The document discusses marketing strategies for Android apps. It notes that the Android Market grew 127% in apps from Q4 2010 to Q2 2011, compared to 44% for the Apple App Store. It then discusses tactics for app store marketing, PR and blogger outreach, and paid media/mobile advertising. App Promo is introduced as an expert in custom marketing plans for Android apps to build awareness and drive downloads.
App-Promo Android Marketing TO PresentationGary Yentin
The document discusses marketing strategies for Android apps. It notes that the Android Market grew 127% in apps from Q4 2010 to Q2 2011, compared to 44% for the Apple App Store. It introduces App-Promo as an expert in custom marketing plans for apps, including PR, social media, and paid media tactics. Specific tactics covered include optimizing app store listings, building brands, leveraging reviews, distributing beyond app stores, working with bloggers, and testing different paid media approaches.
The document outlines a social media strategy for the Baby-G brand. It discusses setting up platforms like Facebook, Twitter, YouTube and a blog to build an online community. The objectives are to create brand awareness and recruit new members to build long-term relationships. Key questions addressed are where to create the community, why people should join, how to attract them, and what benefits the brand will receive. The proposed approach leverages influencers, contests, exclusive content and other engagements. Metrics like sales, awareness, engagement and database growth are identified as expected outcomes of a successful social media presence. A proposed schedule and budget are also provided.
Windows Phone Code Camp Montreal - marketplaceFrédéric Harper
This document summarizes a presentation about succeeding on the app marketplace. It discusses that only 26% of downloaded apps are opened more than once, so apps need to be compelling from the first use. It also emphasizes that trials are important to allow users to try apps before buying, and that proper pricing is key to attracting users. The presentation provides tips on understanding the target market, knowing competitors, treating the app like a business, and keeping pricing options open. It concludes by discussing what makes apps stand out in app stores.
Mobile Applications Development - Lecture 6
Native apps - Web apps - Hybrid apps
Making money with apps
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L’Aquila (Italy).
http://www.di.univaq.it/malavolta
The document summarizes a study that evaluates the impact of a community-driven development (CDD) program in Sierra Leone on local institutions. The study uses a randomized controlled trial across 236 villages. It develops objective institutional performance measures and follows a pre-analysis plan to assess impacts on participation, public goods, and collective action. The plan aims to test hypotheses about whether the program increased participation of marginalized groups and improved institutions in a way that persisted after the program ended.
This document outlines a study on the impact of ownership structure on economic outcomes for sugarcane mills in India. The study evaluates sugarcane mills that are privately owned versus those owned by cooperatives of farmers. The introduction discusses the motivation for studying this topic, noting that agricultural markets often involve market failures related to hold-up problems and economies of scale in production and marketing. Governments have responded by subsidizing cooperatives or nationalizing industries. The study aims to evaluate how private versus cooperative ownership impacts mill performance and outcomes for farmers.
The document outlines a research plan to evaluate Pakistan's Punjab Economic Opportunities Programme (PEOP) livestock and dairy interventions. PEOP targets four high poverty districts in Punjab and aims to raise incomes through improving productivity, market linkages, and individual interventions like asset transfers, fodder improvements, and microfinance. Community interventions include veterinary services, infrastructure like milk chillers, and collective bargaining. The research aims to assess the impacts of these individual and community-level interventions on incomes, welfare and growth.
App-Promo Android Marketing TO PresentationGary Yentin
The document discusses marketing strategies for Android apps. It notes that the Android Market grew 127% in apps from Q4 2010 to Q2 2011, compared to 44% for the Apple App Store. It introduces App-Promo as an expert in custom marketing plans for apps, including PR, social media, and paid media tactics. Specific tactics covered include optimizing app store listings, building brands, leveraging reviews, distributing beyond app stores, working with bloggers, and testing different paid media approaches.
The document outlines a social media strategy for the Baby-G brand. It discusses setting up platforms like Facebook, Twitter, YouTube and a blog to build an online community. The objectives are to create brand awareness and recruit new members to build long-term relationships. Key questions addressed are where to create the community, why people should join, how to attract them, and what benefits the brand will receive. The proposed approach leverages influencers, contests, exclusive content and other engagements. Metrics like sales, awareness, engagement and database growth are identified as expected outcomes of a successful social media presence. A proposed schedule and budget are also provided.
Windows Phone Code Camp Montreal - marketplaceFrédéric Harper
This document summarizes a presentation about succeeding on the app marketplace. It discusses that only 26% of downloaded apps are opened more than once, so apps need to be compelling from the first use. It also emphasizes that trials are important to allow users to try apps before buying, and that proper pricing is key to attracting users. The presentation provides tips on understanding the target market, knowing competitors, treating the app like a business, and keeping pricing options open. It concludes by discussing what makes apps stand out in app stores.
Mobile Applications Development - Lecture 6
Native apps - Web apps - Hybrid apps
Making money with apps
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L’Aquila (Italy).
http://www.di.univaq.it/malavolta
The document summarizes a study that evaluates the impact of a community-driven development (CDD) program in Sierra Leone on local institutions. The study uses a randomized controlled trial across 236 villages. It develops objective institutional performance measures and follows a pre-analysis plan to assess impacts on participation, public goods, and collective action. The plan aims to test hypotheses about whether the program increased participation of marginalized groups and improved institutions in a way that persisted after the program ended.
This document outlines a study on the impact of ownership structure on economic outcomes for sugarcane mills in India. The study evaluates sugarcane mills that are privately owned versus those owned by cooperatives of farmers. The introduction discusses the motivation for studying this topic, noting that agricultural markets often involve market failures related to hold-up problems and economies of scale in production and marketing. Governments have responded by subsidizing cooperatives or nationalizing industries. The study aims to evaluate how private versus cooperative ownership impacts mill performance and outcomes for farmers.
The document outlines a research plan to evaluate Pakistan's Punjab Economic Opportunities Programme (PEOP) livestock and dairy interventions. PEOP targets four high poverty districts in Punjab and aims to raise incomes through improving productivity, market linkages, and individual interventions like asset transfers, fodder improvements, and microfinance. Community interventions include veterinary services, infrastructure like milk chillers, and collective bargaining. The research aims to assess the impacts of these individual and community-level interventions on incomes, welfare and growth.
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
Publishing Your First Paid App on AppExchange: The Inside ScoopSalesforce Developers
Are you thinking of building an app to sell on AppExchange? Are you just about to publish your paid app? Join us for tips and tricks on how to get the most out of AppExchange before you hit that "publish" button. After this session you will have a better idea of how AppExchange works, how to generate more leads from AppExchange, and how to give your app the best chance for success.
The document outlines 9 key elements for mobile app marketing: 1) Name, description, icon and screenshots, 2) Competitor and category mapping, 3) App store optimization, 4) App review websites, 5) In-app share features, 6) User ratings and reviews, 7) Website with video, 8) Paid promotion, and 9) Work-in-progress sneak peaks and beta testers. For each element, it provides brief guidance on strategies to effectively promote a mobile app and drive downloads/awareness. The overall recommendations are focused on discovery, visibility and sharing of the app across app stores and various online channels.
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
The document provides strategies for marketing an iPhone app, including promotion through social media, segmentation of the target market, understanding competitors, and generating positive word of mouth. It also discusses monetization options like a freemium model with paid upgrades or selling additional digital content. Good customer service is emphasized for building a strong reputation.
This document provides strategies for promoting an iPhone app, including social media marketing, direct marketing, publicity, sales promotions, targeting the market, understanding competitors, word-of-mouth marketing, and different revenue models. It discusses segmenting the market, identifying heavy users, comparing to competitors, seeking reviews online and through social media, and providing good customer service. The goal is to effectively market the app and drive sales or in-app purchases.
This document discusses various topics related to app usage, development, marketing and monetization. It provides statistics on time spent using apps from sources like Flurry and Gigaom. It also discusses differences between smartphones and tablets, and considerations for app design and development like usability, strategy and business models. Specific examples are provided, such as the Die Macht app and potential app marketing packages. Overall the document offers an overview of important app industry trends and best practices.
How to Release Your Mobile App in 10 StepsIntersog
This document outlines 10 steps for releasing a mobile app, as provided by ComboApp, a mobile app development company. The steps include: 1) planning and developing a great product, 2) choosing a revenue model, 3) preparing for launch and support, 4) optimizing for app stores, 5) building a community before launch, 6) learning from app store rankings, 7) becoming a PR expert, 8) managing user acquisition, 9) engaging users with promotions, and 10) maintaining support and optimizing operations. The document provides guidance and tips for each step to help ensure app success.
How to Build Your App’s Brand on the App Stores | APS WFH 2020Phiture
The main goal of this presentation is to show mobile publishers why the brand is important, how to build a brand and what role ASO plays in this process.
Prepared by Anton Tatarynovich and Katia Covaci, ASO consultants at Phiture.
Want to learn more? Visit us at:
phiture.com - our website.
asostack.com - our ASO blog.
mobilegrowthstack.com - our mobile growth & retention blog.
An app store is a digital marketplace that allows developers to distribute mobile apps to customers. App stores connect developers with customers, process payments for app sales and downloads, and provide some promotional features, though advanced promotion is left to the developers. To successfully use an app store, developers should research each platform, register as a developer, submit their apps, target the right audience and platforms, and most importantly publish their apps.
App marketing, PR, best practices and business modelMichelle Blanc
App key path of success
App (and/or) Mobile Web
Pre-Launch mkt & PR
Press release
Media
Events
App stores and ASO
Naming the app
App Icon & USP
App best practices, strategies, tools
Business model insights
App revenus
Legal, success and failure essentials
Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps
Marmalade Webinar Series - GameHouse Tips to Increase User Acquisition in Games. For more info on Marmalade SDK, visit http://www.madewithmarmalade.com.
Want to know what you can do to prepare for app development and cut cost in the process! This slide deck will list the questions you should be answering and give you valuable information to minimize the cost associated with app development.
How To Build The Ultimate Go-To-Market Strategy For Your AppClearbridge Mobile
This document provides guidance on building an effective go-to-market strategy for a mobile app. It discusses defining the product through discovery, understanding the market opportunity and target users. It also covers establishing a business and monetization plan, such as choosing a revenue model that fits the app type. The document reviews developing a marketing and user acquisition strategy, and selecting a launch approach like a minimum viable product or soft launch. The overall goal is to avoid common reasons apps fail and set up for success in the competitive app market.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
HANDI Health Apps Presentation: NEC November 2013Scott Hague
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
what good can come out of an application if it can't even reach the top of the search bar when typed in the correct keyword. Learn more at http://growthvalleys.com/mobile-app-marketing-in-india/
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
Publishing Your First Paid App on AppExchange: The Inside ScoopSalesforce Developers
Are you thinking of building an app to sell on AppExchange? Are you just about to publish your paid app? Join us for tips and tricks on how to get the most out of AppExchange before you hit that "publish" button. After this session you will have a better idea of how AppExchange works, how to generate more leads from AppExchange, and how to give your app the best chance for success.
The document outlines 9 key elements for mobile app marketing: 1) Name, description, icon and screenshots, 2) Competitor and category mapping, 3) App store optimization, 4) App review websites, 5) In-app share features, 6) User ratings and reviews, 7) Website with video, 8) Paid promotion, and 9) Work-in-progress sneak peaks and beta testers. For each element, it provides brief guidance on strategies to effectively promote a mobile app and drive downloads/awareness. The overall recommendations are focused on discovery, visibility and sharing of the app across app stores and various online channels.
MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App."
Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement.
Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com
The document provides strategies for marketing an iPhone app, including promotion through social media, segmentation of the target market, understanding competitors, and generating positive word of mouth. It also discusses monetization options like a freemium model with paid upgrades or selling additional digital content. Good customer service is emphasized for building a strong reputation.
This document provides strategies for promoting an iPhone app, including social media marketing, direct marketing, publicity, sales promotions, targeting the market, understanding competitors, word-of-mouth marketing, and different revenue models. It discusses segmenting the market, identifying heavy users, comparing to competitors, seeking reviews online and through social media, and providing good customer service. The goal is to effectively market the app and drive sales or in-app purchases.
This document discusses various topics related to app usage, development, marketing and monetization. It provides statistics on time spent using apps from sources like Flurry and Gigaom. It also discusses differences between smartphones and tablets, and considerations for app design and development like usability, strategy and business models. Specific examples are provided, such as the Die Macht app and potential app marketing packages. Overall the document offers an overview of important app industry trends and best practices.
How to Release Your Mobile App in 10 StepsIntersog
This document outlines 10 steps for releasing a mobile app, as provided by ComboApp, a mobile app development company. The steps include: 1) planning and developing a great product, 2) choosing a revenue model, 3) preparing for launch and support, 4) optimizing for app stores, 5) building a community before launch, 6) learning from app store rankings, 7) becoming a PR expert, 8) managing user acquisition, 9) engaging users with promotions, and 10) maintaining support and optimizing operations. The document provides guidance and tips for each step to help ensure app success.
How to Build Your App’s Brand on the App Stores | APS WFH 2020Phiture
The main goal of this presentation is to show mobile publishers why the brand is important, how to build a brand and what role ASO plays in this process.
Prepared by Anton Tatarynovich and Katia Covaci, ASO consultants at Phiture.
Want to learn more? Visit us at:
phiture.com - our website.
asostack.com - our ASO blog.
mobilegrowthstack.com - our mobile growth & retention blog.
An app store is a digital marketplace that allows developers to distribute mobile apps to customers. App stores connect developers with customers, process payments for app sales and downloads, and provide some promotional features, though advanced promotion is left to the developers. To successfully use an app store, developers should research each platform, register as a developer, submit their apps, target the right audience and platforms, and most importantly publish their apps.
App marketing, PR, best practices and business modelMichelle Blanc
App key path of success
App (and/or) Mobile Web
Pre-Launch mkt & PR
Press release
Media
Events
App stores and ASO
Naming the app
App Icon & USP
App best practices, strategies, tools
Business model insights
App revenus
Legal, success and failure essentials
Marmalade Webinar Series - GameHouse Increase User Aquisition in Gamesmarmaladeapps
Marmalade Webinar Series - GameHouse Tips to Increase User Acquisition in Games. For more info on Marmalade SDK, visit http://www.madewithmarmalade.com.
Want to know what you can do to prepare for app development and cut cost in the process! This slide deck will list the questions you should be answering and give you valuable information to minimize the cost associated with app development.
How To Build The Ultimate Go-To-Market Strategy For Your AppClearbridge Mobile
This document provides guidance on building an effective go-to-market strategy for a mobile app. It discusses defining the product through discovery, understanding the market opportunity and target users. It also covers establishing a business and monetization plan, such as choosing a revenue model that fits the app type. The document reviews developing a marketing and user acquisition strategy, and selecting a launch approach like a minimum viable product or soft launch. The overall goal is to avoid common reasons apps fail and set up for success in the competitive app market.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
HANDI Health Apps Presentation: NEC November 2013Scott Hague
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
what good can come out of an application if it can't even reach the top of the search bar when typed in the correct keyword. Learn more at http://growthvalleys.com/mobile-app-marketing-in-india/
Similar to AndroidTO: App Discovery for Android (20)
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
Must Know Postgres Extension for DBA and Developer during MigrationMydbops
Mydbops Opensource Database Meetup 16
Topic: Must-Know PostgreSQL Extensions for Developers and DBAs During Migration
Speaker: Deepak Mahto, Founder of DataCloudGaze Consulting
Date & Time: 8th June | 10 AM - 1 PM IST
Venue: Bangalore International Centre, Bangalore
Abstract: Discover how PostgreSQL extensions can be your secret weapon! This talk explores how key extensions enhance database capabilities and streamline the migration process for users moving from other relational databases like Oracle.
Key Takeaways:
* Learn about crucial extensions like oracle_fdw, pgtt, and pg_audit that ease migration complexities.
* Gain valuable strategies for implementing these extensions in PostgreSQL to achieve license freedom.
* Discover how these key extensions can empower both developers and DBAs during the migration process.
* Don't miss this chance to gain practical knowledge from an industry expert and stay updated on the latest open-source database trends.
Mydbops Managed Services specializes in taking the pain out of database management while optimizing performance. Since 2015, we have been providing top-notch support and assistance for the top three open-source databases: MySQL, MongoDB, and PostgreSQL.
Our team offers a wide range of services, including assistance, support, consulting, 24/7 operations, and expertise in all relevant technologies. We help organizations improve their database's performance, scalability, efficiency, and availability.
Contact us: info@mydbops.com
Visit: https://www.mydbops.com/
Follow us on LinkedIn: https://in.linkedin.com/company/mydbops
For more details and updates, please follow up the below links.
Meetup Page : https://www.meetup.com/mydbops-databa...
Twitter: https://twitter.com/mydbopsofficial
Blogs: https://www.mydbops.com/blog/
Facebook(Meta): https://www.facebook.com/mydbops/
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
inQuba Webinar Mastering Customer Journey Management with Dr Graham HillLizaNolte
HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
From Natural Language to Structured Solr Queries using LLMsSease
This talk draws on experimentation to enable AI applications with Solr. One important use case is to use AI for better accessibility and discoverability of the data: while User eXperience techniques, lexical search improvements, and data harmonization can take organizations to a good level of accessibility, a structural (or “cognitive” gap) remains between the data user needs and the data producer constraints.
That is where AI – and most importantly, Natural Language Processing and Large Language Model techniques – could make a difference. This natural language, conversational engine could facilitate access and usage of the data leveraging the semantics of any data source.
The objective of the presentation is to propose a technical approach and a way forward to achieve this goal.
The key concept is to enable users to express their search queries in natural language, which the LLM then enriches, interprets, and translates into structured queries based on the Solr index’s metadata.
This approach leverages the LLM’s ability to understand the nuances of natural language and the structure of documents within Apache Solr.
The LLM acts as an intermediary agent, offering a transparent experience to users automatically and potentially uncovering relevant documents that conventional search methods might overlook. The presentation will include the results of this experimental work, lessons learned, best practices, and the scope of future work that should improve the approach and make it production-ready.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
3. • Many companies invest money in developing
apps but do not invest in marketing and
promotion and discovery
• Lack of understanding about the importance of
consistent marketing, promotion and PR to
build the brand
• Limited time or resources to start and sustain
and refine marketing & promotional efforts
• Importance of customizing messaging, target
audiences, promotion and marketing channels.
• Unaware of the discovery channels and
opportunities outside of the major app stores
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
4. • Between Q4 2010 and Q2 2011 the Android Market grew 127% in
number of apps, while the Apple App Store grew 44%
• In Q3 2011, the number of active mobile applications in the Android
Market stood at 319,161 compared to 459,589 in the Apple App
Store
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
5. • In September ‘11, Android Market added a record breaking 42,000 new
apps
• At the send of September 34% of active apps were PAID however this
month that figure is only 26%, which shows developers are developing
more free content than before.
• Average selling price in Android currently equals $3.18 US
• Nearly 50% of all new added content falls into four top categories
① Games
② Entertainment
③ Personalization
④ Music and Audio
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
6. • The average publisher on Android has placed more the 6
applications in the Market since launch compared to over 4 apps
for iOS
• The Android Market has also removed more the 37% of published
apps
• More than 78% of the apps removed were free applications
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
7. • Android users are expected to be downloading more Apps than
iOS by Summer 2012
• Both stores should reach 3.2 Billion downloads per month by next
June 2012
• After that Android is expected to eclipse App Store downloads
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
8. • We are experts in developing and executing
custom, integrated PR and marketing plans to
build awareness and drive downloads
• App-Promo can connect you with the relevant
media outlets to build visibility
• We use an array of marketing tools including
social media, contests & promotions, search,
mobile advertising, online advertising and video
to drive downloads and revenues
• App-Promo has generated results for every
client we have worked with and consistently
provide reports and analysis to our clients
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
10. TACTICS
1. Your Product Page is a Marketing
Opportunity
2. Power of Branding: Name & Icon
3. Importance of Reviews & Ratings
4. Thinking beyond Android Market by
using 3rd party resources
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
11. APP STORE MARKETING
TACTICS & TIPS
• Don’t forget this page is meant to Sell
Your App
• Organize your page
• Marketing text in first 400 characters
• Max out your description with
keywords
• Use page for announcements
• Take advantage of promotional
graphics, text and video
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
12. APP STORE MARKETING
TACTICS & TIPS
• Have an existing strong brand? Use it!
• Choose a name that means
something to your app
• Keep it simple
• Make it memorable
• Think About the Audience
• Look to Your Competition
• Keep it consistent across all
properties
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
13. APP STORE MARKETING
TACTICS & TIPS
• Use those stars to stand out
• Equip your app with in-app reminders
• Elicit reviews from existing users
• Incorporate review input into your
product strategy
• Guard your page: Don’t be afraid to
report spam or offensive reviews
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
14. APP STORE MARKETING
TACTICS & TIPS
• Increase discovery through
additional distribute points
• Submit to 3rd Party App Stores
• Claim Your App
• Gain insights by aggregating data
• Think about pricing changes to
allow app discount sites and
applications to feature
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
15. TACTICS
1. Writing an effective Press Release
2. Press Release and SEO
3. Distributing Your Press Release
4. Be Friends with Bloggers
5. Use Review Sites
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
16. PR & BLOGGER OUTREACH
TACTICS & TIPS
• Understand your message
• Articulate the user benefit
• Keep it short and to the point
• Get your headline right
• Don’t forget a quote
• Include a call to action
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
17. PR & BLOGGER OUTREACH
TACTICS & TIPS
• Identify your keywords
• Incorporate most important keywords
into the headline and first paragraph
• Don’t force keywords, be creative
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
18. PR & BLOGGER OUTREACH
TACTICS & TIPS
• Use Self-Serve Press Release Services
• Start building a list
• Use your contacts and network
• Leverage your social networks
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
19. PR & BLOGGER OUTREACH
TACTICS & TIPS
• Identify Blogs and Bloggers
• Start Building Relationships early
• Create a Blogger Package
• Reach out as a person not an
organization
• Articulate the blogger benefit
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
20. TACTICS
1. Work with as many traffic sources as possible
2. Focus on acquiring downloads from loyal users
3. Define cost-per-conversion
4. Target best-performing days of the week
5. Track ad performance based on downloads
6. Test, Optimize, Tweak, Test, Optimize Tweak
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
21. PAID MEDIA
TACTICS & TIPS
• One traffic source type (mobile ad
network) is too small a universe to be
successful
• Work with as many traffic sources as
possible
• Several networks enable you to:
a) Reach your largest potential audience
b) Realize the lowest-possible acquisition
c) Protect your app from saturation
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
22. PAID MEDIA
TACTICS & TIPS
• Define the characteristics of your loyal user
• Automate the tracking of these loyal user
characteristics
• Identify the traffic sources that generated
these loyal users
• Steer your ad spend toward these traffic
sources
• Track all of your users’ interactions with your
app
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
23. PAID MEDIA
TACTICS & TIPS
• Determine your cost-per-conversion
target for a given volume of users
• You may be able to get away with a
nickel per click, but to double your
volume you may have to pay 15 or 20
cents per click
• It’s important to understand how
much to bid for a given volume to
deliver the best possible ROI
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo
24. PAID MEDIA
TACTICS & TIPS
• Understand which days of the week
are best for acquiring loyal users and
adjust your ad spend accordingly.
• Determine which ads and traffic
sources achieve the highest
download rates, rather than click
through rates, because you don’t
want to pay for clicks that don’t lead
to downloads
App-Promo / gary@app-promo.com / www.app-promo.com / Tweet us @AppPromo