The future of junk removal is now.

1. Mike Being a professional who works long hours in the corporate
sector, he frequently struggles with getting rid of junk at home.
Living with his grandparents, who spend their afternoons alone, he
constantly concerned about the safety and reliability of the local junk
pickers in his area. The ones available seem either untrustworthy or
come at a steep cost.
One day, as he returned home from work, he noticed that his garage
was full with random objects and outdated furniture that needed to be
taken out right away. But the little time he had in the evenings and the lack of trustworthy nearby services put him in a difficult
situation.
In summary, as a working professional with familial responsibilities, I desire a junk removal platform like Junkle that offers a
trustworthy, affordable, and convenient solution. This platform should allow me to schedule pickups at my convenience,
guarantee the authenticity and professionalism of the drivers, and ultimately provide peace of mind for both myself and my
grandparents.
Mike Matthew
Technical Manager @Google
Small Business Owners
Small business owners, especially those in retail or
hospitality, often deal with excess packaging materials and
other waste. Junkle can provide them with a convenient
solution for regular waste removal.
Elderly Individuals
Elderly people who may face physical challenges in
handling and disposing of waste could benefit from a
service like Junkle, offering them a hassle-free solution for
junk removal.
Students and Renters
Students and individuals living in rented spaces might find
it challenging to dispose of large items or excess waste.
Junkle can offer them an easy and on-demand solution for
getting rid of unwanted items.
Renovation and Construction Workers
- Individuals involved in renovation or construction
projects generate substantial waste. Junkle can cater to
their needs for efficient disposal of construction debris and
materials.
Working Professionals
All the working professionals, who don’t have time to go to
the junkyard on their own.
Environmentalist
Individuals studying or working in environmental sciences
might appreciate a service like Junkle that aligns with eco-
friendly waste disposal practices.
The future of junk removal is now
Your Junk removal at your fingertips
Junkle, an innovative platform created to meet the needs of time-constrained busy people. Junkle stands out as the go-to solution for people
looking for a hassle-free and effective approach for organising their living spaces in a world where every minute matters. The idea of Junkle is
its simplicity: customers can easily schedule a specific truck to pick up the accumulated trash and drop it off at their doorstep. This creative
solution allows people to manage their junk from the comforts of their own homes, doing away with the need for them to worry about the
difficulties of disposing of their junk.
Junkle offers ease not only with its junk removal service but throughout the entire process, from making bookings to disposing of junk at a
specially designated junkyard. Through the smooth integration of eco-friendly practices and technology, Junkle not only makes life easier for
its users but also makes the environment cleaner and greener. Junkle is more than simply a junk removal platform; with a dedication to
transparency, customisable services, and a network of verified drivers,.
What makes Junkle unique
The junk removal method used today is highly costly, non-sustainable, and inefficient. One tool that streamlines the process of
offering, gathering, and organising your garbage is the Junkle. We simplify, save costs, and streamline the process of bringing
the hauler, the client, and the waste facility together through a single digital platform.
Say goodbye to your “Junkle”
Why did I work on this?
Are you tired of the junk taking up space in your house? Have you been trying to find a simple solution to get rid of your junk?
The fast-paced lifestyles of working people in the modern period allow little
time for domestic duties, especially getting rid of collected stuff like old
furniture or cupboards. Making the time to visit a junkyard is a problem that
adds to the frustration. To make matters more severe, the neighbourhood
street junk pickers do not regularly pick up junk on a daily basis.
The lack of a suitable venue to address these issues causes the problem.
The current solutions are not flexible to user grievances and do not allow for
waste collection within designated shift times. Moreover, customers who
require prompt and affordable trash pickup solutions often feel that the
services they are offered are too costly. This adds to their general
frustration.
A dependable and responsive platform that not only takes into account the time constraints of working people but also
guarantees daily junk collection on booking, prompt services, and affordability for a more effective and user-friendly junk
removal experience is essential in light of these challenges.
What’s minimise user’s frustration
User/Market Research
I have used Double Diamond design model in this project, integrating the research and design thinking process for the Junkle app:
Growth of the Junk Removal Industry:
The junk removal industry has experienced significant growth in recent
years, driven by factors such as increased consumer awareness of
recycling and environmentally friendly practices.
Consumer Demand
Consumer demand for convenient and efficient junk removal services has
contributed to the growth of the market.
Market Trends
Trends in the industry may include a focus on eco-friendly practices,
technology integration for scheduling and customer service, and
expanding service offerings to meet customer needs.
“
”
When an item no longer serves a purpose, it transforms into waste. Recognizing this, Junkle actively stimulates the demand
for dry waste by establishing robust recycling supply chains. The visible litter in our surroundings diminishes when there is a
substantial demand for it, effectively motivating waste collectors to increase their collection efforts.
The central challenge at hand is to create an intuitively designed platform that possesses scalability catering to various sectors,
including small and medium-sized industries, FMCG brands, local governments, retail companies, housing and real estate firms,
facility management services, offices and tech parks, as well as apartments and communities. The objective is to develop a user-
friendly system where individuals can seamlessly schedule pickup vehicles based on the weight of the trash they need to dispose
of.
Through the app, customers can schedule, book, and live track garbage pickup, facilitating easy trash handovers for appropriate
waste segregation and recycling.
Core Problem
To create an effective value-based product strategy, all I did is asking the right set of questions. Below are some questions I
prepared and found the answer for those which helps me to build the strategy of my product.
• Can you tell me a bit about yourself and your daily routine?
• Are you a working professional or a homemaker?
• Are you aware of the 3R (reuse, reduce, recycle) methodology?
• How often do you find yourself needing to dispose of junk or unwanted items?
• What are the main challenges you face when it comes to junk removal?
• How do you currently handle junk removal or disposal?
• Do you rely on local waste pickers or disposal services for regular junk removal?
• Have they dumped the waste successfully in the junkyard?
• Do you segregate waste based on their property?
• Do you believe that the current waste management system is effective?
• Is the junkyard far away from your place?
• Have you used any junk removal services or apps before? If so, what was your experience?
• If there is a service that collects your household waste at your doorsteps, will you be excited?
• Are you comfortable using mobile apps for services like junk removal?
• How important is transparency in terms of pricing and service details when using a mobile app for junk removal?
• Would you prefer scheduled pickups or on-demand services for junk removal?
• How do you feel about the current pricing structures for junk removal services in your area?
• What factors influence your decision when choosing a junk removal service based on pricing?
• Would you be more likely to use a service that recycles or disposes of junk responsibly?
User Interview Questions
I have created user personas to have a better understanding of their needs and behaviour. This made it easier for me to make
decisions which were more focused on the objectives and needs of the user.
What’s our User Says:
A user journey is a brief representation of a person's interactions and reactions while using a product or service, showcasing their
experiences from start to end.
User flow of the application:
Heuristic evaluations involve assessing the usability and user experience of an application based on a set of established usability
principles or heuristics. For the Junkle application, hypothetical heuristic evaluations can be conducted to identify potential
strengths and areas for improvement. Here are some heuristic evaluations that might be relevant to the Junkle app:
Heuristic Evaluations
Empathy mapping is a tool that helps teams understand and visualize the thoughts, feelings, actions, and needs of users. In the
context of the Junkle application, let's create an empathy map for the users
Thoughts and Feelings of User
Empathy mapping is a tool that helps teams understand and visualize the thoughts, feelings, actions, and needs of users. In the
context of the Junkle application, let's create an empathy map for the users
Wireframe
Empathy mapping is a tool that helps teams understand and visualize the thoughts, feelings, actions.
Branding Color Palette & Typography
Empathy mapping is a tool that helps teams understand and visualize the thoughts, feelings, actions.
Branding Color Palette & Typography
Insights from the project
• Prioritize user needs for convenience, tracking, and transparency.
• Build trust with features like driver tracking and a reliable review/ratingsystem.
• Embrace eco-friendly options for responsible junk disposal.
• Allow customization, multiple trucks, and efficient document submission.
• Include vital screens like settings, profiles, and payment details.
• Implement in-app messaging for seamless customer-driver interaction.
• Provide clear cost breakdowns and earnings information.
• Address drivers' needs with features for truck management and pickup histories.
• Continuously refine based on user feedback for ongoing enhancement.
• Maintain a minimalist yet functional design for a user-friendly experience.
Visual Design
A user-friendly interface with easy scheduling, real-time tracking, and transparent payment options for efficient junk removal.
Match B/w System and the Real World
Ensure that any notifications,
prompts, or instructions are written
in a language that aligns with users'
understanding of junk removal
processes.
Visibility of System Status
Ensure that users receive timely
notifications and updates regarding
their booked junk removal, including
driver status and estimated arrival
time.
User Control and Freedom
Provide a clear and straightforward
process for users to modify or
cancel bookings, offering freedom
and flexibility.
Aesthetic and Minimalist Design
Continuously evaluate the app's
visual elements to maintain a
minimalist design while ensuring
essential information is readily
available.
Consistency and Standards
Ensure that design elements, icons,
and navigation patterns remain
consistent throughout the app for a
seamless user experience.
Help and Documentation
Enhance help and documentation
features to address common user
queries and provide assistance
within the app.
Help Users Recognize, Diagnose,
and Recover from Errors
Optimize error messages to be more
user-friendly and offer actionable
steps for users to correct errors.
These hypothetical heuristic analyses can function as a basis for evaluating the Junkle application's usability and user experience.
An evaluation and improvement approach that is more accurate would require real users to be involved in the testing and
feedback phases.
Start/Stop Homepage
Drop off
Summary
Driver receive
pickup request
Customer Profile
Call/Message
Junk Details
Cancel Request
Photos of
Junkyard
Photo of receipt
Ratings/
Reviews
Splash screen
Customer
Profile
Your Pickups
Wallets
Settings
Logout
Truck Type
Junk Type
List of Junk
Pickup Type
Photos
Pickup
address
Date/Time
Truck Type
Junk Type
List of Junk
Pickup Type
Photos
Pickup
address
Driver Profile
Call/Message
Driver’s
Rating
Cancel
Request
Payment
Done
Payment
Receipt
Ratings/
Reviews
Request
Pickup
Login Mobile
Number (OTP)
Complete
Profile
Homepage
Location
Schedule
Request
Ride
Complete
Driver
Assigned
Pickup
Request
Side Menu Location Set Miles Select Truck
Side Menu
Signup
Forgot
Password
Reset
Password
Driver's
License
Truck
Information
Truck Make
Truck Model
Licence Plate
Truck Photos
Insurance
Company
Insurance
Policy
Profile
Online/Offline
Your Trucks
Your Pickups
Wallet
Total
Earnings
Settings
Logout
e-Sign
Form
Driver
Complete Profile
Insights from interview
Who are the users?
User Story/Pain Point
“ ”
Users can throw all types of waste in a single app.
Throw it in an app instead of the street
Look what others are doing.
Market Research
Direct Competitors in US
In-Direct Competitors
Therefore, I looked into other apps in India that follow similar patterns of before diving straight into creating the app.
• Booking/Scheduling cab
• Live tracking the cab
• Online Delivery App
Certainly! Here's a table providing a detailed breakdown of the competitive analysis factors for ride-sharing and logistics platforms like Lyft,
Ola, Uber, and Porter. Please note that specific data points may vary, and the information here serves as a general framework for analysis.
Market Presence and Reach Nationwide (US) Gloabal Regional (India)
Pricing Model
Transparent, Base fare, Dynamic
pricing
Dynamic pricing, Surge pricing,
Additional fees
Competitive, Base fare,
Additional fess
Services Offered
Ride sharing, Car rentals,
Scooters
Ride sharing, Car rentals,
Package delivery
Logistics and Goods transport
Real Time Tracking Yes Yes Yes
Ride options
Multiple ride options (e.g. Lyft,
XL, LUX)
Various ride: Uber Premier, XL,
Auto, GO Sedan, Rentals
Different rides (e.g. Mini truck,
LCV, HCV)
In-app Navigation
Integrated with popular
navigation apps.
Integrated with Google maps,
Waze
Integrated with navigation
maps
Schedule Rides Schedule rides in advance Schedule rides in advance
Schedule pickup for goods
transport
In-app Wallet No Uber cash No
Voice Command No No No
In-app Messaging
Yes, communicate with the
driver
Yes, communicate with the
driver
No, only calling
Lyft
Factors Uber Porter
After conducting a competitive analysis for ride-sharing and logistics platforms (Lyft, Ola, Uber, and Porter) and considering the
user's story, several insights can be derived to inform the development or improvement of a junk removal platform like Junkle.
Here are some key takeaways:
Key findings from competitive analysis
• Clear communication of pricing, payment structure, and any additional incentives for drivers.
• A rating system that allows drivers to build a positive reputation and attract more requests.
• In-app features for easy navigation, scheduling, and real-time communication with customers.
• Opportunities for driver incentives, bonuses, or training programs to enhance their skills.
• A supportive and transparent system that addresses any concerns or issues raised by drivers promptly.
Understanding the perspective of drivers like Raj is crucial for creating a platform that not only attracts and retains drivers but
also ensures a positive and professional experience for them, ultimately contributing to the success of the Junkle app.
Key Considerations for the Junkle App
• User-Centric Approach:
Platforms like Lyft, Ola, and Uber prioritize user convenience, offering a variety of ride options, in-app navigation, and
real-time tracking. Implementing a user-centric approach in Junkle's design can enhance the overall user experience
for both customers and drivers.
• Flexible Scheduling:
Scheduled rides, a feature common in ride-sharing platforms, can be adapted for junk removal. Allowing users to
schedule pickups at their convenience aligns with the busy schedule of professionals, as mentioned in the user's story.
• Trust and Safety:
Safety features, such as in-app messaging, emergency assistance, and driver ratings, are crucial for building trust.
Ensuring that Junkle emphasizes authenticity, professionalism, and safety for both customers and drivers can address
the user's concerns about their parent’s/grandparent’s safety.
• In-App Communication:
In-app communication features, as seen in Lyft, Ola, and Uber, can enhance user-driver interaction. Implementing clear
communication channels in Junkle can help users convey specific requirements or concerns regarding junk removal.
• Promotions and Rewards:
Loyalty programs and promotional features, common in ride-sharing platforms, can be adapted for Junkle. Offering
discounts, promo codes, or a rewards system can incentivize users to choose Junkle for their junk removal needs
• Transparent Pricing:
The competitive analysis highlights the importance of transparent pricing models. Junkle should consider a clear and
upfront pricing structure, addressing the user's preference for an affordable solution.
• App Navigation and Ease of Use:
In-app navigation features integrated with popular maps enhance user experience. Junkle should prioritize an intuitive
and user-friendly design, making it easy for users to navigate and schedule junk removal services.
• Environmental Considerations:
Environmental initiatives, such as sustainability efforts and eco-friendly practices, are increasingly important.
Integrating responsible waste disposal and recycling practices into Junkle can attract environmentally conscious users.
• In-App Wallet or Payment Options:
Introducing convenient payment options, such as digital wallets, aligns with the trends observed in ride-sharing
platforms. Including diverse and secure payment methods in Junkle can enhance user satisfaction.
Story:
Bella is a 32-year-old data scientist working at a fast-paced advertising agency in a bustling city. She lives alone in a small
apartment and juggles a hectic schedule between work commitments and social activities. Bella often finds herself
accumulating junk in her apartment due to her demanding work hours. Old furniture, electronic gadgets, and other items
keep piling up, making her living space cluttered and stressful. Bella wants a convenient solution that allows her to schedule
junk removal services at her own pace without the hassle of physically going to a junkyard.
Bella Jhonson I 32 yr.
Data Scientist by Profession
77 NW Division Rd, US
Pain Points/Challenges
• Limited time for household chores due to a demanding job.
• Accumulation of junk in her apartment causing stress.
• Lack of a reliable and convenient junk removal service in her area.
Goals
• Schedule junk removal services at times that suit her busy schedule.
• Maintain a clutter-free living space without spending extensive time on disposal.
• Ensure the selected service is trustworthy, secure, and cost-effective.
Story:
Evan is a 52-year-old environmental activist who works remotely for a sustainability-focused nonprofit organization. He lives
in a shared house with fellow activists who are equally passionate about eco-friendly living. Evan is committed to living a
zero-waste lifestyle, but he often faces challenges in disposing of larger items like furniture or appliances in an eco-friendly
manner. Local waste pickers are not reliable, and Evan is concerned about the environmental impact of improper disposal.
He seeks a junk removal service that aligns with his sustainability values.
Evan Gibson I 52 yr.
Environmental Activist by Profession
624 Fayetteville Ave, US
Pain Points/Challenges
• Limited options for eco-friendly disposal of larger items.
• Difficulty finding a service that prioritizes environmental responsibility.
• Concerns about the proper recycling or donation of items during disposal.
Goals
• Ensure that junk removal aligns with his zero-waste and eco-friendly principles.
• Find a service that recycles or donates items instead of sending them to landfills.
• Have a hassle-free and sustainable solution for disposing of larger items.
Story:
Rocky is a 30-year-old professional driver with several years of experience in logistics and transportation. He has previously
worked with ride-sharing platforms and has a good understanding of the challenges and opportunities in the on-demand
service industry. Rocky is looking for a reliable and consistent source of income through driving. He understands the
importance of punctuality, professionalism, and safety in his line of work. Rocky wants to be associated with a junk removal
platform that values and supports its drivers, providing fair compensation for their services.
Rocky Doe I 30 yr.
Driver in Logistics and Transportation
624 Fayetteville Ave, US
Pain Points/Challenges
• Inconsistent income due to fluctuations in demand for ride-sharing or delivery services.
• Lack of trust in some platforms regarding fair treatment, earnings transparency, and timely payments.
• Limited opportunities for drivers to advance or improve their skills.
Goals
• Have a steady and reliable source of income through consistent junk removal requests.
• Work with a platform that values and respects drivers, ensuring fair compensation.
• Join a community where drivers have opportunities for growth, training, and career advancement.
Bella
SAYS THINKS
FEELS
DOES
• I need a junk removal service that works
around my schedule.
• It's frustrating to see clutter piling up at
home due to lack of time.
• Convenience is key for me, I want to
schedule pickups easily.
• I hope the app allows me to schedule
pickups during evenings or weekends.
• Will the drivers be reliable and
professional?
• I need a service that is quick and
efficient in junk removal.
• Downloads the Junkle app to schedule
pickups.
• Utilizes the app to choose suitable time
slots for junk removal.
• Provides feedback and ratings based on
the service received.
• Stressed about the clutter at home but
hopeful that Junkle can provide a solution.
• Anxious about the reliability of the
service.
• Relieved when the clutter is removed,
leading to a sense of accomplishment.
Typography
Inter
Aa
Inter Regular
Aa
Inter Medium
Aa
Inter Semibold
Color Palette
#629181 #20253F #585E78
Customer App
Visual Design
A streamlined dashboard with intuitive navigation, detailed job information, and straightforward earnings tracking for drivers
providing junk removal services.
Driver App
Homepage
Immediate Pickup Request
Driver’s Profile
Schedule Pickup
Homepage
Driver Receive Pickup Request
Driver Accepted and reached at Pickup Location
Driver Depart for Junkyard
Note: While we've highlighted the key screens here only for driver-pickup interactions, encompassing order responses and
profile management, the app's design extends to accommodate diverse needs. This includes functionalities like adding multiple
trucks, submitting documents, and features such as settings, past pickups, and transparent payment procedures, ensuring an
inclusive and streamlined experience for drivers.
Homepage
Note: While our emphasis has been on the primary screens for scheduling and immediate pickups, the Junkle app offers a
comprehensive experience. It includes features like user settings, profile management, and a detailed overview of past/
upcoming pickups, ensuring a seamless and user-centric journey within the app.
Adding License, Trucks, Payment Method
Further enhancements
• Enhanced Scheduling Options
Provide more flexibility in scheduling, allowing users to choose specific time slots, request immediate pickups, or opt for recurring services.
Integrate a feature that provides users with an estimated cost for their junk removal based on the type and quantity of items, enhancing
transparency.Provide more flexibility in scheduling, allowing users to choose specific time slots, request immediate pickups, or opt for
recurring services.
• Instant Price Estimation
• Customer Loyalty Program
Introduce a customer loyalty program or rewards system to incentivize repeat usage and promote customer retention.
• Customizable Notifications
Allow users to customize notification preferences, including reminders for scheduled pickups, driver updates, and promotions.
• Real-Time Chat Support
Integrate a real-time chat support system within the app to address customer inquiries or concerns promptly.
• Accessibility Features
Ensure the app is accessible to a diverse user base by incorporating features like voice commands, larger fonts, and color contrast adjustments.
• Integration with Home Devices
Explore integration with smart home devices, allowing users to schedule pickups or manage junk removal through voice commands or smart
assistants.
Thank You