CleanCity is a business in Delhi that aims to simplify waste disposal by removing middlemen. It collects different types of waste from households and small businesses, sorts it by material and usability, and sells recyclable items to industries. This promotes recycling at the local level. By paying households and businesses for their waste, CleanCity hopes to incentivize proper waste disposal and reduce pollution. It faces competition from similar waste collection companies but plans to collect a wider range of products and offer cash payments directly.

1. You give us trash, we give you cash

3. CleanCity is a business endeavour that has been
introduced in the state of Delhi and the adjoining
National Capital Region (NCR) as one that seeks to
eliminate and substitute the multiple
intermediaries and middlemen involved in the
intricate process of garbage disposal and collection
at the household and small to medium firm level.
The vision of our business endeavour is such that it
seeks to eventually ensure that the convoluted
process involved in waste disposal is made
simplistic and essentially competent to aid a
multitude of citizens within the domestic economy.

4. The enterprise operates on the principle of collection of
heterogeneous and differentiated waste and its broad
segregation according to the inherent properties of material
type, object size, weight, condition of the article, and its
future usability. Additionally, the enterprise also involves the
further sale and distribution of these seemingly useless and
worthless items to industries and recycling units that shall
use them as raw materials or additional inputs to facilitate
production and sale. Through the establishment of our
endeavour we seek to promote recycling at the grass-root
level and a provision of monetarily governed incentives to
households and small firms to revolutionize and set the
standard for proper and effective waste disposal within the
capital and the NCR.

6. The idea of "CleanCity" is basically derived keeping
in mind the current scenario where there is a lot of
pollution that is taking place as in cities and town.
One of the major causes of pollution becomes the
disposal of all kinds of waste such as domestic as
well as industrial waste. In India we know that
there are no strict rules for collection or segregation
of waste which affects the environment adversely,
and there are no definite plans in action that assure
recycling or reusing objects from domestic waste or
even small firms.

8. There are the 'Kabaadiwalas' who purchase
newspapers, used notebooks and books from
households, but often pay very less and use biased
weighing machines and thus exploit the people. The
goal is to eradicate this issue and it tries to take care
of the problem of waste management. As the
collection of waste is largely the responsibility of the
municipal corporation, CleanCity aims at reducing the
complexities and also focuses on segregating the
products at source so that it does not affect the
environment by littering them rather than disposing
them in landfills, can also be reused and recycled and
if not anything can be disposed correctly.

10. Potential customers will be recycling agencies and
some institutional tie ups. We can face competition
from similar companies like Pompom. They collect a
limited range of products unlike us where we plan
on collecting all ranges and types of product and
offer the people cash on to their doorstep. Our
channel of collection and distribution of its
advantages is wide.

11. The methodologies adopted by our marketing team aims to
attract every person from a street vendor to big malls. We
plan on expanding our reach and profits by working to the
roots. The enterprise aims at giving back to the environment
and it is the driver of the idea. Our marketing strategy will
strictly keep in mind the type of people we will address to
NCR region consists of backward areas that need to develop
more. The type of waste from villages and other backward
areas will vary and thus our enterprise will keep in mind
their interests and further handling. People generally in
these areas burn the waste to keep the areas clean because
of lack of proper collection system of garbage and this
system that proffers incentives too. This is an opportunity
people won’t let go easily.

17. 1. INSTITUITIONAL TIE-UPS OF CLEAN CITY

18. 2. PAYMENT GATEWAYS AND FACILITATORS

19. 3. FACILITATORS OF COMMUNICATION AND MARKETING

20. CREATED BY RAGHAV MEHRA DURING
A MARKETING INTERNSHIP UNDER
PROF. SAMEER MATHUR, IIM LUCKNOW.