
DOING THE DEAL: AN ANGEL INVESTOR OVERVIEW




Types of Available IP

                                              Patent




                          Two-
                        Legged IP
                                                              Trademark
                           &
                        Know-How

                                             NewCo



                                    Trade
                                                       Copyright
                                    Secret




                                                                          [ 11 ]
Thank you.

Angel's Doing the Deal, by David Emerson

  • 1.
    Doing the Deal: Structure,Terms, Due Diligence, Valuation: An Overview for the Angel Investor Presented by: David Emerson Disclaimer: Legal, Tax, Int’l, etc. Harvard Business School Angels emerson@post.harvard.edu February 5, 2013 david@emersonlegal.com
  • 2.
    DOING THE DEAL:AN ANGEL INVESTOR OVERVIEW Some Basic Deal Issues 1. Deal funnel. What is my role? Lead? Trickle-down theory. Fundamental Resource Limitation Dilemma. 2. Red Flags / Know When to Walk Away 3. Respect the norm, but Make an Occasional Exception 4. Understand the Deal Terms 5. Capitalization Table and Pricing (Pre/Post-Money) 6. Securing Key Financial and Information Rights 7. Surfacing Issues / n-Way Competing Interests / Alignment / Game Theory / Scenarios 8. Due Diligence – Resources/ Reliance / All parties / Reputation [1]
  • 3.
    DOING THE DEAL:AN ANGEL INVESTOR OVERVIEW Understand The Deal Terms 1. Convertible Note + Warrant Transactions » Conversion Terms / Discount (Warrant Coverage) / Conversion Pre-Money Cap/ Amendment » Don’t expect note to be paid / Convert to what? » Series Seed Preferred Alternative 2. Preferred Stock Transactions » Reps + Warranties, Disclosure, Setting Terms for Future Deals, Position re Future Rounds / It’s all Negotiable and ..more importantly…Renegotiable [2]
  • 4.
    DOING THE DEAL:AN ANGEL INVESTOR OVERVIEW Capitalization Table and Pricing 1. Understanding The Cap Table / Liquidation Preference and Multiple / Priority / Size of Round 2. Option Pool Size / Budgeting / Customary Terms 3. Valuation: comps, multiples, DCF, assets, macro- economic cycle 4. To Infinity and Beyond: Planning for sequential round price appreciation 5. Vesting of Founder Interests / Sweat Equity / $$$ 6. Recapitalizations / Cram-Downs, Pivots and Resets / Soft Landings [3]
  • 5.
    DOING THE DEAL:AN ANGEL INVESTOR OVERVIEW Liquidation Preference Dynamics Extremely Simple Example [4]
  • 6.
    DOING THE DEAL:AN ANGEL INVESTOR OVERVIEW Liquidation Preference Dynamics Somewhat More Complex Example [5]
  • 7.
    DOING THE DEAL:AN ANGEL INVESTOR OVERVIEW Securing Core Economic and Info Rights 1. Protection Against Buyer’s Regret: Anti-dilution Rights (weighted avg./full ratchet); Staggered closing / milestones 2. Voting Rights / Aggregate or Series / Proxy / Drag Along / Tag Along 3. Information Rights 4. Blocking Rights 5. Right of First Refusal / Participation Rights 6. Advisory Board? Director? Fiduciary Duty / Liability [6]
  • 8.
    DOING THE DEAL:AN ANGEL INVESTOR OVERVIEW Getting Issues on the Table 1. Importance of Reps + Warranties and Disclosure Schedule 2. Nebulous IP Ownership Issues (transfer to NewCo?) 3. Cap Table land mines and rats nest complexity 4. Litigation time bombs – valuation adj. 5. Problematic Contracts / Compliance / Informalities 6. Problems - Knowing What to Cure and When 7. Upside and Downside Exit Strategies – Who gets what? [7]
  • 9.
    DOING THE DEAL:AN ANGEL INVESTOR OVERVIEW Founder Issues 1. Allocation of Equity 2. Sophistication / Experience (use of advisers) 3. Honesty / Personal Integrity / Know success and failure 4. Stock Vesting – reset of vesting 5. Power issues – Titles / Multiple founders/ Control 6. IP issues – Past Employers, Outsourcing 7. Board Seats / Balance of Power 8. Employment Agreements / Non-competes [8]
  • 10.
    DOING THE DEAL:AN ANGEL INVESTOR OVERVIEW Due Diligence Issues 1. Fundamental Resource Limitation Dilemma. Avoid duplication of effort / team approach / reliance 2. Systematic – checklist approach 3. Reflect findings in reps / warranties 4. Deep Domain Expertise - Ph.D., market, contacts 5. That’s nice, but how do you make money? Quality of revenue / earnings 6. Detailed Financial model – unstated assumptions 7. Meet with Founders, key management [9]
  • 11.
    DOING THE DEAL:AN ANGEL INVESTOR OVERVIEW Intellectual Property Due Diligence Overview ■ Do you have the deep Domain Expertise? ■ Types of Available IP ■ Patent reality vs. Patent fantasy - value/enforcement ■ Patent Strategy 101 ■ Traps for the Unwary [ 10 ]
  • 12.
    DOING THE DEAL:AN ANGEL INVESTOR OVERVIEW Types of Available IP Patent Two- Legged IP Trademark & Know-How NewCo Trade Copyright Secret [ 11 ]
  • 13.